Marco Diversi
I build quiet things
that compound.
I make things for the web — sites, tools, words and the occasional strange idea. Some are useful. Some are just mine. All of them are built with care, and meant to last.
About
A long detour through the open web
I'm an engineer by training — civil engineering, between the University of Miami and Bologna — who took a long detour through the internet and never quite came back.
For eleven years I worked in SEO and affiliate marketing: building content sites in competitive niches and learning, one site at a time, how attention actually moves online. A hundred or so of them, and somewhere north of a few million organic visits earned the slow, patient way.
These days I'm most interested in what comes next — building with AI, and paying close attention to how machines are starting to decide what's worth citing.
Civil engineering · 11+ years in SEO & affiliate · 100+ sites built · millions of organic visits · now building with AI
English and Italian by default, some French and Dutch when required — and Romagnolo, the dialect, for when I really mean it.
Work
Things I've made
A few of the projects worth pointing at. More as they're ready to be shown.
Content sites that compound
Editorial sites in genuinely competitive niches — built to rank, to be useful, and patient enough to keep earning for years. A hundred-odd of them, across a lot of subjects.
Small software
Tools I built because I wanted them to exist — scrapers, dashboards, quiet automations. Now and then, other people want them too.
Systems & writing
The connective tissue: content pipelines, publishing systems, and notes on how the moving parts fit together.
Notes
Thinking out loud
Honest notes on GEO, AI search, and building content that compounds.
- Best GEO Tools in 2026: An SEO Veteran's Honest ComparisonA working SEO's honest comparison of the best GEO tools in 2026 — Writesonic, RankScale, Otterly, Airefs, Semrush AI Toolkit and more — with real pros, cons, pricing and who each is actually for.
- GEO vs SEO: What Actually Changes When AI Answers the QueryGEO vs SEO explained by an 11-year SEO: the real difference between optimizing for rankings and optimizing for AI citations, what the data shows about overlap, and what to actually do differently.
- LLMClicks Review: The Budget GEO Tool That Tracks Real Clicks, Not Just MentionsAn honest LLMClicks review from a working SEO: the one thing it does that most GEO tools don't (click attribution), its $49/$99/$199 pricing, real pros and cons, and who should buy it versus RankScale or Otterly.
Experiments
Built in the open
Ongoing experiments — some will grow up, some won't.
A personal archive that outlives platforms
Keeping the things I make somewhere that answers only to me.
Live soonGenerative sketches
Small studies in code, type and motion. Most lead nowhere. Some don’t.
Live soonOne idea a month
A standing habit: give one strange idea enough room to become real.
Live soon
Contact
Say hello.
For work, collaborations, or just to compare notes — email is the surest way to reach me.
Occasionally I take on outside projects.Work with me →