{"id":7521,"date":"2019-05-02T12:54:14","date_gmt":"2019-05-02T12:54:14","guid":{"rendered":"https:\/\/marcodiversi.com\/blog\/?p=7521"},"modified":"2019-05-02T19:30:18","modified_gmt":"2019-05-02T19:30:18","slug":"affiliate-marketing-glossary-terms","status":"publish","type":"post","link":"https:\/\/marcodiversi.com\/blog\/affiliate-marketing-glossary-terms\/","title":{"rendered":"Affiliate Marketing Glossary #1 List Of Terms You Must Know"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"text-decoration: underline;\">Talking<\/span> with <strong><span style=\"text-decoration: underline;\">my friends<\/span> <\/strong>I realized that they <strong><span style=\"text-decoration: underline;\">don&#8217;t understand<\/span><\/strong> me when I say: &#8220;<strong>Conversion<\/strong>&#8220;!<\/p>\n<blockquote>\n<p style=\"text-align: justify;\">I have decided to create an <strong><span style=\"text-decoration: underline;\">affiliate marketing glossary<\/span><\/strong> to keep as a <span style=\"text-decoration: underline;\"><strong>reference<\/strong><\/span>.<\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">On this list, you will find all of <strong><span style=\"text-decoration: underline;\">the most used<\/span><\/strong> and <strong><span style=\"text-decoration: underline;\">popular terms<\/span><\/strong> you <span style=\"text-decoration: underline;\">should<\/span> get <strong>familiar<\/strong> with before s<span style=\"text-decoration: underline;\">tarting internet marketing<\/span>.<\/p>\n<blockquote>\n<p style=\"text-align: justify;\">This list <span style=\"text-decoration: underline;\">will be updated<\/span> each time <strong><span style=\"text-decoration: underline;\">something<\/span><\/strong> new pops to my <span style=\"text-decoration: underline;\">mind<\/span>, but for <span style=\"text-decoration: underline;\">now<\/span>, these are all the <strong><span style=\"text-decoration: underline;\">terms<\/span><\/strong> I came up <span style=\"text-decoration: underline;\">with<\/span>.<\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">If <span style=\"text-decoration: underline;\">something<\/span> is <strong>not<\/strong> <span style=\"text-decoration: underline;\">clear<\/span> still, you can <strong><a href=\"https:\/\/marcodiversi.com\/blog\/contact-me\/\" target=\"_blank\" rel=\"noopener noreferrer\">contact me<\/a>!<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><span class='bctt-click-to-tweet'><span class='bctt-ctt-text'><a href='https:\/\/x.com\/intent\/tweet?url=https%3A%2F%2Fmarcodiversi.com%2Fblog%2F%3Fp%3D7521&#038;text=%20I%20have%20tried%20to%20keep%20the%20definitions%20very%20short%20and%20synthetic.&#038;via=marcodiversi&#038;related=marcodiversi' target='_blank'rel=\"noopener noreferrer\"> I have tried to keep the definitions very short and synthetic. <\/a><\/span><a href='https:\/\/x.com\/intent\/tweet?url=https%3A%2F%2Fmarcodiversi.com%2Fblog%2F%3Fp%3D7521&#038;text=%20I%20have%20tried%20to%20keep%20the%20definitions%20very%20short%20and%20synthetic.&#038;via=marcodiversi&#038;related=marcodiversi' target='_blank' class='bctt-ctt-btn'rel=\"noopener noreferrer\">Share on X<\/a><\/span>\n<p>&nbsp;<\/p>\n<blockquote>\n<p style=\"text-align: justify;\"><strong>The words <span style=\"text-decoration: underline;\">underlined<\/span> and in bold character are a must know for anyone.<\/strong><\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><a  href=\"https:\/\/marcodiversi.com\/blog\/zx\/tmd-hosting\/\" rel=\"nofollow noopener sponsored\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-555 \" src=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/04\/tmdhosting-sign-up.gif?resize=640%2C79&#038;ssl=1\" alt=\"tmdhosting sign up\" width=\"640\" height=\"79\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: justify;\">List Of Affiliate Marketing Terms<\/h2>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\"><span style=\"text-decoration: underline;\">301 redirect<\/span>: <\/span><\/strong><span class=\"s1\">it&#8217;s a permanent redirect you should use to cloak links.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\">302 redirect: <\/span><\/strong><span class=\"s1\">it&#8217;s a temporary redirect you should use to cloak links.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\"><span style=\"text-decoration: underline;\">404 error<\/span>: <\/span><\/strong><span class=\"s1\">it&#8217;s generally an error you will get when a page is missing or not available.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\">500 error:\u00a0<\/span><\/strong><span class=\"s1\">in most of the cases is an error you will get when a server is down or unreachable.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\">above the fold:<\/span><\/strong><span class=\"s1\"> it&#8217;s the visible area of a webpage when loaded on a specific device.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\">ad agency: <\/span><\/strong><span class=\"s1\">business dedicated to creating, planning, and handling advertising.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\">ad exchange:<\/span><\/strong><span class=\"s1\"> traffic sources connected to <\/span><span class=\"s1\">demand-side platforms (DSP) and supply-side platforms (SSP).<\/span><\/p>\n<p style=\"text-align: justify;\"><strong>angle: <\/strong>is the way you should approach a media buying campaign to make it profitable.<\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\"><a href=\"https:\/\/marcodiversi.com\/blog\/how-ad-networks-work\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline;\">ad network<\/span><\/a><span style=\"text-decoration: underline;\">:<\/span>\u00a0<\/span><\/strong><span class=\"s1\">a network that connects advertisers and publishers.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\">adsense:\u00a0<\/span><\/strong><span class=\"s1\">the advertising platform for publishers from Google.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\"><span style=\"text-decoration: underline;\">advertiser<\/span>:\u00a0<\/span><\/strong><span class=\"s1\">is the owner of a product.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\">adware: <\/span><\/strong><span class=\"s1\">unwanted software or malware automatically downloaded.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\">adwords: <\/span><\/strong><span class=\"s1\">the advertising platform for advertisers from Google.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\"><span style=\"text-decoration: underline;\">affiliate:<\/span> <\/span><\/strong><span class=\"s1\">an individual that will earn a commission for each sale or action selling advertisers products.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\">affiliate agreement: <\/span><\/strong><span class=\"s1\">the terms and rules to follow between a merchant and an affiliate.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\"><span style=\"text-decoration: underline;\">affiliate link<\/span>: <\/span><\/strong><span class=\"s1\">a <\/span><span class=\"s1\">special link that is able to track conversions for affiliates.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\"><span style=\"text-decoration: underline;\">affiliate manager<\/span> (AM): <\/span><\/strong><span class=\"s1\">the person who will help you manage your affiliate account.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\"><a href=\"https:\/\/marcodiversi.com\/blog\/best-affiliate-marketing-forums\/\" target=\"_blank\" rel=\"noopener noreferrer\">affiliate marketing forum<\/a>: <\/span><\/strong><span class=\"s1\">online communities where people talk about cash made online.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\"><a href=\"https:\/\/marcodiversi.com\/blog\/top-affiliate-programs\/\" target=\"_blank\" rel=\"noopener noreferrer\">affiliate network<\/a>:\u00a0<\/span><\/strong><span class=\"s1\">a company that provides offers and products from many companies.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\">affiliate program:\u00a0<\/span><\/strong><span class=\"s1\">a program you can join and start to sell other people products for a commission.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\">affiliate software:\u00a0<\/span><\/strong><span class=\"s1\"> software you can use to create your own affiliate program. i.e: <a class=\"thirstylink\" title=\"postaffiliatepro\"  target=\"_blank\" href=\"https:\/\/marcodiversi.com\/blog\/zx\/postaffiliatepro\/\" rel=\"nofollow noopener sponsored\">post affiliate pro<\/a>.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\">affiliate tracking: <\/span><\/strong><span class=\"s1\">a <\/span><span class=\"s1\">unique ID that identifies the affiliate who send traffic to an offer.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\"><a href=\"https:\/\/www.alexa.com\/siteinfo\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\">alexa rank<\/span><\/a>: <\/span><\/strong><span class=\"s1\">f<\/span><span class=\"s1\">ree popular service that gives you an idea of how much traffic a website has.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\">alt text:\u00a0<\/span><\/strong><span class=\"s1\">recommended HTML tag to add to describe any image uploaded on a website.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\"><span style=\"text-decoration: underline;\">anchor text<\/span>: <\/span><\/strong><span class=\"s1\">the words that appear under a clickable link like <a href=\"https:\/\/marcodiversi.com\/blog\" target=\"_blank\" rel=\"noopener noreferrer\">this one<\/a>.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\">API: <\/span><\/strong><span class=\"s1\">are<\/span><span class=\"s1\"> used by developers to access data of a website with no need for passwords.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\">APK offers: <\/span><\/strong><span class=\"s1\">android downloadable apps or offers.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\">auto approval:\u00a0<\/span><\/strong><span class=\"s1\">offer that doesn&#8217;t need your affiliate manager to approve it.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\">auto-download offers: <\/span><\/strong><span class=\"s1\">offers that get downloaded with no consent from a user after the click.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\"><a href=\"https:\/\/marcodiversi.com\/blog\/what-are-backlinks-seo\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline;\">backlink<\/span><\/a>:\u00a0<\/span><\/strong><span class=\"s1\">a link on another website meant to increase domain authority of your own.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\">banner ad: <\/span><\/strong><span class=\"s1\">displaying advertising on a website via creatives (banners).<\/span><\/p>\n<p style=\"text-align: justify;\"><strong>bid: <\/strong>the process of bidding to get the first spot on a publisher site.<\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\"><span style=\"text-decoration: underline;\">black hat seo<\/span>: <\/span><\/strong><span class=\"s1\">bad SEO techniques that will put your sites in troubles.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\">blacklist: <\/span><\/strong><span class=\"s1\">ban a user or an offer or traffic.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\"><span style=\"text-decoration: underline;\">browser<\/span>:<\/span><\/strong><span class=\"s1\"> software that will allow you to navigate the web. <\/span><span class=\"s1\"><a class=\"thirstylink\" title=\"brave\" target=\"_blank\" href=\"https:\/\/marcodiversi.com\/blog\/zx\/brave\/\" rel=\"nofollow noopener sponsored\">download brave<\/a>!<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\">business-to-business (b2b): <\/span><\/strong><span class=\"s1\">business to business exchange of a product.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\"><span style=\"text-decoration: underline;\">chargeback<\/span>: <\/span><\/strong><span class=\"s1\">a refund requested that gets deducted to affiliates.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\">click fraud:\u00a0<\/span><\/strong><span class=\"s1\">fake clicks generated by bots or scammy software.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\">click id: <\/span><\/strong><span class=\"s1\">it&#8217;s the <\/span><span class=\"s1\">business card of a user, it contains the geo, browser and many other variables.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\">click-through: <\/span><\/strong><span class=\"s1\">clicking on an affiliate link.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\"><span style=\"text-decoration: underline;\">click-through rate<\/span> (CTR): <\/span><\/strong><span class=\"s1\">it&#8217;s the percentage of clicks compared to the impressions a link gets.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\"><span style=\"text-decoration: underline;\"><a href=\"http:\/\/redirectdetective.com\/creating-redirects.html\" target=\"_blank\" rel=\"noopener\">cloaking<\/a><\/span>:<\/span><\/strong><span class=\"s1\"> hiding the real content of a link.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\">co-branding: <\/span><\/strong><span class=\"s1\">creating a special brand for the affiliate on top of the real brand.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\"><span style=\"text-decoration: underline;\">commission<\/span>: <\/span><\/strong><span class=\"s1\">the money you will get if you make the advertiser happy.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\">content farm: <\/span><\/strong><span class=\"s1\">a bad practice used to create low-quality content and hope that it will rank.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\">contextual link: <\/span><\/strong><span class=\"s1\">links placed on a webpage.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\"><span style=\"text-decoration: underline;\">conversion<\/span>:<\/span><\/strong><span class=\"s1\"> each time a user does what the advertiser wants to make money. i.e buying a product, putting their email, etc&#8230;<\/span><span class=\"s1\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"text-decoration: underline;\"><strong><span class=\"s1\">conversion <\/span><\/strong><\/span><span class=\"s1\"><span style=\"text-decoration: underline;\"><strong>rate<\/strong><\/span>: it&#8217;s a percentage that measures the number of conversions compared to the clicks.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\">cookie expiration: <\/span><\/strong><span class=\"s1\">the time you have to make a sale after the click thanks to cookies. (usually 30 days).<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\"><span style=\"text-decoration: underline;\">cookies<\/span>: <\/span><\/strong><span class=\"s1\">objects that a browser is able to read containing information.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\"><span style=\"text-decoration: underline;\">cost-per-action<\/span> (CPA): <\/span><\/strong><span class=\"s1\">a model used where affiliates get paid for an action from a user.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\"><span style=\"text-decoration: underline;\">cost-per-click<\/span> (CPC): <\/span><\/strong><span class=\"s1\">a model where affiliates get paid per click.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\"><span style=\"text-decoration: underline;\">cost-per-order<\/span> (CPO): <\/span><\/strong><span class=\"s1\">a model that will pay you when a user buys something.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\"><span style=\"text-decoration: underline;\">cost-per-thousand<\/span> (CPM): <\/span><\/strong><span class=\"s1\">a model that will pay for thousands of impressions.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\"><span style=\"text-decoration: underline;\">cost per lead<\/span> (CPL): <\/span><\/strong><span class=\"s1\">a model that will pay you when a user put their email.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\"><span style=\"text-decoration: underline;\">cost per sale<\/span> (CPS): <\/span><\/strong><span class=\"s1\">same as CPO also called PPS (pay per sign up)<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\">cost per view (CPV): <\/span><\/strong><span class=\"s1\">you will get paid when someone is viewing something.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\"><span style=\"text-decoration: underline;\">crawlers<\/span>: <\/span><\/strong><span class=\"s1\">search engines and advanced software uses a crawler to understand web pages.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\"><span style=\"text-decoration: underline;\">creative<\/span>: <\/span><\/strong><span class=\"s1\">another word for banners.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\">CSV file: <\/span><\/strong><span class=\"s1\">excel format file that contains info that many software can read.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\">daily budget: <\/span><\/strong><span class=\"s1\">the amount of money that you are willing to spend a day.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\">data feeds: <\/span><\/strong><span class=\"s1\">a list of products including all the info of a product.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\"><span style=\"text-decoration: underline;\">deep linking<\/span>:\u00a0<\/span><\/strong><span class=\"s1\">it&#8217;s when you create an affiliate link that goes to a specific page of your choice.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\">demand-side platforms (DSP):\u00a0<\/span><\/strong><span class=\"s1\">it&#8217;s a place where you can buy digital ads inventory.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\"><span style=\"text-decoration: underline;\">demographics<\/span>:\u00a0<\/span><\/strong><span class=\"s1\">users are grouped in specific interest, age, and other things to increase sales.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\">direct billing flow:<\/span><\/strong><span class=\"s1\"> when a user pays via the mobile phone credit.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\">direct buy: <\/span><\/strong><span class=\"s1\">buying traffic directly from a website you like with no ad network involved.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\"><span style=\"text-decoration: underline;\">direct linking<\/span>:<\/span><\/strong><span class=\"s1\"> is when you put your affiliate link and no landing page after the click.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\">disclosure:<\/span><\/strong><span class=\"s1\"> a few lines of text that explain that you are an affiliate. It&#8217;s required in most of the cases.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\"><span style=\"text-decoration: underline;\">domain authority:<\/span>\u00a0<\/span><\/strong><span class=\"s1\">system created by <a href=\"https:\/\/moz.com\/\" target=\"_blank\" rel=\"noopener\">MOZ<\/a> to rank the power of a website based on the backlinks portfolio.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\"><span style=\"text-decoration: underline;\">double opt-in<\/span> (DOI): <\/span><\/strong><span class=\"s1\">it&#8217;s when a user confirms their email after they put their email in a form.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\">duplicate content: <\/span><\/strong><span class=\"s1\">it&#8217;s something you should avoid, you always need fresh content, duplicated is penalized.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\">dynamic tracking:<\/span><\/strong><span class=\"s1\"> is a tool used by an affiliate to dig into stats.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\">e-mail link:\u00a0<\/span><\/strong><span class=\"s1\">a link that needs to be used only for email marketing.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\">effective cost per mille (eCPM): e<\/span><\/strong><span class=\"s1\">ffective cost per thousand (Mille) impressions.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\"><span style=\"text-decoration: underline;\">email marketing<\/span>: <\/span><\/strong><span class=\"s1\">sending email to an email list via an ems software like <a class=\"thirstylink\" title=\"sendinblue\" target=\"_blank\" href=\"https:\/\/marcodiversi.com\/blog\/zx\/sendinblue\/\" rel=\"nofollow noopener sponsored\">sendinblue<\/a>.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\"><span style=\"text-decoration: underline;\">earnings per click<\/span> (EPC): <\/span><\/strong><span class=\"s1\">it&#8217;s the amount of money you make per 100 clicks. (important metric)<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\">exclusivity: <\/span><\/strong><span class=\"s1\">an agreement between merchant and affiliate that ban the affiliate to promote similar products from other companies.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\">feeder site:<\/span><\/strong><span class=\"s1\"> a spam website that redirects feed traffic to other sites.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\">fired pixel: <\/span><\/strong><span class=\"s1\">pixels are used to track users when a pixel is fired it means that the affiliate link is being clicked.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\">first click: <\/span><\/strong><span class=\"s1\">some programs give a commission to an affiliate from the first click only. It doesn&#8217;t matter who clicked after the first click.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\">frequency capping: <\/span><\/strong><span class=\"s1\">t<\/span><span class=\"s1\">he number of impressions a user will see an ad in a specific amount of time.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong>GAN: <\/strong>generative adversarial network is an ad that is able to trick the human mind.<\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\"><span style=\"text-decoration: underline;\">GEO target<\/span>: <\/span><\/strong><span class=\"s1\">is when you target a specific country.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\">gray hat SEO: <\/span><\/strong><span class=\"s1\">are half way between black hat and white hat SEO, you should avoid these practices.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\">hit: <\/span><\/strong><span class=\"s1\">one single request from a browser.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\"><span style=\"text-decoration: underline;\">HTML<\/span>: <\/span><\/strong><span class=\"s1\">the easiest programming language used to visualize stuff on browser front end.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\"><span style=\"text-decoration: underline;\">hyperlink<\/span>: <\/span><\/strong><span class=\"s1\">a link.<\/span><\/p>\n<p style=\"text-align: justify;\"><span class=\"s1\"><strong>impression<\/strong>: the number of times something is seen by a user without clicking.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\">in house:<\/span><\/strong><span class=\"s1\"> is an advertiser who has their own cool affiliate program and no need of ad networks.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\">incentivized affiliates: <\/span><\/strong><span class=\"s1\">is when affiliates are using coupons or content lockers or stuff that incentivize the user to do the action needed to make money for the affiliate.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\">index: <\/span><\/strong><span class=\"s1\">is a file that engines follow when crawling sites.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\">indie program: <\/span><\/strong><span class=\"s1\">i<\/span><span class=\"s1\">ndependent affiliate program its the same as in house.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\">influencer: <\/span><\/strong><span class=\"s1\">people that have a big audience on social media or websites.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\"><span style=\"text-decoration: underline;\">internal linking<\/span>: <\/span><\/strong><span class=\"s1\">the process of creating relevant links on the content to increase rankings.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\">joint venture (JV):\u00a0<\/span><\/strong><span class=\"s1\">temporary business create to take over a lack of a product.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\"><a href=\"https:\/\/marcodiversi.com\/blog\/free-keyword-tools\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline;\">keyword<\/span><\/a>: <\/span><\/strong><span class=\"s1\">a word that is used to search for something on search engines.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\">keyword density: <\/span><\/strong><span class=\"s1\">the percentage of the density of a keyword on the content.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\"><span style=\"text-decoration: underline;\">keyword research<\/span>: <\/span><\/strong><span class=\"s1\">process needed to rank on search engines.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><a class=\"thirstylink\" title=\"leadpages\" target=\"_blank\" href=\"https:\/\/marcodiversi.com\/blog\/zx\/leadpages\/\" rel=\"nofollow noopener sponsored\"><span style=\"text-decoration: underline;\">landing page<\/span><\/a>: <\/strong>cool page created to boost conversions on an offer. It usually pops up after the click happen.<\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\">last click:<\/span><\/strong><span class=\"s1\"> the last user who clicked an affiliate link.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\">lifetime value: <\/span><\/strong><span class=\"s1\">the sum of all the money a customer spend in their lifetime.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\"><span style=\"text-decoration: underline;\">link building<\/span>: <\/span><\/strong><span class=\"s1\">process needed to improve the authority of a website.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\">link juice:<\/span><\/strong><span class=\"s1\"> it&#8217;s the process that involves crawler to understand the power of a website via internal and external links.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\"><a class=\"thirstylink\" title=\"longtailpro\" target=\"_blank\" href=\"https:\/\/marcodiversi.com\/blog\/zx\/longtailpro\/\" rel=\"nofollow noopener sponsored\"><span style=\"text-decoration: underline;\">long tail<\/span><\/a>: <\/span><\/strong><span class=\"s1\">keyword made of 3 or more words.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\">LSI keyword:\u00a0<\/span><\/strong><span class=\"s1\">latent semantic indexing keywords are related to your primary keyword.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\">manual approval: <\/span><\/strong><span class=\"s1\">offer that requires your affiliate manager to get approved.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\">master affiliate network:\u00a0<\/span><\/strong><span class=\"s1\">networks that is using javascript to turn anchors into affiliate links.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\">maximum budget: <\/span><\/strong><span class=\"s1\">maximum amount of money that you are willing to spend.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span style=\"text-decoration: underline;\">media buying<\/span>: <\/strong>process of buying ads on publishers sites.<\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\">merchant: <\/span><\/strong><span class=\"s1\">an individual that has products offers and cool stuff.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\"><span style=\"text-decoration: underline;\">meta description<\/span>: <\/span><\/strong><span class=\"s1\">HTML element used to visualize a snipped on the SERP (search engine result page).<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\">meta tags: <\/span><\/strong><span class=\"s1\">HTML elements used to understand the content of a page.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\"><span style=\"text-decoration: underline;\">meta title<\/span>: <\/span><\/strong><span class=\"s1\">HTML elements used to visualize a title on the SERP.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\"><span style=\"text-decoration: underline;\">minimum payout<\/span>: <\/span><\/strong><span class=\"s1\">the minimum amount of money you should make in order to be paid.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\">mobile affiliates: <\/span><\/strong><span class=\"s1\">users focus on mobile traffic.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span style=\"text-decoration: underline;\">multi cpa<\/span>:<\/strong> offer that pays for different actions not only for one.<\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\">multi-level marketing (MLM): <\/span><\/strong><span class=\"s1\">Multi-level marketing it&#8217;s in most of the cases a <a href=\"https:\/\/en.wikipedia.org\/wiki\/Ponzi_scheme\" target=\"_blank\" rel=\"noopener\">ponzi scheme<\/a> model.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\"><span style=\"text-decoration: underline;\">niche<\/span>: <\/span><\/strong><span class=\"s1\">a specific market and segment a product belong too.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\"><a href=\"https:\/\/marcodiversi.com\/blog\/niche-site\/\" target=\"_blank\" rel=\"noopener noreferrer\">niche marketing<\/a>: <\/span><\/strong><span class=\"s1\">targeting niches to market a product.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\">off-page SEO: <\/span><\/strong><span class=\"s1\">factors you can not control like where are you going to show up on the SERP.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\"><span style=\"text-decoration: underline;\">offer<\/span>: <\/span><\/strong><span class=\"s1\">anything that can be sold to consumers.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\"><span style=\"text-decoration: underline;\">on-page SEO<\/span>: <\/span><\/strong><span class=\"s1\">practices used to boost rankings and that you have full control on your site.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\">OPM: <\/span><\/strong><span class=\"s1\">o<\/span><span class=\"s1\">utsourced program manager also called Affiliate Manager.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\">opt-in email: <\/span><\/strong><span class=\"s1\">email that got confirmed from a user.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\">opt-in rate: <\/span><\/strong><span class=\"s1\">percentage of email that gets confirmed compared to the not confirmed ones.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\">outbound link: <\/span><\/strong><span class=\"s1\">all the links that are going out of the domain of your site.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\">page authority: <\/span><\/strong><span class=\"s1\">metric used to evaluate the power of a page also called pagerank<strong>.<\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\">paid search:<\/span><\/strong><span class=\"s1\"> the model used to get traffic for money.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\"><span style=\"text-decoration: underline;\">pay bump<\/span>: <\/span><\/strong><span class=\"s1\">if you are a good affiliate you can get your commission raised.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\">payment threshold: <\/span><\/strong><span class=\"s1\">the same as minimum payout, see above.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\"><span style=\"text-decoration: underline;\">payout<\/span>: <\/span><\/strong><span class=\"s1\">when your commission gets paid.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\">pixel: <\/span><\/strong><span class=\"s1\">small element of a webpage invisible to the human eye used to track something.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\">PLR: <\/span><\/strong><span class=\"s1\">pr<\/span><span class=\"s1\">ivate label right gives you the rights of your content.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\">plug-in: <\/span><\/strong><span class=\"s1\">something you can add to an application to get more features. i.e:<\/span><span class=\"s1\"><a href=\"https:\/\/marcodiversi.com\/blog\/best-wordpress-plugins\/\" target=\"_blank\" rel=\"noopener noreferrer\">wp plugins<\/a>.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\">POD: <\/span><\/strong><span class=\"s1\">p<\/span><span class=\"s1\">oint of difference or angle that makes your site stand on the competition.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\"><span style=\"text-decoration: underline;\">postback URL<\/span>: <\/span><\/strong><span class=\"s1\">special URL used to instantly send a lot of information back usually to a <a class=\"thirstylink\" title=\"voluum\" target=\"_blank\" href=\"https:\/\/marcodiversi.com\/blog\/zx\/voluum\/\" rel=\"nofollow noopener sponsored\">tracker<\/a>.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\"><span style=\"text-decoration: underline;\">PPC<\/span>: <\/span><\/strong><span class=\"s1\">pay per click, you will get paid per click.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\"><span style=\"text-decoration: underline;\">PPL<\/span>: <\/span><\/strong><span class=\"s1\">pay per lead, you will get paid per lead. i.e: an email.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\"><span style=\"text-decoration: underline;\">PPS<\/span>:<\/span><\/strong><span class=\"s1\"> pay per sign up, you will get paid 1 fixed commission when a user buys something.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\"><span style=\"text-decoration: underline;\">prelander<\/span>: <\/span><\/strong><span class=\"s1\">page displayed before a landing page, it can be a quiz or something awesome.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\">privacy policy: <\/span><\/strong><span class=\"s1\">a bunch of words and terms you should read and put on your site.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\">profit: <\/span><\/strong><span class=\"s1\">the money you actually earn on top of the ones you spend.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"text-decoration: underline;\"><strong><span class=\"s1\">publisher:<\/span><\/strong><\/span><span class=\"s1\"> the owner of a website or an affiliate.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\"><span style=\"text-decoration: underline;\">raw clicks<\/span>: <\/span><\/strong><span class=\"s1\">clicks even from the same user, they are usually more than unique links.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\">reciprocal links:<\/span><\/strong><span class=\"s1\"> links created from webmasters to increase rankings.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\"><span style=\"text-decoration: underline;\">recurring commissions<\/span> (revshare): <\/span><\/strong><span class=\"s1\">you will get paid for a lifetime a percentage of the sale amount.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\"><span style=\"text-decoration: underline;\">redirection<\/span>: <\/span><\/strong><span class=\"s1\">a process that allows you to redirect traffic somewhere else.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\">referring domain: <\/span><\/strong><span class=\"s1\">a domain that referred the traffic to a link or website.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\">referring URL: <\/span><\/strong><span class=\"s1\">URL that referred the traffic to a site.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\"><span style=\"text-decoration: underline;\">return on investment<\/span> (ROI): <\/span><\/strong><span class=\"s1\">r<\/span><span class=\"s1\">eturn of investment, the money you are really making from a campaign.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\">revenue: <\/span><\/strong><span class=\"s1\">the <\/span><span class=\"s1\">cash you make.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\"><span style=\"text-decoration: underline;\">revshare<\/span>: <\/span><\/strong><span class=\"s1\">lifetime commission paid until a user buys a specific product.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\">ROAS:\u00a0 <\/span><\/strong><span class=\"s1\">r<\/span><span class=\"s1\">eturn on advertising spending it&#8217;s almost the same as ROI.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\"><span style=\"text-decoration: underline;\">robots.txt<\/span>:<\/span><\/strong><span class=\"s1\"> a file that search engines read first before crawling a website. you can disallow crawlers from certain parts of your site.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\">run of network (RON):<\/span><\/strong><span class=\"s1\"> targeting all the websites of a network.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\">root domain: <\/span><\/strong><span class=\"s1\">the base URL of a domain.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\">real-time bidding (RTB): <\/span><\/strong><span class=\"s1\">bidding through auctions.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\"><a href=\"https:\/\/marcodiversi.com\/blog\/alternative-search-engines\/\" target=\"_blank\" rel=\"noopener noreferrer\">search engine<\/a>: <\/span><\/strong><span class=\"s1\">g<\/span><span class=\"s1\">oogle and bing are search engines and used to search for stuff on the net.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\"><a href=\"https:\/\/marcodiversi.com\/blog\/seo\/\" target=\"_blank\" rel=\"noopener noreferrer\">search engine optimization<\/a> (SEO): <\/span><\/strong><span class=\"s1\">complex <\/span><span class=\"s1\">process needed to rank a website on the internet.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\"><span style=\"text-decoration: underline;\">search term<\/span>: <\/span><\/strong><span class=\"s1\">keyword that a user used before reaching onto your site.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\"><span style=\"text-decoration: underline;\">segment<\/span>: <\/span><\/strong><span class=\"s1\">similar to demographics, Italy, Chrome, TIM is a segment.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\">SEO affiliates: <\/span><\/strong><span class=\"s1\">affiliates that focus on SEO more than paid ads.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\"><span style=\"text-decoration: underline;\">SERP:<\/span> <\/span><\/strong><span class=\"s1\">search engine result page is what gets visualized on the search results on Google for instance.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\">single offer:\u00a0<\/span><\/strong><span class=\"s1\">offer designed for a specific segment.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\"><span style=\"text-decoration: underline;\">single opt-in<\/span> (SOI): <\/span><\/strong><span class=\"s1\">no email confirmation (DOI) required to earn money.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\"><span style=\"text-decoration: underline;\">sitemap<\/span>: <\/span><\/strong><span class=\"s1\">list of all the URLs of a website so that crawlers can figure out all the pages better.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\"><span style=\"text-decoration: underline;\">smartlink<\/span>:\u00a0<\/span><\/strong><span class=\"s1\">affiliate links that constantly change offers based on the segment\/GEO.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\">SMS billing flow: <\/span><\/strong><span class=\"s1\">consumers need a sim card in order to start the billing process.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\">social marketers: <\/span><\/strong><span class=\"s1\">affiliates that rely on social media traffic to bring sales.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\"><span style=\"text-decoration: underline;\">spam<\/span>: <\/span><\/strong><span class=\"s1\">unwanted email or anything that is annoying and useless.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\">spider detection: <\/span><\/strong><span class=\"s1\">it&#8217;s when you disallow certain spiders from crawling your site via the robots.txt.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\"><span style=\"text-decoration: underline;\">spiders<\/span>: <\/span><\/strong><span class=\"s1\">it&#8217;s the same as crawlers, read above. They scan your sites and understand it for engines.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\"><span style=\"text-decoration: underline;\">split testing<\/span>: <\/span><\/strong><span class=\"s1\">or A\/b testing is the process of testing the same offer under two different angles.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\">spot: <\/span><\/strong><span class=\"s1\">it&#8217;s the place meant for advertisement.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\">squeeze page: <\/span><\/strong><span class=\"s1\">a landing page with no other elements such as menus meant only to capture leads.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\">subdomain:<\/span><\/strong><span class=\"s1\"> it&#8217;s a domain part of the root domain. i.e: subdomain.marcodiversi.com<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\"><a href=\"https:\/\/marcodiversi.com\/blog\/super-affiliate\/\" target=\"_blank\" rel=\"noopener noreferrer\">super affiliates<\/a>: <\/span><\/strong><span class=\"s1\">affiliates that generate a huge amount of cash and that deserve payout bumps.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\">supply-side platforms (SSP):\u00a0<\/span><\/strong><span class=\"s1\">interface that gather publishers and exchanges.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\">sweepstakes: <\/span><\/strong><span class=\"s1\">are used to do lead generation in exchange for a price or a lottery.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\">syndication: <\/span><\/strong><span class=\"s1\">it&#8217;s when a big website arranges something with another big site in order to get more traffic.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\">targeted marketing: <\/span><\/strong><span class=\"s1\">it&#8217;s when you are focused on targeting a specific segment only.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\"><span style=\"text-decoration: underline;\">text link<\/span>: <\/span><\/strong><span class=\"s1\">it&#8217;s a link only with no images or other forms of media around.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\"><span style=\"text-decoration: underline;\">tier<\/span>: <\/span><\/strong><span class=\"s1\">there are different tiers based on the GEO, richest countries are tier 1, poorer countries tier 4 for instance. you will get more money from the richest countries.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\">token: <\/span><\/strong><span class=\"s1\">tokens are used by ad networks to improve the quality of traffic.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\"><span style=\"text-decoration: underline;\">top-level domain<\/span> (TLD): <\/span><\/strong><span class=\"s1\">it&#8217;s the part of the domain after the domain. i.e: &#8212; .it &#8212; it&#8217;s the Italian TLD.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\">TOS: <\/span><\/strong><span class=\"s1\">terms of service are a set of rules that users should respect.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\">tracking code: <\/span><\/strong><span class=\"s1\">pixel that will track conversions.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\">tracking method: <\/span><\/strong><span class=\"s1\">whatever method used to track clicks.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"text-decoration: underline;\"><strong><span class=\"s1\">tracking <\/span><\/strong><\/span><span class=\"s1\"><span style=\"text-decoration: underline;\"><strong>software\/tracker<\/strong><\/span>: it&#8217;s affiliate software that will allow you to track everything. i.e: <\/span><span class=\"s1\"><a class=\"thirstylink\" title=\"voluum\" target=\"_blank\" href=\"https:\/\/marcodiversi.com\/blog\/zx\/voluum\/\" rel=\"nofollow noopener sponsored\">voluum<\/a>.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\"><a href=\"https:\/\/marcodiversi.com\/blog\/media-buying-vs-free-organic-traffic\/\" target=\"_blank\" rel=\"noopener noreferrer\">traffic<\/a>: <\/span><\/strong><span class=\"s1\">it&#8217;s what we all want, you can get organic traffic or paid traffic mainly.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\">turnkey websites \/ DFY:<\/span><\/strong><span class=\"s1\"> scammy websites made from 3rd parties that promises traffic for money.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\"><span style=\"text-decoration: underline;\">two-tier<\/span> (2-tier):<\/span><\/strong><span class=\"s1\"> it&#8217;s when you recruit other affiliates under you, usually you will get 5% of their earnings.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\"><span style=\"text-decoration: underline;\">unique clicks<\/span>: <\/span><\/strong><span class=\"s1\">clicks from one single user, it excludes all the raw clicks.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\"><span style=\"text-decoration: underline;\">URL<\/span>: <\/span><\/strong><span class=\"s1\">https:\/\/marcodiversi.com it&#8217;s an URL, it&#8217;s used from browser to understand DNS queries using letters instead of numbers.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span style=\"text-decoration: underline;\">vertical<\/span>: <\/strong>it&#8217;s the same as a niche. i.e: health,dating,food,games are verticals.<\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\">viral marketing: <\/span><\/strong><span class=\"s1\">it&#8217;s when your stuff gets viral somehow.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\"><a href=\"https:\/\/marcodiversi.com\/blog\/tmdhosting\/\" target=\"_blank\">web host<\/a>: <\/span><\/strong><span class=\"s1\">it&#8217;s whoever provides you a place to host your site. my favorite is <\/span><span class=\"s1\"><a class=\"thirstylink\" title=\"tmd hosting\" target=\"_blank\" href=\"https:\/\/marcodiversi.com\/blog\/zx\/tmd-hosting\/\" rel=\"nofollow noopener sponsored\">TMDhosting<\/a>.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\"><span style=\"text-decoration: underline;\">webmasters<\/span>: <\/span><\/strong><span class=\"s1\">publishers or nerdy dudes like me are webmasters, they usually own websites.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\"><span style=\"text-decoration: underline;\">white hat SEO<\/span>: <\/span><\/strong><span class=\"s1\">all the best practices to respect to maintain your site SEO friendly without pissing off Google.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\"><span style=\"text-decoration: underline;\">white label<\/span>:<\/span><\/strong><span class=\"s1\"> it&#8217;s a not indexed copy of a website rebranded on your own domain. i.e: <a class=\"thirstylink\" title=\"webceo sign up\" target=\"_blank\" href=\"https:\/\/marcodiversi.com\/blog\/zx\/webceo-sign-up\/\" rel=\"nofollow noopener sponsored\">webceo<\/a> offers white label solutions.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\">whitelists:<\/span><\/strong><span class=\"s1\"> it&#8217;s <\/span><span class=\"s1\">the process of making an IP able to do stuff others can&#8217;t do.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\"><a href=\"https:\/\/marcodiversi.com\/blog\/best-affiliate-marketing-forums\/\" target=\"_blank\" rel=\"noopener noreferrer\">WSO<\/a>: (<\/span><\/strong><span class=\"s1\">Warrior Special Offers) are offers only for warrior forum users.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span class=\"s1\">XML: <\/span><\/strong><span class=\"s1\">it&#8217;s a format used on websites easy to understand for crawlers. a <\/span><span class=\"s1\"><a href=\"https:\/\/marcodiversi.com\/blog\/best-sitemap-generator-create-sitemap\/\" target=\"_blank\" rel=\"noopener noreferrer\">sitemap<\/a> is usually an &#8212; .XML &#8212; file.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/marcodiversi.com\/blog\/zx\/semrush\/\" rel=\"nofollow noopener sponsored\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4857 size-full\" src=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/11\/semrush-analytics.png?resize=640%2C165&#038;ssl=1\" alt=\"semrush analytics\" width=\"640\" height=\"165\" srcset=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/11\/semrush-analytics.png?w=970&amp;ssl=1 970w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/11\/semrush-analytics.png?resize=300%2C77&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/11\/semrush-analytics.png?resize=768%2C198&amp;ssl=1 768w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: justify;\">Conclusions<\/h2>\n<p style=\"text-align: justify;\">There are a <strong><span style=\"text-decoration: underline;\">lot of affiliate marketing terms<\/span><\/strong> you should know, on this <span style=\"text-decoration: underline;\">list<\/span> you can find <span style=\"text-decoration: underline;\">some<\/span> of the most <strong>popular<\/strong> <span style=\"text-decoration: underline;\">terms.<\/span><\/p>\n<blockquote>\n<p style=\"text-align: justify;\">This <strong><span style=\"text-decoration: underline;\">affiliate marketing glossary<\/span><\/strong> list will keep <span style=\"text-decoration: underline;\">updating<\/span> each time <span style=\"text-decoration: underline;\">a new term<\/span> will pop up in the market.<\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><span class='bctt-click-to-tweet'><span class='bctt-ctt-text'><a href=\"https:\/\/x.com\/intent\/tweet?url=https%3A%2F%2Fmarcodiversi.com%2Fblog%2F%3Fp%3D7521&#038;text=%20Being%20always%20educated%20and%20knowing%20how%20to%20talk%20the%20right%20way%20about%20certain%20things%20it%27s%20important.&#038;via=marcodiversi&#038;related=marcodiversi\" target=\"_blank\" rel=\"noopener noreferrer\"> Being always educated and knowing how to talk the right way about certain things it&#039;s important. <\/a><\/span><a href=\"https:\/\/x.com\/intent\/tweet?url=https%3A%2F%2Fmarcodiversi.com%2Fblog%2F%3Fp%3D7521&#038;text=%20Being%20always%20educated%20and%20knowing%20how%20to%20talk%20the%20right%20way%20about%20certain%20things%20it%27s%20important.&#038;via=marcodiversi&#038;related=marcodiversi\" target=\"_blank\" class=\"bctt-ctt-btn\" rel=\"noopener noreferrer\">Share on X<\/a><\/span>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">If you have a <strong>term<\/strong> that you <span style=\"text-decoration: underline;\">think<\/span> I <span style=\"text-decoration: underline;\">should<\/span> add to this <span style=\"text-decoration: underline;\">glossary<\/span> please <strong>contact me.<\/strong><\/p>\n<p style=\"text-align: justify;\"><span style=\"text-decoration: underline;\">If<\/span> you find this <strong><span style=\"text-decoration: underline;\">list useful<\/span><\/strong>, <span style=\"text-decoration: underline;\">if<\/span> some terms are <strong><span style=\"text-decoration: underline;\">not defined correctly<\/span><\/strong> or <span style=\"text-decoration: underline;\">if<\/span> you <strong>have any question<\/strong> <strong>comment<\/strong> <span style=\"text-decoration: underline;\">below<\/span> or <span style=\"text-decoration: underline;\">contact me.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><span class='bctt-click-to-tweet'><span class='bctt-ctt-text'><a href=\"https:\/\/x.com\/intent\/tweet?url=https%3A%2F%2Fmarcodiversi.com%2Fblog%2F%3Fp%3D7521&#038;text=%20If%20You%20Found%20This%20List%20Useful%20Please%20Give%20Me%20A%20Tweet%20Now%2C%20I%20Will%20See%20It%20And%20Be%20Happy.%20You%20Can%20Tweet%20By%20Highlighting%20Any%20Text%20You%20Want%20On%20This%20Article.&#038;via=marcodiversi&#038;related=marcodiversi\" target=\"_blank\" rel=\"noopener noreferrer\"> If You Found This List Useful Please Give Me A Tweet Now, I Will See It And Be Happy. You Can Tweet By Highlighting Any Text You Want On This Article. <\/a><\/span><a href=\"https:\/\/x.com\/intent\/tweet?url=https%3A%2F%2Fmarcodiversi.com%2Fblog%2F%3Fp%3D7521&#038;text=%20If%20You%20Found%20This%20List%20Useful%20Please%20Give%20Me%20A%20Tweet%20Now%2C%20I%20Will%20See%20It%20And%20Be%20Happy.%20You%20Can%20Tweet%20By%20Highlighting%20Any%20Text%20You%20Want%20On%20This%20Article.&#038;via=marcodiversi&#038;related=marcodiversi\" target=\"_blank\" class=\"bctt-ctt-btn\" rel=\"noopener noreferrer\">Share on X<\/a><\/span>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5462\" src=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/03\/marco-diversi-eagle.jpg?resize=640%2C426&#038;ssl=1\" alt=\"marco diversi eagle\" width=\"640\" height=\"426\" srcset=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/03\/marco-diversi-eagle.jpg?w=1280&amp;ssl=1 1280w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/03\/marco-diversi-eagle.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/03\/marco-diversi-eagle.jpg?resize=1024%2C682&amp;ssl=1 1024w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/03\/marco-diversi-eagle.jpg?resize=768%2C511&amp;ssl=1 768w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<h4 class=\"p1\" style=\"text-align: justify;\"><span class=\"s1\"><b>What You Will Learn On This Blog!\u00a0<\/b><\/span><\/h4>\n<p class=\"p3\" style=\"text-align: justify;\"><span class=\"s2\">Stay tuned and <a href=\"https:\/\/marcodiversi.com\/blog\/zx\/marco-diversi-newsletters\/\" rel=\"nofollow noopener sponsored\"><span class=\"s3\">subscribe to my blog<\/span><\/a> so you will get <\/span><span class=\"s1\">notifications<\/span><span class=\"s2\"> on <\/span><span class=\"s1\">new <\/span><span class=\"s2\"><b>posts<\/b>. I will slowly break down these topics:<\/span><span class=\"s2\">\u00a0<\/span><\/p>\n<ol class=\"ol1\" style=\"text-align: justify;\">\n<li class=\"li3\"><b><\/b><span class=\"s2\"><b>SEO(Search Engine Optimization).<\/b><\/span><\/li>\n<li class=\"li3\"><b><\/b><span class=\"s2\"><b>Affiliate Marketing.<\/b><\/span><\/li>\n<li class=\"li3\"><b><\/b><span class=\"s2\"><b>Free and Paid traffic hacks.<\/b><\/span><\/li>\n<li class=\"li3\"><b><\/b><span class=\"s2\"><b>Coding and WordPress<\/b><\/span><\/li>\n<li class=\"li3\"><b><\/b><span class=\"s2\"><b>Make money with a computer and an internet connection even while you sleep.<\/b><\/span><\/li>\n<\/ol>\n<p class=\"p3\" style=\"text-align: justify;\"><span class=\"s2\">Follow me on <\/span><span class=\"s1\">social media<\/span><span class=\"s2\">, you&#8217;ve got all the links on the right bottom side of this blog, also <\/span><span class=\"s1\">comment<\/span><span class=\"s2\"> and <\/span><span class=\"s1\"><b>contact me<\/b><\/span><span class=\"s2\"> if you need help.<\/span><\/p>\n<p class=\"p1\" style=\"text-align: justify;\"><span class=\"s2\">Here are my <\/span><span class=\"s1\">top resources<\/span><span class=\"s2\"> I always use to become a great affiliate, <a href=\"https:\/\/marcodiversi.com\/blog\/resources\/\"><span class=\"s4\">take a look here<\/span><\/a>!<\/span><\/p>\n<p class=\"p1\" style=\"text-align: justify;\"><span class=\"s2\"><b>Do you want to be a free\u00a0man or woman? Jump in the crew then!<\/b><\/span><\/p>\n<p class=\"p1\" style=\"text-align: justify;\"><span class=\"s2\">Much Love and Peace Out,<\/span><\/p>\n<p class=\"p1\" style=\"text-align: justify;\"><span class=\"s2\">Marco Diversi.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Talking with my friends I realized that they don&#8217;t understand me when I say: &#8220;Conversion&#8220;! I have decided to create an affiliate marketing glossary to keep as a reference. On this list, you will find all of the most used and popular terms you should get familiar with before starting internet marketing. This list will [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7549,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[39],"tags":[1293],"class_list":["post-7521","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-affiliate-marketing","tag-affiliate-marketing-glossary"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/05\/affiliate-marketing-glossary.jpg?fit=1280%2C720&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/marcodiversi.com\/blog\/wp-json\/wp\/v2\/posts\/7521","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marcodiversi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marcodiversi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marcodiversi.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/marcodiversi.com\/blog\/wp-json\/wp\/v2\/comments?post=7521"}],"version-history":[{"count":0,"href":"https:\/\/marcodiversi.com\/blog\/wp-json\/wp\/v2\/posts\/7521\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marcodiversi.com\/blog\/wp-json\/wp\/v2\/media\/7549"}],"wp:attachment":[{"href":"https:\/\/marcodiversi.com\/blog\/wp-json\/wp\/v2\/media?parent=7521"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marcodiversi.com\/blog\/wp-json\/wp\/v2\/categories?post=7521"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marcodiversi.com\/blog\/wp-json\/wp\/v2\/tags?post=7521"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}