{"id":7015,"date":"2019-04-09T14:11:04","date_gmt":"2019-04-09T13:11:04","guid":{"rendered":"https:\/\/marcodiversi.com\/blog\/?p=7015"},"modified":"2019-04-23T16:20:45","modified_gmt":"2019-04-23T15:20:45","slug":"6-digital-marketing-trends-improve-seo","status":"publish","type":"post","link":"https:\/\/marcodiversi.com\/blog\/6-digital-marketing-trends-improve-seo\/","title":{"rendered":"6 Digital Marketing Trends To Help Improve Your SEO Strategy"},"content":{"rendered":"<p style=\"text-align: justify;\">Every marketer knows <strong><span style=\"text-decoration: underline;\">the importance of organic traffic<\/span><\/strong>. Aside from the fact that you<strong><span style=\"text-decoration: underline;\"> need not pay<\/span><\/strong> a dime for <strong><span style=\"text-decoration: underline;\">website<\/span><\/strong> visitors, it will also <strong>expose<\/strong> your <span style=\"text-decoration: underline;\">blog<\/span> to a <span style=\"text-decoration: underline;\">wider audience<\/span> and boost user <span style=\"text-decoration: underline;\">engagement<\/span>.<\/p>\n<blockquote>\n<p style=\"text-align: justify;\">All of this comes<strong><span style=\"text-decoration: underline;\"> down to one important goal<\/span><\/strong>\u2014<span style=\"text-decoration: underline;\">increase your conversion<\/span> rate and <strong>grow<\/strong> your revenue.<\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">Many businesses <span style=\"text-decoration: underline;\">take advantage<\/span> of this<span style=\"text-decoration: underline;\"> marketing techniqu<\/span>e to <strong>gain<\/strong> more website <strong><span style=\"text-decoration: underline;\">visitors<\/span><\/strong> who will eventually <span style=\"text-decoration: underline;\">become<\/span> paying <strong>customers<\/strong>.<\/p>\n<p style=\"text-align: justify;\">But it <span style=\"text-decoration: underline;\">can also be beneficial f<\/span>or <strong><span style=\"text-decoration: underline;\">individuals<\/span><\/strong> who wish to expand their <span style=\"text-decoration: underline;\">online<\/span> <strong>presence<\/strong> and make <span style=\"text-decoration: underline;\">money<\/span> out of it.<\/p>\n<p style=\"text-align: justify;\">A lot of <strong><span style=\"text-decoration: underline;\">success stories<\/span><\/strong> have<span style=\"text-decoration: underline;\"> cropped u<\/span>p to prove this. For those who <span style=\"text-decoration: underline;\">figure<\/span> it out <strong>properly<\/strong>, SEO is a <span style=\"text-decoration: underline;\">goldmine<\/span>.<\/p>\n<blockquote>\n<p style=\"text-align: justify;\">If you are <strong><span style=\"text-decoration: underline;\">like us<\/span><\/strong>, you must be <span style=\"text-decoration: underline;\">constantly finding<\/span> ways to <strong>improve<\/strong> your SEO <strong><span style=\"text-decoration: underline;\">strategy<\/span><\/strong> to stay effective and <span style=\"text-decoration: underline;\">competitive<\/span>. This year is <span style=\"text-decoration: underline;\">no exceptio<\/span>n. You <strong>might<\/strong> ask why.<\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><span class='bctt-click-to-tweet'><span class='bctt-ctt-text'><a href='https:\/\/x.com\/intent\/tweet?url=https%3A%2F%2Fmarcodiversi.com%2Fblog%2F%3Fp%3D7015&#038;text=Well%2C%20SEO%20is%20an%20ever-evolving%20process%20that%20requires%20constant%20updates%20and%20consistent%20efforts.%20You%20never%20stop%20even%20when%20you%20get%20to%20the%20top%20of%20the%20search%20engine%20results%20page%20%28SERP%29.&#038;via=marcodiversi&#038;related=marcodiversi' target='_blank'rel=\"noopener noreferrer\">Well, SEO is an ever-evolving process that requires constant updates and consistent efforts. You never stop even when you get to the top of the search engine results page (SERP). <\/a><\/span><a href='https:\/\/x.com\/intent\/tweet?url=https%3A%2F%2Fmarcodiversi.com%2Fblog%2F%3Fp%3D7015&#038;text=Well%2C%20SEO%20is%20an%20ever-evolving%20process%20that%20requires%20constant%20updates%20and%20consistent%20efforts.%20You%20never%20stop%20even%20when%20you%20get%20to%20the%20top%20of%20the%20search%20engine%20results%20page%20%28SERP%29.&#038;via=marcodiversi&#038;related=marcodiversi' target='_blank' class='bctt-ctt-btn'rel=\"noopener noreferrer\">Share on X<\/a><\/span>\n<p>&nbsp;<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-7031\" src=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/04\/seo-is-heading.jpg?resize=640%2C389&#038;ssl=1\" alt=\"seo is heading\" width=\"640\" height=\"389\" srcset=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/04\/seo-is-heading.jpg?w=1920&amp;ssl=1 1920w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/04\/seo-is-heading.jpg?resize=300%2C182&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/04\/seo-is-heading.jpg?resize=768%2C466&amp;ssl=1 768w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/04\/seo-is-heading.jpg?resize=1024%2C622&amp;ssl=1 1024w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/04\/seo-is-heading.jpg?w=1280&amp;ssl=1 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">You might be <span style=\"text-decoration: underline;\">perfectly<\/span> aware of many <strong>search engines <\/strong>tendencies to <span style=\"text-decoration: underline;\">update<\/span> their <span style=\"text-decoration: underline;\">algorithm<\/span> every now and <strong>then.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-flat ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/marcodiversi.com\/blog\/6-digital-marketing-trends-improve-seo\/#Where_SEO_Is_Heading\" >Where SEO Is Heading?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/marcodiversi.com\/blog\/6-digital-marketing-trends-improve-seo\/#The_Growth_of_Voice_Search\" >The Growth of Voice Search<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/marcodiversi.com\/blog\/6-digital-marketing-trends-improve-seo\/#The_Use_of_AI_and_Chatbots\" >The Use of AI and Chatbots<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/marcodiversi.com\/blog\/6-digital-marketing-trends-improve-seo\/#The_Need_for_Fresh_Content\" >The Need for Fresh Content<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/marcodiversi.com\/blog\/6-digital-marketing-trends-improve-seo\/#The_Rise_of_Video_Marketing\" >The Rise of Video Marketing<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/marcodiversi.com\/blog\/6-digital-marketing-trends-improve-seo\/#The_Influence_of_Mobile_Search\" >The Influence of Mobile Search<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/marcodiversi.com\/blog\/6-digital-marketing-trends-improve-seo\/#The_Advent_of_Influencer_Marketing\" >The Advent of Influencer Marketing<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/marcodiversi.com\/blog\/6-digital-marketing-trends-improve-seo\/#SEO_Best_Practices\" >SEO Best Practices<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/marcodiversi.com\/blog\/6-digital-marketing-trends-improve-seo\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Where_SEO_Is_Heading\"><\/span>Where SEO Is Heading?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">Google, the <span style=\"text-decoration: underline;\">world\u2019s most widely<\/span> used<span style=\"text-decoration: underline;\"> search engine<\/span>, recently <strong>updated<\/strong> its <span style=\"text-decoration: underline;\">algorithm<\/span> and search index.<\/p>\n<blockquote>\n<p style=\"text-align: justify;\">This is one of <span style=\"text-decoration: underline;\">the reasons why<\/span> yo<strong><span style=\"text-decoration: underline;\">u need to adapt<\/span><\/strong> to the<span style=\"text-decoration: underline;\"> ever-evolving<\/span> advances <strong>because<\/strong> what worked <span style=\"text-decoration: underline;\">splendidly<\/span> for your <span style=\"text-decoration: underline;\">SEO strategy<\/span> <strong>yesterday<\/strong> might not be as <span style=\"text-decoration: underline;\">effective<\/span> tomorrow.<\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">Aside from that, there are n<span style=\"text-decoration: underline;\">ew digital marketin<\/span>g <strong>trends<\/strong> and updates that can <span style=\"text-decoration: underline;\">affect<\/span> your current <strong>tactics<\/strong>, as shown in the <span style=\"text-decoration: underline;\">brilliant<\/span> <a href=\"https:\/\/serpwatch.io\/blog\/digital-marketing-trends\/\" target=\"_blank\" rel=\"noopener\">infographic<\/a> created by the <strong>Serpwatch<\/strong> team.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><strong>These current digital marketing trends can even make or break your SEO efforts.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">For one, the <span style=\"text-decoration: underline;\">market is evolving<\/span>. Consumers and online <span style=\"text-decoration: underline;\">users<\/span> are getting <strong>smarter<\/strong>. Many of them are more <span style=\"text-decoration: underline;\">discerning<\/span> when it comes to the <span style=\"text-decoration: underline;\">content<\/span> they want to <strong>consume<\/strong>.<\/p>\n<p style=\"text-align: justify;\">They <span style=\"text-decoration: underline;\">have preferences<\/span> that <span style=\"text-decoration: underline;\">dictate<\/span> their online <strong>behavior<\/strong>.<\/p>\n<blockquote>\n<p style=\"text-align: justify;\">Knowing useful <span style=\"text-decoration: underline;\">SEO trends<\/span> can be a huge help for <span style=\"text-decoration: underline;\">you and your website,<\/span> whether it is the <strong>fresh<\/strong> ideas on <span style=\"text-decoration: underline;\">content marketing<\/span> or the <strong>growing<\/strong> digital marketing trends on <strong>video<\/strong> <span style=\"text-decoration: underline;\">content<\/span>.<\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><span class='bctt-click-to-tweet'><span class='bctt-ctt-text'><a href=\"https:\/\/x.com\/intent\/tweet?url=https%3A%2F%2Fmarcodiversi.com%2Fblog%2F%3Fp%3D7015&#038;text=%20Being%20in%20the%20dark%2C%20on%20the%20other%20hand%2C%20can%20be%20detrimental%20to%20your%20strategy.&#038;via=marcodiversi&#038;related=marcodiversi\" target=\"_blank\" rel=\"noopener noreferrer\"> Being in the dark, on the other hand, can be detrimental to your strategy. <\/a><\/span><a href=\"https:\/\/x.com\/intent\/tweet?url=https%3A%2F%2Fmarcodiversi.com%2Fblog%2F%3Fp%3D7015&#038;text=%20Being%20in%20the%20dark%2C%20on%20the%20other%20hand%2C%20can%20be%20detrimental%20to%20your%20strategy.&#038;via=marcodiversi&#038;related=marcodiversi\" target=\"_blank\" class=\"bctt-ctt-btn\" rel=\"noopener noreferrer\">Share on X<\/a><\/span>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">If you<span style=\"text-decoration: underline;\"> do not want that to happen<\/span>, now is the best time to <strong><span style=\"text-decoration: underline;\">keep<\/span><\/strong> up with the changes.<\/p>\n<p style=\"text-align: justify;\"><strong>But where do you start?<\/strong><\/p>\n<p style=\"text-align: justify;\">Get to k<span style=\"text-decoration: underline;\">now these digital marketi<\/span>ng trends and how you can <span style=\"text-decoration: underline;\">use<\/span> them for your<span style=\"text-decoration: underline;\"> SEO tactic<\/span>s by reading this <strong>guide.<\/strong><\/p>\n<p style=\"text-align: justify;\"><strong>\u00a0<\/strong><\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"The_Growth_of_Voice_Search\"><\/span><strong>The Growth of Voice Search<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">The<span style=\"text-decoration: underline;\"> impact of voice search<\/span> on the future of <span style=\"text-decoration: underline;\">SEO<\/span> is <strong>undeniable<\/strong>.<\/p>\n<p style=\"text-align: justify;\">The <strong><span style=\"text-decoration: underline;\">trend towards hands-free search<\/span> <\/strong>is reinforced by the <span style=\"text-decoration: underline;\">emergence<\/span> of an improved <strong>AI<\/strong> <strong>technology<\/strong> that <span style=\"text-decoration: underline;\">allows<\/span> users to do their <span style=\"text-decoration: underline;\">search with<\/span> the use of voice.<\/p>\n<blockquote>\n<p style=\"text-align: justify;\">This <strong><span style=\"text-decoration: underline;\">breakthrough gives<\/span> <\/strong>way to a more <span style=\"text-decoration: underline;\">conversational<\/span> way of <span style=\"text-decoration: underline;\">phrasing queries,<\/span> <strong>eliminating<\/strong> the use of specific keywords <span style=\"text-decoration: underline;\">which is a comm<\/span>on fixture in <span style=\"text-decoration: underline;\">conventional<\/span> text-based searches.<\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">With <span style=\"text-decoration: underline;\">voice search<\/span>, internet <strong><span style=\"text-decoration: underline;\">users<\/span><\/strong> can access the <span style=\"text-decoration: underline;\">information<\/span> they need <strong>while on-the-go.<\/strong><\/p>\n<p style=\"text-align: justify;\">They can <span style=\"text-decoration: underline;\">even master t<\/span>he art of <span style=\"text-decoration: underline;\">multi-tasking because<\/span> it is easy to ask the <strong>search<\/strong> <span style=\"text-decoration: underline;\">engines<\/span> anything through a simple <span style=\"text-decoration: underline;\">voice<\/span> command.<\/p>\n<p style=\"text-align: justify;\"><strong>So how does this impact SEO? <\/strong><\/p>\n<blockquote>\n<p style=\"text-align: justify;\">Well, the <span style=\"text-decoration: underline;\">main difference<\/span> between a <span style=\"text-decoration: underline;\">text-based search<\/span> and a<strong> voice sear<\/strong>ch is the <span style=\"text-decoration: underline;\">length of queries.<\/span><\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">Typically,<span style=\"text-decoration: underline;\"> text-based searches<\/span> can be l<span style=\"text-decoration: underline;\">onger phrase<\/span>s that can go as <strong>long as five words.<\/strong><\/p>\n<p style=\"text-align: justify;\">But voice <strong><span style=\"text-decoration: underline;\">searches go beyond<\/span><\/strong> that and often take the <span style=\"text-decoration: underline;\">form of a question<\/span>. They can even take as <span style=\"text-decoration: underline;\">long<\/span> as <span style=\"text-decoration: underline;\">10 words<\/span> and <strong>sometimes<\/strong> even more than that.<\/p>\n<p style=\"text-align: justify;\"><strong><span style=\"text-decoration: underline;\">SEO recognizes<\/span><\/strong> these <span style=\"text-decoration: underline;\">differences<\/span> and has since adapted to this <span style=\"text-decoration: underline;\">trend.<\/span><\/p>\n<blockquote>\n<p style=\"text-align: justify;\">To help your SEO strategy, it is important to<span style=\"text-decoration: underline;\"> start optimizing content<\/span> for <strong>voice<\/strong> search by taking <span style=\"text-decoration: underline;\">several<\/span> points into <span style=\"text-decoration: underline;\">consideration<\/span> \u2014 the<strong><span style=\"text-decoration: underline;\"> length of the queries,<\/span><\/strong> the question <span style=\"text-decoration: underline;\"><strong>format<\/strong><\/span>, and the clear intent behind each of <span style=\"text-decoration: underline;\">them<\/span>, among other <span style=\"text-decoration: underline;\">things.<\/span><\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\"><span class='bctt-click-to-tweet'><span class='bctt-ctt-text'><a href=\"https:\/\/x.com\/intent\/tweet?url=https%3A%2F%2Fmarcodiversi.com%2Fblog%2F%3Fp%3D7015&#038;text=%20This%20means%20that%20content%20should%20not%20merely%20answer%20yes%20or%20no%20questions%20but%20accommodate%20a%20bigger%20picture.&#038;via=marcodiversi&#038;related=marcodiversi\" target=\"_blank\" rel=\"noopener noreferrer\"> This means that content should not merely answer yes or no questions but accommodate a bigger picture. <\/a><\/span><a href=\"https:\/\/x.com\/intent\/tweet?url=https%3A%2F%2Fmarcodiversi.com%2Fblog%2F%3Fp%3D7015&#038;text=%20This%20means%20that%20content%20should%20not%20merely%20answer%20yes%20or%20no%20questions%20but%20accommodate%20a%20bigger%20picture.&#038;via=marcodiversi&#038;related=marcodiversi\" target=\"_blank\" class=\"bctt-ctt-btn\" rel=\"noopener noreferrer\">Share on X<\/a><\/span>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-7033\" src=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/04\/voice-search.png?resize=640%2C396&#038;ssl=1\" alt=\"voice search\" width=\"640\" height=\"396\" srcset=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/04\/voice-search.png?w=1280&amp;ssl=1 1280w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/04\/voice-search.png?resize=300%2C185&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/04\/voice-search.png?resize=768%2C475&amp;ssl=1 768w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/04\/voice-search.png?resize=1024%2C633&amp;ssl=1 1024w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"The_Use_of_AI_and_Chatbots\"><\/span><strong>The Use of AI and Chatbots<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">When you <span style=\"text-decoration: underline;\">observe the developments<\/span> in online <strong><span style=\"text-decoration: underline;\">technology<\/span><\/strong>, you will notice <span style=\"text-decoration: underline;\">the surge<\/span> in the use of <strong><span style=\"text-decoration: underline;\">AI<\/span><\/strong> and <span style=\"text-decoration: underline;\">chatbots<\/span>.<\/p>\n<blockquote>\n<p style=\"text-align: justify;\">Since <span style=\"text-decoration: underline;\">marketing<\/span> is slowly <span style=\"text-decoration: underline;\">embracing automation<\/span>, AI can <strong>impact<\/strong> the way users <span style=\"text-decoration: underline;\">interact<\/span> with websites.<\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">Many <span style=\"text-decoration: underline;\">businesses and website<\/span> owners use <strong><span style=\"text-decoration: underline;\">AI<\/span><\/strong> to <span style=\"text-decoration: underline;\">analyze<\/span> and <span style=\"text-decoration: underline;\">understand<\/span> their visitors\u2019 <strong>behavior<\/strong>. This helps them to find <span style=\"text-decoration: underline;\">ways<\/span> to <strong>improve<\/strong> the <span style=\"text-decoration: underline;\">customer<\/span> experience.<\/p>\n<p style=\"text-align: justify;\">If you are<span style=\"text-decoration: underline;\"> an online seller or service<\/span> <strong>provider<\/strong>, it is impossible to <span style=\"text-decoration: underline;\">man your websit<\/span>e<strong> 24\/7.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/marcodiversi.com\/blog\/zx\/mobilemonkey\/\" class=\"su-button su-button-style-default\" style=\"color:#FFFFFF;background-color:#2D89EF;border-color:#246ec0;border-radius:5px\" target=\"__blank\"><span style=\"color:#FFFFFF;padding:0px 16px;font-size:13px;line-height:26px;border-color:#6cadf4;border-radius:5px;text-shadow:none\"> TRY MOBILEMONKEY<\/span><\/a>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">But with the arrival of <span style=\"text-decoration: underline;\">chatbots<\/span>, dealing with <strong>customers<\/strong>\u2019 problems and <span style=\"text-decoration: underline;\">helping<\/span> them find a solution <strong>has<\/strong> <span style=\"text-decoration: underline;\">become<\/span> a lot easier.<\/p>\n<blockquote>\n<p style=\"text-align: justify;\"><strong>Chatbots are now smarter with the help of AI.<\/strong><\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">They don\u2019t <span style=\"text-decoration: underline;\">simply respond to questions<\/span> either. They can think and <strong>replicate<\/strong> the way a <span style=\"text-decoration: underline;\">human<\/span> conversation<span style=\"text-decoration: underline;\"> goes along.<\/span> In short, they have <span style=\"text-decoration: underline;\">become<\/span> more <strong>intuitive.<\/strong><\/p>\n<p style=\"text-align: justify;\">Through the help of <span style=\"text-decoration: underline;\">AI and chatbots<\/span>, you will be able to <strong><span style=\"text-decoration: underline;\">engage your visitors<\/span><\/strong> better. The <span style=\"text-decoration: underline;\">chatbot<\/span> can encourage <span style=\"text-decoration: underline;\">them<\/span> to actively <strong>participate<\/strong> and stay on your <span style=\"text-decoration: underline;\">site longer,<\/span> which is highly <strong>beneficial<\/strong> to SEO.<\/p>\n<p>&nbsp;<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7027 size-full\" src=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/04\/chatbots.jpg?resize=640%2C406&#038;ssl=1\" alt=\"chatbots\" width=\"640\" height=\"406\" srcset=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/04\/chatbots.jpg?w=1920&amp;ssl=1 1920w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/04\/chatbots.jpg?resize=300%2C190&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/04\/chatbots.jpg?resize=768%2C487&amp;ssl=1 768w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/04\/chatbots.jpg?resize=1024%2C649&amp;ssl=1 1024w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/04\/chatbots.jpg?w=1280&amp;ssl=1 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><strong>\u00a0<\/strong><\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"The_Need_for_Fresh_Content\"><\/span><strong>The Need for Fresh Content<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><strong>\u00a0<\/strong><\/p>\n<p style=\"text-align: justify;\">Many <span style=\"text-decoration: underline;\">marketers still believ<\/span>e in <strong><span style=\"text-decoration: underline;\">content marketing, an<\/span><\/strong>d this belief is <span style=\"text-decoration: underline;\">justified.<\/span><\/p>\n<p style=\"text-align: justify;\">SEO still gives importance to <span style=\"text-decoration: underline;\">relevant, valuab<\/span>le, and top-<strong><span style=\"text-decoration: underline;\">quality<\/span><\/strong> content that can help <span style=\"text-decoration: underline;\">visitors<\/span> with their problems, answer their <strong><span style=\"text-decoration: underline;\">questions,<\/span><\/strong> and meet their <span style=\"text-decoration: underline;\">expectations.<\/span><\/p>\n<blockquote>\n<p style=\"text-align: justify;\">Good <span style=\"text-decoration: underline;\">content<\/span> can <span style=\"text-decoration: underline;\">attract more visitor<\/span>s, increase <strong><span style=\"text-decoration: underline;\">click-through rate<\/span><\/strong>, and even help improve <strong>conversions.<\/strong><\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><span class='bctt-click-to-tweet'><span class='bctt-ctt-text'><a href=\"https:\/\/x.com\/intent\/tweet?url=https%3A%2F%2Fmarcodiversi.com%2Fblog%2F%3Fp%3D7015&#038;text=%20However%2C%20no%20matter%20how%20comprehensive%20or%20valuable%20your%20content%20is%2C%20if%20it%20doesn%E2%80%99t%20bring%20fresh%20ideas%20to%20the%20table%2C%20it%20won%E2%80%99t%20be%20as%20effective%2C%20because%20internet%20users%20value%20fresh%20and%20original%20content.&#038;via=marcodiversi&#038;related=marcodiversi\" target=\"_blank\" rel=\"noopener noreferrer\"> However, no matter how comprehensive or valuable your content is, if it doesn\u2019t bring fresh ideas to the table, it won\u2019t be as effective, because internet users value fresh and original content. <\/a><\/span><a href=\"https:\/\/x.com\/intent\/tweet?url=https%3A%2F%2Fmarcodiversi.com%2Fblog%2F%3Fp%3D7015&#038;text=%20However%2C%20no%20matter%20how%20comprehensive%20or%20valuable%20your%20content%20is%2C%20if%20it%20doesn%E2%80%99t%20bring%20fresh%20ideas%20to%20the%20table%2C%20it%20won%E2%80%99t%20be%20as%20effective%2C%20because%20internet%20users%20value%20fresh%20and%20original%20content.&#038;via=marcodiversi&#038;related=marcodiversi\" target=\"_blank\" class=\"bctt-ctt-btn\" rel=\"noopener noreferrer\">Share on X<\/a><\/span>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">The trick <span style=\"text-decoration: underline;\">here<\/span> is to produce it <strong><span style=\"text-decoration: underline;\">regularly<\/span><\/strong> while also <span style=\"text-decoration: underline;\">making<\/span> sure to<span style=\"text-decoration: underline;\"> update the existin<\/span>g one that is still valuable to the <strong><span style=\"text-decoration: underline;\">readers.<\/span><\/strong><\/p>\n<p style=\"text-align: justify;\"><strong>Search engines<\/strong> also regularly send their <strong><span style=\"text-decoration: underline;\">crawlers<\/span><\/strong> across the web and index new posts.<\/p>\n<blockquote>\n<p style=\"text-align: justify;\"><strong>Having fresh and constantly updated content on your website can boost your SEO ranking.<\/strong><\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-7028\" src=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/04\/fresh-content.jpg?resize=640%2C397&#038;ssl=1\" alt=\"fresh content\" width=\"640\" height=\"397\" srcset=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/04\/fresh-content.jpg?w=1920&amp;ssl=1 1920w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/04\/fresh-content.jpg?resize=300%2C186&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/04\/fresh-content.jpg?resize=768%2C477&amp;ssl=1 768w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/04\/fresh-content.jpg?resize=1024%2C636&amp;ssl=1 1024w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/04\/fresh-content.jpg?w=1280&amp;ssl=1 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"The_Rise_of_Video_Marketing\"><\/span><strong>The Rise of Video Marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">As one of the<strong><span style=\"text-decoration: underline;\"> most engaging form<\/span><\/strong>s of content in the<span style=\"text-decoration: underline;\"> digital age,<\/span> <strong>videos<\/strong> are fast <span style=\"text-decoration: underline;\">becoming<\/span> the biggest source of <span style=\"text-decoration: underline;\">traffic.<\/span><\/p>\n<p style=\"text-align: justify;\">In fact, by <strong>2021,<\/strong> it is predicted that<strong><span style=\"text-decoration: underline;\"> they will represent a whopping 82%<\/span><\/strong> of the entire web <span style=\"text-decoration: underline;\">traffic.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong>No wonder videos have so much influence on SEO.<\/strong><\/p>\n<p style=\"text-align: justify;\">Incorporating <u><a href=\"https:\/\/www.forbes.com\/sites\/johnhall\/2017\/11\/05\/4-ways-to-start-using-video-content-in-your-marketing-strategy\/\" target=\"_blank\" rel=\"noopener\">video marketing<\/a><\/u> into your <span style=\"text-decoration: underline;\">content<\/span> strategy can do <strong>wonders<\/strong> to your SEO ranking.<\/p>\n<p style=\"text-align: justify;\"><span style=\"text-decoration: underline;\">Search engines<\/span> tend to<span style=\"text-decoration: underline;\"> favor websites that use videos<\/span> on their <strong>thumbnails<\/strong>.<\/p>\n<p style=\"text-align: justify;\">It is also <span style=\"text-decoration: underline;\">good<\/span> at attracting and <strong><span style=\"text-decoration: underline;\">engaging<\/span><\/strong> visitors, driving <span style=\"text-decoration: underline;\">conversions,<\/span> and spreading brand <span style=\"text-decoration: underline;\">awareness.<\/span><\/p>\n<blockquote>\n<p style=\"text-align: justify;\">Many users prefer to <span style=\"text-decoration: underline;\">watch a video whe<\/span>n doing <strong>research<\/strong> on a product, service, or <span style=\"text-decoration: underline;\">information<\/span> they are <strong>looking<\/strong> for.<\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">Since they can<span style=\"text-decoration: underline;\"> garner a lot of shares among<\/span> internet users, videos can <strong>give<\/strong> ample <strong><span style=\"text-decoration: underline;\">backlinks<\/span><\/strong> that can help your <span style=\"text-decoration: underline;\">SEO ranking.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-7032\" src=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/04\/video-marketing.jpg?resize=640%2C452&#038;ssl=1\" alt=\"video marketing\" width=\"640\" height=\"452\" srcset=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/04\/video-marketing.jpg?w=1920&amp;ssl=1 1920w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/04\/video-marketing.jpg?resize=300%2C212&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/04\/video-marketing.jpg?resize=768%2C543&amp;ssl=1 768w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/04\/video-marketing.jpg?resize=1024%2C724&amp;ssl=1 1024w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/04\/video-marketing.jpg?w=1280&amp;ssl=1 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"The_Influence_of_Mobile_Search\"><\/span><strong>The Influence of Mobile Search<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">The arrival of <strong><span style=\"text-decoration: underline;\">mobile technology<\/span> <\/strong>changed the way <strong><span style=\"text-decoration: underline;\">people<\/span><\/strong> search the <strong>web.<\/strong><\/p>\n<blockquote>\n<p style=\"text-align: justify;\">They can do it<strong><span style=\"text-decoration: underline;\"> while commuting<\/span><\/strong>, for example. Fast and <span style=\"text-decoration: underline;\">instant<\/span> results are also <strong><span style=\"text-decoration: underline;\">expected,<\/span><\/strong> and they can all be accessed <span style=\"text-decoration: underline;\">through<\/span> mobile devices.<\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">In fact, m<span style=\"text-decoration: underline;\">obile search has become<\/span> one of the <strong><span style=\"text-decoration: underline;\">biggest sources of online traffic<\/span><\/strong>, with <u><a href=\"https:\/\/serpwatch.io\/blog\/digital-marketing-trends\/\" target=\"_blank\" rel=\"noopener\">52.2% of all online traffic<\/a><\/u> coming from <span style=\"text-decoration: underline;\">mobile<\/span> phones in 2018 as noted by research.<\/p>\n<p style=\"text-align: justify;\">Mobile-friendly sites tend to <strong><span style=\"text-decoration: underline;\">rank better in SERPs<\/span><\/strong>. Because of the <span style=\"text-decoration: underline;\">market<\/span> share of <span style=\"text-decoration: underline;\">mobile search,<\/span> many search <strong>en<span style=\"text-decoration: underline;\">g<\/span>ines<\/strong> altered <span style=\"text-decoration: underline;\">algorithm<\/span> to consider mobile <span style=\"text-decoration: underline;\">usability<\/span>.<\/p>\n<p style=\"text-align: justify;\">This means your <strong><span style=\"text-decoration: underline;\">website should appear properly<\/span> <\/strong>across mobile <span style=\"text-decoration: underline;\">devices<\/span> like tablets and smartphones.<\/p>\n<blockquote>\n<p style=\"text-align: justify;\"><strong>Failure to do so can lead to customer frustration and dissatisfaction.<\/strong><\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">This might <strong><span style=\"text-decoration: underline;\">lead them to abandon<\/span><\/strong> your site and <span style=\"text-decoration: underline;\">conduct<\/span> their business <strong><span style=\"text-decoration: underline;\">elsewhere<\/span><\/strong>.<\/p>\n<p style=\"text-align: justify;\">It can cause your bounce rate to go up and you will <span style=\"text-decoration: underline;\">risk being penalize<\/span>d by the <strong>search<\/strong> engines.<\/p>\n<p>&nbsp;<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-7030\" src=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/04\/mobile-search.jpg?resize=640%2C427&#038;ssl=1\" alt=\"mobile search\" width=\"640\" height=\"427\" srcset=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/04\/mobile-search.jpg?w=1920&amp;ssl=1 1920w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/04\/mobile-search.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/04\/mobile-search.jpg?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/04\/mobile-search.jpg?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/04\/mobile-search.jpg?w=1280&amp;ssl=1 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p style=\"text-align: justify;\"><strong>\u00a0<\/strong><\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"The_Advent_of_Influencer_Marketing\"><\/span><strong>The Advent of Influencer Marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">With the<span style=\"text-decoration: underline;\"> tough competition<\/span> in the online <strong><span style=\"text-decoration: underline;\">world<\/span><\/strong>, it can be very <span style=\"text-decoration: underline;\">difficult<\/span> to be heard above the <strong>noise<\/strong> and stand out.<\/p>\n<p style=\"text-align: justify;\">That is why <span style=\"text-decoration: underline;\">influencer<\/span> <strong>marketing<\/strong> is big today.<\/p>\n<p style=\"text-align: justify;\">Through the <strong><span style=\"text-decoration: underline;\">help of industry influencers,<\/span><\/strong> you will be able to amplify your <span style=\"text-decoration: underline;\">voice<\/span> and <strong>reach<\/strong> a wider <span style=\"text-decoration: underline;\">audience.<\/span><\/p>\n<p style=\"text-align: justify;\">One can be <span style=\"text-decoration: underline;\">considered an influencer<\/span> if she has a huge <span style=\"text-decoration: underline;\"><strong>following<\/strong><\/span> on a social <span style=\"text-decoration: underline;\">media<\/span> site.<\/p>\n<blockquote>\n<p style=\"text-align: justify;\">Influencers <strong><span style=\"text-decoration: underline;\">wield authority<\/span><\/strong> in their respective <span style=\"text-decoration: underline;\">niche,<\/span> making them the ideal <span style=\"text-decoration: underline;\">source<\/span> of <strong>information<\/strong> and thought <span style=\"text-decoration: underline;\">leadership.<\/span><\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">Because of their u<strong><span style=\"text-decoration: underline;\">ndeniable appeal,<\/span><\/strong> influencers are sought after by <span style=\"text-decoration: underline;\">many<\/span> <strong>businesses<\/strong> to help them raise brand <span style=\"text-decoration: underline;\">awareness<\/span> and promote their <span style=\"text-decoration: underline;\">brand<\/span> more <strong>effectively.<\/strong><\/p>\n<p style=\"text-align: justify;\">And s<span style=\"text-decoration: underline;\">ince they are considered<\/span> as a credible authority in their <strong><span style=\"text-decoration: underline;\">industry,<\/span><\/strong> getting a <a href=\"https:\/\/marcodiversi.com\/blog\/what-are-backlinks-seo\/\" target=\"_blank\" rel=\"noopener noreferrer\">natural <span style=\"text-decoration: underline;\">backlink<\/span><\/a> from them can bring in loads of <strong><span style=\"text-decoration: underline;\">benefits<\/span><\/strong> for your<span style=\"text-decoration: underline;\"> SEO ranking.<\/span><\/p>\n<p style=\"text-align: justify;\">Of course, it does <strong><span style=\"text-decoration: underline;\">not stop in knowing<\/span><\/strong> and implementing some, if not <span style=\"text-decoration: underline;\">most,<\/span> of these <strong>trends<\/strong> in your marketing <span style=\"text-decoration: underline;\">strategy.<\/span><\/p>\n<p style=\"text-align: justify;\">You should also <strong><span style=\"text-decoration: underline;\">keep in mind the best SEO<\/span> <\/strong>practices that will guide your <span style=\"text-decoration: underline;\">strategy,<\/span> give you an <strong>edge<\/strong> in the eyes of <strong>search engines,<\/strong> and boost your <span style=\"text-decoration: underline;\">ranking.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><strong> <img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-7029\" src=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/04\/influencer.jpg?resize=640%2C480&#038;ssl=1\" alt=\"influence marketing\" width=\"640\" height=\"480\" srcset=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/04\/influencer.jpg?w=1920&amp;ssl=1 1920w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/04\/influencer.jpg?resize=300%2C225&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/04\/influencer.jpg?resize=768%2C576&amp;ssl=1 768w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/04\/influencer.jpg?resize=1024%2C768&amp;ssl=1 1024w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/04\/influencer.jpg?resize=131%2C98&amp;ssl=1 131w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/04\/influencer.jpg?w=1280&amp;ssl=1 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"SEO_Best_Practices\"><\/span><strong>SEO Best Practices<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><strong><em>Finding the Best Keywords<\/em><\/strong><\/p>\n<p style=\"text-align: justify;\">When it comes to <strong>SEO,<\/strong> <span style=\"text-decoration: underline;\">keywords<\/span> can\u2019t be taken for granted.<\/p>\n<p style=\"text-align: justify;\">However, the best and most <span style=\"text-decoration: underline;\">suitable keywords<\/span> have evolved. Now, you also <strong>need<\/strong> to consider the context, <strong>search intent<\/strong>, and voice<strong> searches in researching<\/strong> and choosing <span style=\"text-decoration: underline;\">them.<\/span><\/p>\n<p style=\"text-align: justify;\"><em>\u00a0<\/em><\/p>\n<p style=\"text-align: justify;\"><strong><em>Making Use of Featured Snippets<\/em><\/strong><\/p>\n<p style=\"text-align: justify;\">This one c<span style=\"text-decoration: underline;\">omes in handy<\/span> to many who do not have<span style=\"text-decoration: underline;\"> enough time to click<\/span>, open a text, and go <span style=\"text-decoration: underline;\">through<\/span> thousands of <strong>words<\/strong> to get what they <span style=\"text-decoration: underline;\">want.<\/span><\/p>\n<p style=\"text-align: justify;\">Featured <strong><span style=\"text-decoration: underline;\">snippets<\/span><\/strong> stand out in<span style=\"text-decoration: underline;\"> search results,<\/span> providing quick <strong><span style=\"text-decoration: underline;\">answers<\/span><\/strong> to questions at a glance. They are good for user <span style=\"text-decoration: underline;\">experience<\/span>, and a sure sign of good <strong>SEO practice.<\/strong><\/p>\n<p style=\"text-align: justify;\"><em>\u00a0<\/em><\/p>\n<p style=\"text-align: justify;\"><strong><em>Planning and Creating Cluster Content<\/em><\/strong><\/p>\n<p style=\"text-align: justify;\">While <span style=\"text-decoration: underline;\">diversifying<\/span> content is important, it is also <strong><span style=\"text-decoration: underline;\">worth noting<\/span> <\/strong>that it should be <span style=\"text-decoration: underline;\">structured<\/span> in a way that search <strong>engines<\/strong> can <span style=\"text-decoration: underline;\">easily<\/span> index.<\/p>\n<p style=\"text-align: justify;\"><span style=\"text-decoration: underline;\">HubSpot<\/span> nails it in its <span style=\"text-decoration: underline;\">article where it discussed<\/span> the <strong>essence<\/strong> of <u><a href=\"https:\/\/blog.hubspot.com\/news-trends\/topic-clusters-seo\" target=\"_blank\" rel=\"noopener\">topic clusters and pillar pages<\/a><\/u>. This is where you take one <span style=\"text-decoration: underline;\">broad<\/span> idea and tackle it through <strong>sub-topics<\/strong> that are connected to each other.<\/p>\n<p style=\"text-align: justify;\"><em>\u00a0<\/em><\/p>\n<p style=\"text-align: justify;\"><strong><em>Spring Cleaning Your Dead Pages<\/em><\/strong><\/p>\n<p style=\"text-align: justify;\">If you have <span style=\"text-decoration: underline;\">been maintaining y<\/span>our website for so <span style=\"text-decoration: underline;\">long,<\/span> the chances are that you <span style=\"text-decoration: underline;\">have p<\/span>ages that are past their sell-date. This <span style=\"text-decoration: underline;\">means<\/span> they no longer <span style=\"text-decoration: underline;\">add<\/span> value to your website.<\/p>\n<blockquote>\n<p style=\"text-align: justify;\">They can also be in the form of <strong><span style=\"text-decoration: underline;\">duplicated content or product pages<\/span><\/strong> that are no longer interesting to <span style=\"text-decoration: underline;\">customers.<\/span><\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">Taking them <span style=\"text-decoration: underline;\">down from your site can be good<\/span> for <strong>SEO<\/strong> as search <span style=\"text-decoration: underline;\">engines<\/span> will no longer<strong><span style=\"text-decoration: underline;\"> count low-quality<\/span><\/strong> pages as part of your <span style=\"text-decoration: underline;\">sitemap.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><strong><em>Positioning Your Brand as Authority<\/em><\/strong><\/p>\n<p style=\"text-align: justify;\">A brand <strong><span style=\"text-decoration: underline;\">with authority<\/span><\/strong> can quickly get the <span style=\"text-decoration: underline;\">attention<\/span> of <strong>SEO<\/strong> and boost its <span style=\"text-decoration: underline;\">ranking.<\/span> An <span style=\"text-decoration: underline;\">authority<\/span> brand shows <strong>expertise<\/strong> and <span style=\"text-decoration: underline;\">trustworthiness<\/span> in its niche or industry.<\/p>\n<blockquote>\n<p style=\"text-align: justify;\">How <span style=\"text-decoration: underline;\">much<\/span> value can you give to your audience? Is your <strong>knowledge<\/strong> enough to give you an <span style=\"text-decoration: underline;\">authority<\/span>?<\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">When you are consistently producing<span style=\"text-decoration: underline;\"> high-quality, e<\/span>ngaging, and<strong><span style=\"text-decoration: underline;\"> relevant conten<\/span><\/strong>t, you will build your brand <span style=\"text-decoration: underline;\">authority<\/span>, inspire trust and loyalty from customers, and <span style=\"text-decoration: underline;\">strengthen<\/span> your <strong>search<\/strong> rank.<\/p>\n<p style=\"text-align: justify;\"><em>\u00a0<\/em><\/p>\n<p style=\"text-align: justify;\"><strong><em>Focusing on Great User Experience<\/em><\/strong><\/p>\n<p style=\"text-align: justify;\">When your <span style=\"text-decoration: underline;\">visitors<\/span> like their <strong><span style=\"text-decoration: underline;\">experience<\/span><\/strong> on your website, they <strong><span style=\"text-decoration: underline;\">will probably<\/span> <\/strong>come back for more.<\/p>\n<p style=\"text-align: justify;\"><strong>And guess what? SEO loves this.<\/strong><\/p>\n<blockquote>\n<p style=\"text-align: justify;\">Great <strong><span style=\"text-decoration: underline;\">user experience<\/span> <\/strong>is pivotal to your <span style=\"text-decoration: underline;\">SEO ranking becaus<\/span>e search <strong>engines<\/strong> aim to <span style=\"text-decoration: underline;\">understand<\/span> user behavior and help <span style=\"text-decoration: underline;\">people<\/span> to meet their <strong>needs.<\/strong><\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">By providing <strong><span style=\"text-decoration: underline;\">visitors with great user experience,<\/span><\/strong> they are <strong>less likely<\/strong> to <span style=\"text-decoration: underline;\">leave<\/span> your website in a hurry.<\/p>\n<p style=\"text-align: justify;\"><strong>You will also earn plus points from <a href=\"https:\/\/marcodiversi.com\/blog\/alternative-search-engines\/\" target=\"_blank\" rel=\"noopener noreferrer\">search engines<\/a>.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/marcodiversi.com\/blog\/zx\/semrush\/\" rel=\"nofollow noopener sponsored\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4857 size-full\" src=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/11\/semrush-analytics.png?resize=640%2C165&#038;ssl=1\" alt=\"semrush analytics\" width=\"640\" height=\"165\" srcset=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/11\/semrush-analytics.png?w=970&amp;ssl=1 970w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/11\/semrush-analytics.png?resize=300%2C77&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/11\/semrush-analytics.png?resize=768%2C198&amp;ssl=1 768w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">Now that you<span style=\"text-decoration: underline;\"> have learned<\/span> some of the <strong><span style=\"text-decoration: underline;\">trends and practices<\/span> <\/strong>that can help <span style=\"text-decoration: underline;\">improve your SEO<\/span>, it is <strong>time<\/strong> to put them into <span style=\"text-decoration: underline;\">practice.<\/span><\/p>\n<blockquote>\n<p style=\"text-align: justify;\">Start u<strong><span style=\"text-decoration: underline;\">pdating your strategy<\/span> <\/strong>with the <span style=\"text-decoration: underline;\">innovations<\/span> that work an<span style=\"text-decoration: underline;\">d let go of those t<\/span>hat no lon<strong>g<\/strong>er serve the <span style=\"text-decoration: underline;\">purpose.<\/span> <strong>Only then can you see great results from your efforts.<\/strong><\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">Remember that SEO <span style=\"text-decoration: underline;\">does not happen overnight.<\/span><\/p>\n<p>&nbsp;<\/p>\n<blockquote>\n<p style=\"text-align: justify;\"><span class='bctt-click-to-tweet'><span class='bctt-ctt-text'><a href=\"https:\/\/x.com\/intent\/tweet?url=https%3A%2F%2Fmarcodiversi.com%2Fblog%2F%3Fp%3D7015&#038;text=It%20is%20an%20investment%20that%20takes%20time%2C%20patience%2C%20and%20sheer%20will.%20%23seo%20%23digitalwisdom&#038;via=marcodiversi&#038;related=marcodiversi\" target=\"_blank\" rel=\"noopener noreferrer\">It is an investment that takes time, patience, and sheer will. #seo #digitalwisdom <\/a><\/span><a href=\"https:\/\/x.com\/intent\/tweet?url=https%3A%2F%2Fmarcodiversi.com%2Fblog%2F%3Fp%3D7015&#038;text=It%20is%20an%20investment%20that%20takes%20time%2C%20patience%2C%20and%20sheer%20will.%20%23seo%20%23digitalwisdom&#038;via=marcodiversi&#038;related=marcodiversi\" target=\"_blank\" class=\"bctt-ctt-btn\" rel=\"noopener noreferrer\">Share on X<\/a><\/span>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">But if you are <span style=\"text-decoration: underline;\">determined<\/span> <strong>enough<\/strong>, you will see why it is one of the <strong><span style=\"text-decoration: underline;\">most effective marketing tools<\/span> <\/strong>in this <strong>digital<\/strong> age.<\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\" style=\"text-align: justify;\"><span class=\"s1\"><b>Written By:<\/b> Josh Wardini<\/span><\/p>\n<p class=\"p3\" style=\"text-align: justify;\"><span class=\"s1\">Wanna\u00a0<a href=\"https:\/\/marcodiversi.com\/blog\/what-is-a-guest-post\/\"><span class=\"s2\">guest post<\/span><\/a>\u00a0on this\u00a0<\/span><span class=\"s3\">blog as well<\/span><span class=\"s1\">? Check out the\u00a0<a href=\"https:\/\/marcodiversi.com\/blog\/guest-post\/\"><span class=\"s2\">guidelines here<\/span><\/a>!<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/serpwatch.io\/blog\/digital-marketing-trends\/\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-7018\" src=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/04\/serpwatch-seo-trends-infographic.jpg?resize=640%2C21469&#038;ssl=1\" alt=\"serpwatch seo trends infographic\" width=\"640\" height=\"21469\" srcset=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/04\/serpwatch-seo-trends-infographic.jpg?w=800&amp;ssl=1 800w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/04\/serpwatch-seo-trends-infographic.jpg?resize=768%2C25763&amp;ssl=1 768w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h4 class=\"p1\" style=\"text-align: justify;\"><span class=\"s1\"><b>What You Will Learn On This Blog!\u00a0<\/b><\/span><span class=\"s2\">\u00a0<\/span><\/h4>\n<p class=\"p3\" style=\"text-align: justify;\"><span class=\"s2\">Stay tuned and <a href=\"https:\/\/marcodiversi.com\/blog\/zx\/marco-diversi-newsletters\/\" rel=\"nofollow noopener sponsored\"><span class=\"s3\">subscribe to my blog<\/span><\/a> so you will get <\/span><span class=\"s1\">notifications<\/span><span class=\"s2\"> on <\/span><span class=\"s1\">new <\/span><span class=\"s2\"><b>posts<\/b>. I will slowly break down these topics:<\/span><\/p>\n<ol class=\"ol1\" style=\"text-align: justify;\">\n<li class=\"li3\"><b><\/b><span class=\"s2\"><b>SEO(Search Engine Optimization).<\/b><\/span><\/li>\n<li class=\"li3\"><b><\/b><span class=\"s2\"><b>Affiliate Marketing.<\/b><\/span><\/li>\n<li class=\"li3\"><b><\/b><span class=\"s2\"><b>Free and Paid traffic hacks.<\/b><\/span><\/li>\n<li class=\"li3\"><b><\/b><span class=\"s2\"><b>Coding and WordPress<\/b><\/span><\/li>\n<li class=\"li3\"><b><\/b><span class=\"s2\"><b>Make money with a computer and an internet connection even while you sleep.<\/b><\/span><\/li>\n<\/ol>\n<p class=\"p3\" style=\"text-align: justify;\"><span class=\"s2\">Follow me on <\/span><span class=\"s1\">social media<\/span><span class=\"s2\">, you&#8217;ve got all the links on the right bottom side of this blog, also <\/span><span class=\"s1\">comment<\/span><span class=\"s2\"> and <\/span><span class=\"s1\"><b>contact me<\/b><\/span><span class=\"s2\"> if you need help.<\/span><\/p>\n<p class=\"p1\" style=\"text-align: justify;\"><span class=\"s2\">Here are my <\/span><span class=\"s1\">top resources<\/span><span class=\"s2\"> I always use to become a great affiliate, <a href=\"https:\/\/marcodiversi.com\/blog\/resources\/\"><span class=\"s4\">take a look here<\/span><\/a>!<\/span><span class=\"s2\">\u00a0<\/span><\/p>\n<p class=\"p1\" style=\"text-align: justify;\"><span class=\"s2\"><b>Do you want to be a free\u00a0man or woman? Jump in the crew then!<\/b><\/span><span class=\"s2\">\u00a0<\/span><\/p>\n<p class=\"p1\" style=\"text-align: justify;\"><span class=\"s2\">Much Love and Peace Out,<\/span><\/p>\n<p class=\"p1\" style=\"text-align: justify;\"><span class=\"s2\">Marco Diversi.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Every marketer knows the importance of organic traffic. Aside from the fact that you need not pay a dime for website visitors, it will also expose your blog to a wider audience and boost user engagement. All of this comes down to one important goal\u2014increase your conversion rate and grow your revenue. Many businesses take [&hellip;]<\/p>\n","protected":false},"author":40,"featured_media":7022,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[100],"tags":[1211,855,56,1213],"class_list":["post-7015","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-category","tag-digital-marketing-trends","tag-search-engines","tag-seo","tag-seo-ranking"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/04\/6-digital-marketing-trends.jpg?fit=1280%2C720&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/marcodiversi.com\/blog\/wp-json\/wp\/v2\/posts\/7015","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marcodiversi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marcodiversi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marcodiversi.com\/blog\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/marcodiversi.com\/blog\/wp-json\/wp\/v2\/comments?post=7015"}],"version-history":[{"count":0,"href":"https:\/\/marcodiversi.com\/blog\/wp-json\/wp\/v2\/posts\/7015\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marcodiversi.com\/blog\/wp-json\/wp\/v2\/media\/7022"}],"wp:attachment":[{"href":"https:\/\/marcodiversi.com\/blog\/wp-json\/wp\/v2\/media?parent=7015"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marcodiversi.com\/blog\/wp-json\/wp\/v2\/categories?post=7015"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marcodiversi.com\/blog\/wp-json\/wp\/v2\/tags?post=7015"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}