{"id":7638,"date":"2019-05-22T16:02:09","date_gmt":"2019-05-22T15:02:09","guid":{"rendered":"https:\/\/marcodiversi.com\/blog\/?p=7638"},"modified":"2019-05-22T16:59:55","modified_gmt":"2019-05-22T15:59:55","slug":"5-tools-personalize-your-business","status":"publish","type":"post","link":"https:\/\/marcodiversi.com\/blog\/5-tools-personalize-your-business\/","title":{"rendered":"5 Tools to Personalize Your Business"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"text-decoration: underline;\">Marketing<\/span> is <strong><span style=\"text-decoration: underline;\">constantly evolving<\/span><\/strong>, in fact, what worked<span style=\"text-decoration: underline;\"> twenty years ago<\/span>, now is no <span style=\"text-decoration: underline;\">longer<\/span> <strong>existent<\/strong> because new <span style=\"text-decoration: underline;\">technologies<\/span> took ever.<\/p>\n<blockquote>\n<p style=\"text-align: justify;\"><strong>Now brands are narrowing down their reach.<\/strong><\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">We\u2019re <span style=\"text-decoration: underline;\">no longer targeting customers<\/span> as a <strong><span style=\"text-decoration: underline;\">whole,<\/span><\/strong> instead, ma<span style=\"text-decoration: underline;\">r<\/span>keters are forced to <span style=\"text-decoration: underline;\">reach<\/span> out to every single customer with an <span style=\"text-decoration: underline;\">individual<\/span> <strong>approach.<\/strong><\/p>\n<p style=\"text-align: justify;\">Why are <span style=\"text-decoration: underline;\">businesses<\/span> so <strong><span style=\"text-decoration: underline;\">interested in personalization?<\/span><\/strong> How to<strong><span style=\"text-decoration: underline;\"> improve its efficiency?<\/span><\/strong><\/p>\n<blockquote>\n<p style=\"text-align: justify;\">Are <span style=\"text-decoration: underline;\">there<\/span> any t<span style=\"text-decoration: underline;\">ools for marketing <strong>automation<\/strong><\/span> to help <span style=\"text-decoration: underline;\">marketers<\/span> personally reach <span style=\"text-decoration: underline;\">customers<\/span> and increase customer <strong>loyalty?<\/strong><\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">We\u2019ll answer all of these questions in a bit.<\/p>\n<p>&nbsp;<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-flat ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/marcodiversi.com\/blog\/5-tools-personalize-your-business\/#Why_Do_Businesses_Need_Personalization\" >Why Do Businesses Need Personalization?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/marcodiversi.com\/blog\/5-tools-personalize-your-business\/#Technologies_Used_For_Personalization\" >Technologies Used For Personalization<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/marcodiversi.com\/blog\/5-tools-personalize-your-business\/#1_Messenger_chatbots\" >1. Messenger chatbots<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/marcodiversi.com\/blog\/5-tools-personalize-your-business\/#2_Custom_data_management_platforms\" >2. Custom data management platforms<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/marcodiversi.com\/blog\/5-tools-personalize-your-business\/#3_AI_and_predictive_analytics\" >3. AI and predictive analytics<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/marcodiversi.com\/blog\/5-tools-personalize-your-business\/#Top_5_Business_Personalization_Tools\" >Top 5 Business Personalization Tools<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/marcodiversi.com\/blog\/5-tools-personalize-your-business\/#1_Barilliance\" >1. Barilliance<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/marcodiversi.com\/blog\/5-tools-personalize-your-business\/#2_LiveChat\" >2. LiveChat<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/marcodiversi.com\/blog\/5-tools-personalize-your-business\/#3_Adobe_Target\" >3. Adobe Target<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/marcodiversi.com\/blog\/5-tools-personalize-your-business\/#4_SendInBlue\" >4. SendInBlue<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/marcodiversi.com\/blog\/5-tools-personalize-your-business\/#5_Google_Optimize_360\" >5. Google Optimize 360<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/marcodiversi.com\/blog\/5-tools-personalize-your-business\/#Conclusions\" >Conclusions<\/a><\/li><\/ul><\/nav><\/div>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Why_Do_Businesses_Need_Personalization\"><\/span>Why Do Businesses Need Personalization?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">A <a href=\"https:\/\/mobilunity.com\/blog\/hire-magento-developer\/\" target=\"_blank\" rel=\"noopener\">Magento development company<\/a>, for <span style=\"text-decoration: underline;\">instance<\/span>, can create a <span style=\"text-decoration: underline;\">better experience<\/span> to <span style=\"text-decoration: underline;\">customers<\/span> visiting your sites <strong>compared<\/strong> to a<span style=\"text-decoration: underline;\"> react developing company<\/span>.<\/p>\n<p>&nbsp;<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-7644\" src=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/05\/artificial-intelligence-software-developer.jpg?resize=640%2C480&#038;ssl=1\" alt=\"artificial intelligence software developer\" width=\"640\" height=\"480\" srcset=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/05\/artificial-intelligence-software-developer.jpg?w=804&amp;ssl=1 804w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/05\/artificial-intelligence-software-developer.jpg?resize=300%2C225&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/05\/artificial-intelligence-software-developer.jpg?resize=768%2C576&amp;ssl=1 768w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/05\/artificial-intelligence-software-developer.jpg?resize=131%2C98&amp;ssl=1 131w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><span style=\"text-decoration: underline;\">According<\/span> to the <strong><span style=\"text-decoration: underline;\">research<\/span><\/strong> conducted by <strong>Infosys<\/strong>, <a href=\"https:\/\/www.infosys.com\/newsroom\/press-releases\/Documents\/genome-research-report.pdf#page=2\" target=\"_blank\" rel=\"noopener\">86% of respondents remarked<\/a> that <span style=\"text-decoration: underline;\">personalization<\/span> has <span style=\"text-decoration: underline;\">influenced<\/span> their <span style=\"text-decoration: underline;\">shopping<\/span> habits and <strong>decision<\/strong>-making.<\/p>\n<blockquote>\n<p style=\"text-align: justify;\"><strong>Why is its influence among digital marketing trends significant enough to drive customers\u2019 choices?<\/strong><\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">Here are the <span style=\"text-decoration: underline;\">reasons<\/span> why <span style=\"text-decoration: underline;\">companies<\/span> would benefit from <strong><span style=\"text-decoration: underline;\">personalization<\/span><\/strong> tools:<\/p>\n<ul style=\"text-align: justify;\">\n<li><strong>Winning the fight for time. <\/strong>These days <span style=\"text-decoration: underline;\">no one<\/span> wants to <span style=\"text-decoration: underline;\">waste time<\/span>, everything is <strong><span style=\"text-decoration: underline;\">moving<\/span><\/strong> faster. As a <span style=\"text-decoration: underline;\">result,<\/span> we <span style=\"text-decoration: underline;\">no longer have the tim<\/span>e to <strong><span style=\"text-decoration: underline;\">narrow<\/span><\/strong> a wide message down, in case a <span style=\"text-decoration: underline;\">product<\/span> doesn\u2019t <span style=\"text-decoration: underline;\">communicate<\/span> its application clearly, its <span style=\"text-decoration: underline;\">advertising messages<\/span> are <strong>likely<\/strong> to get lost in the <span style=\"text-decoration: underline;\">noise.<\/span> With <strong><span style=\"text-decoration: underline;\">personalized<\/span><\/strong> marketing, you are one <span style=\"text-decoration: underline;\">step further than the brands<\/span> that are targeting wide and vague <strong>messages.<\/strong><\/li>\n<li><strong>A better understanding of the audience<\/strong>. By <span style=\"text-decoration: underline;\">segmenting<\/span> the <span style=\"text-decoration: underline;\"><strong>audience<\/strong><\/span> and reaching out to smaller groups, a <span style=\"text-decoration: underline;\">business<\/span> owner gets a<span style=\"text-decoration: underline;\"> larger pool of data<\/span> to <strong>analyze<\/strong>. You\u2019ll be able to <span style=\"text-decoration: underline;\">collect<\/span> statistics on <span style=\"text-decoration: underline;\">each customer\u2019s preferred items,<\/span> shopping <strong>habits<\/strong>, the time spent on the <span style=\"text-decoration: underline;\">website,<\/span> etc. As a result, a <strong><span style=\"text-decoration: underline;\">marketer<\/span><\/strong> can further deepen the connection between a <span style=\"text-decoration: underline;\">customer<\/span> and a brand as well as offer exceptional customer <strong><span style=\"text-decoration: underline;\">service<\/span><\/strong> and cut <span style=\"text-decoration: underline;\">advertising<\/span> costs <strong>tremendously<\/strong>.<\/li>\n<li><strong>Improved content quality.<\/strong> By <span style=\"text-decoration: underline;\">diving<\/span> deeper into the <strong><span style=\"text-decoration: underline;\">audience\u2019s<\/span><\/strong> preferences, <span style=\"text-decoration: underline;\">brands<\/span> are able to create relatable <strong><span style=\"text-decoration: underline;\">content<\/span><\/strong> they wouldn\u2019t have come up with otherwise. <span style=\"text-decoration: underline;\">Campaigns<\/span> like Coca-Cola\u2019s Share A <strong><span style=\"text-decoration: underline;\">Coke prove the connection<\/span> <\/strong>a company can establish with its <span style=\"text-decoration: underline;\">customer<\/span> base by using as little as clients\u2019 <strong>names.<\/strong><\/li>\n<li><strong>Increases brand transparency.<\/strong> One of the <span style=\"text-decoration: underline;\">challenges<\/span> marketers face on a daily <strong><span style=\"text-decoration: underline;\">basis<\/span><\/strong> is to break the wall<span style=\"text-decoration: underline;\"> between the people behind<\/span> the company and the <strong>audience<\/strong>. Proving that <span style=\"text-decoration: underline;\">people<\/span> on the other side <span style=\"text-decoration: underline;\">of the screen actually<\/span> care about clients is easier said than <span style=\"text-decoration: underline;\">done.<\/span> However, the elements of <strong>personalization<\/strong> (adding the employee\u2019s name to newsletters, for instance) <span style=\"text-decoration: underline;\">improve<\/span> online presence and the <span style=\"text-decoration: underline;\">level<\/span> of trust between the<span style=\"text-decoration: underline;\"> brand and its audience.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Technologies_Used_For_Personalization\"><\/span>Technologies Used For Personalization<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">While <span style=\"text-decoration: underline;\">personalization<\/span> can be done <strong><span style=\"text-decoration: underline;\">manually,<\/span><\/strong> as the business grows a user <span style=\"text-decoration: underline;\">base,<\/span> it becomes <span style=\"text-decoration: underline;\">harder<\/span> to prevent the <span style=\"text-decoration: underline;\">consequences<\/span> of human error, not to <strong><span style=\"text-decoration: underline;\">mention<\/span><\/strong> the amount of time a <span style=\"text-decoration: underline;\">marketer<\/span> would have to spend on a daily <strong>basis<\/strong>.<\/p>\n<blockquote>\n<p style=\"text-align: justify;\">In order to be <span style=\"text-decoration: underline;\">able to provide a personalize<\/span>d experience to <span style=\"text-decoration: underline;\">hundreds<\/span> of clients, marketing managers use <strong>software tools.<\/strong><\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">Here are the <span style=\"text-decoration: underline;\">main technologies<\/span> used as ways to <strong><span style=\"text-decoration: underline;\">increase<\/span><\/strong> customer loyalty.<\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"1_Messenger_chatbots\"><\/span>1. Messenger chatbots<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">As <span style=\"text-decoration: underline;\">spending storage memory<\/span> to <strong><span style=\"text-decoration: underline;\">download<\/span><\/strong> a brand\u2019s app is not the best idea for <span style=\"text-decoration: underline;\">customers<\/span>, they prefer to interact with companies via <span style=\"text-decoration: underline;\">messengers<\/span>.<\/p>\n<p style=\"text-align: justify;\"><a class=\"thirstylink\" title=\"mobilemonkey\" target=\"_blank\" href=\"https:\/\/marcodiversi.com\/blog\/zx\/mobilemonkey\/\" rel=\"nofollow noopener sponsored\">Creating a chatbot<\/a> in <span style=\"text-decoration: underline;\">Facebook Messenge<\/span>r, <span style=\"text-decoration: underline;\">WhatsApp,<\/span> or <span style=\"text-decoration: underline;\">Viber<\/span> is a good way to keep a <span style=\"text-decoration: underline;\">connection<\/span> with a customer.<\/p>\n<blockquote>\n<p style=\"text-align: justify;\"><span class='bctt-click-to-tweet'><span class='bctt-ctt-text'><a href=\"https:\/\/x.com\/intent\/tweet?url=https%3A%2F%2Fmarcodiversi.com%2Fblog%2F%3Fp%3D7638&#038;text=%20Moreover%2C%20unlike%20a%20human%20support%20agent%2C%20a%20%23chatbot%20can%20answer%20questions%2024%2F7.&#038;via=marcodiversi&#038;related=marcodiversi\" target=\"_blank\" rel=\"noopener noreferrer\"> Moreover, unlike a human support agent, a #chatbot can answer questions 24\/7. <\/a><\/span><a href=\"https:\/\/x.com\/intent\/tweet?url=https%3A%2F%2Fmarcodiversi.com%2Fblog%2F%3Fp%3D7638&#038;text=%20Moreover%2C%20unlike%20a%20human%20support%20agent%2C%20a%20%23chatbot%20can%20answer%20questions%2024%2F7.&#038;via=marcodiversi&#038;related=marcodiversi\" target=\"_blank\" class=\"bctt-ctt-btn\" rel=\"noopener noreferrer\">Share on X<\/a><\/span>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-7645\" src=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/05\/interview-with-a-chatbot-developer.jpg?resize=640%2C480&#038;ssl=1\" alt=\"interview with a chatbot developer\" width=\"640\" height=\"480\" srcset=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/05\/interview-with-a-chatbot-developer.jpg?w=804&amp;ssl=1 804w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/05\/interview-with-a-chatbot-developer.jpg?resize=300%2C225&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/05\/interview-with-a-chatbot-developer.jpg?resize=768%2C576&amp;ssl=1 768w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/05\/interview-with-a-chatbot-developer.jpg?resize=131%2C98&amp;ssl=1 131w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"2_Custom_data_management_platforms\"><\/span>2. Custom data management platforms<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">We\u2019re yet to <span style=\"text-decoration: underline;\">see<\/span> the times <span style=\"text-decoration: underline;\">where each customer<\/span> can see a <span style=\"text-decoration: underline;\">personalized<\/span> post on the <strong><span style=\"text-decoration: underline;\">company\u2019s<\/span><\/strong> page.<\/p>\n<blockquote>\n<p style=\"text-align: justify;\">However, you can <span style=\"text-decoration: underline;\">already<\/span> create a custom <strong><span style=\"text-decoration: underline;\">delivery<\/span><\/strong> system that would take a <span style=\"text-decoration: underline;\">reader\u2019s reading<\/span> habits and preferences <span style=\"text-decoration: underline;\">into account.<\/span><\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">These tools <span style=\"text-decoration: underline;\">measure<\/span> and analyze all the <strong><span style=\"text-decoration: underline;\">integrations<\/span><\/strong> a user has with the post, <span style=\"text-decoration: underline;\">video,<\/span> or other types of content.<\/p>\n<p style=\"text-align: justify;\"><span class='bctt-click-to-tweet'><span class='bctt-ctt-text'><a href=\"https:\/\/x.com\/intent\/tweet?url=https%3A%2F%2Fmarcodiversi.com%2Fblog%2F%3Fp%3D7638&#038;text=%20A%20marketing%20manager%20can%20access%20this%20data%20later%20and%20find%20out%20more%20about%20readers%E2%80%99%20personalities.&#038;via=marcodiversi&#038;related=marcodiversi\" target=\"_blank\" rel=\"noopener noreferrer\"> A marketing manager can access this data later and find out more about readers\u2019 personalities. <\/a><\/span><a href=\"https:\/\/x.com\/intent\/tweet?url=https%3A%2F%2Fmarcodiversi.com%2Fblog%2F%3Fp%3D7638&#038;text=%20A%20marketing%20manager%20can%20access%20this%20data%20later%20and%20find%20out%20more%20about%20readers%E2%80%99%20personalities.&#038;via=marcodiversi&#038;related=marcodiversi\" target=\"_blank\" class=\"bctt-ctt-btn\" rel=\"noopener noreferrer\">Share on X<\/a><\/span>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"3_AI_and_predictive_analytics\"><\/span>3. AI and predictive analytics<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">The <span style=\"text-decoration: underline;\">sprouting<\/span> growth of artificial <span style=\"text-decoration: underline;\">intelligence<\/span> and machine <strong>learning<\/strong> has given a boost to dozens of <span style=\"text-decoration: underline;\">personalization tools.<\/span><\/p>\n<blockquote>\n<p style=\"text-align: justify;\">Thanks to<strong><span style=\"text-decoration: underline;\"> AI-enabled tools,<\/span><\/strong> a <span style=\"text-decoration: underline;\">marketer<\/span> can stay one step ahead of the <span style=\"text-decoration: underline;\">customer<\/span> and create an offer that would <strong><span style=\"text-decoration: underline;\">tailor<\/span><\/strong> his needs <span style=\"text-decoration: underline;\">better.<\/span><\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\"><span class='bctt-click-to-tweet'><span class='bctt-ctt-text'><a href=\"https:\/\/x.com\/intent\/tweet?url=https%3A%2F%2Fmarcodiversi.com%2Fblog%2F%3Fp%3D7638&#038;text=%23AI%20is%20helping%20marketers%20to%20cross-sell%20intelligently%20and%20improve%20the%20pace%20and%20the%20efficiency%20of%20upscaling.&#038;via=marcodiversi&#038;related=marcodiversi\" target=\"_blank\" rel=\"noopener noreferrer\">#AI is helping marketers to cross-sell intelligently and improve the pace and the efficiency of upscaling. <\/a><\/span><a href=\"https:\/\/x.com\/intent\/tweet?url=https%3A%2F%2Fmarcodiversi.com%2Fblog%2F%3Fp%3D7638&#038;text=%23AI%20is%20helping%20marketers%20to%20cross-sell%20intelligently%20and%20improve%20the%20pace%20and%20the%20efficiency%20of%20upscaling.&#038;via=marcodiversi&#038;related=marcodiversi\" target=\"_blank\" class=\"bctt-ctt-btn\" rel=\"noopener noreferrer\">Share on X<\/a><\/span>\n<p>&nbsp;<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-7646\" src=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/05\/solutions-to-artificial-intelligence.jpg?resize=640%2C282&#038;ssl=1\" alt=\"solutions to artificial intelligence\" width=\"640\" height=\"282\" srcset=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/05\/solutions-to-artificial-intelligence.jpg?w=804&amp;ssl=1 804w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/05\/solutions-to-artificial-intelligence.jpg?resize=300%2C132&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/05\/solutions-to-artificial-intelligence.jpg?resize=768%2C338&amp;ssl=1 768w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Top_5_Business_Personalization_Tools\"><\/span>Top 5 Business Personalization Tools<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">If you\u2019re <span style=\"text-decoration: underline;\">looking<\/span> forward to <strong><span style=\"text-decoration: underline;\">personalizing<\/span><\/strong> your customer\u2019s <span style=\"text-decoration: underline;\">experience,<\/span> there are <strong><span style=\"text-decoration: underline;\">dozens<\/span><\/strong> of tools you can try.<\/p>\n<p style=\"text-align: justify;\"><strong><span style=\"text-decoration: underline;\">Here are our top picks:<\/span><\/strong><\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"1_Barilliance\"><\/span><a href=\"https:\/\/www.barilliance.com\/\" target=\"_blank\" rel=\"noopener\">1. Barilliance<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"text-decoration: underline;\">Barilliance<\/span> is among <span style=\"text-decoration: underline;\">leading all-in-one digital marketing<\/span> <strong>solutions<\/strong> for e-commerce <span style=\"text-decoration: underline;\">personalization.<\/span><\/p>\n<p style=\"text-align: justify;\">It allows store <strong><span style=\"text-decoration: underline;\">managers<\/span><\/strong> to create a personalized <span style=\"text-decoration: underline;\">experience<\/span> for <strong>shoppers<\/strong> on every step of a customer <span style=\"text-decoration: underline;\">journey.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong>There<\/strong> are <span style=\"text-decoration: underline;\">dozens of features regarding<\/span> website <span style=\"text-decoration: underline;\">personalization<\/span>, tools for social <span style=\"text-decoration: underline;\">media<\/span> and email <span style=\"text-decoration: underline;\">marketing.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong>Main features:<\/strong><\/p>\n<ul style=\"text-align: justify;\">\n<li>Create <span style=\"text-decoration: underline;\">personalized<\/span> retargeting <strong>emails<\/strong>;<\/li>\n<li>Embed <span style=\"text-decoration: underline;\">personalized<\/span> product <strong><span style=\"text-decoration: underline;\">recommendations<\/span><\/strong> to your website;<\/li>\n<li>Alerts and <span style=\"text-decoration: underline;\">notifications<\/span> about real-time <strong><span style=\"text-decoration: underline;\">shopper\u2019s<\/span><\/strong> activity on the <span style=\"text-decoration: underline;\">website;<\/span><\/li>\n<li>Get access to <span style=\"text-decoration: underline;\">advanced shopping statistic<\/span>s and <strong>reports.<\/strong><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"2_LiveChat\"><\/span><a class=\"thirstylink\" title=\"livechatinc\" target=\"_blank\" href=\"https:\/\/marcodiversi.com\/blog\/zx\/livechatinc\/\" rel=\"nofollow noopener sponsored\">2. LiveChat<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">LiveChat is an <span style=\"text-decoration: underline;\">automated<\/span> <strong>chat<\/strong> system created to <span style=\"text-decoration: underline;\">manage customer support.<\/span><\/p>\n<p style=\"text-align: justify;\">The <span style=\"text-decoration: underline;\">tool<\/span> is capable of <span style=\"text-decoration: underline;\">managing long strings of dialogues<\/span>. Using <strong>LiveChat<\/strong>, a business owner can <span style=\"text-decoration: underline;\">answer<\/span> questions <span style=\"text-decoration: underline;\">instantly.<\/span><\/p>\n<p style=\"text-align: justify;\">You can <strong>increase<\/strong> <span style=\"text-decoration: underline;\">conversion<\/span> rates on the website <span style=\"text-decoration: underline;\">tremendously<\/span> by guiding <span style=\"text-decoration: underline;\">customers<\/span> to check out.<\/p>\n<p style=\"text-align: justify;\"><strong>Main features:<\/strong><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"text-decoration: underline;\">Personalized<\/span> chat <span style=\"text-decoration: underline;\">windows;<\/span><\/li>\n<li>Embed a chat <span style=\"text-decoration: underline;\">window<\/span> to <strong>Facebook<\/strong> and other social media;<\/li>\n<li>Advanced <span style=\"text-decoration: underline;\">reports<\/span> and ana<span style=\"text-decoration: underline;\">l<\/span>ytics;<\/li>\n<li>50+ <span style=\"text-decoration: underline;\">integrations<\/span> with <strong><span style=\"text-decoration: underline;\">marketing<\/span><\/strong> and automation <span style=\"text-decoration: underline;\">tools<\/span>;<\/li>\n<li>A <span style=\"text-decoration: underline;\">flexible<\/span> <strong>ticketing<\/strong> <span style=\"text-decoration: underline;\">system.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/marcodiversi.com\/blog\/zx\/livechatinc\/\" rel=\"nofollow noopener sponsored\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5173 size-full\" src=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/11\/livechat.jpg?resize=640%2C79&#038;ssl=1\" alt=\"livechat\" width=\"640\" height=\"79\" srcset=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/11\/livechat.jpg?w=728&amp;ssl=1 728w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/11\/livechat.jpg?resize=300%2C37&amp;ssl=1 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"3_Adobe_Target\"><\/span><a href=\"https:\/\/www.adobe.com\/marketing\/target.html?red=a\" target=\"_blank\" rel=\"noopener\">3. Adobe Target<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">Adobe <span style=\"text-decoration: underline;\">Target<\/span> is a tool for <strong><span style=\"text-decoration: underline;\">targeted A\/B testing, mobil<\/span><\/strong>e, email, and server-side <span style=\"text-decoration: underline;\">optimization<\/span>.<\/p>\n<p style=\"text-align: justify;\">A <span style=\"text-decoration: underline;\">marketer<\/span> can improve the <span style=\"text-decoration: underline;\">personalization<\/span> level with two <span style=\"text-decoration: underline;\">modes<\/span>, rules-<strong>based<\/strong>, and one-click <span style=\"text-decoration: underline;\">personalization<\/span>.<\/p>\n<p style=\"text-align: justify;\">You can <span style=\"text-decoration: underline;\">benefit<\/span> from <span style=\"text-decoration: underline;\">behavioral <strong>targeting<\/strong><\/span>, content and social <span style=\"text-decoration: underline;\">media<\/span> <strong><span style=\"text-decoration: underline;\">recommendations<\/span><\/strong>, automated offers, and <span style=\"text-decoration: underline;\">segmentation.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong>\u00a0<\/strong><\/p>\n<p style=\"text-align: justify;\"><strong>Main features:<\/strong><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"text-decoration: underline;\">Multivariate<\/span> and <strong><span style=\"text-decoration: underline;\">multi-armed bandit testing;<\/span><\/strong><\/li>\n<li>Connected device <span style=\"text-decoration: underline;\">optimization;<\/span><\/li>\n<li>Batch experience <strong><span style=\"text-decoration: underline;\">prefetch;<\/span><\/strong><\/li>\n<li>Personalized <span style=\"text-decoration: underline;\">search, recommendations<\/span> engine, and <strong><span style=\"text-decoration: underline;\">content;<\/span><\/strong><\/li>\n<li>Change <span style=\"text-decoration: underline;\">privacy settings to comply<\/span> with <strong><span style=\"text-decoration: underline;\">governmental<\/span><\/strong> regulations.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"4_SendInBlue\"><\/span><a class=\"thirstylink\" title=\"sendinblue\" target=\"_blank\" href=\"https:\/\/marcodiversi.com\/blog\/zx\/sendinblue\/\" rel=\"nofollow noopener sponsored\">4. SendInBlue<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"text-decoration: underline;\">SendInBlue<\/span> is a go-to <span style=\"text-decoration: underline;\">software<\/span> when it comes to <strong>automating<\/strong> personalized <a href=\"https:\/\/bloggingtips.com\/2018\/04\/11\/email-marketing-best-practices\/\" target=\"_blank\" rel=\"noopener\">email marketing<\/a> campaigns.<\/p>\n<p style=\"text-align: justify;\">The <span style=\"text-decoration: underline;\">variety<\/span> of features is <span style=\"text-decoration: underline;\">enormous<\/span>, the interface suits the <strong>needs<\/strong> of both <span style=\"text-decoration: underline;\">beginning<\/span> and advanced <strong>marketers<\/strong>.<\/p>\n<p style=\"text-align: justify;\">Good n<span style=\"text-decoration: underline;\">ews is,<\/span> SendInBlue also <strong><span style=\"text-decoration: underline;\">has a free account<\/span><\/strong> that allows you to <a href=\"https:\/\/marcodiversi.com\/blog\/zx\/sendinblue\/\" rel=\"nofollow noopener sponsored\">try it for <strong><span style=\"text-decoration: underline;\">free<\/span><\/strong><\/a>.<\/p>\n<p style=\"text-align: justify;\"><strong>Main features:<\/strong><\/p>\n<ul style=\"text-align: justify;\">\n<li>Built-in <span style=\"text-decoration: underline;\">email<\/span> template <strong><span style=\"text-decoration: underline;\">designer;<\/span><\/strong><\/li>\n<li><strong>Personalized<\/strong> tags (such as NAME);<\/li>\n<li>Email <span style=\"text-decoration: underline;\">distribution<\/span> by the time <span style=\"text-decoration: underline;\">zone;<\/span><\/li>\n<li>Advanced <span style=\"text-decoration: underline;\">reports<\/span> and <strong>statistics;<\/strong><\/li>\n<li><span style=\"text-decoration: underline;\">Campaign<\/span> social media <span style=\"text-decoration: underline;\">stats.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"5_Google_Optimize_360\"><\/span><a href=\"https:\/\/marketingplatform.google.com\/about\/optimize\/\" target=\"_blank\" rel=\"noopener\">5. Google Optimize 360<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"text-decoration: underline;\"><strong>Google Optimize 360<\/strong><\/span> is a free tool that <span style=\"text-decoration: underline;\">allows marketers<\/span> to test <strong><span style=\"text-decoration: underline;\">different<\/span><\/strong> website <span style=\"text-decoration: underline;\">personalization<\/span> workflows and <strong><span style=\"text-decoration: underline;\">decide<\/span><\/strong> which ones work <span style=\"text-decoration: underline;\">best<\/span> based on <span style=\"text-decoration: underline;\">advanced<\/span> <strong>statistics.<\/strong><\/p>\n<p style=\"text-align: justify;\">The <span style=\"text-decoration: underline;\">solution<\/span> is a <strong>possibility<\/strong> to get a<span style=\"text-decoration: underline;\"> better insight on how<\/span> to <strong><span style=\"text-decoration: underline;\">personalize<\/span><\/strong> your <span style=\"text-decoration: underline;\">business.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong>Main features:<\/strong><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"text-decoration: underline;\">Google Analytics integration;<\/span><\/li>\n<li>Native <span style=\"text-decoration: underline;\">statistics <strong>reporting;<\/strong><\/span><\/li>\n<li>Improved <span style=\"text-decoration: underline;\">Google Ads segmentation<\/span>;<\/li>\n<li>Split,<span style=\"text-decoration: underline;\"> A\/B, server-side<\/span>, and <strong>multivariate<\/strong> testing;<\/li>\n<li>Visual <span style=\"text-decoration: underline;\">website<\/span> <strong>editor;<\/strong><\/li>\n<li>A suite of <span style=\"text-decoration: underline;\">tools for experiment<\/span> management.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/marcodiversi.com\/blog\/zx\/sendinblue\/\" rel=\"nofollow noopener sponsored\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6959 size-full\" src=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/04\/email-marketing-to-the-next-level-sendinblue.jpg?resize=640%2C124&#038;ssl=1\" alt=\"email marketing to the next level sendinblue\" width=\"640\" height=\"124\" srcset=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/04\/email-marketing-to-the-next-level-sendinblue.jpg?w=930&amp;ssl=1 930w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/04\/email-marketing-to-the-next-level-sendinblue.jpg?resize=300%2C58&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/04\/email-marketing-to-the-next-level-sendinblue.jpg?resize=768%2C149&amp;ssl=1 768w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Conclusions\"><\/span>Conclusions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"text-decoration: underline;\">Business<\/span> <strong><span style=\"text-decoration: underline;\">personalization<\/span><\/strong> is a trend in <span style=\"text-decoration: underline;\">modern-day<\/span> <strong><span style=\"text-decoration: underline;\">marketing<\/span><\/strong> as brands have to <span style=\"text-decoration: underline;\">compete<\/span> for customers&#8217; <span style=\"text-decoration: underline;\">time<\/span> more <strong>than<\/strong> ever.<\/p>\n<blockquote>\n<p style=\"text-align: justify;\">Tailoring unique <span style=\"text-decoration: underline;\">experiences<\/span> allows <strong>companies<\/strong> to get a <span style=\"text-decoration: underline;\">better grasp on the audience<\/span>, improve the <span style=\"text-decoration: underline;\">efficiency<\/span> of advertising and <strong><span style=\"text-decoration: underline;\">content,<\/span><\/strong> and <span style=\"text-decoration: underline;\"><strong>increase<\/strong> conversion<\/span> rates.<\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">Using <strong><span style=\"text-decoration: underline;\">technology<\/span><\/strong> for business <strong><span style=\"text-decoration: underline;\">personalization<\/span><\/strong> is a way to upscale marketing in a <span style=\"text-decoration: underline;\">quick<\/span> and efficient <span style=\"text-decoration: underline;\">way.<\/span><\/p>\n<blockquote>\n<p style=\"text-align: justify;\"><strong>There are various off-the-shelf solutions to help companies reach each customer personally.<\/strong><\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">Another <span style=\"text-decoration: underline;\">way<\/span> to go would be by <strong><span style=\"text-decoration: underline;\">developing<\/span><\/strong> a custom solution, <span style=\"text-decoration: underline;\">proprietary<\/span> to your <span style=\"text-decoration: underline;\">company.<\/span><\/p>\n<p style=\"text-align: justify;\">No <span style=\"text-decoration: underline;\">matter<\/span> which <span style=\"text-decoration: underline;\">way you go about it<\/span>, at the end of the day, personalized <span style=\"text-decoration: underline;\">marketing<\/span> will pay off <strong><span style=\"text-decoration: underline;\">both<\/span><\/strong> with improved <strong><span style=\"text-decoration: underline;\">brand awareness<\/span> <\/strong>as well as <span style=\"text-decoration: underline;\">increase<\/span> <a href=\"https:\/\/marcodiversi.com\/blog\/how-to-make-money-from-a-website\/\" target=\"_blank\" rel=\"noopener noreferrer\">sales and revenue<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\" style=\"text-align: justify;\"><span class=\"s1\"><b>This is a Guest Post Written By<\/b>\u00a0<span style=\"text-decoration: underline;\"><b class=\"contact-name\"><span id=\"conName\">Anastasia Stefanuk<\/span><\/b><\/span><\/span><\/p>\n<p class=\"p3\" style=\"text-align: justify;\"><span class=\"s1\">Wanna\u00a0<a href=\"https:\/\/marcodiversi.com\/blog\/what-is-a-guest-post\/\"><span class=\"s2\">guest post<\/span><\/a>\u00a0on this\u00a0<\/span><span class=\"s3\">blog as well<\/span><span class=\"s1\">? Check out the\u00a0<a href=\"https:\/\/marcodiversi.com\/blog\/guest-post\/\"><span class=\"s2\">guidelines here<\/span><\/a>!<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><span class='bctt-click-to-tweet'><span class='bctt-ctt-text'><a href=\"https:\/\/x.com\/intent\/tweet?url=https%3A%2F%2Fmarcodiversi.com%2Fblog%2F%3Fp%3D7638&#038;text=%20If%20You%20Found%20This%20Article%20Useful%20Please%20Give%20Me%20A%20Tweet%20Now%2C%20I%20Will%20See%20It%20And%20Be%20Happy.%20You%20Can%20Tweet%20By%20Highlighting%20Any%20Text%20You%20Want%20On%20This%20Article.&#038;via=marcodiversi&#038;related=marcodiversi\" target=\"_blank\" rel=\"noopener noreferrer\"> If You Found This Article Useful Please Give Me A Tweet Now, I Will See It And Be Happy. You Can Tweet By Highlighting Any Text You Want On This Article. <\/a><\/span><a href=\"https:\/\/x.com\/intent\/tweet?url=https%3A%2F%2Fmarcodiversi.com%2Fblog%2F%3Fp%3D7638&#038;text=%20If%20You%20Found%20This%20Article%20Useful%20Please%20Give%20Me%20A%20Tweet%20Now%2C%20I%20Will%20See%20It%20And%20Be%20Happy.%20You%20Can%20Tweet%20By%20Highlighting%20Any%20Text%20You%20Want%20On%20This%20Article.&#038;via=marcodiversi&#038;related=marcodiversi\" target=\"_blank\" class=\"bctt-ctt-btn\" rel=\"noopener noreferrer\">Share on X<\/a><\/span>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5462\" src=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/03\/marco-diversi-eagle.jpg?resize=640%2C426&#038;ssl=1\" alt=\"marco diversi eagle\" width=\"640\" height=\"426\" srcset=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/03\/marco-diversi-eagle.jpg?w=1280&amp;ssl=1 1280w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/03\/marco-diversi-eagle.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/03\/marco-diversi-eagle.jpg?resize=1024%2C682&amp;ssl=1 1024w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/03\/marco-diversi-eagle.jpg?resize=768%2C511&amp;ssl=1 768w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h4 class=\"p1\" style=\"text-align: justify;\"><span class=\"s1\"><b>What You Will Learn On This Blog!\u00a0<\/b><\/span><\/h4>\n<p class=\"p2\" style=\"text-align: justify;\"><span class=\"s2\">\u00a0<\/span><span class=\"s2\">Stay tuned and <a href=\"https:\/\/marcodiversi.com\/blog\/zx\/marco-diversi-newsletters\/\" rel=\"nofollow noopener sponsored\"><span class=\"s3\">subscribe to my blog<\/span><\/a> so you will get <\/span><span class=\"s1\">notifications<\/span><span class=\"s2\"> on <\/span><span class=\"s1\">new <\/span><span class=\"s2\"><b>posts<\/b>. I will slowly break down these topics:<\/span><\/p>\n<ol class=\"ol1\" style=\"text-align: justify;\">\n<li class=\"li3\"><b><\/b><span class=\"s2\"><b>SEO(Search Engine Optimization).<\/b><\/span><\/li>\n<li class=\"li3\"><b><\/b><span class=\"s2\"><b>Affiliate Marketing.<\/b><\/span><\/li>\n<li class=\"li3\"><b><\/b><span class=\"s2\"><b>Free and Paid traffic hacks.<\/b><\/span><\/li>\n<li class=\"li3\"><b><\/b><span class=\"s2\"><b>Coding and WordPress<\/b><\/span><\/li>\n<li class=\"li3\"><b><\/b><span class=\"s2\"><b>Make money with a computer and an internet connection even while you sleep.<\/b><\/span><\/li>\n<\/ol>\n<p class=\"p3\" style=\"text-align: justify;\"><span class=\"s2\">Follow me on <\/span><span class=\"s1\">social media<\/span><span class=\"s2\">, you&#8217;ve got all the links on the right bottom side of this blog, also <\/span><span class=\"s1\">comment<\/span><span class=\"s2\"> and <\/span><span class=\"s1\"><b>contact me<\/b><\/span><span class=\"s2\"> if you need help.<\/span><\/p>\n<p class=\"p1\" style=\"text-align: justify;\"><span class=\"s2\">Here are my <\/span><span class=\"s1\">top resources<\/span><span class=\"s2\"> I always use to become a great affiliate, <a href=\"https:\/\/marcodiversi.com\/blog\/resources\/\"><span class=\"s4\">take a look here<\/span><\/a>!<\/span><span class=\"s2\">\u00a0<\/span><\/p>\n<p class=\"p1\" style=\"text-align: justify;\"><span class=\"s2\"><b>Do you want to be a free\u00a0man or woman? Jump in the crew then!<\/b><\/span><\/p>\n<p class=\"p1\" style=\"text-align: justify;\"><span class=\"s2\">Much Love and Peace Out,<\/span><\/p>\n<p class=\"p1\" style=\"text-align: justify;\"><span class=\"s2\">Marco Diversi.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketing is constantly evolving, in fact, what worked twenty years ago, now is no longer existent because new technologies took ever. Now brands are narrowing down their reach. We\u2019re no longer targeting customers as a whole, instead, marketers are forced to reach out to every single customer with an individual approach. Why are businesses so [&hellip;]<\/p>\n","protected":false},"author":58,"featured_media":7650,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[39],"tags":[1315,1317],"class_list":["post-7638","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-affiliate-marketing","tag-personalize-your-business","tag-tools-to-personalize-your-business"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/05\/5-tools-to-personalize-your-business.jpg?fit=1280%2C720&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/marcodiversi.com\/blog\/wp-json\/wp\/v2\/posts\/7638","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marcodiversi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marcodiversi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marcodiversi.com\/blog\/wp-json\/wp\/v2\/users\/58"}],"replies":[{"embeddable":true,"href":"https:\/\/marcodiversi.com\/blog\/wp-json\/wp\/v2\/comments?post=7638"}],"version-history":[{"count":0,"href":"https:\/\/marcodiversi.com\/blog\/wp-json\/wp\/v2\/posts\/7638\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marcodiversi.com\/blog\/wp-json\/wp\/v2\/media\/7650"}],"wp:attachment":[{"href":"https:\/\/marcodiversi.com\/blog\/wp-json\/wp\/v2\/media?parent=7638"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marcodiversi.com\/blog\/wp-json\/wp\/v2\/categories?post=7638"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marcodiversi.com\/blog\/wp-json\/wp\/v2\/tags?post=7638"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}