{"id":7902,"date":"2019-09-13T13:12:03","date_gmt":"2019-09-13T12:12:03","guid":{"rendered":"https:\/\/marcodiversi.com\/blog\/?p=7902"},"modified":"2019-09-13T13:12:03","modified_gmt":"2019-09-13T12:12:03","slug":"search-intent","status":"publish","type":"post","link":"https:\/\/marcodiversi.com\/blog\/search-intent\/","title":{"rendered":"How To Understand Search Intent"},"content":{"rendered":"<p style=\"text-align: justify;\"><strong>Search intent definition<\/strong> (<em>user intent<\/em>) is what <strong>users<\/strong> are <span style=\"text-decoration: underline;\">trying to find on Google<\/span> depending on their <strong>needs<\/strong>, it needs to be <span style=\"text-decoration: underline;\">accurate<\/span>.<\/p>\n<p style=\"text-align: justify;\"><strong>Google instant results<\/strong> is when you start <span style=\"text-decoration: underline;\">typing<\/span> <strong>something<\/strong> in your <span style=\"text-decoration: underline;\">browser<\/span> and you get i<span style=\"text-decoration: underline;\">nstant results<\/span> without pressing return.<\/p>\n<blockquote>\n<p style=\"text-align: justify;\">If you are <span style=\"text-decoration: underline;\">trying to <a href=\"https:\/\/marcodiversi.com\/blog\/how-to-make-money-from-a-website\/\" target=\"_blank\" rel=\"noopener noreferrer\">get some sales<\/a><\/span><a href=\"https:\/\/marcodiversi.com\/blog\/how-to-make-money-from-a-website\/\" target=\"_blank\" rel=\"noopener noreferrer\"> from your <strong>websites<\/strong><\/a>, you must <span style=\"text-decoration: underline;\">understand<\/span> that this got way harder <strong>lately.<\/strong><\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">A buyer <span style=\"text-decoration: underline;\">potentially<\/span> can have <strong>thousands<\/strong> of <span style=\"text-decoration: underline;\">websites<\/span> that explain to <span style=\"text-decoration: underline;\">him how to solv<\/span>e a <strong>problem.<\/strong><\/p>\n<p style=\"text-align: justify;\">Only the <span style=\"text-decoration: underline;\">website<\/span> that <strong>brings<\/strong> to them the most buy intent after <span style=\"text-decoration: underline;\">their awareness<\/span> of the product or service will <strong>land<\/strong> a <span style=\"text-decoration: underline;\">sale.<\/span><\/p>\n<p style=\"text-align: justify;\">You can <span style=\"text-decoration: underline;\">take advantage of these 2 factors<\/span> to boost your <strong>rankings<\/strong> and <span style=\"text-decoration: underline;\">increase<\/span> your <span style=\"text-decoration: underline;\">sales<\/span> and now I am going to <strong>tell<\/strong> you <span style=\"text-decoration: underline;\">why.<\/span><\/p>\n<p>&nbsp;<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-flat ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/marcodiversi.com\/blog\/search-intent\/#Search_Intent_Composition\" >Search Intent Composition<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/marcodiversi.com\/blog\/search-intent\/#How_To_Optimize_Your_Content_For_Search_Intent_Analysis\" >How To Optimize Your Content For Search Intent Analysis<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/marcodiversi.com\/blog\/search-intent\/#Google_Instant_Results_To_Optimize_For_Search_Intent\" >Google Instant Results To Optimize For Search Intent<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/marcodiversi.com\/blog\/search-intent\/#Using_The_Google_Console_To_Find_Relevant_User_Intent_Keywords\" >Using The Google Console To Find Relevant User Intent Keywords<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/marcodiversi.com\/blog\/search-intent\/#Conclusions\" >Conclusions<\/a><\/li><\/ul><\/nav><\/div>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Search_Intent_Composition\"><\/span>Search Intent Composition<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><strong><span style=\"text-decoration: underline;\">Search intent<\/span><\/strong> results are subdivided mainly in<span style=\"text-decoration: underline;\"> 4 different kinds<\/span> of intents:<\/p>\n<ol style=\"text-align: justify;\">\n<li><strong>navigational<\/strong> (10% of the search volumes);<\/li>\n<li><strong>informational<\/strong> (80% of the search volumes);<\/li>\n<li><strong>transactional<\/strong> (10% of the search volumes);<\/li>\n<li><strong>commercial<\/strong> (conversion or user intent)<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-7923\" src=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/09\/user-intent.png?resize=640%2C337&#038;ssl=1\" alt=\"user intent\" width=\"640\" height=\"337\" srcset=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/09\/user-intent.png?w=1303&amp;ssl=1 1303w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/09\/user-intent.png?resize=300%2C158&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/09\/user-intent.png?resize=768%2C405&amp;ssl=1 768w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/09\/user-intent.png?resize=1024%2C540&amp;ssl=1 1024w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/09\/user-intent.png?resize=818%2C430&amp;ssl=1 818w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">As we can see above the <span style=\"text-decoration: underline;\">commercial<\/span> <strong>search intent<\/strong> is the one <span style=\"text-decoration: underline;\">that<\/span> in most of the <span style=\"text-decoration: underline;\">cases<\/span> brings a <strong>conversion.<\/strong><\/p>\n<p style=\"text-align: justify;\">To be <strong><span style=\"text-decoration: underline;\">more clear<\/span><\/strong> here is what users are <span style=\"text-decoration: underline;\">searching<\/span> specifically:<\/p>\n<ol style=\"text-align: justify;\">\n<li><strong>to visit a website.<\/strong> (i.e: searching for Marco Diversi instead of going on marcodiversi.com)<\/li>\n<li><strong>to know something. (<\/strong>they usually use: how, what, where, why questions).<\/li>\n<li><strong>to do something.<\/strong> (the users complete an action such as giving away their email or purchase something)<\/li>\n<\/ol>\n<p style=\"text-align: justify;\">When a <span style=\"text-decoration: underline;\">user<\/span> finds<strong><span style=\"text-decoration: underline;\"> what they are looking for<\/span> <\/strong>and they trust the <span style=\"text-decoration: underline;\">website<\/span> it might <strong>happen<\/strong> that they <span style=\"text-decoration: underline;\">convert.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"How_To_Optimize_Your_Content_For_Search_Intent_Analysis\"><\/span>How To Optimize Your Content For Search Intent Analysis<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">You might <span style=\"text-decoration: underline;\">think<\/span> that this is<strong><span style=\"text-decoration: underline;\"> an easy task to do,<\/span><\/strong> but i think that it actually <span style=\"text-decoration: underline;\">takes<\/span> some <strong>time.<\/strong><\/p>\n<blockquote>\n<p style=\"text-align: justify;\">The main goal is to provide <span style=\"text-decoration: underline;\">your users exactly what they<\/span> are looking <strong>for<\/strong>.<\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">The page that a <span style=\"text-decoration: underline;\">user<\/span> will <strong><span style=\"text-decoration: underline;\">l<strong>and<\/strong> after clicking<\/span><\/strong> on the <strong>search<\/strong> results needs to <span style=\"text-decoration: underline;\">comply<\/span> with their <span style=\"text-decoration: underline;\">intent.<\/span><\/p>\n<p style=\"text-align: justify;\">What I am <span style=\"text-decoration: underline;\">usually<\/span> doing to <strong><span style=\"text-decoration: underline;\">accomplish<\/span><\/strong> this is to use the <strong>google instant results<\/strong> feature to figure out what users are <span style=\"text-decoration: underline;\">looking<\/span> for.<\/p>\n<blockquote>\n<p style=\"text-align: justify;\"><strong><span style=\"text-decoration: underline;\">Google instant results<\/span><\/strong> feature is a<span style=\"text-decoration: underline;\"> smart suggestio<\/span>n tool that comes directly from <strong>google.<\/strong><\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">When you start <span style=\"text-decoration: underline;\">typing<\/span> stuff in your <strong>browser<\/strong> it <span style=\"text-decoration: underline;\">automatically<\/span> gives instant <span style=\"text-decoration: underline;\">results.<\/span><\/p>\n<p style=\"text-align: justify;\">These <span style=\"text-decoration: underline;\">results<\/span> are what people <span style=\"text-decoration: underline;\">typing a query searc<\/span>h the most on <strong>Google.<\/strong><\/p>\n<p style=\"text-align: justify;\">So now let&#8217;s try to give <span style=\"text-decoration: underline;\">some practical examples<\/span> on how to <strong>optimize<\/strong> for <span style=\"text-decoration: underline;\">search intent<\/span> using google instant results.<\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Google_Instant_Results_To_Optimize_For_Search_Intent\"><\/span>Google Instant Results To Optimize For Search Intent<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">Let&#8217;s <strong><span style=\"text-decoration: underline;\">assume<\/span><\/strong> that you have a <span style=\"text-decoration: underline;\">blog,<\/span> and you have <strong><span style=\"text-decoration: underline;\">already 100 articles<\/span><\/strong> on it.<\/p>\n<p style=\"text-align: justify;\">What <strong><span style=\"text-decoration: underline;\">you can do is to type on google<\/span><\/strong> something that will lead to a specific article on your site.<\/p>\n<p style=\"text-align: justify;\">For instance let&#8217;s try to type:<\/p>\n<blockquote><p><strong>Linktree free alternatives template<\/strong><\/p><\/blockquote>\n<p style=\"text-align: justify;\">I should be <span style=\"text-decoration: underline;\">somewhere<\/span> on the first page. Now you want to go back to <span style=\"text-decoration: underline;\">google<\/span> and start typing for instance<strong>:<\/strong><\/p>\n<blockquote><p><strong>Liktreee<\/strong><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-7911\" src=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/09\/link-tree-google-instant-results.jpg?resize=640%2C168&#038;ssl=1\" alt=\"link tree google instant results\" width=\"640\" height=\"168\" srcset=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/09\/link-tree-google-instant-results.jpg?w=1264&amp;ssl=1 1264w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/09\/link-tree-google-instant-results.jpg?resize=300%2C79&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/09\/link-tree-google-instant-results.jpg?resize=768%2C202&amp;ssl=1 768w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/09\/link-tree-google-instant-results.jpg?resize=1024%2C269&amp;ssl=1 1024w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">The first two results (blue) <span style=\"text-decoration: underline;\">are strictly related to you<\/span>, and more specifically are your <span style=\"text-decoration: underline;\">2 latest<\/span> searches regarding that <strong>query<\/strong>. (Ignore them)<\/p>\n<blockquote>\n<p style=\"text-align: justify;\">The other <span style=\"text-decoration: underline;\">results<\/span> such as, <strong>Linktree free,<\/strong> <strong>Linktree template<\/strong>, <strong>Linktree examples<\/strong> are what is most searched on <span style=\"text-decoration: underline;\">Google<\/span> regarding <span style=\"text-decoration: underline;\">Linktree.<\/span><\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">And more <strong><span style=\"text-decoration: underline;\">specifically<\/span><\/strong> these are <span style=\"text-decoration: underline;\">related<\/span> to the article we made <strong>about <a href=\"https:\/\/marcodiversi.com\/blog\/linktree-free-alternative\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline;\">Linktree<\/span><\/a><\/strong> on marcodiversi.com<\/p>\n<p style=\"text-align: justify;\">You can use <strong><span style=\"text-decoration: underline;\">this trick<\/span> <\/strong>to fill in your <strong><span style=\"text-decoration: underline;\">articles<\/span><\/strong> with sentences or <strong>paragraphs<\/strong> covering these <span style=\"text-decoration: underline;\">topics.<\/span><\/p>\n<blockquote>\n<p style=\"text-align: justify;\">If you <a href=\"https:\/\/marcodiversi.com\/blog\/linktree-free-alternative\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong><span style=\"text-decoration: underline;\">look at my article<\/span><\/strong><\/a> you can find that i <strong><span style=\"text-decoration: underline;\">give<\/span><\/strong> the users a free <strong><span style=\"text-decoration: underline;\">downloadable<\/span><\/strong> Linktree <span style=\"text-decoration: underline;\">template<\/span>, and i give some <strong><span style=\"text-decoration: underline;\">examples<\/span><\/strong> on how to use it to <span style=\"text-decoration: underline;\">replace Linktree.<\/span><\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">You can <span style=\"text-decoration: underline;\">use this trick<\/span> to create new <strong>articles<\/strong> from <span style=\"text-decoration: underline;\">scratch<\/span> or to update your old <strong>articles<\/strong> according to search intent and <a href=\"https:\/\/en.wikipedia.org\/wiki\/RankBrain\" target=\"_blank\" rel=\"noopener\">rank brain<\/a> from <span style=\"text-decoration: underline;\">Google<\/span>.<\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Using_The_Google_Console_To_Find_Relevant_User_Intent_Keywords\"><\/span>Using The Google Console To Find Relevant User Intent Keywords<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">Another of my <span style=\"text-decoration: underline;\">favorite<\/span> tricks to <strong>figure<\/strong> out the most <span style=\"text-decoration: underline;\">appropriate user intent<\/span> <strong>keywords<\/strong> is using the <span style=\"text-decoration: underline;\">google console<\/span>.<\/p>\n<p style=\"text-align: justify;\">In order to <span style=\"text-decoration: underline;\">use this trick,<\/span> your <strong><span style=\"text-decoration: underline;\">website needs to be at least 6 months old<\/span> <\/strong>and your console needs to have at least <strong>1000 keywords in it.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-7914\" src=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/09\/google-console-to-find-search-intent.jpg?resize=640%2C317&#038;ssl=1\" alt=\"google console to find search intent\" width=\"640\" height=\"317\" srcset=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/09\/google-console-to-find-search-intent.jpg?w=1257&amp;ssl=1 1257w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/09\/google-console-to-find-search-intent.jpg?resize=300%2C148&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/09\/google-console-to-find-search-intent.jpg?resize=768%2C380&amp;ssl=1 768w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/09\/google-console-to-find-search-intent.jpg?resize=1024%2C507&amp;ssl=1 1024w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>&nbsp;<\/p>\n<blockquote>\n<p style=\"text-align: justify;\">As we can see w<span style=\"text-decoration: underline;\">e have purchase intent keyword<\/span>s in it like, &#8220;<strong>free<\/strong>&#8221; and alternatives like &#8220;<strong>better than<\/strong>&#8220;.<\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">In these <span style=\"text-decoration: underline;\">two case<\/span>s, we can see that we <strong><span style=\"text-decoration: underline;\">almost<\/span><\/strong> got<span style=\"text-decoration: underline;\"> no clicks from the SERP<\/span>, but still these are <strong>relevant<\/strong> keywords that <span style=\"text-decoration: underline;\">need<\/span> to be used on our <strong>article<\/strong> and <span style=\"text-decoration: underline;\">incorporated<\/span> to give a better user intent <span style=\"text-decoration: underline;\">result.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><span class='bctt-click-to-tweet'><span class='bctt-ctt-text'><a href=\"https:\/\/x.com\/intent\/tweet?url=https%3A%2F%2Fmarcodiversi.com%2Fblog%2F%3Fp%3D7902&#038;text=We%20could%20go%20ahead%20and%20add%20a%20few%20sentences%20on%20how%20to%20get%20a%20better%20%23free%20alternative%20to%20%23Linktree.&#038;via=marcodiversi&#038;related=marcodiversi\" target=\"_blank\" rel=\"noopener noreferrer\">We could go ahead and add a few sentences on how to get a better #free alternative to #Linktree. <\/a><\/span><a href=\"https:\/\/x.com\/intent\/tweet?url=https%3A%2F%2Fmarcodiversi.com%2Fblog%2F%3Fp%3D7902&#038;text=We%20could%20go%20ahead%20and%20add%20a%20few%20sentences%20on%20how%20to%20get%20a%20better%20%23free%20alternative%20to%20%23Linktree.&#038;via=marcodiversi&#038;related=marcodiversi\" target=\"_blank\" class=\"bctt-ctt-btn\" rel=\"noopener noreferrer\">Share on X<\/a><\/span>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">This method is<strong> super powerful<\/strong> and it can be used <span style=\"text-decoration: underline;\">also<\/span> to <strong>create<\/strong> <span style=\"text-decoration: underline;\">articles<\/span> from <span style=\"text-decoration: underline;\">s<\/span>cratch.<\/p>\n<p style=\"text-align: justify;\">Just <strong><span style=\"text-decoration: underline;\">pick a high search volume keyword<\/span><\/strong> in your <span style=\"text-decoration: underline;\">console<\/span> that gets to rank but still has no <strong><span style=\"text-decoration: underline;\">clicks<\/span><\/strong> and creates an <strong>article<\/strong> only <span style=\"text-decoration: underline;\">about<\/span> that.<\/p>\n<p style=\"text-align: justify;\">For instance, down below we see that <strong>flippa gets searched 74000 a month<\/strong> and we got no clicks for it.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-7915\" src=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/09\/flippa-console.jpg?resize=640%2C124&#038;ssl=1\" alt=\"flippa console\" width=\"640\" height=\"124\" srcset=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/09\/flippa-console.jpg?w=967&amp;ssl=1 967w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/09\/flippa-console.jpg?resize=300%2C58&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/09\/flippa-console.jpg?resize=768%2C149&amp;ssl=1 768w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">Throw <span style=\"text-decoration: underline;\">flippa<\/span> on your <strong>browser<\/strong> and start to look at the <span style=\"text-decoration: underline;\">google<\/span> i<strong>nstant search results<\/strong> and optimize your articles for <span style=\"text-decoration: underline;\">search intent.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-7916\" src=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/09\/flippa-google-instant-results.jpg?resize=640%2C198&#038;ssl=1\" alt=\"flippa google instant results\" width=\"640\" height=\"198\" srcset=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/09\/flippa-google-instant-results.jpg?w=1259&amp;ssl=1 1259w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/09\/flippa-google-instant-results.jpg?resize=300%2C93&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/09\/flippa-google-instant-results.jpg?resize=768%2C237&amp;ssl=1 768w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/09\/flippa-google-instant-results.jpg?resize=1024%2C316&amp;ssl=1 1024w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">You can also use <span style=\"text-decoration: underline;\">the related keyword<\/span>s at the <strong>bottom<\/strong> of the google search <span style=\"text-decoration: underline;\">results.<\/span><\/p>\n<blockquote>\n<p style=\"text-align: justify;\">In order to obtain some <span style=\"text-decoration: underline;\">results,<\/span> you will need to <span style=\"text-decoration: underline;\">hit enter on the keyboard<\/span>.<\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">If you have <span style=\"text-decoration: underline;\">installed<\/span> the <strong>extension<\/strong> <a href=\"https:\/\/keywordseverywhere.com\/\" target=\"_blank\" rel=\"noopener\">KeywordsEverywhere<\/a> you will be able to see the <strong><span style=\"text-decoration: underline;\">volumes<\/span><\/strong> of these related <span style=\"text-decoration: underline;\">keywords<\/span> and also other <strong>suggestions<\/strong> on the <span style=\"text-decoration: underline;\">side.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-7917\" src=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/09\/flippa-related-keywords.jpg?resize=640%2C196&#038;ssl=1\" alt=\"flippa related keywords\" width=\"640\" height=\"196\" srcset=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/09\/flippa-related-keywords.jpg?w=1255&amp;ssl=1 1255w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/09\/flippa-related-keywords.jpg?resize=300%2C92&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/09\/flippa-related-keywords.jpg?resize=768%2C236&amp;ssl=1 768w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/09\/flippa-related-keywords.jpg?resize=1024%2C314&amp;ssl=1 1024w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Conclusions\"><\/span>Conclusions<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">It is <span style=\"text-decoration: underline;\">very important to optimize<\/span> for<strong> search intent nowadays,<\/strong> you must create <span style=\"text-decoration: underline;\">informational<\/span> content with <span style=\"text-decoration: underline;\">buying<\/span> user <strong>intent.<\/strong><\/p>\n<blockquote>\n<p style=\"text-align: justify;\">If you don&#8217;t want to spend a<span style=\"text-decoration: underline;\">ny money<\/span> you can use the<strong><span style=\"text-decoration: underline;\"> google instant results<\/span> <\/strong>trick or the <strong>search console keywords<\/strong> in your google console.<\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">It is very important to <span style=\"text-decoration: underline;\">create article<\/span>s that are <strong><span style=\"text-decoration: underline;\">talking<\/span><\/strong> about these specific user <span style=\"text-decoration: underline;\">intent<\/span> keywords rather than writing <strong>random<\/strong> stuff.<\/p>\n<p style=\"text-align: justify;\">If you need help to accomplish that and you have money to spend my advice is always to get a <a href=\"https:\/\/marcodiversi.com\/blog\/how-to-use-semrush-for-free-and-review\/\" target=\"_blank\" rel=\"noopener noreferrer\">basic plan with SEMrush<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/marcodiversi.com\/blog\/zx\/semrush\/\" class=\"su-button su-button-style-default\" style=\"color:#FFFFFF;background-color:#2D89EF;border-color:#246ec0;border-radius:5px\" target=\"__blank\"><span style=\"color:#FFFFFF;padding:0px 16px;font-size:13px;line-height:26px;border-color:#6cadf4;border-radius:5px;text-shadow:none\"> TRY SEMRUSH FOR FREE FOREVER<\/span><\/a>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">Semrush is <span style=\"text-decoration: underline;\"><strong>my favorite SEO software<\/strong><\/span> and you must use it if you are <span style=\"text-decoration: underline;\">serious<\/span> about <strong>online marketing.<\/strong><\/p>\n<p style=\"text-align: justify;\">My two cents on this <span style=\"text-decoration: underline;\">topic<\/span> are not <span style=\"text-decoration: underline;\">thrown<\/span> and ready<span style=\"text-decoration: underline;\"> to be applied to your <\/span><strong><span style=\"text-decoration: underline;\">content marker <\/span>life<\/strong>.<\/p>\n<p style=\"text-align: justify;\">Don&#8217;t be <span style=\"text-decoration: underline;\">discouraged<\/span> if you don&#8217;t <strong>rank<\/strong>, the process is always the same:<\/p>\n<ol style=\"text-align: justify;\">\n<li><strong>create awesome content,<\/strong><\/li>\n<li><strong>optimize the content,<\/strong><\/li>\n<li><strong>make mistakes,<\/strong><\/li>\n<li><strong>create backlinks,<\/strong><\/li>\n<li><strong>rank on Google.<\/strong><\/li>\n<\/ol>\n<p style=\"text-align: justify;\">If you <span style=\"text-decoration: underline;\">want<\/span> to learn <span style=\"text-decoration: underline;\">more<\/span> i think that <a href=\"https:\/\/ahrefs.com\/blog\/search-intent\/\" target=\"_blank\" rel=\"noopener\">this article from ahrefs<\/a> is the best <strong>regarding<\/strong> <span style=\"text-decoration: underline;\">search intent.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><span class='bctt-click-to-tweet'><span class='bctt-ctt-text'><a href=\"https:\/\/x.com\/intent\/tweet?url=https%3A%2F%2Fmarcodiversi.com%2Fblog%2F%3Fp%3D7902&#038;text=I%20hope%20that%20makes%20sense%20if%20it%20makes%20sense%20please%20comment%20below%20or%20share%20this%20article.%20&#038;via=marcodiversi&#038;related=marcodiversi\" target=\"_blank\" rel=\"noopener noreferrer\">I hope that makes sense if it makes sense please comment below or share this article.  <\/a><\/span><a href=\"https:\/\/x.com\/intent\/tweet?url=https%3A%2F%2Fmarcodiversi.com%2Fblog%2F%3Fp%3D7902&#038;text=I%20hope%20that%20makes%20sense%20if%20it%20makes%20sense%20please%20comment%20below%20or%20share%20this%20article.%20&#038;via=marcodiversi&#038;related=marcodiversi\" target=\"_blank\" class=\"bctt-ctt-btn\" rel=\"noopener noreferrer\">Share on X<\/a><\/span>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5462\" src=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/03\/marco-diversi-eagle.jpg?resize=640%2C426&#038;ssl=1\" alt=\"marco diversi eagle\" width=\"640\" height=\"426\" srcset=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/03\/marco-diversi-eagle.jpg?w=1280&amp;ssl=1 1280w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/03\/marco-diversi-eagle.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/03\/marco-diversi-eagle.jpg?resize=1024%2C682&amp;ssl=1 1024w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/03\/marco-diversi-eagle.jpg?resize=768%2C511&amp;ssl=1 768w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h4 class=\"p1\" style=\"text-align: justify;\"><span class=\"s1\"><b>What You Will Learn On This Blog!\u00a0<\/b><\/span><\/h4>\n<p class=\"p3\" style=\"text-align: justify;\"><span class=\"s2\">Stay tuned and <a href=\"https:\/\/marcodiversi.com\/blog\/zx\/marco-diversi-newsletters\/\" rel=\"nofollow noopener sponsored\"><span class=\"s3\">subscribe to my blog<\/span><\/a> so you will get <\/span><span class=\"s1\">notifications<\/span><span class=\"s2\"> on <\/span><span class=\"s1\">new <\/span><span class=\"s2\"><b>posts<\/b>. I will slowly break down these topics:<\/span><span class=\"s2\">\u00a0<\/span><\/p>\n<ol class=\"ol1\" style=\"text-align: justify;\">\n<li class=\"li3\"><b><\/b><span class=\"s2\"><b>SEO(Search Engine Optimization).<\/b><\/span><\/li>\n<li class=\"li3\"><b><\/b><span class=\"s2\"><b>Affiliate Marketing.<\/b><\/span><\/li>\n<li class=\"li3\"><b><\/b><span class=\"s2\"><b>Free and Paid traffic hacks.<\/b><\/span><\/li>\n<li class=\"li3\"><b><\/b><span class=\"s2\"><b>Coding and WordPress<\/b><\/span><\/li>\n<li class=\"li3\"><b><\/b><span class=\"s2\"><b>Make money with a computer and an internet connection even while you sleep.<\/b><\/span><\/li>\n<\/ol>\n<p class=\"p3\" style=\"text-align: justify;\"><span class=\"s2\">Follow me on <\/span><span class=\"s1\">social media<\/span><span class=\"s2\">, you&#8217;ve got all the links on the right bottom side of this blog, also <\/span><span class=\"s1\">comment<\/span><span class=\"s2\"> and <\/span><span class=\"s1\"><b>contact me<\/b><\/span><span class=\"s2\"> if you need help.<\/span><\/p>\n<p class=\"p1\" style=\"text-align: justify;\"><span class=\"s2\">Here are my <\/span><span class=\"s1\">top resources<\/span><span class=\"s2\"> I always use to become a great affiliate, <a href=\"https:\/\/marcodiversi.com\/blog\/resources\/\"><span class=\"s4\">take a look here<\/span><\/a>!<\/span><\/p>\n<p class=\"p1\" style=\"text-align: justify;\"><span class=\"s2\"><b>Do you want to be a free\u00a0man or woman? Jump in the crew then!<\/b><\/span><\/p>\n<p class=\"p1\" style=\"text-align: justify;\"><span class=\"s2\">Much Love and Peace Out,<\/span><\/p>\n<p class=\"p1\" style=\"text-align: justify;\"><span class=\"s2\">Marco Diversi.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Search intent definition (user intent) is what users are trying to find on Google depending on their needs, it needs to be accurate. Google instant results is when you start typing something in your browser and you get instant results without pressing return. If you are trying to get some sales from your websites, you [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7922,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[100],"tags":[1356,1352,56,1354],"class_list":["post-7902","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-category","tag-google-instant-results","tag-search-intent","tag-seo","tag-user-intent"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/09\/how-to-understand-search-intent.jpg?fit=1280%2C720&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/marcodiversi.com\/blog\/wp-json\/wp\/v2\/posts\/7902","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marcodiversi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marcodiversi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marcodiversi.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/marcodiversi.com\/blog\/wp-json\/wp\/v2\/comments?post=7902"}],"version-history":[{"count":0,"href":"https:\/\/marcodiversi.com\/blog\/wp-json\/wp\/v2\/posts\/7902\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marcodiversi.com\/blog\/wp-json\/wp\/v2\/media\/7922"}],"wp:attachment":[{"href":"https:\/\/marcodiversi.com\/blog\/wp-json\/wp\/v2\/media?parent=7902"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marcodiversi.com\/blog\/wp-json\/wp\/v2\/categories?post=7902"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marcodiversi.com\/blog\/wp-json\/wp\/v2\/tags?post=7902"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}