Marco Diversi Affiliate Marketing Affiliate Marketing Glossary #1 List Of Terms You Must Know

Affiliate Marketing Glossary #1 List Of Terms You Must Know

Affiliate Marketing Glossary #1 List Of Terms You Must Know post thumbnail image

Talking with my friends I realized that they don’t understand me when I say: “Conversion“!

I have decided to create an affiliate marketing glossary to keep as a reference.

On this list, you will find all of the most used and popular terms you should get familiar with before starting internet marketing.

This list will be updated each time something new pops to my mind, but for now, these are all the terms I came up with.

If something is not clear still, you can contact me!


I have tried to keep the definitions very short and synthetic. Click To Tweet


The words underlined and in bold character are a must know for anyone.



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List Of Affiliate Marketing Terms


301 redirect: it’s a permanent redirect you should use to cloak links.

302 redirect: it’s a temporary redirect you should use to cloak links.

404 error: it’s generally an error you will get when a page is missing or not available.

500 error: in most of the cases is an error you will get when a server is down or unreachable.

above the fold: it’s the visible area of a webpage when loaded on a specific device.

ad agency: business dedicated to creating, planning, and handling advertising.

ad exchange: traffic sources connected to demand-side platforms (DSP) and supply-side platforms (SSP).

angle: is the way you should approach a media buying campaign to make it profitable.

ad network: a network that connects advertisers and publishers.

adsense: the advertising platform for publishers from Google.

advertiseris the owner of a product.

adware: unwanted software or malware automatically downloaded.

adwords: the advertising platform for advertisers from Google.

affiliate: an individual that will earn a commission for each sale or action selling advertisers products.

affiliate agreement: the terms and rules to follow between a merchant and an affiliate.

affiliate link: a special link that is able to track conversions for affiliates.

affiliate manager (AM): the person who will help you manage your affiliate account.

affiliate marketing forum: online communities where people talk about cash made online.

affiliate networka company that provides offers and products from many companies.

affiliate program: a program you can join and start to sell other people products for a commission.

affiliate software:  software you can use to create your own affiliate program. i.e: post affiliate pro.

affiliate tracking: a unique ID that identifies the affiliate who send traffic to an offer.

alexa rank: free popular service that gives you an idea of how much traffic a website has.

alt text: recommended HTML tag to add to describe any image uploaded on a website.

anchor text: the words that appear under a clickable link like this one.

API: are used by developers to access data of a website with no need for passwords.

APK offers: android downloadable apps or offers.

auto approval: offer that doesn’t need your affiliate manager to approve it.

auto-download offers: offers that get downloaded with no consent from a user after the click.

backlinka link on another website meant to increase domain authority of your own.

banner ad: displaying advertising on a website via creatives (banners).

bid: the process of bidding to get the first spot on a publisher site.

black hat seo: bad SEO techniques that will put your sites in troubles.

blacklist: ban a user or an offer or traffic.

browser: software that will allow you to navigate the web. download brave!

business-to-business (b2b): business to business exchange of a product.

chargeback: a refund requested that gets deducted to affiliates.

click fraud: fake clicks generated by bots or scammy software.

click id: it’s the business card of a user, it contains the geo, browser and many other variables.

click-through: clicking on an affiliate link.

click-through rate (CTR): it’s the percentage of clicks compared to the impressions a link gets.

cloaking: hiding the real content of a link.

co-branding: creating a special brand for the affiliate on top of the real brand.

commission: the money you will get if you make the advertiser happy.

content farm: a bad practice used to create low-quality content and hope that it will rank.

contextual link: links placed on a webpage.

conversion: each time a user does what the advertiser wants to make money. i.e buying a product, putting their email, etc… 

conversion rate: it’s a percentage that measures the number of conversions compared to the clicks.

cookie expiration: the time you have to make a sale after the click thanks to cookies. (usually 30 days).

cookies: objects that a browser is able to read containing information.

cost-per-action (CPA): a model used where affiliates get paid for an action from a user.

cost-per-click (CPC): a model where affiliates get paid per click.

cost-per-order (CPO): a model that will pay you when a user buys something.

cost-per-thousand (CPM): a model that will pay for thousands of impressions.

cost per lead (CPL): a model that will pay you when a user put their email.

cost per sale (CPS): same as CPO also called PPS (pay per sign up)

cost per view (CPV): you will get paid when someone is viewing something.

crawlers: search engines and advanced software uses a crawler to understand web pages.

creative: another word for banners.

CSV file: excel format file that contains info that many software can read.

daily budget: the amount of money that you are willing to spend a day.

data feeds: a list of products including all the info of a product.

deep linkingit’s when you create an affiliate link that goes to a specific page of your choice.

demand-side platforms (DSP): it’s a place where you can buy digital ads inventory.

demographicsusers are grouped in specific interest, age, and other things to increase sales.

direct billing flow: when a user pays via the mobile phone credit.

direct buy: buying traffic directly from a website you like with no ad network involved.

direct linking: is when you put your affiliate link and no landing page after the click.

disclosure: a few lines of text that explain that you are an affiliate. It’s required in most of the cases.

domain authority: system created by MOZ to rank the power of a website based on the backlinks portfolio.

double opt-in (DOI): it’s when a user confirms their email after they put their email in a form.

duplicate content: it’s something you should avoid, you always need fresh content, duplicated is penalized.

dynamic tracking: is a tool used by an affiliate to dig into stats.

e-mail link: a link that needs to be used only for email marketing.

effective cost per mille (eCPM): effective cost per thousand (Mille) impressions.

email marketing: sending email to an email list via an ems software like sendinblue.

earnings per click (EPC): it’s the amount of money you make per 100 clicks. (important metric)

exclusivity: an agreement between merchant and affiliate that ban the affiliate to promote similar products from other companies.

feeder site: a spam website that redirects feed traffic to other sites.

fired pixel: pixels are used to track users when a pixel is fired it means that the affiliate link is being clicked.

first click: some programs give a commission to an affiliate from the first click only. It doesn’t matter who clicked after the first click.

frequency capping: the number of impressions a user will see an ad in a specific amount of time.

GAN: generative adversarial network is an ad that is able to trick the human mind.

GEO target: is when you target a specific country.

gray hat SEO: are half way between black hat and white hat SEO, you should avoid these practices.

hit: one single request from a browser.

HTML: the easiest programming language used to visualize stuff on browser front end.

hyperlink: a link.

impression: the number of times something is seen by a user without clicking.

in house: is an advertiser who has their own cool affiliate program and no need of ad networks.

incentivized affiliates: is when affiliates are using coupons or content lockers or stuff that incentivize the user to do the action needed to make money for the affiliate.

index: is a file that engines follow when crawling sites.

indie program: independent affiliate program its the same as in house.

influencer: people that have a big audience on social media or websites.

internal linking: the process of creating relevant links on the content to increase rankings.

joint venture (JV): temporary business create to take over a lack of a product.

keyword: a word that is used to search for something on search engines.

keyword density: the percentage of the density of a keyword on the content.

keyword research: process needed to rank on search engines.

landing page: cool page created to boost conversions on an offer. It usually pops up after the click happen.

last click: the last user who clicked an affiliate link.

lifetime value: the sum of all the money a customer spend in their lifetime.

link building: process needed to improve the authority of a website.

link juice: it’s the process that involves crawler to understand the power of a website via internal and external links.

long tail: keyword made of 3 or more words.

LSI keyword: latent semantic indexing keywords are related to your primary keyword.

manual approval: offer that requires your affiliate manager to get approved.

master affiliate network: networks that is using javascript to turn anchors into affiliate links.

maximum budget: maximum amount of money that you are willing to spend.

media buying: process of buying ads on publishers sites.

merchant: an individual that has products offers and cool stuff.

meta description: HTML element used to visualize a snipped on the SERP (search engine result page).

meta tags: HTML elements used to understand the content of a page.

meta title: HTML elements used to visualize a title on the SERP.

minimum payout: the minimum amount of money you should make in order to be paid.

mobile affiliates: users focus on mobile traffic.

multi cpa: offer that pays for different actions not only for one.

multi-level marketing (MLM): Multi-level marketing it’s in most of the cases a ponzi scheme model.

niche: a specific market and segment a product belong too.

niche marketing: targeting niches to market a product.

off-page SEO: factors you can not control like where are you going to show up on the SERP.

offer: anything that can be sold to consumers.

on-page SEO: practices used to boost rankings and that you have full control on your site.

OPM: outsourced program manager also called Affiliate Manager.

opt-in email: email that got confirmed from a user.

opt-in rate: percentage of email that gets confirmed compared to the not confirmed ones.

outbound link: all the links that are going out of the domain of your site.

page authority: metric used to evaluate the power of a page also called pagerank.

paid search: the model used to get traffic for money.

pay bump: if you are a good affiliate you can get your commission raised.

payment threshold: the same as minimum payout, see above.

payout: when your commission gets paid.

pixel: small element of a webpage invisible to the human eye used to track something.

PLR: private label right gives you the rights of your content.

plug-in: something you can add to an application to get more features. i.e:wp plugins.

POD: point of difference or angle that makes your site stand on the competition.

postback URL: special URL used to instantly send a lot of information back usually to a tracker.

PPC: pay per click, you will get paid per click.

PPL: pay per lead, you will get paid per lead. i.e: an email.

PPS: pay per sign up, you will get paid 1 fixed commission when a user buys something.

prelander: page displayed before a landing page, it can be a quiz or something awesome.

privacy policy: a bunch of words and terms you should read and put on your site.

profit: the money you actually earn on top of the ones you spend.

publisher: the owner of a website or an affiliate.

raw clicks: clicks even from the same user, they are usually more than unique links.

reciprocal links: links created from webmasters to increase rankings.

recurring commissions (revshare): you will get paid for a lifetime a percentage of the sale amount.

redirection: a process that allows you to redirect traffic somewhere else.

referring domain: a domain that referred the traffic to a link or website.

referring URL: URL that referred the traffic to a site.

return on investment (ROI): return of investment, the money you are really making from a campaign.

revenue: the cash you make.

revshare: lifetime commission paid until a user buys a specific product.

ROAS:  return on advertising spending it’s almost the same as ROI.

robots.txt: a file that search engines read first before crawling a website. you can disallow crawlers from certain parts of your site.

run of network (RON): targeting all the websites of a network.

root domain: the base URL of a domain.

real-time bidding (RTB): bidding through auctions.

search engine: google and bing are search engines and used to search for stuff on the net.

search engine optimization (SEO): complex process needed to rank a website on the internet.

search term: keyword that a user used before reaching onto your site.

segment: similar to demographics, Italy, Chrome, TIM is a segment.

SEO affiliates: affiliates that focus on SEO more than paid ads.

SERP: search engine result page is what gets visualized on the search results on Google for instance.

single offer: offer designed for a specific segment.

single opt-in (SOI): no email confirmation (DOI) required to earn money.

sitemap: list of all the URLs of a website so that crawlers can figure out all the pages better.

smartlinkaffiliate links that constantly change offers based on the segment/GEO.

SMS billing flow: consumers need a sim card in order to start the billing process.

social marketers: affiliates that rely on social media traffic to bring sales.

spam: unwanted email or anything that is annoying and useless.

spider detection: it’s when you disallow certain spiders from crawling your site via the robots.txt.

spiders: it’s the same as crawlers, read above. They scan your sites and understand it for engines.

split testing: or A/b testing is the process of testing the same offer under two different angles.

spot: it’s the place meant for advertisement.

squeeze page: a landing page with no other elements such as menus meant only to capture leads.

subdomain: it’s a domain part of the root domain. i.e:

super affiliates: affiliates that generate a huge amount of cash and that deserve payout bumps.

supply-side platforms (SSP): interface that gather publishers and exchanges.

sweepstakes: are used to do lead generation in exchange for a price or a lottery.

syndication: it’s when a big website arranges something with another big site in order to get more traffic.

targeted marketing: it’s when you are focused on targeting a specific segment only.

text link: it’s a link only with no images or other forms of media around.

tier: there are different tiers based on the GEO, richest countries are tier 1, poorer countries tier 4 for instance. you will get more money from the richest countries.

token: tokens are used by ad networks to improve the quality of traffic.

top-level domain (TLD): it’s the part of the domain after the domain. i.e: — .it — it’s the Italian TLD.

TOS: terms of service are a set of rules that users should respect.

tracking code: pixel that will track conversions.

tracking method: whatever method used to track clicks.

tracking software/tracker: it’s affiliate software that will allow you to track everything. i.e: voluum.

traffic: it’s what we all want, you can get organic traffic or paid traffic mainly.

turnkey websites / DFY: scammy websites made from 3rd parties that promises traffic for money.

two-tier (2-tier): it’s when you recruit other affiliates under you, usually you will get 5% of their earnings.

unique clicks: clicks from one single user, it excludes all the raw clicks.

URL: it’s an URL, it’s used from browser to understand DNS queries using letters instead of numbers.

vertical: it’s the same as a niche. i.e: health,dating,food,games are verticals.

viral marketing: it’s when your stuff gets viral somehow.

web host: it’s whoever provides you a place to host your site. my favorite is TMDhosting.

webmasters: publishers or nerdy dudes like me are webmasters, they usually own websites.

white hat SEO: all the best practices to respect to maintain your site SEO friendly without pissing off Google.

white label: it’s a not indexed copy of a website rebranded on your own domain. i.e: webceo offers white label solutions.

whitelists: it’s the process of making an IP able to do stuff others can’t do.

WSO: (Warrior Special Offers) are offers only for warrior forum users.

XML: it’s a format used on websites easy to understand for crawlers. a sitemap is usually an — .XML — file.


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There are a lot of affiliate marketing terms you should know, on this list you can find some of the most popular terms.

This affiliate marketing glossary list will keep updating each time a new term will pop up in the market.


Being always educated and knowing how to talk the right way about certain things it's important. Click To Tweet


If you have a term that you think I should add to this glossary please contact me.

If you find this list useful, if some terms are not defined correctly or if you have any question comment below or contact me.


If You Found This List Useful Please Give Me A Tweet Now, I Will See It And Be Happy. You Can Tweet By Highlighting Any Text You Want On This Article. Click To Tweet


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What You Will Learn On This Blog! 

Stay tuned and subscribe to my blog so you will get notifications on new posts. I will slowly break down these topics: 

  1. SEO(Search Engine Optimization).
  2. Affiliate Marketing.
  3. Free and Paid traffic hacks.
  4. Coding and WordPress
  5. Make money with a computer and an internet connection even while you sleep.

Follow me on social media, you’ve got all the links on the right bottom side of this blog, also comment and contact me if you need help.

Here are my top resources I always use to become a great affiliate, take a look here!

Do you want to be a free man or woman? Jump in the crew then!

Much Love and Peace Out,

Marco Diversi.

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