Marco Diversi
I build quiet things
that compound.
I make things for the web — sites, tools, words and the occasional strange idea. Some are useful. Some are just mine. All of them are built with care, and meant to last.
Notes
Start here
Honest field notes on GEO, AI search, and building content that gets cited. The comparison and the playbook are the place to begin.
- GEOHow to Get Cited by ChatGPT: A Practical GEO Playbook (2026)A working SEO's practical playbook for getting cited by ChatGPT and other AI answers in 2026 — entity clarity, third-party mentions, quotable structure, freshness — plus how to actually measure it.
- GEOBest GEO Tools in 2026: An SEO Veteran's Honest ComparisonA working SEO's honest comparison of the best GEO tools in 2026 — Writesonic, RankScale, Otterly, Airefs, Semrush AI Toolkit and more — with real pros, cons, pricing and who each is actually for.
- GEOGEO vs SEO: What Actually Changes When AI Answers the QueryGEO vs SEO explained by an 11-year SEO: the real difference between optimizing for rankings and optimizing for AI citations, what the data shows about overlap, and what to actually do differently.
About
A long detour through the open web
I'm an engineer by training — civil engineering, between the University of Miami and Bologna — who took a long detour through the internet and never quite came back.
For eleven years I worked in SEO and affiliate marketing: building content sites in competitive niches and learning, one site at a time, how attention actually moves online. A hundred or so of them, and somewhere north of a few million organic visits earned the slow, patient way.
These days I'm most interested in what comes next — building with AI, and paying close attention to how machines are starting to decide what's worth citing.
Civil engineering · 11+ years in SEO & affiliate · 100+ sites built · millions of organic visits · now building with AI
English and Italian by default, some French and Dutch when required — and Romagnolo, the dialect, for when I really mean it.
Work
Things I've made
A few of the projects worth pointing at. More as they're ready to be shown.
Content sites that compound
Editorial sites in genuinely competitive niches — built to rank, to be useful, and patient enough to keep earning for years. A hundred-odd of them, across a lot of subjects.
Small software
Tools I built because I wanted them to exist — scrapers, dashboards, quiet automations. Now and then, other people want them too.
Systems & writing
The connective tissue: content pipelines, publishing systems, and notes on how the moving parts fit together.
Experiments
Built in the open
Ongoing experiments — some will grow up, some won't.
A personal archive that outlives platforms
Keeping the things I make somewhere that answers only to me.
Live soonGenerative sketches
Small studies in code, type and motion. Most lead nowhere. Some don’t.
Live soonOne idea a month
A standing habit: give one strange idea enough room to become real.
Live soon