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Data · Pricing index

GEO tool pricing, compared

Every GEO / AI-visibility tool I cover, in one sortable, filterable table: entry price, engines covered, free trials and seats. Each row shows when and how it was checked. Newest check October 19, 2026; oldest September 23, 2026, Profound.

Some links here are affiliate links: if you buy through them I may earn a commission, at no extra cost to you. I only recommend tools I'd point a colleague to, and rankings are never paid for.

Index coverage

9 of 22 tracked · 41%

How much of the roster that ChatGPT, Gemini and Perplexity actually name this index covers. Stating the gap seems more useful than pretending there isn’t one.

Read the full coverage method ↓

Recent checks

67 checks · 33 moved

Every re-check is logged with its date, including the ones that found nothing had moved. Silence is then “stable”, never “nobody looked”.

Read the full change log ↓
AI engines (entry)SeatsVisit
RankScaleThe coverage pickVerified October 24, 2026Plan terms: read by Marco October 24, 2026: own reads 17, 19 and 24 Oct (prices, credits, answers, dashboards, audits, 17+ engines, Essentials 120 credits and 2 dashboards yearly only); vendor email 19 Oct (credits 0.25 per run on six engines and 1 to 4 on Claude, DeepSeek and Mistral, Essentials 204 a year, same amounts in EUR and USD, Grok unavailable for new tracking); still from earlier reads (not read on that date): workload arithmetic per engine in the matcher, tax, and the yearly totals of the four paid plansFrom $17/mo$204/yrannual ratecredits17+, all included on every plan (Grok is not available for new tracking, vendor email 19 October 2026)7-dayUnlimited (Pro+)Visit RankScaleReview RankScale
Otterly.AIThe clean budget entryVerified October 18, 2026Plan terms: read by Marco October 19, 2026: vendor email 19 Oct (Klaus-M.): four default engines on every plan, Claude, AI Mode and Gemini as paid add-ons, a prompt counted per country, prompts capped at 15 / 100 / 400, countries, brands and team members unlimited, daily tracking; still from earlier reads (not read on that date): add-on prices and taxFrom $29/mo~$290/yrmonth-to-monthflat4 core; Claude, Gemini & Google AI Mode are paid add-onsFree trialUnlimitedVisit Otterly.AIReview Otterly.AI
AirefsThe cheapest way inVerified October 19, 2026Plan terms: read by Marco October 19, 2026: monthly and yearly prices, prompts, domains, seats and the MCP server; still from earlier reads (not read on that date): engines and refresh cadence per plan, tax, and the Agency planFrom $24/mo$288/yrannual rateflatChatGPT-focused; Google AI Overviews is a paid add-on ($10–$30/mo by tier)7-daySmall-teamVisit
MorningscoreThe friendly all-in-oneVerified October 19, 2026Plan terms: read by Marco October 19, 2026: monthly and annual prices, users, websites, keywords, tracked prompts and AI credits; vendor email 21 Oct: 1 credit per prompt per platform; still from earlier reads (not read on that date): which engines are tracked, refresh cadence, how tracked prompts relate to AI credits, which platforms a credit covers, the free trial, and taxFrom $69/mo~$690/yrmonth-to-monthflatLight GEO layer inside an SEO suite14-day (no card)Per planVisit MorningscoreReview Morningscore
WritesonicTrack, create & fix in oneVerified October 17, 2026Plan terms October 10, 2026From $79/mo$948/yrannual rateflatEnterprise explicitly lists eight engines7-day (no card)Per planVisit WritesonicReview Writesonic
LLM PulseThe transparent all-rounderVerified October 19, 2026Plan terms: read by Marco October 19, 2026: euro prices of the weekly and daily Starter, Growth and Scale plans (monthly and annual), their prompts and projects, and the engine add-on table; still handoff (not read on that date): which five models are included, the Scale+, Scale++ and Partner prices, and the free-trial card ruleFrom €49/moWeekly tracking, EUR: monthly billing €49 / €99 / €299 a month; annual billing €490 / €990 / €2,990 a year (€40.83 / €82.50 / €249.17 a month)Daily tracking, EUR: monthly billing €79 / €149 / €449 a month; annual billing €790 / €1,490 / €4,490 a year (€65.83 / €124.17 / €374.17 a month)own read October 19, 2026: Starter / Growth / Scale~€490/yrmonth-to-monthflat5 models included on every plan. Add-ons per month, weekly tracking, Starter / Growth / Scale: Claude €25 / €50 / €150, Grok €15 / €45 / €125, Copilot and DeepSeek €10 / €20 / €60, Meta AI €12 / €45 / €110, Alexa for Shopping €10 / €20 / €60, Naver and Baidu €8 / €25 / €65 (own read 2026-10-19)14-day (card)UnlimitedVisit LLM PulseReview LLM Pulse
Semrush AI Visibility + SEOBest inside the Semrush suiteVerified October 17, 2026Plan terms October 17, 2026From $99/mo~$990/yrmonth-to-monthflatStandalone AI Visibility Base ($99/mo per domain, 25 custom prompts) tracks ChatGPT, Google AI, Gemini and Perplexity; the SEO + AI Search bundles from $139 add SEO and scale prompts by tierNonePer planVisit Semrush AI Visibility + SEOReview Semrush AI Visibility + SEO
Peec AIThe European choiceVerified October 17, 2026Plan terms: handoff-sourced, not read by us$95/mo (US) · €85/mo (Italy)US connection, USD: monthly $95 / $245 / $495; annual billing $80 / $205 / $420 per monthItaly connection, EUR: monthly €85 / €205 / €425; annual billing €70 / €180 / €360 per monthAgency, EUR: Essential €205 monthly, €175 annual per month (10,000 credits); Growth €425 monthly, €365 annual per month (25,000 credits); Scale €675 monthly, €575 annual per month (65,000 credits); Comprehensive customgeo-priced, latest read October 13, 2026: EUR vendor-direct (Vincent, Peec, 2026-10-13); USD a separate geo read of the vendor page (2026-10-10)varies by locationannual rateflatChoose three: exact selectable pool is conflicting. Required combinations and extra-model prices are not verifiedFree trialUnlimitedVisit
AthenaHQEvery engine on the entry planVerified October 24, 2026Plan terms September 6, 2026From $295/mo~$2,950/yrmonth-to-monthcredits10+, including Claude, Gemini and Grok on the paid entry planFree Essential plan ($25 free credit, not unlimited)TeamVisit
Scrunch AICrawler analytics for agenciesVerified October 18, 2026Plan terms October 10, 2026From $250/mo~$2,500/yrmonth-to-monthflat4 engines on Core; 9 on Enterprise (adds Claude, Gemini, Meta AI, Google AI Mode, Grok). AI bot-traffic analytics is on Core7-day5 (Core)Visit
ProfoundThe enterprise platformVerified October 10, 2026Plan terms October 10, 2026Free 7-day trial / customFree 7-day trial / customquoteThe free trial tracks these three; up to 9 engines, Claude and Perplexity among them, on custom Enterprise7 days free: 50 prompts daily on ChatGPT, Gemini and Google AI OverviewsEnterpriseVisit
Bluefish AIEnterprise, invite-onlyVerified October 18, 2026Quote onlyQuote onlyquoteEnterprise; closed-pilot accessNoneEnterpriseVisit

Method

How complete is this index?9 of 22 · 41%

I track which tools ChatGPT, Gemini and Perplexity actually name, and that data is published in the citation tracker. This is how much of that roster the index below covers. Stating the gap seems more useful than pretending there isn’t one.

Not yet covered (13): Ahrefs Brand Radar, BotRank, Brand24, BrandViz.AI, Brandi AI, BrightEdge, Gauge, Geoptie, Goodie AI, HubSpot AEO Grader, RankScope (engines wrote RankScope in July; not merged with RankScale), SE Ranking, Trakkr.ai. These are the research queue. Each needs its pricing read off the vendor’s own page before it goes in, which is why the list shrinks slowly rather than all at once.

Covered here but not yet named by any engine (3): Airefs, LLM Pulse, Morningscore. Being absent from an AI answer is not a verdict on a tool; it usually means fewer third-party roundups list it.

What changed recently67 checks · 33 moved

Every re-check is logged here with its date, including the ones that found nothing had moved. That is deliberate: a price list that only publishes changes can’t tell you whether silence means “stable” or “nobody looked”.

  1. AthenaHQFree / $295 / custom → Free ($25 free credit) / $245 a month billed annually / customvendor page

    What changed: OWN READ with the Annual view. Starter reads "$245/month, billed annually" and "$300/month free credit"; Essential is free with "$25 free credit". The monthly Starter price ($295 in the 2026-10-17 and 2026-10-18 fetches) is not on this read and is unconfirmed here; 17% off $295 is about $245. The credit unit differs from the 2026-10-17 fetch (3,600 credits, 300 credits): not reconciled.

    Source: Marco's own read in his browser of athenahq.ai/plans on 2026-10-24, USD, Annual toggle ("Annual (17% off)") (not fetched; copy in research/athenahq.ai/plans-own-read-2026-10-24.md). The $245 is a per-month figure billed annually, the yearly total is not printed. Essential engines: ChatGPT, Perplexity, AI Overviews, Gemini, Copilot; Starter lists 11 engines plus "Additional models available upon request". API access and extra credits are paid add-ons. Enterprise custom.

  2. RankScalecorrected · ladder holds at $17 yearly only / $99 / $229 / $385 / $780vendor page

    What changed: OWN READ, confirming only. The "Starting at" row is identical to 2026-10-17 and 2026-10-19: Essentials 20 struck through then 17 a month, yearly only; Pro 99, Pro+ 229, Growth 385, Enterprise 780. Nothing new.

    Source: Marco's own read in his browser of the "Starting at" row of rankscale.ai/pricing on 2026-10-24, from Italy, euro symbols shown (a US-proxy fetch of 2026-10-17 showed dollar symbols with the same numbers); not converted, the $ in the display follows the US read (not fetched; copy in research/rankscale.ai/pricing-own-read-2026-10-24.md). No engine list and no comparison rows in this read, so the engine question stays open.

  3. Airefs$29 / $59 / $99 → $29 / $59 / $99 monthly; $24 / $49 / $83 a month yearlyvendor page

    What changed: OWN READ with the Monthly and Yearly toggles. Monthly $29 / $59 / $99 and yearly $24 / $49 / $83 a month confirmed; prompts 25 / 60 / 150, domains 1 / 3 / unlimited, seats 1 / 2 / 20, MCP on Pro and Expert. The Agency card against "From $49/mo" in the comparison list is still unresolved.

    Source: Marco's own read in his browser of getairefs.com/pricing on 2026-10-19, from Italy, USD (not fetched; copy in research/getairefs.com/pricing-own-read-2026-10-19.md). Lite has a free 7-day trial. The Agency card reads $99 a month billed yearly under Monthly and $83 under Yearly, with 6 domains, 150 prompts, daily refresh, ChatGPT and AI Overview. Not printed: engines and cadence for Lite, Pro and Expert (only "AI analytics").

  4. LLM PulseEUR 49 / 99 / 299 weekly → EUR 49 / 99 / 299 weekly; 79 / 149 / 449 dailyvendor page

    What changed: OWN READ of the EUR table, both cadences and both billing toggles. Weekly and daily Starter, Growth and Scale monthly and annual prices, prompts, projects, features and engine add-on prices are now read, not fetched, not handoff. The earlier "from 8 euro" add-on wording is replaced by the table.

    Source: Marco's own read in his browser of llmpulse.ai/pricing and llmpulse.ai/pricing/ai-models on 2026-10-19, from Italy, euro symbols (not fetched; copies in research/llmpulse.ai/). Weekly tracking ("Start Free Trial"), monthly billing: Starter 49, Growth 99, Scale 299; annual 490 / 990 / 2,990 a year (40.83 / 82.50 / 249.17 a month). Daily tracking ("Start Now"): Starter 79, Growth 149, Scale 449; annual 790 / 1,490 / 4,490 a year (65.83 / 124.17 / 374.17 a month). Starter 50 tracked prompts, 1 project; Growth 150 prompts, 2 projects; Scale 450 prompts, 5 projects; each "5 AI models included" (the text does not name them). Starter: visibility, share of voice, mentions, citations, Recommendations, GEO Writer, MCP server. Growth adds sentiment analysis, Owned Media (YouTube, social, apps, Reddit), AI Traffic Analytics, LLM Pulse Agent. Scale adds ChatGPT Shopping and AI Paid Ads Tracking, Reputation, GEO Testing, Custom Reports, API, Looker Studio connector and CLI. Enterprise: custom volume pricing, Book a demo, white label, embedded dashboards, own domain, account manager, invoice billing. Engine add-ons, EUR a month, Starter / Growth / Scale (and Scale+ / Scale++ / Partner, recorded here only): WEEKLY Claude 25 / 50 / 150 (300 / 600 / 750); Copilot 10 / 20 / 60 (100 / 180 / 225); Grok 15 / 45 / 125 (325 / 650 / 970); DeepSeek 10 / 20 / 60 (100 / 180 / 225); Meta AI / Muse 12 / 45 / 110 (285 / 570 / 850); Alexa for Shopping 10 / 20 / 60 (100 / 180 / 225); Naver AI Briefing 8 / 25 / 65 (170 / 340 / 500); Baidu AI 8 / 25 / 65 (170 / 340 / 500). DAILY Claude 65 / 195 / 585 (1,560 / 3,120 / 4,680); Copilot 15 / 30 / 90 (150 / 270 / 340); Grok 95 / 285 / 855 (2,280 / 4,560 / 6,840); DeepSeek 15 / 30 / 90 (150 / 270 / 340); Meta AI / Muse 85 / 250 / 745 (1,990 / 3,970 / 5,960); Alexa for Shopping 15 / 30 / 90 (150 / 270 / 340); Naver 50 / 150 / 440 (1,180 / 2,360 / 3,530); Baidu 50 / 150 / 440 (1,180 / 2,360 / 3,530). NOT stated and left as they were: which five models are included, the Scale+, Scale++ and Partner base prices (their add-on columns are not relinked), whether the free trial needs a card, tax treatment, how a prompt is counted. The 2026-10-17 and 2026-10-18 fetch rows are US-proxy reads and stay as history.

  5. Morningscorecorrected · ladder holds at $69 / $99 / $159 / $299vendor page

    What changed: OWN READ with the Monthly and Annual toggles. Monthly prices unchanged; annual offers added ($690 / $990 / $1,590 / $2,990 a year, normal $828 / $1,188 / $1,908 / $3,588); tracked prompts per plan are printed (10 / 100 / 500 / 2,000).

    Source: Marco's own read in his browser of morningscore.io/pricing/ on 2026-10-19, from Italy, USD (not fetched; copy in research/morningscore.io/pricing-own-read-2026-10-19.md). Users 2 / 4 / 10 / 20, websites 3 / 10 / 30 / 100, keywords 100 / 500 / 2,000 / 5,000, tracked prompts 10 / 100 / 500 / 2,000, AI credits 100 / 1,000 / 5,000 / 20,000. Every plan lists Agent + MCP + API. Not printed: which AI engines are tracked, refresh cadence, how a tracked prompt is counted across engines, a free trial.

  6. RankScalecorrected · ladder holds at $17 yearly only / $99 / $229 / $385 / $780vendor page

    What changed: OWN READ with the Monthly and Yearly toggles. Monthly Pro 99, Pro+ 229, Growth 385, Enterprise 780 confirmed; yearly per month 84 / 195 / 327 / 663 ("Save 15%"); credits, answers, dashboards and audits per plan. Essentials (17 a month, yearly only) was not in this read and stays from 2026-10-17. Currency still unconfirmed.

    Source: Marco's own read in his browser of rankscale.ai/pricing on 2026-10-19, from Italy, euro symbols shown (a US-proxy fetch of 2026-10-17 showed dollar symbols with the same numbers); not converted, the $ in the display follows the US read (not fetched; copy in research/rankscale.ai/pricing-own-read-2026-10-19.md). Pro has a 7-day free trial; REST API from Pro+. No comparison table or engine list in this read, so the 17+ against 75+ engine question stays open. Yearly totals are not printed.

  7. RankScalecorrected · ladder holds at $17 yearly only / $99 / $229 / $385 / $780vendor, direct

    What changed: VENDOR EMAIL. The page is shown in EUR or USD by location and the amounts match across currencies (99 is 99). Essentials: 204 a year (17 a month), yearly only, 120 credits, 480 answers, 2 dashboards, 10 audits, unlimited seats. Credits 1,200 / 3,000 / 5,500 / 12,000 on Pro, Pro+, Growth, Enterprise. Grok is not available for new tracking.

    Source: two emails from Hendrik (Rankscale Team) to Marco, 2026-10-19 (transcription in research/rankscale.ai/vendor-emails-2026-10-19.md, affiliate parameter removed).

  8. Airefsunchanged at $29 / $59 / $99vendor page (fetched)

    Re-read of getairefs.com/pricing: the page text shows the yearly state ($24 / $49 / $83 a month, billed yearly); the monthly $29 / $59 / $99 is in the compare table. Unchanged from 2026-10-17. Fetch read from a US-based proxy (USD shown; EUR view not tested). Raw text saved under research/. Handoff status of the 2026-10-06 rows is unchanged.

Every priced row states what its headline figure is, because they are not all the same kind of number. month-to-month is what you pay for one month. annual rate is the per-month price of a committed year, which is what several vendors show by default, so month one costs more than the sticker. Per-year figures follow from that: exact (×12) for a row already quoting the annual rate, and an estimate marked ~ (about two months free) for a month-to-month row, whose annual offer we have not read. A row marked basis unconfirmed has never been read at source and is left out of the per-year comparison rather than guessed into it. Billing model: flat = fixed tiers, credits = usage-based, quote = enterprise/quote-only. Currencies as the vendor lists them. Sorting and the budget filter use what month one costs, so an annual-rate row is compared on its real month-to-month price where the vendor publishes one.

Two dates per row, on purpose. Verified is when the price was last checked.Plan terms is when what the plan actually includes was last checked. They rot at different speeds and they used to share one date, which is how this index published four wrong claims about a tool whose price had been confirmed the day before. Claims that something is locked to a higher tier get the shortest leash of all, because vendors move features down the ladder to compete, so that kind of claim only ever goes wrong in the direction that makes a tool look worse than it is.

The GEO Tool Pricing Index is a sortable index of every generative-engine-optimization tool on the market, listing entry price, AI engines covered, free-trial terms and seat costs. Each row shows when and how its price was checked, with the source named.

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