A long detour through the open web

I'm an engineer by training — civil engineering, between the University of Miami and Bologna — who took a long detour through the internet and never quite came back.

For eleven years I worked in SEO and affiliate marketing: building content sites in competitive niches and learning, one site at a time, how attention actually moves online. A hundred or so of them, and somewhere north of a few million organic visits earned the slow, patient way. Not a growth-hack story — a long apprenticeship in what holds up and what quietly stops working.

I'm the founder of Snerva.

These days I'm most interested in what comes next: how machines decide what is worth citing. Not as a theory — I run the test on my own site andpublish the results either way, including the ones that don't flatter me. Everything I learn goes intofree datasets andtools that run in your browser.

English and Italian by default, some French and Dutch when required — and Romagnolo, the dialect, for when I really mean it.

• Civil engineeringMiami & Bologna
• 11+ yearsSEO & affiliate marketing
• 100+ sitesbuilt and run
• Millionsof organic visits earned

Best way to reach me: marco@marcodiversi.com — orsee what I take on.