Original data · Citation tracker

What AI engines actually cite

A living record of which tools and sources ChatGPT, Gemini and Perplexity name for the query “best GEO tools 2026” — updated run over run. The point is the honesty: it's published in the open, my own site included.

2 runs3 enginesLatest: September 3, 2026

0times marcodiversi.com has been cited on a category question, across 18 answers and every run. Published openly — watch it change (or not) as the series grows.

But on a branded query, the picture inverts

“who is Marco Diversi” on Perplexity (IT) cites marcodiversi.com first of 6 sources, and builds its description from this site’s own About page.

These are two different systems. Entity recognition — “who is X” — needs a canonical description, and your own site is the natural authority. Source citation — “what’s the best X” — is the engine choosing evidence from everyone writing on the topic, where being a known entity counts for nothing. Reporting a single “cited: yes/no” would misrepresent both.

How often each tool is named (September 3, 2026)

Across 3 engines, from the July 12, 2026 run — the one captured with per-engine tagging. The later run was recorded as a union only, so blending it in here would present an aggregate as a measurement.

  • Profound3/3
  • AthenaHQ2/3
  • Peec2/3
  • Scrunch2/3
  • Semrush2/3
  • Bluefish1/3
  • BotRank1/3
  • BrightEdge1/3
  • Geoptie1/3
  • Otterly1/3
  • RankScope1/3
  • Writesonic1/3

Where the engines agreed — and didn't

1

named by all 3

Profound

4

named by 2

AthenaHQ, Peec, Scrunch, Semrush

7

named by just 1

Bluefish, BotRank, BrightEdge, Geoptie, Otterly, RankScope, Writesonic

More than half the tools appeared on only one engine's list — the AI "consensus" is far less settled than the confident tone implies.

What kind of source got cited

  • Third-party roundups2
  • Vendor blogs (ranking themselves)6
  • General publishers0
  • Community / video0

The cited sources this run: ismybrandinai.com, geoptie.com, developers.openai.com, help.openai.com, developers.google.com, otterly.ai, ahrefs.com, semrush.com. Note how many are vendor blogs ranking themselves — worth weighting down.

What changed between runs

Two dated runs, eight weeks apart, same prompts and engines. This compares the union of tools named — the one thing both runs record with equal confidence.

75%

of July’s tools were named again in September

10

new names entered in eight weeks

3

dropped out

Persisted
Peec AI, Geoptie, Profound, Otterly.AI, Semrush AI Toolkit, Writesonic, Bluefish AI, AthenaHQ, Scrunch AI
Entered
HubSpot AEO Grader, Gauge, Brandi AI, Goodie AI, Ahrefs Brand Radar, Rankscale, Trakkr.ai, SE Ranking, Brand24, BrandViz.AI
Dropped
BrightEdge, RankScope, BotRank

Names are normalised before comparing, so “Otterly” and “Otterly.AI” count as one tool. RankScope (July) and Rankscale (September) are different products and are deliberately not merged — they count as one leaving and one entering. If the July capture was a transcription slip, the churn is one lower in each direction; the ambiguity is flagged rather than hidden.

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