{"id":7949,"date":"2019-11-07T13:51:22","date_gmt":"2019-11-07T12:51:22","guid":{"rendered":"https:\/\/marcodiversi.com\/blog\/?p=7949"},"modified":"2019-11-07T14:15:42","modified_gmt":"2019-11-07T13:15:42","slug":"yandex-metrica-free-hotjar-alternative","status":"publish","type":"post","link":"https:\/\/marcodiversi.com\/blog\/yandex-metrica-free-hotjar-alternative\/","title":{"rendered":"Discover Yandex Metrica The #1 Free Hotjar Alternative"},"content":{"rendered":"<p style=\"text-align: justify;\"><strong><span style=\"text-decoration: underline;\">Yandex Metrica<\/span><\/strong> is the <strong>analytics tool from Yandex<\/strong>, the biggest Russian <a href=\"https:\/\/marcodiversi.com\/blog\/alternative-search-engines\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline;\">search <\/span><span style=\"text-decoration: underline;\">engine<\/span><\/a> in Russia with more than<span style=\"text-decoration: underline;\"> 60% of the internet share.<\/span><\/p>\n<p style=\"text-align: justify;\">The reason why I am <span style=\"text-decoration: underline;\">talking<\/span> about <strong><span style=\"text-decoration: underline;\">Yandex Metrica<\/span> <\/strong>is that is a <strong><span style=\"text-decoration: underline;\">free analytics tool<\/span> <\/strong>that you can use no <strong>matter<\/strong> where you <span style=\"text-decoration: underline;\">live<\/span>.<\/p>\n<blockquote>\n<p style=\"text-align: justify;\">You <span style=\"text-decoration: underline;\">don&#8217;t need to learn Russian<\/span> or having a <strong>website<\/strong> with Russian <span style=\"text-decoration: underline;\">traffic<\/span> mainly. <span style=\"text-decoration: underline;\"><strong>Yandex<\/strong><\/span> is providing webmasters <span style=\"text-decoration: underline;\">tools<\/span> and this<span style=\"text-decoration: underline;\"> amazing analytics tool for free to everyone.<\/span><\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">If you are looking for a <strong><span style=\"text-decoration: underline;\">Hotjar alternative<\/span><\/strong> and or a <span style=\"text-decoration: underline;\">Google Analytics alternative<\/span> this tool is worth to take into <strong><span style=\"text-decoration: underline;\">consideration<\/span><\/strong>.<\/p>\n<p style=\"text-align: justify;\">Yandex Metrica will give you <span style=\"text-decoration: underline;\">most of the features<\/span> you will get on <strong>Hotjar for free.<\/strong><\/p>\n<p style=\"text-align: justify;\">For instance, you will <span style=\"text-decoration: underline;\">heave heatmaps of your site<\/span> and <strong>sessions replays<\/strong> of your users for <span style=\"text-decoration: underline;\">free<\/span> and for a <strong>lifetime<\/strong>.<\/p>\n<p style=\"text-align: justify;\">If you <span style=\"text-decoration: underline;\">don&#8217;t want to spend money<\/span> in <a href=\"https:\/\/marcodiversi.com\/blog\/zx\/hotjar\/\" rel=\"nofollow noopener sponsored\">Hotjar<\/a>, Yandex Metrica is the best free alternative to Hotjar, and here in this <strong><span style=\"text-decoration: underline;\">article<\/span><\/strong>, we are <span style=\"text-decoration: underline;\">going<\/span> to unveil all the <strong>main features<\/strong> and how <strong><span style=\"text-decoration: underline;\">Yandex<\/span><\/strong> Metrica could help your <strong><span style=\"text-decoration: underline;\">website<\/span><\/strong> stand out of the <span style=\"text-decoration: underline;\">crowd.<\/span><\/p>\n<p>&nbsp;<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-flat ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/marcodiversi.com\/blog\/yandex-metrica-free-hotjar-alternative\/#Getting_Started_With_Yandex_Metrica\" >Getting Started With Yandex Metrica<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/marcodiversi.com\/blog\/yandex-metrica-free-hotjar-alternative\/#Yandex_Metrica_Main_Features\" >Yandex Metrica Main Features<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/marcodiversi.com\/blog\/yandex-metrica-free-hotjar-alternative\/#Yandex_Analytics\" >Yandex Analytics<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/marcodiversi.com\/blog\/yandex-metrica-free-hotjar-alternative\/#Yandex_Metrica_Webvisor\" >Yandex Metrica Webvisor<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/marcodiversi.com\/blog\/yandex-metrica-free-hotjar-alternative\/#Dashboard\" >Dashboard<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/marcodiversi.com\/blog\/yandex-metrica-free-hotjar-alternative\/#Reports\" >Reports<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/marcodiversi.com\/blog\/yandex-metrica-free-hotjar-alternative\/#Maps\" >Maps<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/marcodiversi.com\/blog\/yandex-metrica-free-hotjar-alternative\/#Session_Replays\" >Session Replays<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/marcodiversi.com\/blog\/yandex-metrica-free-hotjar-alternative\/#Users\" >Users<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/marcodiversi.com\/blog\/yandex-metrica-free-hotjar-alternative\/#Segments\" >Segments<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/marcodiversi.com\/blog\/yandex-metrica-free-hotjar-alternative\/#Yandex_Metrica_Final_Overview\" >Yandex Metrica Final Overview<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/marcodiversi.com\/blog\/yandex-metrica-free-hotjar-alternative\/#Conclusions\" >Conclusions<\/a><\/li><\/ul><\/nav><\/div>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Getting_Started_With_Yandex_Metrica\"><\/span>Getting Started With Yandex Metrica<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">It is very simple to <span style=\"text-decoration: underline;\">start with Yandex Metric<\/span>a, what I suggest you do before <strong><span style=\"text-decoration: underline;\">starting<\/span><\/strong> with Metrica is to <a href=\"https:\/\/webmaster.yandex.com\/\" target=\"_blank\" rel=\"noopener\">create a Yandex webmaster account<\/a>.<\/p>\n<p style=\"text-align: justify;\">Once you have the <strong><span style=\"text-decoration: underline;\">webmaster account<\/span><\/strong> you want to add your site\/s and then <strong><span style=\"text-decoration: underline;\">verify<\/span><\/strong> that you are the owner. This is a simple <span style=\"text-decoration: underline;\">process<\/span> and I usually pick the <strong>.txt record<\/strong> on my DNS provider that is <span style=\"text-decoration: underline;\">managed<\/span> by <a href=\"https:\/\/marcodiversi.com\/blog\/cloudflare-registrar\/\" target=\"_blank\" rel=\"noopener noreferrer\">Cloudflare<\/a>.<\/p>\n<p style=\"text-align: justify;\">Once you have your <strong><span style=\"text-decoration: underline;\">domain verified<\/span><\/strong> you can go ahead and <strong><span style=\"text-decoration: underline;\">add<\/span><\/strong> a tag in <strong>Yandex Metrica.<\/strong> Tags are basically your <span style=\"text-decoration: underline;\">websites.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/metrica.yandex.com\/\" class=\"su-button su-button-style-default\" style=\"color:#FFFFFF;background-color:#2D89EF;border-color:#246ec0;border-radius:5px\" target=\"__blank\" rel=\"noopener\"><span style=\"color:#FFFFFF;padding:0px 16px;font-size:13px;line-height:26px;border-color:#6cadf4;border-radius:5px;text-shadow:none\"> MAKE AN ACCOUNT AND ADD A TAG<\/span><\/a>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/metrica.yandex.com\/\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7959 size-full\" src=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/11\/yandex-metrica-add-a-tag.jpg?resize=640%2C311&#038;ssl=1\" alt=\"yandex metrica add a tag\" width=\"640\" height=\"311\" srcset=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/11\/yandex-metrica-add-a-tag.jpg?w=1256&amp;ssl=1 1256w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/11\/yandex-metrica-add-a-tag.jpg?resize=300%2C146&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/11\/yandex-metrica-add-a-tag.jpg?resize=768%2C374&amp;ssl=1 768w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/11\/yandex-metrica-add-a-tag.jpg?resize=1024%2C498&amp;ssl=1 1024w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">Drop your website n<span style=\"text-decoration: underline;\">ame and the URL<\/span> of the website. Then once that is <strong><span style=\"text-decoration: underline;\">done<\/span><\/strong> you can play with the switches and enable <strong>additional<\/strong> <span style=\"text-decoration: underline;\">features<\/span>.<\/p>\n<blockquote>\n<p style=\"text-align: justify;\">Honestly, I like to have <strong><span style=\"text-decoration: underline;\">them all ON<\/span><\/strong>. I am installing a powerful tool so I <span style=\"text-decoration: underline;\">want<\/span> to track as <strong>much<\/strong> as <strong>possible<\/strong> with no <span style=\"text-decoration: underline;\">regrets<\/span>.<\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">For content <span style=\"text-decoration: underline;\">analytics,<\/span> you will need to <strong><span style=\"text-decoration: underline;\">pick an option<\/span><\/strong> when it comes to <strong>collecting<\/strong> the <span style=\"text-decoration: underline;\">data<\/span>. I like to have the <strong>schema.org<\/strong> <strong><span style=\"text-decoration: underline;\">JSON<\/span><\/strong> option <span style=\"text-decoration: underline;\">enabled<\/span> here.<\/p>\n<p style=\"text-align: justify;\">I found it more <span style=\"text-decoration: underline;\">lightweight and it requests fewer HTTPS<\/span> <strong>requests<\/strong> from your site and is a <span style=\"text-decoration: underline;\">little<\/span> faster.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-7960\" src=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/11\/yandex-metrica-initial-settings.jpg?resize=640%2C310&#038;ssl=1\" alt=\"yandex metrica initial settings\" width=\"640\" height=\"310\" srcset=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/11\/yandex-metrica-initial-settings.jpg?w=1249&amp;ssl=1 1249w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/11\/yandex-metrica-initial-settings.jpg?resize=300%2C145&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/11\/yandex-metrica-initial-settings.jpg?resize=768%2C372&amp;ssl=1 768w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/11\/yandex-metrica-initial-settings.jpg?resize=1024%2C496&amp;ssl=1 1024w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">At the end of this <strong><span style=\"text-decoration: underline;\">pretty quick setup<\/span><\/strong>, you will be presented with your <span style=\"text-decoration: underline;\">personal<\/span> <strong>tracking code<\/strong> to add on any page that you want to <span style=\"text-decoration: underline;\">track<\/span> on your website.<\/p>\n<p style=\"text-align: justify;\">If you are a <span style=\"text-decoration: underline;\">WordPress<\/span> user the best way to do it is to go in:<\/p>\n<p style=\"text-align: justify;\"><strong><code>Appearance &gt; Theme Editor &gt; footer.php<\/code><\/strong><\/p>\n<p style=\"text-align: justify;\">Once you <span style=\"text-decoration: underline;\">are<\/span> in the footer.php file of your website, just <span style=\"text-decoration: underline;\">copy and paste the given script<\/span> at the end of the <strong>footer.php<\/strong> before the <strong>last<\/strong> <span style=\"text-decoration: underline;\">closing<\/span> tag.<\/p>\n<p style=\"text-align: justify;\">This will <span style=\"text-decoration: underline;\">make<\/span> sure that the <span style=\"text-decoration: underline;\">script will be loaded on all the pages<\/span> of your site.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-7957\" src=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/11\/yandex-metrica-lightweight-script.jpg?resize=640%2C314&#038;ssl=1\" alt=\"yandex metrica lightweight script\" width=\"640\" height=\"314\" srcset=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/11\/yandex-metrica-lightweight-script.jpg?w=1257&amp;ssl=1 1257w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/11\/yandex-metrica-lightweight-script.jpg?resize=300%2C147&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/11\/yandex-metrica-lightweight-script.jpg?resize=768%2C376&amp;ssl=1 768w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/11\/yandex-metrica-lightweight-script.jpg?resize=1024%2C502&amp;ssl=1 1024w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">Now you are done and you will be <strong><span style=\"text-decoration: underline;\">r<\/span><span style=\"text-decoration: underline;\">e<\/span><span style=\"text-decoration: underline;\">ady<\/span><span style=\"text-decoration: underline;\"> to keep track of everything<\/span><\/strong> that happens on your <span style=\"text-decoration: underline;\">website<\/span> thanks to <span style=\"text-decoration: underline;\">Yandex<\/span> <strong><span style=\"text-decoration: underline;\">Metrica<\/span><\/strong>, and here we are going to list <strong><span style=\"text-decoration: underline;\">some<\/span><\/strong> of the best features of this <span style=\"text-decoration: underline;\">powerful<\/span> <strong>analytics<\/strong> tool.<\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Yandex_Metrica_Main_Features\"><\/span>Yandex Metrica Main Features<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">Most of the <strong><span style=\"text-decoration: underline;\">features you will find for free<\/span><\/strong> on Yandex Metrica can be found for a lot of <span style=\"text-decoration: underline;\"><strong>money<\/strong><\/span> with software like <span style=\"text-decoration: underline;\">Hotjar.<\/span><\/p>\n<blockquote>\n<p style=\"text-align: justify;\">If you don&#8217;t know what is <strong><span style=\"text-decoration: underline;\">Hotjar,<\/span><\/strong> in a few words is a<strong><span style=\"text-decoration: underline;\"> software that will allow<\/span><\/strong> you to see <strong>mouse movements and heatmaps<\/strong> of your sites.<\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">You will be able to see how the users <span style=\"text-decoration: underline;\">interact<\/span> with your website and also you <strong>can<\/strong> see <span style=\"text-decoration: underline;\">exactly<\/span> what they are doing <span style=\"text-decoration: underline;\">thanks<\/span> to <strong><span style=\"text-decoration: underline;\">replays<\/span><\/strong>.<\/p>\n<p style=\"text-align: justify;\">If you are <strong><span style=\"text-decoration: underline;\">cheap like me Yandex Metrica<\/span><\/strong> is the free Hotjar <span style=\"text-decoration: underline;\">alternative<\/span> you were looking for. In fact, you will have unlimited data <strong>forever<\/strong> and completely for <span style=\"text-decoration: underline;\">free.<\/span><\/p>\n<p style=\"text-align: justify;\">As you can see from the <span style=\"text-decoration: underline;\">picture below<\/span>, the <strong>Hotjar Pricing<\/strong> is definitely <strong><span style=\"text-decoration: underline;\">high.<\/span><\/strong> If you have a website with 20.000 pageviews day you will have to pay <strong>$89 a month.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/marcodiversi.com\/blog\/zx\/hotjar\/\" rel=\"nofollow noopener sponsored\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7958 size-full\" src=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/11\/hotjar-pricing.jpg?resize=640%2C306&#038;ssl=1\" alt=\"hotjar pricing\" width=\"640\" height=\"306\" srcset=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/11\/hotjar-pricing.jpg?w=1267&amp;ssl=1 1267w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/11\/hotjar-pricing.jpg?resize=300%2C143&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/11\/hotjar-pricing.jpg?resize=768%2C367&amp;ssl=1 768w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/11\/hotjar-pricing.jpg?resize=1024%2C489&amp;ssl=1 1024w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">Now you <span style=\"text-decoration: underline;\">know<\/span> that you could save up to <strong>$600\/mo or more depending<\/strong> on your <span style=\"text-decoration: underline;\"><strong>traffic<\/strong> using<\/span> Yandex Metrica, you must be <span style=\"text-decoration: underline;\">happy<\/span> to be <strong>landed<\/strong> on this <span style=\"text-decoration: underline;\">article.<\/span><\/p>\n<blockquote>\n<p style=\"text-align: justify;\">Hotjar is <span style=\"text-decoration: underline;\">probably<\/span> a little <span style=\"text-decoration: underline;\">more complex<\/span> and <strong>thorough<\/strong> than <span style=\"text-decoration: underline;\">Yandex<\/span> <strong>Metrica<\/strong> but the end <span style=\"text-decoration: underline;\">results<\/span> are pretty <span style=\"text-decoration: underline;\">similar<\/span> so it&#8217;s worth it if <strong><span style=\"text-decoration: underline;\">you<\/span><\/strong> are using it instead of Hotjar.<\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">If you still don&#8217;t trust me and you think that <span style=\"text-decoration: underline;\">Hotjar is a better solutio<\/span>n, you will get a <strong><span style=\"text-decoration: underline;\">completely free trial<\/span> <\/strong>using the <strong><span style=\"text-decoration: underline;\">button<\/span><\/strong> below.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/marcodiversi.com\/blog\/zx\/hotjar\/\" class=\"su-button su-button-style-default\" style=\"color:#FFFFFF;background-color:#2D89EF;border-color:#246ec0;border-radius:5px\" target=\"__blank\"><span style=\"color:#FFFFFF;padding:0px 16px;font-size:13px;line-height:26px;border-color:#6cadf4;border-radius:5px;text-shadow:none\"> GET A HOTJAR TRIAL NOW<\/span><\/a>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><strong>Without further ado let&#8217;s dive in the top features of Yandex Metrica.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Yandex_Analytics\"><\/span>Yandex Analytics<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"text-decoration: underline;\">Yandex Analytics<\/span> or also <span style=\"text-decoration: underline;\">called Yandex Metrica<\/span> is a powerful and <strong>completely free<\/strong> to use <strong><span style=\"text-decoration: underline;\">analytics<\/span><\/strong> tool you can use in an <span style=\"text-decoration: underline;\">alternative<\/span> to Hotjar.<\/p>\n<blockquote>\n<p style=\"text-align: justify;\"><strong>Hotjar<\/strong> is one of the <strong><span style=\"text-decoration: underline;\">most popular analytics tools<\/span><\/strong> when it comes to website <strong>heat maps<\/strong> generation and <span style=\"text-decoration: underline;\">session<\/span> <strong>recording.<\/strong><\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\"><em>Unfortunately, Hotjar costs a lot of money and not everyone will be able to afford it.<\/em><\/p>\n<p style=\"text-align: justify;\">This is when it comes to <strong><span style=\"text-decoration: underline;\">Yandex Analytics<\/span><\/strong> that combined with Google <strong><span style=\"text-decoration: underline;\">analytics<\/span><\/strong> will offer the best understanding of the <span style=\"text-decoration: underline;\">user<\/span> behavior on your site for <span style=\"text-decoration: underline;\">completely<\/span> <strong>free.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Yandex_Metrica_Webvisor\"><\/span>Yandex Metrica Webvisor<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">The most interesting feature of <span style=\"text-decoration: underline;\">Yandex Metrica that makes<\/span> it stand off the crowd on <span style=\"text-decoration: underline;\">Google<\/span> Analytics is the <strong><span style=\"text-decoration: underline;\">Yandex Webvisor<\/span><\/strong>.<\/p>\n<p style=\"text-align: justify;\">The Webvisor is <span style=\"text-decoration: underline;\">nothing<\/span> else than a session <strong><span style=\"text-decoration: underline;\">recorder<\/span><\/strong> that will allow you to <span style=\"text-decoration: underline;\">watch<\/span> <strong>replays<\/strong> of what users are doing on your site and you will be able to see the:<\/p>\n<ul style=\"text-align: justify;\">\n<li><strong>Link Map.<\/strong> (This is exactly where you will be able to see all the links of your website.)<\/li>\n<li><strong>Click Map.<\/strong> (This is the detailed map of the clicks on your website.)<\/li>\n<li><strong>Scroll Map.<\/strong> (This is the Webvisor detailed scroll map of your site.)<\/li>\n<li><strong>Form Analysis.<\/strong> (This is showing exactly how a user interacts with your forms.)<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">All of these <span style=\"text-decoration: underline;\">metrics<\/span> can be seen from the <strong><span style=\"text-decoration: underline;\">Webvisor<\/span><\/strong> of Yandex and they will be <span style=\"text-decoration: underline;\">reported<\/span> with interesting and nice-looking <span style=\"text-decoration: underline;\"><strong>charts<\/strong><\/span> and <span style=\"text-decoration: underline;\">graphs.<\/span><\/p>\n<p style=\"text-align: justify;\">You can easily use this tool if you click on <strong><span style=\"text-decoration: underline;\">Maps<\/span><\/strong> on the left <strong><span style=\"text-decoration: underline;\">sidebar.<\/span><\/strong><\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Dashboard\"><\/span>Dashboard<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">The dashboard will <strong><span style=\"text-decoration: underline;\">present<\/span><\/strong> some of the most <span style=\"text-decoration: underline;\">popular reports of your website<\/span> with <strong>awesome<\/strong> charts and <span style=\"text-decoration: underline;\">tables.<\/span><\/p>\n<p style=\"text-align: justify;\">If you want to <strong><span style=\"text-decoration: underline;\">add more reports<\/span> <\/strong>in your dashboard you will <strong><span style=\"text-decoration: underline;\">need<\/span><\/strong> to click on the <strong>Widget<\/strong> library button or you can <span style=\"text-decoration: underline;\">even<\/span> create your own <span style=\"text-decoration: underline;\">widget<\/span> to add to the <strong>dashboard<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-7968\" src=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/11\/yandex-metrica-dashboard.jpg?resize=640%2C282&#038;ssl=1\" alt=\"yandex metrica dashboard\" width=\"640\" height=\"282\" srcset=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/11\/yandex-metrica-dashboard.jpg?w=1267&amp;ssl=1 1267w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/11\/yandex-metrica-dashboard.jpg?resize=300%2C132&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/11\/yandex-metrica-dashboard.jpg?resize=768%2C338&amp;ssl=1 768w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/11\/yandex-metrica-dashboard.jpg?resize=1024%2C451&amp;ssl=1 1024w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">Here you will be able to <strong><span style=\"text-decoration: underline;\">see<\/span><\/strong> metrics like the <a href=\"https:\/\/marcodiversi.com\/blog\/pogo-sticking\/\" target=\"_blank\" rel=\"noopener noreferrer\">bounce rate<\/a> of your site with an <strong><span style=\"text-decoration: underline;\">accuracy<\/span><\/strong> better than <strong>google analytics.<\/strong><\/p>\n<p style=\"text-align: justify;\">You will be able to see <span style=\"text-decoration: underline;\">what<\/span> are the most <strong><span style=\"text-decoration: underline;\">visited<\/span><\/strong> pages of your <span style=\"text-decoration: underline;\">site<\/span>, and the <strong>demography<\/strong> of the users that are <strong>visiting<\/strong> your sites and so many more <span style=\"text-decoration: underline;\">things.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Reports\"><\/span>Reports<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\" wp-image-7969 alignleft\" src=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/11\/yandex-metrica-reports.jpg?resize=455%2C335&#038;ssl=1\" alt=\"\" width=\"455\" height=\"335\" srcset=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/11\/yandex-metrica-reports.jpg?w=779&amp;ssl=1 779w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/11\/yandex-metrica-reports.jpg?resize=300%2C221&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/11\/yandex-metrica-reports.jpg?resize=768%2C566&amp;ssl=1 768w\" sizes=\"auto, (max-width: 455px) 100vw, 455px\" \/>The reports tab of Yandex Metrica is the juiciest and interesting section of this tool.<\/p>\n<p style=\"text-align: justify;\">Here you will be able to see in a very simple and minimalist way some of the reports generated for free for you from this tool.<\/p>\n<p style=\"text-align: justify;\">You can easily generate and create reports, segments and visit detailed charts and tables regarding the user behavior and traffic on your site.<\/p>\n<p style=\"text-align: justify;\">All of these metrics are completely free to generate and very detailed.<\/p>\n<p style=\"text-align: justify;\">It will<strong> take a few<\/strong> <strong><span style=\"text-decoration: underline;\">days of recording<\/span><\/strong> data of your site before you will be <span style=\"text-decoration: underline;\">able<\/span> to see some <strong><span style=\"text-decoration: underline;\">interesting<\/span><\/strong> numbers and <span style=\"text-decoration: underline;\">insights.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong>You can not pretend to see immediately all of these metrics populating with numbers.<\/strong><\/p>\n<p style=\"text-align: justify;\">If you have a <strong><span style=\"text-decoration: underline;\">website<\/span><\/strong> with low traffic it <span style=\"text-decoration: underline;\">might<\/span> take several weeks to see <strong>insights<\/strong>, if your <span style=\"text-decoration: underline;\">website<\/span> has a lot of traffic it <span style=\"text-decoration: underline;\">won&#8217;t take very long<\/span> to be able to <span style=\"text-decoration: underline;\">generate<\/span> these reports.<\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Maps\"><\/span>Maps<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">Like I have <span style=\"text-decoration: underline;\">mentioned<\/span> before the <strong>Maps<\/strong> section of this <span style=\"text-decoration: underline;\">website is the one<\/span> that will <strong><span style=\"text-decoration: underline;\">generate<\/span><\/strong> thanks to the <strong><span style=\"text-decoration: underline;\">Webvisor<\/span><\/strong> a lot of <strong><span style=\"text-decoration: underline;\">precious<\/span><\/strong> data.<\/p>\n<p style=\"text-align: justify;\">You will be <strong><span style=\"text-decoration: underline;\">able to generate<\/span><\/strong> all of these reports for <strong><span style=\"text-decoration: underline;\">1 day, 1 week<\/span><\/strong> or with a custom date range. <span style=\"text-decoration: underline;\">Yandex<\/span> Analytics is doing very <strong>great<\/strong> when it <strong><span style=\"text-decoration: underline;\">comes<\/span><\/strong> to create segments and <span style=\"text-decoration: underline;\">sort<\/span> the events by date.<\/p>\n<blockquote>\n<p style=\"text-align: justify;\">The maps section is one of the <strong><span style=\"text-decoration: underline;\">most intuitive<\/span><\/strong> and awesome parts of this <span style=\"text-decoration: underline;\">tool.<\/span> It will take a <strong><span style=\"text-decoration: underline;\">few<\/span><\/strong> days if not weeks before you will be able to <span style=\"text-decoration: underline;\">see<\/span> the graphs <strong>generated<\/strong> by the Webvisor.<\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">If your site has <span style=\"text-decoration: underline;\">not a lot of traffi<\/span>c it will not work until some data are <span style=\"text-decoration: underline;\"><strong>collected<\/strong><\/span> and it <span style=\"text-decoration: underline;\">depends<\/span> on how much traffic you <span style=\"text-decoration: underline;\">have.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Session_Replays\"><\/span>Session Replays<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">In session <strong><span style=\"text-decoration: underline;\">replay,<\/span><\/strong> you will be able to <strong>see<\/strong> a <strong><span style=\"text-decoration: underline;\">recorder<\/span><\/strong> video screenshot of what <strong><span style=\"text-decoration: underline;\">exactly<\/span><\/strong> a certain user does on your <span style=\"text-decoration: underline;\">site.<\/span><\/p>\n<p style=\"text-align: justify;\">You will need to adjust the settings of <strong>your Tag as shown<\/strong> in the picture <span style=\"text-decoration: underline;\">below.<\/span> You will need to click on:<\/p>\n<p style=\"text-align: justify;\"><code>Settings &gt; Session Replays &gt; ON on Both.<\/code><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-7966\" src=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/11\/session-replays-settings.jpg?resize=640%2C199&#038;ssl=1\" alt=\"session replays settings\" width=\"640\" height=\"199\" srcset=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/11\/session-replays-settings.jpg?w=1274&amp;ssl=1 1274w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/11\/session-replays-settings.jpg?resize=300%2C93&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/11\/session-replays-settings.jpg?resize=768%2C239&amp;ssl=1 768w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/11\/session-replays-settings.jpg?resize=1024%2C318&amp;ssl=1 1024w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">With the session <strong><span style=\"text-decoration: underline;\">replays<\/span><\/strong> as soon as some <strong><span style=\"text-decoration: underline;\">data start to arrive<\/span><\/strong> you will be able to see a <span style=\"text-decoration: underline;\">detailed<\/span> list of users that visited your <strong>site.<\/strong><\/p>\n<p style=\"text-align: justify;\">You will be <strong><span style=\"text-decoration: underline;\">able<\/span><\/strong> to see the length of the <strong><span style=\"text-decoration: underline;\">visit,<\/span><\/strong> time on site, and from <span style=\"text-decoration: underline;\">where<\/span> they came from and <strong>from<\/strong> what browser and <strong>operating system.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-7970\" src=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/11\/session-replays-list.jpg?resize=640%2C288&#038;ssl=1\" alt=\"session replays list\" width=\"640\" height=\"288\" srcset=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/11\/session-replays-list.jpg?w=1269&amp;ssl=1 1269w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/11\/session-replays-list.jpg?resize=300%2C135&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/11\/session-replays-list.jpg?resize=768%2C346&amp;ssl=1 768w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/11\/session-replays-list.jpg?resize=1024%2C462&amp;ssl=1 1024w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">If you click on the play <strong><span style=\"text-decoration: underline;\">button<\/span><\/strong> you will be able to see a video like the one in the picture <strong>below.<\/strong> Here you will be able to see user <strong><span style=\"text-decoration: underline;\">clicks,<\/span><\/strong> s<strong>crolling, mouse movements, keystrokes<\/strong> and <strong><span style=\"text-decoration: underline;\">identify<\/span><\/strong> when a user is blocked from making the <span style=\"text-decoration: underline;\">conversion.<\/span><\/p>\n<p style=\"text-align: justify;\">This way you will be able to i<span style=\"text-decoration: underline;\">mprove your call to actions<\/span> and create a <strong>better<\/strong> and more <span style=\"text-decoration: underline;\">user-friendly<\/span> experience learning from <strong><span style=\"text-decoration: underline;\">mistakes<\/span><\/strong> and user <strong>behavior.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-7971\" src=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/11\/mouse-clicks-and-screen-record.jpg?resize=640%2C311&#038;ssl=1\" alt=\"mouse clicks and screen record\" width=\"640\" height=\"311\" srcset=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/11\/mouse-clicks-and-screen-record.jpg?w=1255&amp;ssl=1 1255w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/11\/mouse-clicks-and-screen-record.jpg?resize=300%2C146&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/11\/mouse-clicks-and-screen-record.jpg?resize=768%2C373&amp;ssl=1 768w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/11\/mouse-clicks-and-screen-record.jpg?resize=1024%2C497&amp;ssl=1 1024w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">With this feature, you <strong><span style=\"text-decoration: underline;\">might be able to discover<\/span><\/strong> also the parts of your site that <strong><span style=\"text-decoration: underline;\">bring<\/span><\/strong> more attention and that are worth to keep <span style=\"text-decoration: underline;\">updated<\/span> and <strong>running<\/strong> perfectly.<\/p>\n<p style=\"text-align: justify;\">This is a <strong><span style=\"text-decoration: underline;\">feature<\/span><\/strong> you will need to pay to have it on <strong>Hotjar,<\/strong> and with <strong>Yandex Metrica<\/strong> is completely <span style=\"text-decoration: underline;\">free<\/span> to use.<\/p>\n<p style=\"text-align: justify;\">Another <span style=\"text-decoration: underline;\">important thing is that<\/span> all the data that you will <span style=\"text-decoration: underline;\">collect<\/span> will stay<strong> yours forever<\/strong>.<\/p>\n<p style=\"text-align: justify;\">With other analytics tools like <span style=\"text-decoration: underline;\"><strong>Hotjar<\/strong><\/span> or <strong><span style=\"text-decoration: underline;\">Statcounter<\/span><\/strong>, you will need to pay money to keep the <span style=\"text-decoration: underline;\">data<\/span> for 1 year for <strong><span style=\"text-decoration: underline;\">instance<\/span><\/strong>.<\/p>\n<p style=\"text-align: justify;\">Here it will be <span style=\"text-decoration: underline;\">yours<\/span> forever for a <strong>lifetime<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Users\"><\/span>Users<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">You can also <span style=\"text-decoration: underline;\">customize<\/span> and <span style=\"text-decoration: underline;\">see exactly the behavior<\/span> of a specific <strong>user.<\/strong><\/p>\n<blockquote>\n<p style=\"text-align: justify;\">If you click on the user&#8217;s <span style=\"text-decoration: underline;\">page<\/span> you will be able to see <span style=\"text-decoration: underline;\">instantly the first session<\/span> <strong>time<\/strong> and the last session time.<\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">There is an icon on the left that<strong>\u00a0<span style=\"text-decoration: underline;\">will tell you exactly how<\/span> <\/strong>the user <span style=\"text-decoration: underline;\">interacted<\/span> with your site and on the other side <strong>instead,<\/strong> you will be able to set up <span style=\"text-decoration: underline;\">your<\/span> goals for <span style=\"text-decoration: underline;\">every<\/span> single <strong>user<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-7973\" src=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/11\/yandex-metrica-users.jpg?resize=640%2C230&#038;ssl=1\" alt=\"yandex metrica users\" width=\"640\" height=\"230\" srcset=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/11\/yandex-metrica-users.jpg?w=1262&amp;ssl=1 1262w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/11\/yandex-metrica-users.jpg?resize=300%2C108&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/11\/yandex-metrica-users.jpg?resize=768%2C276&amp;ssl=1 768w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/11\/yandex-metrica-users.jpg?resize=1024%2C368&amp;ssl=1 1024w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">This feature is also <strong><span style=\"text-decoration: underline;\">free,<\/span><\/strong> in fact, there is <strong>not even<\/strong> an <span style=\"text-decoration: underline;\">upgrade<\/span> button on Yandex Metrica, you <span style=\"text-decoration: underline;\">will<\/span> not be able to pay not even if you want too.<\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Segments\"><\/span>Segments<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">If you need a more <span style=\"text-decoration: underline;\">detailed overview<\/span> of your <strong>traffic<\/strong> you can create <span style=\"text-decoration: underline;\">unlimited <strong>segments<\/strong>.<\/span><\/p>\n<p style=\"text-align: justify;\">A <span style=\"text-decoration: underline;\">segment<\/span> can be created in <span style=\"text-decoration: underline;\">any report with the Segmentation button<\/span>.<\/p>\n<blockquote>\n<p style=\"text-align: justify;\">For instance, you could create a <strong><span style=\"text-decoration: underline;\">segment<\/span><\/strong> for all the traffic coming from <strong>Google<\/strong>, another one <span style=\"text-decoration: underline;\">from<\/span> the traffic from bing and <span style=\"text-decoration: underline;\">another<\/span> one from <span style=\"text-decoration: underline;\">Yandex.<\/span><\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">Then each of these <strong><span style=\"text-decoration: underline;\">segments<\/span><\/strong> can be <span style=\"text-decoration: underline;\">segmented again in stuff like<\/span> <strong>bounce rates<\/strong> and so <span style=\"text-decoration: underline;\">much<\/span> more.<\/p>\n<p style=\"text-align: justify;\">You can create <strong><span style=\"text-decoration: underline;\">segments<\/span><\/strong> also in <span style=\"text-decoration: underline;\">Google Analytics<\/span> so this is nothing new in <strong>Yandex Metrica<\/strong> but still, segments are important to <strong><span style=\"text-decoration: underline;\">figure<\/span><\/strong> out your traffic.<\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Yandex_Metrica_Final_Overview\"><\/span>Yandex Metrica Final Overview<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">At the end of this <span style=\"text-decoration: underline;\">review,<\/span> we are <span style=\"text-decoration: underline;\">able to tell that this is a very<\/span> useful and <strong>free<\/strong> tool that not a lot of <span style=\"text-decoration: underline;\">people<\/span> are using but that is very <strong>powerful<\/strong>.<\/p>\n<blockquote>\n<p style=\"text-align: justify;\">The biggest <strong>PROS<\/strong> of <span style=\"text-decoration: underline;\">Yandex Metrica<\/span> is the capacity of creating <strong>completely fre<\/strong>e and <strong>awesome<\/strong> reports that you can generate with a <span style=\"text-decoration: underline;\">few<\/span> clicks.<\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">They have very <span style=\"text-decoration: underline;\">powerful filters if you are looking<\/span> to dive into your <strong><span style=\"text-decoration: underline;\">segments<\/span><\/strong> or in your data.<\/p>\n<p style=\"text-align: justify;\">If your website is not on <span style=\"text-decoration: underline;\">WordPress s you will have the chanc<\/span>e to create alerts within <strong><span style=\"text-decoration: underline;\">Metrica<\/span><\/strong> that will alert you <span style=\"text-decoration: underline;\">when<\/span> the <strong>website<\/strong> is down.<\/p>\n<p style=\"text-align: justify;\">There are <strong><span style=\"text-decoration: underline;\">awesome features generated<\/span><\/strong> by the Webvisor which is <span style=\"text-decoration: underline;\">basically<\/span> an entity that will <strong>record<\/strong> all the things <span style=\"text-decoration: underline;\">happening<\/span> on your website.<\/p>\n<blockquote>\n<p style=\"text-align: justify;\">The biggest <strong>CONS<\/strong> is that this tool is not<span style=\"text-decoration: underline;\">\u00a0known from most of the people<\/span> so it is left behind and <span style=\"text-decoration: underline;\">unused<\/span> by the majority of the <strong><span style=\"text-decoration: underline;\">people<\/span><\/strong> that instead they\u00a0dump money in <span style=\"text-decoration: underline;\">costly<\/span> tools like <strong>Hotjar<\/strong> without <span style=\"text-decoration: underline;\">thinking<\/span> that there must be a free <span style=\"text-decoration: underline;\">solution<\/span> somewhere to <strong>generate heatmaps<\/strong> and session replays.<\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\"><em>If you haven&#8217;t already click on the button below and create your free Yandex Metrica account.<\/em><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/metrica.yandex.com\/\" class=\"su-button su-button-style-default\" style=\"color:#FFFFFF;background-color:#2D89EF;border-color:#246ec0;border-radius:5px\" target=\"__blank\" rel=\"noopener\"><span style=\"color:#FFFFFF;padding:0px 16px;font-size:13px;line-height:26px;border-color:#6cadf4;border-radius:5px;text-shadow:none\"> CREATE A FREE ACCOUNT<\/span><\/a>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Conclusions\"><\/span>Conclusions<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><strong><span style=\"text-decoration: underline;\">Yandex Metrica<\/span><\/strong> is a super <span style=\"text-decoration: underline;\">powerful<\/span> tool you can use for <strong><span style=\"text-decoration: underline;\">free<\/span><\/strong> as an alternative to Hotjar.<\/p>\n<blockquote>\n<p style=\"text-align: justify;\">This tool <span style=\"text-decoration: underline;\">combined<\/span> with <strong>google analytics<\/strong> will give you <strong><span style=\"text-decoration: underline;\">precious<\/span><\/strong> insights about user <strong>behavior<\/strong> on your <span style=\"text-decoration: underline;\">website.<\/span><\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">Something <strong><span style=\"text-decoration: underline;\">absolutely<\/span><\/strong> awesome is that you <span style=\"text-decoration: underline;\">will be able to see session<\/span> <strong>replays<\/strong> of the session and also you will see almost <span style=\"text-decoration: underline;\">instantly<\/span> what <strong>keywords<\/strong> got searched on the <strong><span style=\"text-decoration: underline;\">internet<\/span><\/strong> before <strong><span style=\"text-decoration: underline;\">reaching<\/span><\/strong> your site.<\/p>\n<p style=\"text-align: justify;\">You can connect your <span style=\"text-decoration: underline;\">Yandex Metrica<\/span> account with your Yandex <strong>Webmaster<\/strong> <span style=\"text-decoration: underline;\">account<\/span> with one click. Doing so will <span style=\"text-decoration: underline;\">allow<\/span> you to have a more <strong>detailed<\/strong> overview of your <span style=\"text-decoration: underline;\">website<\/span>.<\/p>\n<p style=\"text-align: justify;\">If you are <strong><span style=\"text-decoration: underline;\">looking for a free and powerful Hotjar<\/span><\/strong> alternative Yandex Metrica is <strong><span style=\"text-decoration: underline;\">exactly<\/span><\/strong> what you need to be <span style=\"text-decoration: underline;\">looking<\/span> for.<\/p>\n<blockquote>\n<p style=\"text-align: justify;\">It is a completely <strong><span style=\"text-decoration: underline;\">free solution<\/span><\/strong> that not a lot of people are <span style=\"text-decoration: underline;\">aware<\/span> of so I thought that <strong>talking<\/strong> about this tool was a <span style=\"text-decoration: underline;\">nice<\/span> idea.<\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">I hope that you have <strong><span style=\"text-decoration: underline;\">enjoyed<\/span><\/strong> this article and if you feel like <strong><span style=\"text-decoration: underline;\">sharing it with your friends<\/span> <\/strong>please feel <span style=\"text-decoration: underline;\">free<\/span> to do it.<\/p>\n<p style=\"text-align: justify;\"><strong>Yandex Metrica is <span style=\"text-decoration: underline;\">free, powerful<\/span> and one of the top <span style=\"text-decoration: underline;\">analytics<\/span> tools <span style=\"text-decoration: underline;\">available<\/span> at the moment.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5462\" src=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/03\/marco-diversi-eagle.jpg?resize=640%2C426&#038;ssl=1\" alt=\"marco diversi eagle\" width=\"640\" height=\"426\" srcset=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/03\/marco-diversi-eagle.jpg?w=1280&amp;ssl=1 1280w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/03\/marco-diversi-eagle.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/03\/marco-diversi-eagle.jpg?resize=1024%2C682&amp;ssl=1 1024w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/03\/marco-diversi-eagle.jpg?resize=768%2C511&amp;ssl=1 768w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\" style=\"text-align: justify;\"><span class=\"s1\"><b>What You Will Learn On This Blog!\u00a0<\/b><\/span><\/p>\n<p class=\"p3\" style=\"text-align: justify;\"><span class=\"s2\">Stay tuned and <a href=\"https:\/\/marcodiversi.com\/blog\/zx\/marco-diversi-newsletters\/\" rel=\"nofollow noopener sponsored\"><span class=\"s3\">subscribe to my blog<\/span><\/a> so you will get <\/span><span class=\"s1\">notifications<\/span><span class=\"s2\"> on <\/span><span class=\"s1\">new <\/span><span class=\"s2\"><b>posts<\/b>. I will slowly break down these topics:<\/span><\/p>\n<ol class=\"ol1\" style=\"text-align: justify;\">\n<li class=\"li3\"><b><\/b><span class=\"s2\"><b>SEO(Search Engine Optimization).<\/b><\/span><\/li>\n<li class=\"li3\"><b><\/b><span class=\"s2\"><b>Affiliate Marketing.<\/b><\/span><\/li>\n<li class=\"li3\"><b><\/b><span class=\"s2\"><b>Free and Paid traffic hacks.<\/b><\/span><\/li>\n<li class=\"li3\"><b><\/b><span class=\"s2\"><b>Coding and WordPress<\/b><\/span><\/li>\n<li class=\"li3\"><b><\/b><span class=\"s2\"><b>Make money with a computer and an internet connection even while you sleep.<\/b><\/span><\/li>\n<\/ol>\n<p class=\"p3\" style=\"text-align: justify;\"><span class=\"s2\">Follow me on <\/span><span class=\"s1\">social media<\/span><span class=\"s2\">, you&#8217;ve got all the links on the right bottom side of this blog, also <\/span><span class=\"s1\">comment<\/span><span class=\"s2\"> and <\/span><span class=\"s1\"><b>contact me<\/b><\/span><span class=\"s2\"> if you need help.<\/span><\/p>\n<p class=\"p1\" style=\"text-align: justify;\"><span class=\"s2\">Here are my <\/span><span class=\"s1\">top resources<\/span><span class=\"s2\"> I always use to become a great affiliate, <a href=\"https:\/\/marcodiversi.com\/blog\/resources\/\"><span class=\"s4\">take a look here<\/span><\/a>!<\/span><\/p>\n<p class=\"p1\" style=\"text-align: justify;\"><span class=\"s2\"><b>Do you want to be a free\u00a0man or woman? Jump in the crew then!<\/b><\/span><\/p>\n<p class=\"p1\" style=\"text-align: justify;\"><span class=\"s2\">Much Love and Peace Out,<\/span><\/p>\n<p class=\"p1\" style=\"text-align: justify;\"><span class=\"s2\">Marco Diversi.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Yandex Metrica is the analytics tool from Yandex, the biggest Russian search engine in Russia with more than 60% of the internet share. The reason why I am talking about Yandex Metrica is that is a free analytics tool that you can use no matter where you live. You don&#8217;t need to learn Russian or [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7985,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[34],"tags":[1371,1369,1373,1363,1365],"class_list":["post-7949","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-resources","tag-analytics","tag-free-heatmap","tag-google-analytics-alternative","tag-hotjar-alternatives","tag-yandex-metrica"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/11\/discover-yandex-metrica-the-free-hotjar-alternative.jpg?fit=1280%2C720&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/marcodiversi.com\/blog\/wp-json\/wp\/v2\/posts\/7949","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marcodiversi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marcodiversi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marcodiversi.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/marcodiversi.com\/blog\/wp-json\/wp\/v2\/comments?post=7949"}],"version-history":[{"count":0,"href":"https:\/\/marcodiversi.com\/blog\/wp-json\/wp\/v2\/posts\/7949\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marcodiversi.com\/blog\/wp-json\/wp\/v2\/media\/7985"}],"wp:attachment":[{"href":"https:\/\/marcodiversi.com\/blog\/wp-json\/wp\/v2\/media?parent=7949"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marcodiversi.com\/blog\/wp-json\/wp\/v2\/categories?post=7949"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marcodiversi.com\/blog\/wp-json\/wp\/v2\/tags?post=7949"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}