Data · Pricing index

GEO tool pricing, compared

Every GEO / AI-visibility tool I cover, in one sortable, filterable table: entry price, engines covered, free trials and seats. Hand-verified, kept current. Prices verified September 6, 2026.

How complete is this index?9 of 22 · 41%

I track which tools ChatGPT, Gemini and Perplexity actually name, and that data is published in the citation tracker. This is how much of that roster the index below covers. Stating the gap seems more useful than pretending there isn’t one.

Not yet covered (13): Ahrefs Brand Radar, BotRank, Brand24, BrandViz.AI, Brandi AI, BrightEdge, Gauge, Geoptie, Goodie AI, HubSpot AEO Grader, RankScope, SE Ranking, Trakkr.ai. These are the research queue. Each needs its pricing read off the vendor’s own page before it goes in, which is why the list shrinks slowly rather than all at once.

Covered here but not yet named by any engine (3): Airefs, LLM Pulse, Morningscore. Being absent from an AI answer is not a verdict on a tool; it usually means fewer third-party roundups list it.

What changed recently23 checks · 5 moved

Every re-check is logged here with its date, including the ones that found nothing had moved. That is deliberate: a price list that only publishes changes can’t tell you whether silence means “stable” or “nobody looked”.

  1. AthenaHQunchanged at Free / $295 / customvendor page (fetched)

    BASIS RESOLVED: monthly. The toggle reads "Monthly | Annual (17% off)" and defaults to Monthly, so the $295 Starter is the month-to-month rate. The free Essential tier (300 credits, $25 of credit) is confirmed still present, so the 5 September restructure holds.

  2. LLM Pulsecorrected · ladder holds at €49 / €99 / €299vendor, direct

    What changed: No movement in the ladder, four corrections to what it means. (1) €49 and €99 are the MONTH-TO-MONTH rates, not annual — the recorded "annual commitment, month-to-month is higher" reading was inverted. Annual is €490 and €990 a year (~€40.83 and ~€82.50/mo), about two months free. (2) Claude, Grok, Copilot, DeepSeek and Meta AI are NOT Enterprise-only: they are add-ons from €10/mo each on any plan, Starter included. (3) MCP server from Starter, REST API from Scale — previously conflated as "API/MCP on every plan". (4) Sentiment analysis starts at Growth, not Starter.

    Source: LLM Pulse ([email protected]), unprompted reply to review outreach

    Also supplied: competitors are 10 on Starter and 15 on Growth (recorded here as 5 and 10); Scale++ is €1,199, not €1,198; the 50 and 150 figures are prompts TRACKED — executed weekly — not a weekly quota you spend down; capacity add-ons run +100 prompts for €100/mo and +1 project for €50/mo. Net effect of the whole correction: the entry plan is cheaper to try than we said, reaches more engines than we said, and carries more competitors than we said. Only the sentiment tier moved against them. That asymmetry is why the source ladder now separates "the vendor told us" from "we read their page": every one of these sat on the pricing page unread or misread.

  3. Morningscoreunchanged at $69 / $159 / $299vendor page (fetched)

    BASIS RESOLVED: monthly. Every figure in the pricing table is marked /mo with no annual toggle on the table itself; the two-months-free discount ("On yearly plans we offer 2 months for free (16,67% discount)") is stated in the FAQ rather than applied to the headline. So the ladder is month-to-month.

  4. Otterly.AIunchanged at $29 / $189 / $489vendor page (fetched)

    BASIS RESOLVED: monthly. The toggle reads "Monthly | Annually 15% off" and defaults to Monthly, so $29 / $189 / $489 are month-to-month. Annual equivalents are printed on the page as $25 / $160 / $422 per month, which is the rare case where the vendor states both sides.

  5. Peec AI€89 / €205 / €425$80 / $205 / $420vendor page

    What changed: CURRENCY AND LADDER BOTH WRONG. The recorded €89 / €205 / €425 was not a Peec price list. Peec quotes in USD, not EUR, and those three figures mixed the two billing ladders instead of quoting either one. The real page carries both: annual $80 / $205 / $420 and month to month $95 / $245 / $495, Enterprise custom on both. Recorded as the annual ladder with a month-to-month entry of $95, matching how every other annual-basis row here is stored. This also resolves the currency conflict flagged on 2026-09-03: the independent write-ups quoting $95 / $245 / $495 were right, and were quoting the MONTHLY ladder.

    Source: Read in the browser by Marco, the last row in the index never opened at source

    The three ladders cross-check exactly against the savings the page prints ($180 / $480 / $900 a year): $95x12 minus $180 is $960, which is $80x12, and the same holds for Pro and Advanced. That is why this row is recorded at full confidence despite being a single read. Plan contents, identical on both toggles: Starter 50 prompts, choose 3 models, unlimited users, daily tracking, 1 project. Pro 150 prompts, 3 models, 2 projects. Advanced 350 prompts, 3 models, 5 projects, multi-country and a Looker Studio connector. Enterprise adds fully customisable prompts, all models (up to 12), daily or weekly cadence, unlimited projects, API access and SSO. The old "choose from 6" engine note is not on the page and is retired rather than carried forward. THE PATTERN, because this is the second time in one week. The LLM Pulse error was an assumed billing basis. This one was an assumed CURRENCY and an assumed basis at once. Neither was ever read; both were inferred, and both then read like verified findings for two months. Every row in this index now states its basis and its currency because they were observed, not because they looked right.

  6. RankScaleunchanged at $20 / $99 / $780vendor page (fetched)

    BASIS RESOLVED: monthly. The toggle reads "Monthly | Yearly Save 15%" and defaults to Monthly, so the recorded ladder is the month-to-month rate. Ladder otherwise unchanged, with the $385 Growth tier between Pro and Enterprise still sitting off the three-point display.

  7. Writesonicunchanged at $79 / $199 / $399vendor page (fetched)

    BASIS CONFIRMED, and the recorded claim was right. The toggle reads "Monthly | Annual Save 20%" and DEFAULTS TO ANNUAL, so $79 / $199 / $399 are annual-billing rates per month, exactly as this site said. This was the highest-priority re-read after the LLM Pulse inversion because it carried the same claim from the same unverified provenance; it survives. The page does not print a month-to-month figure, but it does print the annual saving per tier ($240, $600, $1,200 a year), which puts month to month at $99 / $249 / $499 and cross-checks against the stated 20% off two ways. Those three are DERIVED from the page's own numbers, not read off it, and are labelled that way. Also observed and not previously recorded: prompt volumes are 50 / 100 / 200 by tier, seats are 1 / 2 / 3, and the trial is stated as needing no credit card. Engine gating re-confirmed: all three self-serve tiers are ChatGPT, Gemini and Google AI Overviews only, with the ten-platform set on Enterprise.

  8. Airefs$24 / $49 / $249$24 / $49 / $83vendor page (fetched)

    What changed: Top tier corrected from $249 to $83; the $249 figure is not on the vendor page.

    The recorded $249 top tier does not exist on the pricing page. The ladder is Lite / Pro / Expert at $24 / $49 / $83 on annual billing, or $29 / $59 / $99 month to month, with Agency quoted custom. Worth noting because the index shows entry prices: the $24 headline is the ANNUAL rate, and paying monthly costs $29. Google AI Overviews remains an add-on, priced $10 / $20 / $30 per month by tier.

AI engines (entry)SeatsVisit
RankScaleThe coverage pickVerified September 6, 2026Plan terms September 6, 2026From $20/mo~$200/yrmonth-to-monthcredits17+, all included on every plan7-dayUnlimited (Pro+)Visit Review
Otterly.AIThe clean budget entryVerified September 6, 2026Plan terms September 6, 2026From $29/mo~$290/yrmonth-to-monthflat4 core; Claude, Gemini & Google AI Mode are paid add-onsFree trialUnlimitedVisit Review
AirefsThe cheapest way inVerified September 5, 2026Plan terms September 5, 2026From $24/mo$288/yrannual rateflatChatGPT-focused; Google AI Overviews is a paid add-on ($10–$30/mo by tier)7-daySmall-teamVisit
MorningscoreThe friendly all-in-oneVerified September 6, 2026Plan terms September 6, 2026From $69/mo~$690/yrmonth-to-monthflatLight GEO layer inside an SEO suite14-day (no card)Per planVisit Review
WritesonicTrack, create & fix in oneVerified September 6, 2026Plan terms September 6, 2026From $79/mo$948/yrannual rateflatThe broader ~10-engine suite unlocks on Enterprise7-day (no card)Per planVisit Review
LLM PulseThe transparent all-rounderVerified September 6, 2026 · vendor-confirmedPlan terms September 6, 2026From €49/mo~€490/yrmonth-to-monthflat5 majors on every plan; Claude, Grok, Copilot, DeepSeek & Meta AI are €10/mo add-ons on any tier14-day (card)UnlimitedVisit Review
Semrush AI ToolkitBest inside the Semrush suiteVerified September 5, 2026Plan terms September 5, 2026From $139/mo~$1,390/yrmonth-to-monthflatAI tracking is bundled into every plan; prompt volume scales by tierNonePer planVisit Review
Peec AIThe European choiceVerified September 6, 2026Plan terms September 6, 2026From $80/mo$960/yrannual rateflatChoose 3 models on every self-serve tier; all models (up to 12) on EnterpriseFree trialUnlimitedVisit
AthenaHQEvery engine on the entry planVerified September 6, 2026Plan terms September 6, 2026From $295/mo~$2,950/yrmonth-to-monthcredits10+, including Claude, Gemini and Grok on the paid entry planFree Essential tier (300 credits)TeamVisit
Scrunch AICrawler analytics for agenciesVerified September 5, 2026Plan terms September 5, 2026From $250/mo$3,000/yrannual rateflat7 engines from Starter (incl. Claude, Gemini, Meta); crawler analytics on Enterprise7-day3 (Core)Visit
ProfoundThe enterprise platformVerified September 5, 2026Plan terms September 5, 2026From $99/mo$1,188/yrannual rateflatUp to ~10 engines; broad coverage concentrates on EnterpriseNoneEnterpriseVisit
Bluefish AIEnterprise, invite-onlyVerified July 12, 2026Quote onlyQuote onlyquoteEnterprise; closed-pilot accessNoneEnterpriseVisit

Every priced row states what its headline figure is, because they are not all the same kind of number. month-to-month is what you pay for one month. annual rate is the per-month price of a committed year, which is what several vendors show by default, so month one costs more than the sticker. Per-year figures follow from that: exact (×12) for a row already quoting the annual rate, and an estimate marked ~ (about two months free) for a month-to-month row, whose annual offer we have not read. A row marked basis unconfirmed has never been read at source and is left out of the per-year comparison rather than guessed into it. Billing model: flat = fixed tiers, credits = usage-based, quote = enterprise/quote-only. Currencies as the vendor lists them. Sorting and the budget filter use what month one costs, so an annual-rate row is compared on its real month-to-month price where the vendor publishes one.

Two dates per row, on purpose. Verified is when the price was last checked.Plan terms is when what the plan actually includes was last checked. They rot at different speeds and they used to share one date, which is how this index published four wrong claims about a tool whose price had been confirmed the day before. Claims that something is locked to a higher tier get the shortest leash of all, because vendors move features down the ladder to compete, so that kind of claim only ever goes wrong in the direction that makes a tool look worse than it is.

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