{"id":7675,"date":"2019-05-29T09:28:30","date_gmt":"2019-05-29T08:28:30","guid":{"rendered":"https:\/\/marcodiversi.com\/blog\/?p=7675"},"modified":"2022-07-05T10:30:43","modified_gmt":"2022-07-05T09:30:43","slug":"google-seo","status":"publish","type":"post","link":"https:\/\/marcodiversi.com\/blog\/google-seo\/","title":{"rendered":"Google SEO Guidelines #1 Starter Guide Revisited"},"content":{"rendered":"<p style=\"text-align: justify;\">When you are <strong><span style=\"text-decoration: underline;\">doing SEO<\/span><\/strong> is mainly to make <span style=\"text-decoration: underline;\">Google happy<\/span>, do you know about <span style=\"text-decoration: underline;\">this<\/span> Google SEO <a href=\"https:\/\/support.google.com\/webmasters\/answer\/7451184\" target=\"_blank\" rel=\"noopener\">guidelines article<\/a>?<\/p>\n<blockquote>\n<p style=\"text-align: justify;\">Google is very r<strong><span style=\"text-decoration: underline;\">elentless and vague<\/span> <\/strong>about <span style=\"text-decoration: underline;\">SEO<\/span> and <strong>how to rank on the first page<\/strong>! But on this <span style=\"text-decoration: underline;\">document<\/span>, you can find a <span style=\"text-decoration: underline;\">lot of important information.<\/span><\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">In fact, what I have <span style=\"text-decoration: underline;\">noticed<\/span> is that <strong>Google doesn&#8217;t like useless stuff<\/strong>. Every single line of <span style=\"text-decoration: underline;\">this<\/span> article is <strong><span style=\"text-decoration: underline;\">important.<\/span><\/strong><\/p>\n<p style=\"text-align: justify;\">Google guidelines, in <span style=\"text-decoration: underline;\">general,<\/span> are very short. <strong>Magic <span style=\"text-decoration: underline;\">tricks<\/span> are never revealed.<\/strong><\/p>\n<p style=\"text-align: justify;\">When I saw this long article <span style=\"text-decoration: underline;\">written<\/span> from <strong><span style=\"text-decoration: underline;\">Google<\/span><\/strong> I said:<\/p>\n<blockquote>\n<p style=\"text-align: justify;\"><strong>Damn, this is very long for Google, all the secrets that we want to know must be here.<\/strong><\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/support.google.com\/webmasters\/answer\/7451184\" class=\"su-button su-button-style-default\" style=\"color:#FFFFFF;background-color:#2D89EF;border-color:#246ec0;border-radius:5px\" target=\"__blank\" rel=\"noopener\"><span style=\"color:#FFFFFF;padding:0px 16px;font-size:13px;line-height:26px;border-color:#6cadf4;border-radius:5px;text-shadow:none\"> CHECK OUT THE GUIDELINES<\/span><\/a>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">And in fact, <span style=\"text-decoration: underline;\">probably<\/span> not all the <strong><span style=\"text-decoration: underline;\">secrets<\/span><\/strong> are there, but if you <span style=\"text-decoration: underline;\">analyze it deeply<\/span> you will find out that <span style=\"text-decoration: underline;\">SEO<\/span> is <strong>very simple.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><span class='bctt-click-to-tweet'><span class='bctt-ctt-text'><a href=\"https:\/\/x.com\/intent\/tweet?url=https%3A%2F%2Fmarcodiversi.com%2Fblog%2F%3Fp%3D7675&#038;text=%20All%20of%20the%20bad%20techniques%20and%20practices%20we%20do%20are%20most%20of%20the%20time%20useless.&#038;via=marcodiversi&#038;related=marcodiversi\" target=\"_blank\" rel=\"noopener noreferrer\"> All of the bad techniques and practices we do are most of the time useless. <\/a><\/span><a href=\"https:\/\/x.com\/intent\/tweet?url=https%3A%2F%2Fmarcodiversi.com%2Fblog%2F%3Fp%3D7675&#038;text=%20All%20of%20the%20bad%20techniques%20and%20practices%20we%20do%20are%20most%20of%20the%20time%20useless.&#038;via=marcodiversi&#038;related=marcodiversi\" target=\"_blank\" class=\"bctt-ctt-btn\" rel=\"noopener noreferrer\">Share on X<\/a><\/span>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">Google <strong><span style=\"text-decoration: underline;\">wants users to be happy,<\/span><\/strong> and nothing <span style=\"text-decoration: underline;\">makes users happie<\/span>r than finding <strong><span style=\"text-decoration: underline;\">exactly<\/span><\/strong> what they are <span style=\"text-decoration: underline;\">looking<\/span> for <strong>with<\/strong> <span style=\"text-decoration: underline;\">less of the efforts.<\/span><\/p>\n<p>&nbsp;<\/p>\n<div class=\"video-container\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/KyCYyoGusqs\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><strong>For instance:<\/strong><\/p>\n<p style=\"text-align: justify;\">If I want to know <span style=\"text-decoration: underline;\">how to change the oil to my car<\/span>, having a nice <span style=\"text-decoration: underline;\">article<\/span> with all <span style=\"text-decoration: underline;\">the steps to take,<\/span> <strong>tools<\/strong> I need and a <strong>video<\/strong> would be <span style=\"text-decoration: underline;\">better than<\/span> a technical <strong>document<\/strong> <span style=\"text-decoration: underline;\">talking<\/span> about <span style=\"text-decoration: underline;\">how the oil cup<\/span> works.<\/p>\n<p>&nbsp;<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-flat ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/marcodiversi.com\/blog\/google-seo\/#Google_SEO_Most_Important_Aspects\" >Google SEO Most Important Aspects<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/marcodiversi.com\/blog\/google-seo\/#Getting_Your_Site_Indexed\" >Getting Your Site Indexed<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/marcodiversi.com\/blog\/google-seo\/#Google_Search_Console\" >Google Search Console<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/marcodiversi.com\/blog\/google-seo\/#Meta_Tags_Optimization\" >Meta Tags Optimization<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/marcodiversi.com\/blog\/google-seo\/#Mobile_Friendly\" >Mobile Friendly<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/marcodiversi.com\/blog\/google-seo\/#Website_Navigation\" >Website Navigation<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/marcodiversi.com\/blog\/google-seo\/#Optimizing\" >Optimizing<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/marcodiversi.com\/blog\/google-seo\/#Promote_Your_Website\" >Promote Your Website<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/marcodiversi.com\/blog\/google-seo\/#Conclusions\" >Conclusions<\/a><\/li><\/ul><\/nav><\/div>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Google_SEO_Most_Important_Aspects\"><\/span>Google SEO Most Important Aspects<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<blockquote>\n<p style=\"text-align: justify;\"><strong>Google and <a href=\"https:\/\/marcodiversi.com\/blog\/alternative-search-engines\/\" target=\"_blank\" rel=\"noopener noreferrer\">search engines<\/a> are considering more than 200 factors in order to rank a webpage<\/strong>!<\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">But still, <span style=\"text-decoration: underline;\">certain <strong>factors<\/strong><\/span> are pillar <span style=\"text-decoration: underline;\">factors.<\/span><\/p>\n<p style=\"text-align: justify;\">By pillar <span style=\"text-decoration: underline;\">factors<\/span> I mean that<span style=\"text-decoration: underline;\"> are factor<\/span>s that there<span style=\"text-decoration: underline;\"> is no need to read<\/span> them <span style=\"text-decoration: underline;\">somewhere<\/span> to <strong>understand.<\/strong><\/p>\n<blockquote>\n<p style=\"text-align: justify;\">Most of the time <strong><span style=\"text-decoration: underline;\">common sense<\/span><\/strong> and doing <span style=\"text-decoration: underline;\">things<\/span> great will <strong><span style=\"text-decoration: underline;\">automatically<\/span><\/strong> comply with these <span style=\"text-decoration: underline;\">criteria.<\/span><\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">Here in this article, I will <span style=\"text-decoration: underline;\">list<\/span> some of the <span style=\"text-decoration: underline;\">most important factors<\/span> from the <span style=\"text-decoration: underline;\">official Google SEO<\/span> best <strong>practices<\/strong> file <span style=\"text-decoration: underline;\">mentioned<\/span> above.<\/p>\n<p style=\"text-align: justify;\">I will <span style=\"text-decoration: underline;\">add<\/span> a bit of my <span style=\"text-decoration: underline;\">experience and help you<\/span> understand these <strong>factors<\/strong> a little bit <span style=\"text-decoration: underline;\">better<\/span>.<\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Getting_Your_Site_Indexed\"><\/span>Getting Your Site Indexed<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<blockquote>\n<p style=\"text-align: justify;\"><strong><a href=\"https:\/\/support.google.com\/webmasters\/answer\/1061943?hl=en\" target=\"_blank\" rel=\"noopener\">Google crawlers<\/a> are discovering websites all day long and add them to the Google index.<\/strong><\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">If your site is <span style=\"text-decoration: underline;\">not on Google<\/span>, it&#8217;s just a matter of <strong><span style=\"text-decoration: underline;\">time<\/span><\/strong> and it will be on <span style=\"text-decoration: underline;\">Google<\/span> as long as you don&#8217;t <span style=\"text-decoration: underline;\">block <strong>crawlers<\/strong><\/span> or doing <span style=\"text-decoration: underline;\">something<\/span> that can <span style=\"text-decoration: underline;\">interfere<\/span> with <strong>Google bots<\/strong>.<\/p>\n<blockquote>\n<p style=\"text-align: justify;\">To help <span style=\"text-decoration: underline;\">Google bots understand<\/span> your pages you<span style=\"text-decoration: underline;\"> need to make sur<\/span>e that your <span style=\"text-decoration: underline;\">pages<\/span><strong> can be crawled<\/strong>!<\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">You can <span style=\"text-decoration: underline;\">submit websites<\/span> and <span style=\"text-decoration: underline;\">URLs<\/span> from the <a href=\"https:\/\/search.google.com\/search-console\/about\" target=\"_blank\" rel=\"noopener\">google search console<\/a>, but this is <span style=\"text-decoration: underline;\">not even necessar<\/span>y but <strong>recommended<\/strong>.<\/p>\n<p style=\"text-align: justify;\">Bots are using <span style=\"text-decoration: underline;\">computing power<\/span> to figure out <span style=\"text-decoration: underline;\">your site<\/span> so you must <strong><span style=\"text-decoration: underline;\">minimize<\/span><\/strong> the <strong>https requests<\/strong> and improve the <span style=\"text-decoration: underline;\">speed<\/span> of your sites.<\/p>\n<p style=\"text-align: justify;\">You can run <span style=\"text-decoration: underline;\">speed<\/span> tests using <a href=\"https:\/\/gtmetrix.com\/\" target=\"_blank\" rel=\"noopener\">gtmetrix<\/a> or <a href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/\" target=\"_blank\" rel=\"noopener\">google speed insights<\/a> and <span style=\"text-decoration: underline;\">follow<\/span> the tips given there.<\/p>\n<blockquote>\n<p style=\"text-align: justify;\">The <a href=\"https:\/\/marcodiversi.com\/robots.txt\" target=\"_blank\" rel=\"noopener noreferrer\">robots.txt<\/a> file is an <span style=\"text-decoration: underline;\">important<\/span> TXT file that <span style=\"text-decoration: underline;\">instructs<\/span> <strong>crawlers<\/strong> on what to <span style=\"text-decoration: underline;\">crawl<\/span> or not.<\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">If you <span style=\"text-decoration: underline;\">disallow<\/span> from crawling certain <span style=\"text-decoration: underline;\">links<\/span> on your site but<span style=\"text-decoration: underline;\"> still link to them<\/span> they might <span style=\"text-decoration: underline;\">appear<\/span> on the search <strong>results<\/strong>.<\/p>\n<p style=\"text-align: justify;\">The only way to <span style=\"text-decoration: underline;\">avoid a webpag<\/span>e to be <span style=\"text-decoration: underline;\">shown<\/span> on the google results is by <span style=\"text-decoration: underline;\">adding<\/span> a <a href=\"https:\/\/support.google.com\/webmasters\/answer\/93710?hl=en\" target=\"_blank\" rel=\"noopener\">noindex tag<\/a> to the <span style=\"text-decoration: underline;\">webpage.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong>You should never block .js and .css files from crawling!<\/strong><\/p>\n<p style=\"text-align: justify;\">This will <span style=\"text-decoration: underline;\">cause<\/span> problems with the <a href=\"https:\/\/support.google.com\/webmasters\/answer\/9012289\" target=\"_blank\" rel=\"noopener\">rendering<\/a> of your <span style=\"text-decoration: underline;\">webpages<\/span> and you don&#8217;t <span style=\"text-decoration: underline;\">want<\/span> this to happen.<\/p>\n<p style=\"text-align: justify;\">Google <span style=\"text-decoration: underline;\">needs<\/span> to <strong>understand<\/strong> and <span style=\"text-decoration: underline;\">see exactly<\/span> what a user will <span style=\"text-decoration: underline;\">see<\/span>.<\/p>\n<p style=\"text-align: justify;\">The stuff that you see on the <strong><span style=\"text-decoration: underline;\">SERP<\/span><\/strong> (search engine result page) is the <span style=\"text-decoration: underline;\">title<\/span>, <span style=\"text-decoration: underline;\">meta description,<\/span> and <span style=\"text-decoration: underline;\">URL<\/span> of the page.<\/p>\n<p>&nbsp;<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-7703\" src=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/05\/kiwi-on-the-serp.jpg?resize=640%2C93&#038;ssl=1\" alt=\"\" width=\"640\" height=\"93\" srcset=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/05\/kiwi-on-the-serp.jpg?w=1259&amp;ssl=1 1259w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/05\/kiwi-on-the-serp.jpg?resize=300%2C43&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/05\/kiwi-on-the-serp.jpg?resize=768%2C111&amp;ssl=1 768w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/05\/kiwi-on-the-serp.jpg?resize=1024%2C148&amp;ssl=1 1024w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">You should <span style=\"text-decoration: underline;\">always<\/span> add <strong>compelling titles<\/strong> and <span style=\"text-decoration: underline;\">meta descriptions<\/span> relative to what <span style=\"text-decoration: underline;\"><strong>goes<\/strong><\/span> into your article.<\/p>\n<p style=\"text-align: justify;\">Don&#8217;t <span style=\"text-decoration: underline;\">stuff keywords<\/span> nor <strong><span style=\"text-decoration: underline;\">create a URL<\/span><\/strong> that not <span style=\"text-decoration: underline;\">resembles<\/span> the <strong>content<\/strong> of the page.<\/p>\n<p style=\"text-align: justify;\">You can study the <strong><span style=\"text-decoration: underline;\">CTR and bounce rates<\/span> <\/strong>using <strong><span style=\"text-decoration: underline;\">google console or google analytics<\/span><\/strong>.<\/p>\n<p style=\"text-align: justify;\">You <span style=\"text-decoration: underline;\">should<\/span> also <strong><span style=\"text-decoration: underline;\">decrease<\/span><\/strong> the <a href=\"https:\/\/marcodiversi.com\/blog\/pogo-sticking\/\" target=\"_blank\" rel=\"noopener noreferrer\">pogo-sticking<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Google_Search_Console\"><\/span>Google Search Console<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">Google is <span style=\"text-decoration: underline;\">offering<\/span> some of the <strong><span style=\"text-decoration: underline;\">most<\/span><\/strong> powerful SEO tools completely for free. More <span style=\"text-decoration: underline;\">specifically<\/span> these tools are the:<\/p>\n<ul style=\"text-align: justify;\">\n<li><a href=\"https:\/\/www.google.com\/webmasters\/\" target=\"_blank\" rel=\"noopener\">Google Search Console<\/a>.<\/li>\n<li><a href=\"https:\/\/analytics.google.com\/analytics\/web\/\" target=\"_blank\" rel=\"noopener\">Google Analytics<\/a>.<\/li>\n<li><a href=\"https:\/\/ads.google.com\/intl\/en_in\/home\/tools\/keyword-planner\/\" target=\"_blank\" rel=\"noopener\">Google Keyword Planner<\/a>.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">You should <strong><span style=\"text-decoration: underline;\">immediately<\/span><\/strong> <span style=\"text-decoration: underline;\">create an account<\/span> with the <strong>google search console<\/strong>.<\/p>\n<p style=\"text-align: justify;\">Your <span style=\"text-decoration: underline;\">job<\/span> as an <span style=\"text-decoration: underline;\">SEO is to study<\/span>, read, and discover new <strong><span style=\"text-decoration: underline;\">insights<\/span><\/strong> from the console.<\/p>\n<blockquote>\n<p style=\"text-align: justify;\">You need to <strong><span style=\"text-decoration: underline;\">optimize your site<\/span><\/strong> based on the <span style=\"text-decoration: underline;\">reaction<\/span> that your site <span style=\"text-decoration: underline;\">has!<\/span> The <span style=\"text-decoration: underline;\">Google search consol<\/span>e combined with g<span style=\"text-decoration: underline;\">oogle analytics<\/span> is meant for that.<\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">The <span style=\"text-decoration: underline;\"><strong>performance report<\/strong><\/span> will tell you exactly the <span style=\"text-decoration: underline;\">number<\/span> of <strong><span style=\"text-decoration: underline;\">impressions<\/span><\/strong> your <span style=\"text-decoration: underline;\">websites<\/span> have for a specific <span style=\"text-decoration: underline;\">keyword.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-7709\" src=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/05\/performance-report.jpg?resize=640%2C245&#038;ssl=1\" alt=\"performance report\" width=\"640\" height=\"245\" srcset=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/05\/performance-report.jpg?w=1257&amp;ssl=1 1257w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/05\/performance-report.jpg?resize=300%2C115&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/05\/performance-report.jpg?resize=768%2C294&amp;ssl=1 768w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/05\/performance-report.jpg?resize=1024%2C393&amp;ssl=1 1024w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">You will <span style=\"text-decoration: underline;\">find out exactly<\/span> the <strong><span style=\"text-decoration: underline;\">CTR<\/span><\/strong> and <span style=\"text-decoration: underline;\">position<\/span> on the <strong>SERP<\/strong>. These results are <span style=\"text-decoration: underline;\">updated<\/span> very frequently and you <span style=\"text-decoration: underline;\">can<\/span> not miss <strong>this<\/strong>.<\/p>\n<blockquote>\n<p style=\"text-align: justify;\">The <strong><span style=\"text-decoration: underline;\">new search console<\/span><\/strong> has fewer options <span style=\"text-decoration: underline;\">compared<\/span> to the <a href=\"https:\/\/www.google.com\/webmasters\/tools\/home?hl=en\" target=\"_blank\" rel=\"noopener\">old console<\/a>! The options <span style=\"text-decoration: underline;\">available<\/span> right now are enhanced and <span style=\"text-decoration: underline;\">more powerful tho.<\/span><\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">You can use the <span style=\"text-decoration: underline;\">URL inspection tool<\/span> each time you want to see what <strong>happens<\/strong> on <span style=\"text-decoration: underline;\">google<\/span> for that specific <span style=\"text-decoration: underline;\">URL.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-7710\" src=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/05\/url-inspection.jpg?resize=640%2C282&#038;ssl=1\" alt=\"url inspection\" width=\"640\" height=\"282\" srcset=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/05\/url-inspection.jpg?w=1252&amp;ssl=1 1252w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/05\/url-inspection.jpg?resize=300%2C132&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/05\/url-inspection.jpg?resize=768%2C338&amp;ssl=1 768w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/05\/url-inspection.jpg?resize=1024%2C451&amp;ssl=1 1024w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Meta_Tags_Optimization\"><\/span>Meta Tags Optimization<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<blockquote>\n<p style=\"text-align: justify;\">Studying a bit of <span style=\"text-decoration: underline;\">HTML language<\/span> on <a href=\"https:\/\/www.freecodecamp.org\/\" target=\"_blank\" rel=\"noopener\">freecodecamp<\/a> is definitely not <span style=\"text-decoration: underline;\">going<\/span> to make any <strong>damage<\/strong> on you.<\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">In fact, <span style=\"text-decoration: underline;\">bots understand websites<\/span> mainly from <strong>HTML code<\/strong>, which is the easiest <span style=\"text-decoration: underline;\">programming<\/span> language.<\/p>\n<p style=\"text-align: justify;\">On a <strong><span style=\"text-decoration: underline;\">webpage<\/span><\/strong>, there are a lot of <span style=\"text-decoration: underline;\">different tags<\/span> that can be used. For <strong><span style=\"text-decoration: underline;\">instance<\/span><\/strong>, the <strong>title<\/strong> and <strong>meta description tags<\/strong> mentioned above looks <span style=\"text-decoration: underline;\">something<\/span> like this:<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><code>&lt;title&gt;This is a title&lt;\/title&gt;<\/code><\/p>\n<p style=\"text-align: justify;\"><code>&lt;meta <span class=\"html-attribute-name\">name<\/span>=\"<span class=\"html-attribute-value\">description<\/span>\" <span class=\"html-attribute-name\">content<\/span>=\"This is a meta description\" \/&gt;<\/code><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">Basically, you<span style=\"text-decoration: underline;\"> open a tag<\/span> and then close it, and in between, you put the <span style=\"text-decoration: underline;\">stuff<\/span> that people <strong><span style=\"text-decoration: underline;\">wants<\/span><\/strong> to see on a <span style=\"text-decoration: underline;\">webpage.<\/span><\/p>\n<p style=\"text-align: justify;\">You can <span style=\"text-decoration: underline;\">read this article<\/span> that <strong><span style=\"text-decoration: underline;\">talks<\/span><\/strong> about <a href=\"https:\/\/marcodiversi.com\/blog\/how-to-view-source-code\/\" target=\"_blank\" rel=\"noopener noreferrer\">how to read the source code<\/a>.<\/p>\n<blockquote>\n<p style=\"text-align: justify;\">Understanding <strong><span style=\"text-decoration: underline;\">why sometimes<\/span><\/strong> you need to add a<strong><span style=\"text-decoration: underline;\"> noindex or nofollow tag<\/span><\/strong> to certain tags of your site is <span style=\"text-decoration: underline;\">important!<\/span><\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">In fact, I have recently<span style=\"text-decoration: underline;\"> noindexed a lot of pages<\/span> on one of my sites and got <strong><span style=\"text-decoration: underline;\">extremely<\/span><\/strong> good results.<\/p>\n<p style=\"text-align: justify;\">It doesn&#8217;t matter if you <strong><span style=\"text-decoration: underline;\">have a lot of content<\/span> <\/strong>on your site but <span style=\"text-decoration: underline;\">useless<\/span> stuff on it.<\/p>\n<blockquote>\n<p style=\"text-align: justify;\">For instance, if you <strong><span style=\"text-decoration: underline;\">index your category pages<\/span><\/strong> you might end up with pages on the <strong><span style=\"text-decoration: underline;\">SERP<\/span><\/strong> that will never <span style=\"text-decoration: underline;\">bring<\/span> any value.<\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">These pages are <span style=\"text-decoration: underline;\">good<\/span> to create a <strong><span style=\"text-decoration: underline;\">structure<\/span><\/strong> on your site but <span style=\"text-decoration: underline;\">not useful for people searching<\/span> for stuff on <span style=\"text-decoration: underline;\">Google<\/span>.<\/p>\n<p style=\"text-align: justify;\">Adding a <code>rel=\"canonical\"<\/code> tag also is <strong><span style=\"text-decoration: underline;\">important<\/span><\/strong> and you should <span style=\"text-decoration: underline;\">figure<\/span> out when.<\/p>\n<blockquote>\n<p style=\"text-align: justify;\">In order to <span style=\"text-decoration: underline;\">decrease bounce rates<\/span> and <strong><span style=\"text-decoration: underline;\">pogo sticking,<\/span><\/strong> you should keep your <span style=\"text-decoration: underline;\">titles<\/span> and<span style=\"text-decoration: underline;\"> meta descriptions<\/span> appealing.<\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">Something that <span style=\"text-decoration: underline;\">Google and search engine<\/span>s are pushing a lot <strong><span style=\"text-decoration: underline;\">lately<\/span><\/strong> is adding data <span style=\"text-decoration: underline;\">markup structure<\/span> to your <span style=\"text-decoration: underline;\">webpages<\/span>.<\/p>\n<p style=\"text-align: justify;\">Data <strong><span style=\"text-decoration: underline;\">markup tells search engines<\/span><\/strong> exactly what a page is all about using<strong> JSON files.<\/strong><\/p>\n<blockquote>\n<p style=\"text-align: justify;\">You can <span style=\"text-decoration: underline;\">test the markup structure<\/span> of your <span style=\"text-decoration: underline;\">site<\/span> with <a href=\"https:\/\/search.google.com\/structured-data\/testing-tool\/u\/0\/\" target=\"_blank\" rel=\"noopener\">google structured data tool<\/a>.<\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">If you are on <span style=\"text-decoration: underline;\">WordPress there are plugins<\/span> that will take care of this <strong><span style=\"text-decoration: underline;\">since<\/span><\/strong> it&#8217;s not <span style=\"text-decoration: underline;\">super<\/span> easy to implement <span style=\"text-decoration: underline;\">otherwise<\/span>.<\/p>\n<p style=\"text-align: justify;\">Plugins like <a href=\"https:\/\/marcodiversi.com\/blog\/rank-math-vs-yoast-seo\/\" target=\"_blank\" rel=\"noopener noreferrer\">Rank Math<\/a> or <a href=\"https:\/\/yoast.com\/wordpress\/plugins\/seo\/\" target=\"_blank\" rel=\"noopener\">Yoast SEO<\/a> will make sure your site has a<span style=\"text-decoration: underline;\"> correct structured<\/span> data <strong><span style=\"text-decoration: underline;\">structure<\/span><\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/marcodiversi.com\/blog\/rank-math-vs-yoast-seo\/\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7206 size-full\" src=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/04\/rank-math-vs-yoast-seo-which-one-is-better.jpg?resize=640%2C360&#038;ssl=1\" alt=\"rank math vs yoast seo which one is-better\" width=\"640\" height=\"360\" srcset=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/04\/rank-math-vs-yoast-seo-which-one-is-better.jpg?w=1280&amp;ssl=1 1280w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/04\/rank-math-vs-yoast-seo-which-one-is-better.jpg?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/04\/rank-math-vs-yoast-seo-which-one-is-better.jpg?resize=1024%2C576&amp;ssl=1 1024w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/04\/rank-math-vs-yoast-seo-which-one-is-better.jpg?resize=768%2C432&amp;ssl=1 768w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">Images <span style=\"text-decoration: underline;\">should be optimized<\/span> as well! Adding an<strong> ALT text<\/strong> to describe the image <span style=\"text-decoration: underline;\">content<\/span> is important.<\/p>\n<p style=\"text-align: justify;\">You can also add your <span style=\"text-decoration: underline;\">images<\/span> to the sitemap. The<span style=\"text-decoration: underline;\"> plugins mentioned befor<\/span>e will do that as <span style=\"text-decoration: underline;\">well.<\/span><\/p>\n<blockquote>\n<p style=\"text-align: justify;\"><span style=\"text-decoration: underline;\"><strong>Breadcrumbs<\/strong><\/span> can appear on the<span style=\"text-decoration: underline;\"> SERP as well<\/span> and they are <span style=\"text-decoration: underline;\">extremely<\/span> useful for <span style=\"text-decoration: underline;\">users browsing<\/span> your site.<\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">Creating <span style=\"text-decoration: underline;\">compelling<\/span> and <span style=\"text-decoration: underline;\">useful breadcrumbs<\/span> is a best practice.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Mobile_Friendly\"><\/span>Mobile Friendly<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<blockquote>\n<p style=\"text-align: justify;\"><strong><a href=\"https:\/\/developers.google.com\/search\/mobile-sites\/mobile-first-indexing\" target=\"_blank\" rel=\"noopener\">Google mobile first<\/a> is a real thing!<\/strong><\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">In fact for all the ones that <span style=\"text-decoration: underline;\">don&#8217;t know what it is<\/span> there are no <span style=\"text-decoration: underline;\">wonders<\/span> your <strong>sites<\/strong> are not ranking.<\/p>\n<p style=\"text-align: justify;\">I personally <span style=\"text-decoration: underline;\">hate browsing<\/span> websites on my <span style=\"text-decoration: underline;\">mobile phone<\/span>, but that&#8217;s <span style=\"text-decoration: underline;\">because<\/span> I am too <strong>smart<\/strong> and <strong>meticulous<\/strong>.<\/p>\n<blockquote>\n<p style=\"text-align: justify;\">Most of the people is not like me and love to <strong><span style=\"text-decoration: underline;\">browse<\/span>, <span style=\"text-decoration: underline;\">buy<\/span><\/strong> and use websites from their <span style=\"text-decoration: underline;\">mobile phones<\/span>.<\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">In fact, <span style=\"text-decoration: underline;\">mobile traffic recently surpassed<\/span> <strong><span style=\"text-decoration: underline;\">desktop<\/span><\/strong> traffic. <a href=\"https:\/\/www.statista.com\/statistics\/271405\/global-mobile-data-traffic-forecast\/\" target=\"_blank\" rel=\"noopener\">Look at this OMG graph<\/a>!<\/p>\n<p style=\"text-align: justify;\">From the <strong><span style=\"text-decoration: underline;\">1<strong>st<\/strong> of July 2019<\/span> <\/strong>if your website is not <strong><span style=\"text-decoration: underline;\">mobile<\/span><\/strong> friendly you will <span style=\"text-decoration: underline;\">be out of the game<\/span> <span style=\"text-decoration: underline;\">immediately<\/span> and <strong><span style=\"text-decoration: underline;\">excluded<\/span><\/strong> from the <span style=\"text-decoration: underline;\">index.<\/span><\/p>\n<blockquote>\n<p style=\"text-align: justify;\">There are <strong><span style=\"text-decoration: underline;\">many techniques<\/span><\/strong> you can use to <span style=\"text-decoration: underline;\">have<\/span> your sites <strong>mobile friendly<\/strong>! Honestly, <span style=\"text-decoration: underline;\">unless<\/span> you have an old site <span style=\"text-decoration: underline;\">build many years ago<\/span> you should opt in for <strong>responsive design<\/strong>.<\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">The responsive <span style=\"text-decoration: underline;\">design will make<\/span> sure that your site <strong><span style=\"text-decoration: underline;\">will<\/span><\/strong> scale and adapt to <span style=\"text-decoration: underline;\">meet<\/span> the <span style=\"text-decoration: underline;\">screen size<\/span> of your user <span style=\"text-decoration: underline;\">device<\/span>.<\/p>\n<blockquote>\n<p style=\"text-align: justify;\">The most famous r<span style=\"text-decoration: underline;\">esponsive design frameworks<\/span> are <a href=\"https:\/\/getbootstrap.com\/\" target=\"_blank\" rel=\"noopener\">Bootstrap<\/a> and <a href=\"https:\/\/materializecss.com\/\" target=\"_blank\" rel=\"noopener\">MaterializeCSS<\/a>.<\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">It&#8217;s not mandatory but also <strong><span style=\"text-decoration: underline;\">using AMP<\/span> <\/strong>is something <span style=\"text-decoration: underline;\">recommended<\/span> with certain <strong>websites<\/strong>.<\/p>\n<p style=\"text-align: justify;\"><strong>AMP (accelerated mobile pages)<\/strong> is useful for users that <span style=\"text-decoration: underline;\">have<\/span> slow internet and <strong><span style=\"text-decoration: underline;\">only<\/span><\/strong> mobile <span style=\"text-decoration: underline;\">access<\/span>.<\/p>\n<blockquote>\n<p style=\"text-align: justify;\"><span style=\"text-decoration: underline;\">AMP is hard<\/span> to implement but if <strong><span style=\"text-decoration: underline;\">you are on WordPress<\/span><\/strong> you can install the <a href=\"https:\/\/wordpress.org\/plugins\/accelerated-mobile-pages\/\" target=\"_blank\" rel=\"noopener\">AMP plugin<\/a> and you <span style=\"text-decoration: underline;\">will<\/span> have it for <strong><span style=\"text-decoration: underline;\">free<\/span><\/strong>.<\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">Certain <strong><span style=\"text-decoration: underline;\">websites like e-commerce<\/span><\/strong> stores or video <strong><span style=\"text-decoration: underline;\">streaming<\/span><\/strong> sites are not <span style=\"text-decoration: underline;\">going<\/span> to be ideal with <strong>AMP<\/strong>.<\/p>\n<blockquote>\n<p style=\"text-align: justify;\">AMP is <span style=\"text-decoration: underline;\">stripping some code from<\/span> your <strong><span style=\"text-decoration: underline;\">pages<\/span><\/strong> and make sites <span style=\"text-decoration: underline;\">load faster<\/span> but on an <span style=\"text-decoration: underline;\">e-commerce store,<\/span> you can lose <strong><span style=\"text-decoration: underline;\">traffic<\/span><\/strong> and call to <span style=\"text-decoration: underline;\">actions<\/span> with it.<\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">You can navigate your <strong><span style=\"text-decoration: underline;\">AMP errors<\/span><\/strong> from the <span style=\"text-decoration: underline;\">google console<\/span> as well.<\/p>\n<p>&nbsp;<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-7712\" src=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/05\/mobile-first.jpg?resize=640%2C427&#038;ssl=1\" alt=\"mobile first\" width=\"640\" height=\"427\" srcset=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/05\/mobile-first.jpg?w=1280&amp;ssl=1 1280w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/05\/mobile-first.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/05\/mobile-first.jpg?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/05\/mobile-first.jpg?resize=1024%2C682&amp;ssl=1 1024w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Website_Navigation\"><\/span>Website Navigation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<blockquote>\n<p style=\"text-align: justify;\"><strong>A website is like a brochure and you must make it clear to navigate and easy to use.<\/strong><\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><span class='bctt-click-to-tweet'><span class='bctt-ctt-text'><a href=\"https:\/\/x.com\/intent\/tweet?url=https%3A%2F%2Fmarcodiversi.com%2Fblog%2F%3Fp%3D7675&#038;text=For%20instance%2C%20if%20you%20have%20a%20restaurant%20and%20put%20desserts%20in%20between%20the%20meat%20referencing%20the%20prices%20at%20the%20end%20of%20the%20menu%20you%20will%20get%20your%20customers%20confused.&#038;via=marcodiversi&#038;related=marcodiversi\" target=\"_blank\" rel=\"noopener noreferrer\">For instance, if you have a restaurant and put desserts in between the meat referencing the prices at the end of the menu you will get your customers confused. <\/a><\/span><a href=\"https:\/\/x.com\/intent\/tweet?url=https%3A%2F%2Fmarcodiversi.com%2Fblog%2F%3Fp%3D7675&#038;text=For%20instance%2C%20if%20you%20have%20a%20restaurant%20and%20put%20desserts%20in%20between%20the%20meat%20referencing%20the%20prices%20at%20the%20end%20of%20the%20menu%20you%20will%20get%20your%20customers%20confused.&#038;via=marcodiversi&#038;related=marcodiversi\" target=\"_blank\" class=\"bctt-ctt-btn\" rel=\"noopener noreferrer\">Share on X<\/a><\/span>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">Websites<span style=\"text-decoration: underline;\"> need to have a solid<\/span> and easy to <strong><span style=\"text-decoration: underline;\">understand<\/span><\/strong> structure.<\/p>\n<blockquote>\n<p style=\"text-align: justify;\">You can use <span style=\"text-decoration: underline;\">SEO plugins<\/span> like<strong> Rank Math<\/strong> and <strong>Yoast SEO <\/strong>to bring some <span style=\"text-decoration: underline;\">structure<\/span> to your sites! But still, you <span style=\"text-decoration: underline;\">need<\/span> to design <span style=\"text-decoration: underline;\">them<\/span> right.<\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">For instance, having a <span style=\"text-decoration: underline;\">nice menu,<\/span> <strong>no misleading stuff on it<\/strong> and a very clear <span style=\"text-decoration: underline;\">structure<\/span> can help people finding <span style=\"text-decoration: underline;\">stuff.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong>Having a search bar is important!<\/strong><\/p>\n<p style=\"text-align: justify;\">People<span style=\"text-decoration: underline;\"> want to search for stuff<\/span> and get it <span style=\"text-decoration: underline;\">fast<\/span>. Using <a href=\"https:\/\/www.algolia.com\/\" target=\"_blank\" rel=\"noopener\">Algolia<\/a> or <strong>WordPress search<\/strong> feature is recommended.<\/p>\n<blockquote>\n<p style=\"text-align: justify;\">You wan<span style=\"text-decoration: underline;\">t to exclude search results<\/span> from <strong>indexing.<\/strong><\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">Creating a <strong><span style=\"text-decoration: underline;\">4<strong>04<\/strong> page that goes to a 404 status error<\/span><\/strong> is important as well.<\/p>\n<p style=\"text-align: justify;\">You should <span style=\"text-decoration: underline;\">never create 404 pages<\/span> just for the<span style=\"text-decoration: underline;\"> purpose of rankings o<\/span>r with <strong>misleading<\/strong> content on it.<\/p>\n<p style=\"text-align: justify;\">The <span style=\"text-decoration: underline;\">URL structure needs<\/span> to be the <strong>shortest<\/strong> as possible and to the <span style=\"text-decoration: underline;\">point<\/span>. You should no <span style=\"text-decoration: underline;\">index<\/span> all the pages and stuff that <span style=\"text-decoration: underline;\">doesn&#8217;t<\/span> add any value.<\/p>\n<p style=\"text-align: justify;\">For instance, if you <span style=\"text-decoration: underline;\">go over<\/span> <a href=\"https:\/\/marcodiversi.com\/blog\/sitemap_index.xml\" target=\"_blank\" rel=\"noopener noreferrer\">my website sitemap<\/a> you can see that I <span style=\"text-decoration: underline;\">allow<\/span> <strong>indexing<\/strong> only to <span style=\"text-decoration: underline;\">posts<\/span> and <span style=\"text-decoration: underline;\">pages.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-7713\" src=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/05\/sitemap.jpg?resize=640%2C203&#038;ssl=1\" alt=\"sitemap\" width=\"640\" height=\"203\" srcset=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/05\/sitemap.jpg?w=1271&amp;ssl=1 1271w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/05\/sitemap.jpg?resize=300%2C95&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/05\/sitemap.jpg?resize=768%2C244&amp;ssl=1 768w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/05\/sitemap.jpg?resize=1024%2C325&amp;ssl=1 1024w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">This <strong><span style=\"text-decoration: underline;\">boosted my rankings<\/span><\/strong> a lot <span style=\"text-decoration: underline;\">lately<\/span> for this <span style=\"text-decoration: underline;\">website specifically<\/span>. It might not <strong><span style=\"text-decoration: underline;\">work<\/span><\/strong> for others.<\/p>\n<p style=\"text-align: justify;\">The <strong><span style=\"text-decoration: underline;\">sitemap is very important<\/span><\/strong> and needs to be constantly <span style=\"text-decoration: underline;\">updated<\/span> together with your <strong>content.<\/strong><\/p>\n<p style=\"text-align: justify;\"><span style=\"text-decoration: underline;\">Rank<\/span> Math and <span style=\"text-decoration: underline;\">Yoast SE<\/span>O on WordPress will take care of that.<\/p>\n<p style=\"text-align: justify;\">If you have <a href=\"https:\/\/backlinko.com\/seo-site-audit#zombies\" target=\"_blank\" rel=\"noopener\">zombie pages<\/a>\u00a0with <strong><span style=\"text-decoration: underline;\">no traffic<\/span><\/strong> or <strong><span style=\"text-decoration: underline;\">outdated pages<\/span><\/strong>, you should either <span style=\"text-decoration: underline;\">remove them<\/span> and <strong>301 redirect<\/strong> them to your <span style=\"text-decoration: underline;\">new stu<\/span>ff or <span style=\"text-decoration: underline;\">update them.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Optimizing\"><\/span>Optimizing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<blockquote>\n<p style=\"text-align: justify;\"><strong>You will not rank on Google if you are not making rankable content.<\/strong><\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\"><span style=\"text-decoration: underline;\">Rankable<\/span> content is <span style=\"text-decoration: underline;\">optimized content around keyword<\/span>s that people <span style=\"text-decoration: underline;\">search<\/span>.<\/p>\n<p style=\"text-align: justify;\">You can use <span style=\"text-decoration: underline;\">free tools<\/span> like the<strong><span style=\"text-decoration: underline;\"> google keyword planner<\/span><\/strong> or even better <a href=\"https:\/\/marcodiversi.com\/blog\/how-to-use-semrush-for-free-and-review\/\" target=\"_blank\" rel=\"noopener noreferrer\">SEMrush<\/a>, which is a tool very similar to a <span style=\"text-decoration: underline;\">god.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/marcodiversi.com\/blog\/zx\/semrush\/\" class=\"su-button su-button-style-default\" style=\"color:#FFFFFF;background-color:#2D89EF;border-color:#246ec0;border-radius:5px\" target=\"__blank\"><span style=\"color:#FFFFFF;padding:0px 16px;font-size:13px;line-height:26px;border-color:#6cadf4;border-radius:5px;text-shadow:none\"> TRY SEMRUSH NOW<\/span><\/a>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">You need to <strong><span style=\"text-decoration: underline;\">avoid dumping many keywords inside<\/span><\/strong> of your content and <span style=\"text-decoration: underline;\">stuff<\/span> not <strong>related<\/strong> <span style=\"text-decoration: underline;\">keywords<\/span> to the main <span style=\"text-decoration: underline;\">keyword<\/span> of the <strong>article<\/strong>.<\/p>\n<blockquote>\n<p style=\"text-align: justify;\">You should <span style=\"text-decoration: underline;\">always optimize titles<\/span>, <strong>headings<\/strong>, and <strong>paragraphs<\/strong> accordingly. You can <span style=\"text-decoration: underline;\">learn<\/span> how to do it by doing it.<\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">You <strong><span style=\"text-decoration: underline;\">must avoid duplicate content,<\/span><\/strong> in fact, <span style=\"text-decoration: underline;\">duplicate<\/span> content even on <span style=\"text-decoration: underline;\">your own site<\/span> is a bad user experience and <span style=\"text-decoration: underline;\">risk of penalty from Google<\/span>.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><span class='bctt-click-to-tweet'><span class='bctt-ctt-text'><a href=\"https:\/\/x.com\/intent\/tweet?url=https%3A%2F%2Fmarcodiversi.com%2Fblog%2F%3Fp%3D7675&#038;text=%20Don%27t%20add%20stuff%20on%20your%20articles%20just%20for%20the%20sake%20of%20making%20bulk%20volumes%20and%20spamming.&#038;via=marcodiversi&#038;related=marcodiversi\" target=\"_blank\" rel=\"noopener noreferrer\"> Don&#039;t add stuff on your articles just for the sake of making bulk volumes and spamming. <\/a><\/span><a href=\"https:\/\/x.com\/intent\/tweet?url=https%3A%2F%2Fmarcodiversi.com%2Fblog%2F%3Fp%3D7675&#038;text=%20Don%27t%20add%20stuff%20on%20your%20articles%20just%20for%20the%20sake%20of%20making%20bulk%20volumes%20and%20spamming.&#038;via=marcodiversi&#038;related=marcodiversi\" target=\"_blank\" class=\"bctt-ctt-btn\" rel=\"noopener noreferrer\">Share on X<\/a><\/span>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">Also one of the most <span style=\"text-decoration: underline;\">important<\/span> things is <strong><span style=\"text-decoration: underline;\">optimizing<\/span><\/strong> toward <strong><span style=\"text-decoration: underline;\">building trust for your brand<\/span><\/strong> and <span style=\"text-decoration: underline;\">content<\/span>.<\/p>\n<p style=\"text-align: justify;\">In fact, your <span style=\"text-decoration: underline;\">aim is to create sharable content<\/span> that users <strong>gladly<\/strong> will link to their <span style=\"text-decoration: underline;\">sites<\/span> to <span style=\"text-decoration: underline;\">improve<\/span> their own <strong>content.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/marcodiversi.com\/blog\/zx\/semrush\/\" rel=\"nofollow noopener sponsored\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4857 size-full\" src=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/11\/semrush-analytics.png?resize=640%2C165&#038;ssl=1\" alt=\"semrush analytics\" width=\"640\" height=\"165\" srcset=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/11\/semrush-analytics.png?w=970&amp;ssl=1 970w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/11\/semrush-analytics.png?resize=300%2C77&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/11\/semrush-analytics.png?resize=768%2C198&amp;ssl=1 768w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">Make <strong><span style=\"text-decoration: underline;\">expertise and authoritativeness clear<\/span><\/strong> by adding valuable <span style=\"text-decoration: underline;\">authors<\/span>, their <strong><span style=\"text-decoration: underline;\">bios<\/span><\/strong> and adding people who know what is <span style=\"text-decoration: underline;\">talking<\/span> <span style=\"text-decoration: underline;\">about<\/span>.<\/p>\n<blockquote>\n<p style=\"text-align: justify;\">Try not to <strong><span style=\"text-decoration: underline;\">put annoying ads, pop-ups<\/span><\/strong> and redirects, <span style=\"text-decoration: underline;\">above the fold ads<\/span> are also <span style=\"text-decoration: underline;\">super annoying<\/span> and might <span style=\"text-decoration: underline;\">ruin your trust<\/span> and user <strong>experience<\/strong>.<\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">Optimize <span style=\"text-decoration: underline;\">your site so that people<\/span> will be glad to come <strong><span style=\"text-decoration: underline;\">back<\/span><\/strong> and find new <span style=\"text-decoration: underline;\">information<\/span> from you.<\/p>\n<p style=\"text-align: justify;\">That way you can <strong><span style=\"text-decoration: underline;\">establish trust<\/span><\/strong> also under the eyes of <span style=\"text-decoration: underline;\">Google and you will rank higher<\/span>.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Promote_Your_Website\"><\/span>Promote Your Website<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<blockquote>\n<p style=\"text-align: justify;\"><strong>And last but not least, you should always promote your websites to the right people.<\/strong><\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">You don&#8217;t need to <span style=\"text-decoration: underline;\">have websites talking<\/span> about you not <strong><span style=\"text-decoration: underline;\">related<\/span><\/strong> to your <span style=\"text-decoration: underline;\">stuff<\/span>.<\/p>\n<p style=\"text-align: justify;\">For <span style=\"text-decoration: underline;\">instance,<\/span> if you have a <span style=\"text-decoration: underline;\">website talking about surfing<\/span> you <span style=\"text-decoration: underline;\">don&#8217;t want<\/span> to have websites talking about <span style=\"text-decoration: underline;\">knitting<\/span> <strong>linking<\/strong> at <span style=\"text-decoration: underline;\">you.<\/span><\/p>\n<p style=\"text-align: justify;\">You <strong><span style=\"text-decoration: underline;\">need to aim to have people linking<\/span><\/strong> to you with the <span style=\"text-decoration: underline;\">most related<\/span> to your <span style=\"text-decoration: underline;\">niche anchor text<\/span>.<\/p>\n<blockquote>\n<p style=\"text-align: justify;\">This <span style=\"text-decoration: underline;\">practice<\/span> doesn&#8217;t need to be forced, <a href=\"https:\/\/marcodiversi.com\/blog\/what-are-backlinks-seo\/\" target=\"_blank\" rel=\"noopener noreferrer\">backlinks<\/a> need to come <span style=\"text-decoration: underline;\">naturally<\/span>, and usually, it comes <strong>naturally<\/strong> if you add <span style=\"text-decoration: underline;\">relevant content.<\/span><\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">Having <span style=\"text-decoration: underline;\">links from other sites linking<\/span> at you will make <strong><span style=\"text-decoration: underline;\">indexing<\/span><\/strong> faster and you <span style=\"text-decoration: underline;\">will gain authority<\/span> in your <span style=\"text-decoration: underline;\">niche<\/span>.<\/p>\n<p style=\"text-align: justify;\">Never ask for <strong>paid links nor promote<\/strong> your sites for <span style=\"text-decoration: underline;\">money<\/span>.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"video-container\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/iC5FDzUh0P4\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><strong>Google will find out and penalize you!<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Conclusions\"><\/span>Conclusions<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">And now I want to <span style=\"text-decoration: underline;\">write down some quotes from Google<\/span> to <strong>summarize<\/strong> all of this Google SEO <a href=\"https:\/\/www.google.com\/search\/howsearchworks\/\" target=\"_blank\" rel=\"noopener\">guide<\/a>.<\/p>\n<blockquote>\n<p style=\"text-align: justify;\">Following these practices <span style=\"text-decoration: underline;\">will make it easier<\/span> for search engines to <strong>crawl, index<\/strong> and <strong>understand<\/strong> your <span style=\"text-decoration: underline;\">content.<\/span>\u00a0<sub>Google<\/sub><\/p>\n<p style=\"text-align: justify;\">You should <strong><span style=\"text-decoration: underline;\">build a website to benefit your users<\/span><\/strong>, and any optimization should be geared toward <span style=\"text-decoration: underline;\">making the user experience better<\/span>.\u00a0<sub>Google<\/sub><\/p>\n<p style=\"text-align: justify;\">Google <span style=\"text-decoration: underline;\">discovers URLs by following links,<\/span> by <strong>reading sitemaps<\/strong>, and by <span style=\"text-decoration: underline;\">many other means<\/span>.\u00a0<sub>Google<\/sub><\/p>\n<p style=\"text-align: justify;\"><strong>Creating <span style=\"text-decoration: underline;\">compelling and useful content<\/span> will likely influence your website more than any of the other <span style=\"text-decoration: underline;\">factors discussed here.<\/span> Users know good content when they see it and will likely want to direct other users to it. This could be through blog posts, social media services, email, forums, or other means<\/strong>.\u00a0<sub>Google<\/sub><\/p>\n<p style=\"text-align: justify;\">Organic or <span style=\"text-decoration: underline;\">word-of-mouth buzz<\/span> is what <span style=\"text-decoration: underline;\">helps build your site&#8217;s reputation<\/span> with both users and Google, and it <span style=\"text-decoration: underline;\">rarely<\/span> comes without <strong>quality<\/strong> <span style=\"text-decoration: underline;\">content.<\/span>\u00a0<sub>Google<\/sub><\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">I like <span style=\"text-decoration: underline;\">these sentences because<\/span> they are <strong><span style=\"text-decoration: underline;\">straight<\/span><\/strong> to the point and like <span style=\"text-decoration: underline;\">everything that Google writes,<\/span> very <strong>simple<\/strong> and <strong>useful!<\/strong><\/p>\n<blockquote>\n<p style=\"text-align: justify;\">You always <span style=\"text-decoration: underline;\">need to create awesom<\/span>e content and <span style=\"text-decoration: underline;\">follow<\/span> the latest news and <span style=\"text-decoration: underline;\">technologies<\/span> so that you can <strong>optimize<\/strong> your sites.<\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\"><strong>You should also follow these blogs from Google:<\/strong><\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/webmasters.googleblog.com\/\" target=\"_blank\" rel=\"noopener\">Google Webmaster Blog<\/a><\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/support.google.com\/webmasters\/community\" target=\"_blank\" rel=\"noopener\">Google Webmaster Forum<\/a><\/p>\n<p style=\"text-align: justify;\">There are also <span style=\"text-decoration: underline;\">many other blogs<\/span> you should read and <span style=\"text-decoration: underline;\">learn from<\/span>, you always need to <span style=\"text-decoration: underline;\">stay in the loop<\/span> with the new <strong><span style=\"text-decoration: underline;\">webmaster&#8217;s buzz.<\/span><\/strong><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\" style=\"text-align: justify;\"><span class='bctt-click-to-tweet'><span class='bctt-ctt-text'><a href=\"https:\/\/x.com\/intent\/tweet?url=https%3A%2F%2Fmarcodiversi.com%2Fblog%2F%3Fp%3D7675&#038;text=%20If%20You%20Found%20This%20Article%20Useful%20Please%20Give%20Me%20A%20Tweet%20Now%2C%20I%20Will%20See%20It%20And%20Be%20Happy.%20You%20Can%20Tweet%20By%20Highlighting%20Any%20Text%20You%20Want%20On%20This%20Article.&#038;via=marcodiversi&#038;related=marcodiversi\" target=\"_blank\" rel=\"noopener noreferrer\"> If You Found This Article Useful Please Give Me A Tweet Now, I Will See It And Be Happy. You Can Tweet By Highlighting Any Text You Want On This Article. <\/a><\/span><a href=\"https:\/\/x.com\/intent\/tweet?url=https%3A%2F%2Fmarcodiversi.com%2Fblog%2F%3Fp%3D7675&#038;text=%20If%20You%20Found%20This%20Article%20Useful%20Please%20Give%20Me%20A%20Tweet%20Now%2C%20I%20Will%20See%20It%20And%20Be%20Happy.%20You%20Can%20Tweet%20By%20Highlighting%20Any%20Text%20You%20Want%20On%20This%20Article.&#038;via=marcodiversi&#038;related=marcodiversi\" target=\"_blank\" class=\"bctt-ctt-btn\" rel=\"noopener noreferrer\">Share on X<\/a><\/span>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5462\" src=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/03\/marco-diversi-eagle.jpg?resize=640%2C426&#038;ssl=1\" alt=\"marco diversi eagle\" width=\"640\" height=\"426\" srcset=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/03\/marco-diversi-eagle.jpg?w=1280&amp;ssl=1 1280w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/03\/marco-diversi-eagle.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/03\/marco-diversi-eagle.jpg?resize=1024%2C682&amp;ssl=1 1024w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/03\/marco-diversi-eagle.jpg?resize=768%2C511&amp;ssl=1 768w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h4 class=\"p1\" style=\"text-align: justify;\"><span class=\"s1\"><b>What You Will Learn On This Blog!\u00a0<\/b><\/span><span class=\"s2\">\u00a0<\/span><\/h4>\n<p class=\"p3\" style=\"text-align: justify;\"><span class=\"s2\">Stay tuned and <a href=\"https:\/\/marcodiversi.com\/blog\/zx\/marco-diversi-newsletters\/\" rel=\"nofollow noopener sponsored\"><span class=\"s3\">subscribe to my blog<\/span><\/a> so you will get <\/span><span class=\"s1\">notifications<\/span><span class=\"s2\"> on <\/span><span class=\"s1\">new <\/span><span class=\"s2\"><b>posts<\/b>. I will slowly break down these topics:<\/span><span class=\"s2\">\u00a0<\/span><\/p>\n<ol class=\"ol1\" style=\"text-align: justify;\">\n<li class=\"li3\"><b><\/b><span class=\"s2\"><b>SEO(Search Engine Optimization).<\/b><\/span><\/li>\n<li class=\"li3\"><b><\/b><span class=\"s2\"><b>Affiliate Marketing.<\/b><\/span><\/li>\n<li class=\"li3\"><b><\/b><span class=\"s2\"><b>Free and Paid traffic hacks.<\/b><\/span><\/li>\n<li class=\"li3\"><b><\/b><span class=\"s2\"><b>Coding and WordPress<\/b><\/span><\/li>\n<li class=\"li3\"><b><\/b><span class=\"s2\"><b>Make money with a computer and an internet connection even while you sleep.<\/b><\/span><\/li>\n<\/ol>\n<p class=\"p3\" style=\"text-align: justify;\"><span class=\"s2\">Follow me on <\/span><span class=\"s1\">social media<\/span><span class=\"s2\">, you&#8217;ve got all the links on the right bottom side of this blog, also <\/span><span class=\"s1\">comment<\/span><span class=\"s2\"> and <\/span><span class=\"s1\"><b>contact me<\/b><\/span><span class=\"s2\"> if you need help.<\/span><\/p>\n<p class=\"p1\" style=\"text-align: justify;\"><span class=\"s2\">Here are my <\/span><span class=\"s1\">top resources<\/span><span class=\"s2\"> I always use to become a great affiliate, <a href=\"https:\/\/marcodiversi.com\/blog\/resources\/\"><span class=\"s4\">take a look here<\/span><\/a>!<\/span><\/p>\n<p class=\"p1\" style=\"text-align: justify;\"><span class=\"s2\"><b>Do you want to be a free\u00a0man or woman? Jump in the crew then!<\/b><\/span><span class=\"s2\">\u00a0<\/span><\/p>\n<p class=\"p1\" style=\"text-align: justify;\"><span class=\"s2\">Much Love and Peace Out,<\/span><\/p>\n<p class=\"p1\" style=\"text-align: justify;\"><span class=\"s2\">Marco Diversi.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When you are doing SEO is mainly to make Google happy, do you know about this Google SEO guidelines article? Google is very relentless and vague about SEO and how to rank on the first page! But on this document, you can find a lot of important information. In fact, what I have noticed is [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7701,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[100],"tags":[1322,1326,1328,1324],"class_list":["post-7675","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-category","tag-google-seo","tag-google-seo-guide","tag-search-engine-optimization","tag-seo-starter-guide"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/05\/google-seo.jpg?fit=1280%2C720&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/marcodiversi.com\/blog\/wp-json\/wp\/v2\/posts\/7675","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marcodiversi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marcodiversi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marcodiversi.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/marcodiversi.com\/blog\/wp-json\/wp\/v2\/comments?post=7675"}],"version-history":[{"count":0,"href":"https:\/\/marcodiversi.com\/blog\/wp-json\/wp\/v2\/posts\/7675\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marcodiversi.com\/blog\/wp-json\/wp\/v2\/media\/7701"}],"wp:attachment":[{"href":"https:\/\/marcodiversi.com\/blog\/wp-json\/wp\/v2\/media?parent=7675"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marcodiversi.com\/blog\/wp-json\/wp\/v2\/categories?post=7675"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marcodiversi.com\/blog\/wp-json\/wp\/v2\/tags?post=7675"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}