{"id":6185,"date":"2019-03-05T11:20:03","date_gmt":"2019-03-05T10:20:03","guid":{"rendered":"https:\/\/marcodiversi.com\/blog\/?p=6185"},"modified":"2019-04-23T16:30:29","modified_gmt":"2019-04-23T15:30:29","slug":"top-seo-myths","status":"publish","type":"post","link":"https:\/\/marcodiversi.com\/blog\/top-seo-myths\/","title":{"rendered":"Top SEO Myths That Can Ruin Your Online Career"},"content":{"rendered":"<p style=\"text-align: justify;\">There is a lot of <span style=\"text-decoration: underline;\">people publishing stuff<\/span> on the <strong>internet<\/strong> that would love to be on the <span style=\"text-decoration: underline;\">first page of Google,<\/span> <strong>unfortunately<\/strong>, people are too <span style=\"text-decoration: underline;\">attached<\/span> to SEO myths.<\/p>\n<blockquote>\n<p style=\"text-align: justify;\">On this article, I am <span style=\"text-decoration: underline;\">going<\/span> to talk about<span style=\"text-decoration: underline;\"> some myths<\/span> you should be <strong><span style=\"text-decoration: underline;\">aware<\/span><\/strong> of in <span style=\"text-decoration: underline;\">order<\/span> to have <span style=\"text-decoration: underline;\">Google<\/span> <strong>traffic<\/strong> and hence make money.<\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">Anything <span style=\"text-decoration: underline;\">different<\/span> than o<span style=\"text-decoration: underline;\">rganic traffic<\/span> will just <span style=\"text-decoration: underline;\">cost you money<\/span> and <span style=\"text-decoration: underline;\">convert<\/span> <strong>way less<\/strong>. So let&#8217;s get started with the <span style=\"text-decoration: underline;\">list<\/span> of the most <strong><span style=\"text-decoration: underline;\">common<\/span><\/strong>\u00a0SEO myths.<\/p>\n<p>&nbsp;<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-flat ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/marcodiversi.com\/blog\/top-seo-myths\/#15_Most_Common_SEO_Myths_To_Be_Debunked\" >15 Most Common SEO Myths To Be Debunked<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/marcodiversi.com\/blog\/top-seo-myths\/#Myth_1_SEO_Is_Dead\" >Myth #1. SEO Is Dead<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/marcodiversi.com\/blog\/top-seo-myths\/#Myth_2_SEO_Is_A_Fraud\" >Myth #2. SEO Is A Fraud<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/marcodiversi.com\/blog\/top-seo-myths\/#Myth_3_Google_Is_At_War_With_SEO\" >Myth #3. Google Is At War With SEO<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/marcodiversi.com\/blog\/top-seo-myths\/#Myth_4_You_Dont_Need_Backlinks\" >Myth #4. You Don\u2019t Need Backlinks<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/marcodiversi.com\/blog\/top-seo-myths\/#Myth_5_Link_Building_Is_Spam\" >Myth #5. Link Building Is Spam<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/marcodiversi.com\/blog\/top-seo-myths\/#Myth_6_Just_Buy_Backlinks%E2%80%A6\" >Myth #6. Just Buy Backlinks\u2026<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/marcodiversi.com\/blog\/top-seo-myths\/#Myth_7_Just_Send_Press-Releases\" >Myth #7. Just Send Press-Releases<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/marcodiversi.com\/blog\/top-seo-myths\/#Myth_8_Paid_Ads_Help_SEO\" >Myth #8. Paid Ads Help SEO<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/marcodiversi.com\/blog\/top-seo-myths\/#Myth_9_300_Word_Content_Is_Enough\" >Myth #9. 300 Word Content Is Enough<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/marcodiversi.com\/blog\/top-seo-myths\/#Myth_10_Keyword_Research_Waste_Of_Time%E2%80%A6\" >Myth #10. Keyword Research? Waste Of Time&#8230;<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/marcodiversi.com\/blog\/top-seo-myths\/#Myth_11_Social_Media_Doesnt_Matter_In_SEO\" >Myth #11. Social Media Doesn\u2019t Matter In SEO<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/marcodiversi.com\/blog\/top-seo-myths\/#Myth_12_One-Time_SEO_Effort_Will_Do_The_Job\" >Myth #12. One-Time SEO Effort Will Do The Job<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/marcodiversi.com\/blog\/top-seo-myths\/#Myth_13_You_Can_Get_SEO_%E2%80%9CUp_And_Running%E2%80%9D_In_1_Month\" >Myth #13. You Can Get SEO \u201cUp And Running\u201d In 1 Month<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/marcodiversi.com\/blog\/top-seo-myths\/#Myth_14_I_Dont_Care_I_Will_Just_Share_My_Posts_On_Facebook\" >Myth #14. I Don\u2019t Care, I Will Just Share My Posts On Facebook<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/marcodiversi.com\/blog\/top-seo-myths\/#Myth_15_The_More_Content_The_Better\" >Myth #15. The More Content The Better<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/marcodiversi.com\/blog\/top-seo-myths\/#Conclusions\" >Conclusions<\/a><\/li><\/ul><\/nav><\/div>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"15_Most_Common_SEO_Myths_To_Be_Debunked\"><\/span>15 Most Common SEO Myths To Be Debunked<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6207\" src=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/03\/seo.jpg?resize=640%2C281&#038;ssl=1\" alt=\"seo\" width=\"640\" height=\"281\" srcset=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/03\/seo.jpg?w=1280&amp;ssl=1 1280w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/03\/seo.jpg?resize=300%2C132&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/03\/seo.jpg?resize=768%2C337&amp;ssl=1 768w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/03\/seo.jpg?resize=1024%2C450&amp;ssl=1 1024w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Myth_1_SEO_Is_Dead\"><\/span>Myth #1. SEO Is Dead<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span class='bctt-click-to-tweet'><span class='bctt-ctt-text'><a href='https:\/\/x.com\/intent\/tweet?url=https%3A%2F%2Fmarcodiversi.com%2Fblog%2F%3Fp%3D6185&#038;text=In%20the%20last%20few%20years%2C%20all%20the%20hype%20is%20on%20%23YouTube%20and%20%23Instagram.&#038;via=marcodiversi&#038;related=marcodiversi' target='_blank'rel=\"noopener noreferrer\">In the last few years, all the hype is on #YouTube and #Instagram. <\/a><\/span><a href='https:\/\/x.com\/intent\/tweet?url=https%3A%2F%2Fmarcodiversi.com%2Fblog%2F%3Fp%3D6185&#038;text=In%20the%20last%20few%20years%2C%20all%20the%20hype%20is%20on%20%23YouTube%20and%20%23Instagram.&#038;via=marcodiversi&#038;related=marcodiversi' target='_blank' class='bctt-ctt-btn'rel=\"noopener noreferrer\">Share on X<\/a><\/span>\n<p style=\"text-align: justify;\">And among many <span style=\"text-decoration: underline;\">bloggers<\/span>, you can <strong><span style=\"text-decoration: underline;\">hear<\/span><\/strong>, that \u201c<a href=\"https:\/\/marcodiversi.com\/blog\/seo\/\" target=\"_blank\" rel=\"noopener noreferrer\">SEO<\/a> is dead\u201d.<\/p>\n<p style=\"text-align: justify;\">But, in fact, <strong>Search Engine Optimization<\/strong> still has the highest <span style=\"text-decoration: underline;\">ROI among<\/span> all the <strong>inbound<\/strong> channels.<\/p>\n<blockquote>\n<p style=\"text-align: justify;\">And <strong><span style=\"text-decoration: underline;\">content marketing<\/span><\/strong> in 2019 <span style=\"text-decoration: underline;\">works<\/span> still well.<\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">Actually, the <span style=\"text-decoration: underline;\">golden age<\/span> of <strong><span style=\"text-decoration: underline;\">SEO<\/span><\/strong> is right now.<\/p>\n<p style=\"text-align: justify;\"><strong>Bottom line:<\/strong> <span style=\"text-decoration: underline;\">SEO<\/span> is <span style=\"text-decoration: underline;\">harder<\/span>, but <span style=\"text-decoration: underline;\">it\u2019s not dead<\/span>, yet.<\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Myth_2_SEO_Is_A_Fraud\"><\/span>Myth #2. SEO Is A Fraud<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">Another <span style=\"text-decoration: underline;\">popular<\/span> <strong>myth<\/strong> is that<span style=\"text-decoration: underline;\"> SEO is some<\/span> sort of <strong><span style=\"text-decoration: underline;\">scammy<\/span><\/strong> stuff, which you <span style=\"text-decoration: underline;\">should<\/span> avoid no matter <span style=\"text-decoration: underline;\">what<\/span>.<\/p>\n<p style=\"text-align: justify;\">In fact, <span style=\"text-decoration: underline;\">Google officially<\/span> recognizes, that <strong><span style=\"text-decoration: underline;\">SEO<\/span><\/strong> can &#8220;<span style=\"text-decoration: underline;\">potentially improve your site and save time<\/span>&#8220;.<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6205\" src=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/03\/google-search.png?resize=640%2C400&#038;ssl=1\" alt=\"google search\" width=\"640\" height=\"400\" srcset=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/03\/google-search.png?w=1280&amp;ssl=1 1280w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/03\/google-search.png?resize=300%2C188&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/03\/google-search.png?resize=768%2C480&amp;ssl=1 768w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/03\/google-search.png?resize=1024%2C640&amp;ssl=1 1024w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p style=\"text-align: justify;\">Of <span style=\"text-decoration: underline;\">course<\/span>, it is <strong><span style=\"text-decoration: underline;\">true<\/span><\/strong> that there are many \u201c<strong>scam artist<\/strong>s\u201d in the <span style=\"text-decoration: underline;\">SEO wor<\/span>ld and you <span style=\"text-decoration: underline;\">need<\/span> to be very careful <span style=\"text-decoration: underline;\">when<\/span> choosing the right<span style=\"text-decoration: underline;\"> SEO agency<\/span> or <span style=\"text-decoration: underline;\">SEO specialis<\/span>t for your <strong>business<\/strong>.<\/p>\n<blockquote>\n<p style=\"text-align: justify;\"><strong>Do it yourself and you&#8217;ll be better off this way!<\/strong><\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Myth_3_Google_Is_At_War_With_SEO\"><\/span>Myth #3. Google Is At War With SEO<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">You might <span style=\"text-decoration: underline;\">think<\/span>, that Google only <span style=\"text-decoration: underline;\">recognizes<\/span> its <strong>advertising<\/strong> program called<span style=\"text-decoration: underline;\"> Google Ads<\/span> and discomfort <span style=\"text-decoration: underline;\">everything<\/span> else.<\/p>\n<p style=\"text-align: justify;\">Following this <span style=\"text-decoration: underline;\">logic<\/span>, if you do <span style=\"text-decoration: underline;\">SEO<\/span>, it is against Google <strong>guidelines<\/strong> and the Search Engine will punish your <span style=\"text-decoration: underline;\">site<\/span>.<\/p>\n<blockquote>\n<p style=\"text-align: justify;\"><strong>It is time to remove this myth!<\/strong><\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">Google <span style=\"text-decoration: underline;\">officially<\/span> states that <span style=\"text-decoration: underline;\">SEO agenc<\/span>ies \u201c<strong>can provide useful services<\/strong>\u201d or &#8220;if you&#8217;re <span style=\"text-decoration: underline;\">thinking<\/span> about hiring an <span style=\"text-decoration: underline;\">SEO person<\/span>, the earlier you do it the <strong><span style=\"text-decoration: underline;\">better<\/span><\/strong> it will be.&#8221;<\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Myth_4_You_Dont_Need_Backlinks\"><\/span>Myth #4. You Don\u2019t Need Backlinks<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">One of the <span style=\"text-decoration: underline;\">most damaging SEO<\/span> myths is that \u201c<strong>you don\u2019t need <a href=\"https:\/\/marcodiversi.com\/blog\/what-are-backlinks-seo\/\" target=\"_blank\" rel=\"noopener noreferrer\">backlinks<\/a><\/strong>\u201d. Just publish your <span style=\"text-decoration: underline;\">content<\/span> and <span style=\"text-decoration: underline;\">Google<\/span> will figure it out.<\/p>\n<p style=\"text-align: justify;\">I run <span style=\"text-decoration: underline;\">several<\/span> websites, in different <span style=\"text-decoration: underline;\">niches<\/span>. While of course, it\u2019s <span style=\"text-decoration: underline;\">possible<\/span> to get <strong><span style=\"text-decoration: underline;\">traffic<\/span><\/strong> to your site <span style=\"text-decoration: underline;\">without backlinks<\/span>, it\u2019s almost <strong><span style=\"text-decoration: underline;\">impossible<\/span><\/strong> to receive <span style=\"text-decoration: underline;\">Google traffi<\/span>c, if other <strong><span style=\"text-decoration: underline;\">sites<\/span><\/strong> don\u2019t link to yours.<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6199\" src=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/03\/checklist.jpg?resize=640%2C403&#038;ssl=1\" alt=\"seo checklist\" width=\"640\" height=\"403\" srcset=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/03\/checklist.jpg?w=1280&amp;ssl=1 1280w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/03\/checklist.jpg?resize=300%2C189&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/03\/checklist.jpg?resize=768%2C483&amp;ssl=1 768w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/03\/checklist.jpg?resize=1024%2C644&amp;ssl=1 1024w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>&nbsp;<\/p>\n<blockquote>\n<p style=\"text-align: justify;\">And if you don\u2019t <span style=\"text-decoration: underline;\">execute<\/span> some<strong><span style=\"text-decoration: underline;\"> link building strategy<\/span><\/strong>, it will take <span style=\"text-decoration: underline;\">ages<\/span> for your site to rank.<\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Myth_5_Link_Building_Is_Spam\"><\/span>Myth #5. Link Building Is Spam<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">Another <span style=\"text-decoration: underline;\">modification<\/span> of the <strong>previous myth<\/strong> is that<\/p>\n<blockquote>\n<p style=\"text-align: justify;\"><span class='bctt-click-to-tweet'><span class='bctt-ctt-text'><a href='https:\/\/x.com\/intent\/tweet?url=https%3A%2F%2Fmarcodiversi.com%2Fblog%2F%3Fp%3D6185&#038;text=%E2%80%9Cbacklinks%20are%20important%2C%20but%20they%20will%20appear%20by%20themselves%20somehow%E2%80%9D%20%23seobullshit&#038;via=marcodiversi&#038;related=marcodiversi' target='_blank'rel=\"noopener noreferrer\">\u201cbacklinks are important, but they will appear by themselves somehow\u201d #seobullshit <\/a><\/span><a href='https:\/\/x.com\/intent\/tweet?url=https%3A%2F%2Fmarcodiversi.com%2Fblog%2F%3Fp%3D6185&#038;text=%E2%80%9Cbacklinks%20are%20important%2C%20but%20they%20will%20appear%20by%20themselves%20somehow%E2%80%9D%20%23seobullshit&#038;via=marcodiversi&#038;related=marcodiversi' target='_blank' class='bctt-ctt-btn'rel=\"noopener noreferrer\">Share on X<\/a><\/span>\n<\/blockquote>\n<p style=\"text-align: justify;\"><strong>They won\u2019t.<\/strong><\/p>\n<p style=\"text-align: justify;\">Of course, you <span style=\"text-decoration: underline;\">shouldn\u2019t<\/span> apply <span style=\"text-decoration: underline;\">BlackHat SEO techniques<\/span>, which will ruin your <span style=\"text-decoration: underline;\">online<\/span> <strong>presence<\/strong>.<\/p>\n<p style=\"text-align: justify;\">But, if you are <span style=\"text-decoration: underline;\">doing<\/span> outreach, <span style=\"text-decoration: underline;\">quality<\/span> guest posting, \u201c<a href=\"https:\/\/backlinko.com\/skyscraper-technique\" target=\"_blank\" rel=\"noopener\"><strong>skyscraper technique<\/strong><\/a>\u201d, <span style=\"text-decoration: underline;\">amplification<\/span>, it will massively <span style=\"text-decoration: underline;\">boost<\/span> your <strong>SEO presence<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Myth_6_Just_Buy_Backlinks%E2%80%A6\"><\/span>Myth #6. Just Buy Backlinks\u2026<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">Some <span style=\"text-decoration: underline;\">bloggers<\/span> are <span style=\"text-decoration: underline;\">very suspiciou<\/span>s about link <strong><span style=\"text-decoration: underline;\">building<\/span><\/strong> and <u>some others are<\/u>\u00a0<strong>thinking<\/strong> about backlinks in <span style=\"text-decoration: underline;\">terms<\/span> of just <span style=\"text-decoration: underline;\">buying<\/span> a package of<span style=\"text-decoration: underline;\"> 1000+ links<\/span> on <a class=\"thirstylink\" title=\"fiverr\" target=\"_blank\" href=\"https:\/\/marcodiversi.com\/blog\/zx\/fiverr\/\" rel=\"nofollow noopener sponsored\">Fiverr<\/a> for $5.<\/p>\n<blockquote>\n<p style=\"text-align: justify;\">In <span style=\"text-decoration: underline;\">fact<\/span>, these kinds of <span style=\"text-decoration: underline;\">backlinks<\/span> will do <strong>nothing<\/strong> in the best case <span style=\"text-decoration: underline;\">scenario<\/span>, and most likely they will <span style=\"text-decoration: underline;\">damage<\/span> your site.<\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">Link <span style=\"text-decoration: underline;\">building<\/span> became a <span style=\"text-decoration: underline;\">very expensive<\/span> and <span style=\"text-decoration: underline;\">difficult<\/span> <strong>process,<\/strong> which <span style=\"text-decoration: underline;\">requires<\/span> a lot of <a href=\"https:\/\/www.semrush.com\/blog\/effective-link-building-outreach-strategies\/?ref=8063879746&amp;refer_source=marcodiversi-seo-myths&amp;utm_source=berush&amp;utm_medium=promo&amp;utm_campaign=link\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\">outreach<\/span> and <strong>efforts<\/strong><\/a>.<\/p>\n<blockquote>\n<p style=\"text-align: justify;\">In my <span style=\"text-decoration: underline;\">experience<\/span>, <strong><span style=\"text-decoration: underline;\">quality<\/span><\/strong> totally trumps quantity in link <span style=\"text-decoration: underline;\">building<\/span>.<\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\"><strong>200-300 high quality<\/strong> referring <span style=\"text-decoration: underline;\">domains<\/span> can easily <span style=\"text-decoration: underline;\">outweigh<\/span> thousands of<span style=\"text-decoration: underline;\"> poor quality<\/span> PBN links.<\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Myth_7_Just_Send_Press-Releases\"><\/span>Myth #7. Just Send Press-Releases<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">While <strong>high-quality<\/strong> press <span style=\"text-decoration: underline;\">releases<\/span> still can bring some <span style=\"text-decoration: underline;\">SEO valu<\/span>e, from recent <span style=\"text-decoration: underline;\">times<\/span> it\u2019s more and <span style=\"text-decoration: underline;\">more<\/span> <strong>limited<\/strong>.<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6200 size-full\" src=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/03\/seo-myths.jpg?resize=640%2C360&#038;ssl=1\" alt=\"search engine opmization myths\" width=\"640\" height=\"360\" srcset=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/03\/seo-myths.jpg?w=1280&amp;ssl=1 1280w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/03\/seo-myths.jpg?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/03\/seo-myths.jpg?resize=768%2C432&amp;ssl=1 768w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/03\/seo-myths.jpg?resize=1024%2C576&amp;ssl=1 1024w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/03\/seo-myths.jpg?resize=394%2C221&amp;ssl=1 394w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>&nbsp;<\/p>\n<blockquote>\n<p style=\"text-align: justify;\">Instead of <span style=\"text-decoration: underline;\">sending<\/span> <strong>poor quality<\/strong> press-<span style=\"text-decoration: underline;\">releases<\/span>, it\u2019s more <strong><span style=\"text-decoration: underline;\">beneficial<\/span><\/strong> to <span style=\"text-decoration: underline;\">focus<\/span> on <strong>creating<\/strong> <strong>backlinks<\/strong> from <span style=\"text-decoration: underline;\">sources<\/span> with <strong>authority<\/strong>.<\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">Remember, links are <span style=\"text-decoration: underline;\">valuable<\/span> when people actually \u201c<strong>use them<\/strong>\u201d, i.e. click on <span style=\"text-decoration: underline;\">them<\/span>.<\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Myth_8_Paid_Ads_Help_SEO\"><\/span>Myth #8. Paid Ads Help SEO<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">One of the <span style=\"text-decoration: underline;\">most common<\/span> myths about <strong>Search Engine Optimization<\/strong> is that <span style=\"text-decoration: underline;\">paid ads<\/span> will help your <strong>SEO campaigns<\/strong>.<\/p>\n<blockquote>\n<p style=\"text-align: justify;\">It is now time to <span style=\"text-decoration: underline;\">demolish<\/span> this <span style=\"text-decoration: underline;\">myth<\/span>: there is absolutely zero <span style=\"text-decoration: underline;\">correlation<\/span> between your <strong>Google Ad<\/strong>s campaigns and <strong><span style=\"text-decoration: underline;\">ranking<\/span><\/strong> factors in Google.<\/p>\n<p style=\"text-align: justify;\">However, if you <span style=\"text-decoration: underline;\">have<\/span> some <span style=\"text-decoration: underline;\">great piece of conten<\/span>t, infographics, amazing l<strong>anding page<\/strong>s or a <strong>blog<\/strong>, spend some <span style=\"text-decoration: underline;\">money<\/span> to promote <strong>them<\/strong> via Ads and these <span style=\"text-decoration: underline;\">pages<\/span> can earn some links!<\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">And of course, good <span style=\"text-decoration: underline;\">PPC<\/span> <strong>campaigns<\/strong> generate <span style=\"text-decoration: underline;\">more interest<\/span> and <span style=\"text-decoration: underline;\">branded<\/span> <strong>searches<\/strong> for your <span style=\"text-decoration: underline;\">company<\/span>, which is an <span style=\"text-decoration: underline;\">important<\/span> ranking factor.<\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Myth_9_300_Word_Content_Is_Enough\"><\/span>Myth #9. 300 Word Content Is Enough<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">There is a <span style=\"text-decoration: underline;\">rather<\/span> simplified <span style=\"text-decoration: underline;\">view of SEO<\/span>, and one <strong>element<\/strong> of it is that <span style=\"text-decoration: underline;\">300 wor<\/span>d content is <span style=\"text-decoration: underline;\">totally<\/span> <strong>enough<\/strong> to build your <span style=\"text-decoration: underline;\">search engine presence<\/span>.<\/p>\n<blockquote>\n<p style=\"text-align: justify;\">Or that <span style=\"text-decoration: underline;\">you<\/span> can just buy som<span style=\"text-decoration: underline;\">e random quali<\/span>ty articles on <a class=\"thirstylink\" title=\"fiverr\" target=\"_blank\" href=\"https:\/\/marcodiversi.com\/blog\/zx\/fiverr\/\" rel=\"nofollow noopener sponsored\"><span style=\"text-decoration: underline;\">Fiverr<\/span><\/a> or <a href=\"https:\/\/www.upwork.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\">Upwork<\/span><\/a>, and it will <strong>work<\/strong> fine.<\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">In fact, if you <span style=\"text-decoration: underline;\">want<\/span> to have a lot of <span style=\"text-decoration: underline;\">organic traffic,<\/span> you should aim at least at <strong><span style=\"text-decoration: underline;\">1500-2000 words<\/span> <\/strong>of <strong>quality<\/strong> <span style=\"text-decoration: underline;\">content<\/span>.<\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Myth_10_Keyword_Research_Waste_Of_Time%E2%80%A6\"><\/span>Myth #10. Keyword Research? Waste Of Time&#8230;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">Before <a href=\"https:\/\/www.searchenginejournal.com\/google-algorithm-history\/hummingbird-update\/\" target=\"_blank\" rel=\"noopener\"><strong>Google\u2019s Hummingbird Algorithm<\/strong><\/a> in 2013, the internet was <span style=\"text-decoration: underline;\">filled<\/span> with <span style=\"text-decoration: underline;\"><strong>spammy<\/strong><\/span>, <span style=\"text-decoration: underline;\">keyword<\/span> filled <span style=\"text-decoration: underline;\">blogs.<\/span><\/p>\n<blockquote>\n<p style=\"text-align: justify;\"><span class='bctt-click-to-tweet'><span class='bctt-ctt-text'><a href=\"https:\/\/x.com\/intent\/tweet?url=https%3A%2F%2Fmarcodiversi.com%2Fblog%2F%3Fp%3D6185&#038;text=PBN%20%28private%20blogging%20networks%29%20ruled%20the%20world.%20But%2C%20it%20all%20changed%20in%20one%20day.&#038;via=marcodiversi&#038;related=marcodiversi\" target=\"_blank\" rel=\"noopener noreferrer\">PBN (private blogging networks) ruled the world. But, it all changed in one day. <\/a><\/span><a href=\"https:\/\/x.com\/intent\/tweet?url=https%3A%2F%2Fmarcodiversi.com%2Fblog%2F%3Fp%3D6185&#038;text=PBN%20%28private%20blogging%20networks%29%20ruled%20the%20world.%20But%2C%20it%20all%20changed%20in%20one%20day.&#038;via=marcodiversi&#038;related=marcodiversi\" target=\"_blank\" class=\"bctt-ctt-btn\" rel=\"noopener noreferrer\">Share on X<\/a><\/span>\n<\/blockquote>\n<p style=\"text-align: justify;\">So, now, as the <strong><span style=\"text-decoration: underline;\">SEO myth<\/span><\/strong> goes, <strong><span style=\"text-decoration: underline;\">keywords<\/span><\/strong> don\u2019t matter <span style=\"text-decoration: underline;\">anymore<\/span>. Google has <span style=\"text-decoration: underline;\">become<\/span> so <span style=\"text-decoration: underline;\">advanced<\/span>, it uses complex <span style=\"text-decoration: underline;\">AI<\/span>, <strong>semantic<\/strong> code to <span style=\"text-decoration: underline;\">recognize<\/span> phrases and <span style=\"text-decoration: underline;\">concepts<\/span>, instead of <strong>keywords.<\/strong><\/p>\n<p style=\"text-align: justify;\">While this is <span style=\"text-decoration: underline;\">true<\/span>, it is much harder (<span style=\"text-decoration: underline;\">almost impossibl<\/span>e) to <strong>trick<\/strong> <span style=\"text-decoration: underline;\">Google<\/span> with <span style=\"text-decoration: underline;\">stuffed keywords<\/span> today and also the fact, that Google <span style=\"text-decoration: underline;\">removed<\/span> \u201c<strong>meta keyword<\/strong>s\u201d can prove <span style=\"text-decoration: underline;\">that<\/span>.<\/p>\n<blockquote>\n<p style=\"text-align: justify;\">But, in <span style=\"text-decoration: underline;\">reality<\/span>, <strong>Google<\/strong> never <span style=\"text-decoration: underline;\">officially<\/span> stated that <strong><span style=\"text-decoration: underline;\">keywords<\/span><\/strong> are no longer <span style=\"text-decoration: underline;\">important.<\/span><\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">It is just after <strong><span style=\"text-decoration: underline;\">Hummingbird and RankBrain<\/span><\/strong>, you should <span style=\"text-decoration: underline;\">more<\/span> focus on <span style=\"text-decoration: underline;\">search<\/span> <strong>intent<\/strong> and \u201c<strong>answering the search query<\/strong>\u201d, rather than putting as <span style=\"text-decoration: underline;\">many keywords<\/span> as possible in your <strong>copy.<\/strong><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6204 size-full\" src=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/03\/w-w-w-w-h-w.jpg?resize=640%2C226&#038;ssl=1\" alt=\"w w w w h w\" width=\"640\" height=\"226\" srcset=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/03\/w-w-w-w-h-w.jpg?w=1280&amp;ssl=1 1280w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/03\/w-w-w-w-h-w.jpg?resize=300%2C106&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/03\/w-w-w-w-h-w.jpg?resize=768%2C271&amp;ssl=1 768w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/03\/w-w-w-w-h-w.jpg?resize=1024%2C362&amp;ssl=1 1024w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>&nbsp;<\/p>\n<blockquote>\n<p style=\"text-align: justify;\"><strong>Bottom line:<\/strong> <span style=\"text-decoration: underline;\">keywords research<\/span> is still <strong><span style=\"text-decoration: underline;\">vital<\/span><\/strong> if you want to <span style=\"text-decoration: underline;\">grow<\/span> your organic traffic.<\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">In my <span style=\"text-decoration: underline;\">experience,<\/span> <strong><span style=\"text-decoration: underline;\">blogs<\/span><\/strong>, where I created <span style=\"text-decoration: underline;\">keywords-based<\/span> posts have grown <span style=\"text-decoration: underline;\">much<\/span> faster, compared with <span style=\"text-decoration: underline;\">blogs<\/span>, based on <span style=\"text-decoration: underline;\">intuition<\/span>.<\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Myth_11_Social_Media_Doesnt_Matter_In_SEO\"><\/span>Myth #11. Social Media Doesn\u2019t Matter In SEO<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">This is one of the <span style=\"text-decoration: underline;\">most controversia<\/span>l <strong>topics<\/strong>.<\/p>\n<p style=\"text-align: justify;\">This <a href=\"https:\/\/www.youtube.com\/watch?v=udqtSM-6QbQ\" target=\"_blank\" rel=\"noopener\">video from\u00a0Matt Cutts<\/a> from <span style=\"text-decoration: underline;\">Google<\/span> clearly states that <strong><span style=\"text-decoration: underline;\">Google<\/span><\/strong> doesn\u2019t consider <span style=\"text-decoration: underline;\">social signal<\/span>s a <strong><span style=\"text-decoration: underline;\">ranking<\/span><\/strong> factor.<\/p>\n<p style=\"text-align: justify;\">But, especially in <span style=\"text-decoration: underline;\">recent<\/span> times, there is a <strong><span style=\"text-decoration: underline;\">huge<\/span><\/strong> shift in this <span style=\"text-decoration: underline;\">area<\/span>.<\/p>\n<blockquote>\n<p style=\"text-align: justify;\">If you have a <span style=\"text-decoration: underline;\">page with thousand<\/span>s of <strong>shares<\/strong>, either <strong>Facebook<\/strong>, <strong>Twitter, Pinterest, Linkedin<\/strong> and so on, it will be on the f<span style=\"text-decoration: underline;\">irst pa<\/span>ge, if not the first <span style=\"text-decoration: underline;\">result<\/span>.<\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">And I can <span style=\"text-decoration: underline;\">confirm<\/span> that with one of the <strong><span style=\"text-decoration: underline;\">pages<\/span><\/strong> on my site, which <span style=\"text-decoration: underline;\">received<\/span> more than <strong>100.000 shares<\/strong> on <strong>Pinterest<\/strong>, it became the first result on <strong>Google<\/strong> image search, without any <span style=\"text-decoration: underline;\">backlinks<\/span>.<\/p>\n<p style=\"text-align: justify;\">So, social <span style=\"text-decoration: underline;\">signals<\/span> do influence <strong><span style=\"text-decoration: underline;\">rankings<\/span><\/strong>, we just don\u2019t know <span style=\"text-decoration: underline;\">exactly<\/span> how.<\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Myth_12_One-Time_SEO_Effort_Will_Do_The_Job\"><\/span>Myth #12. One-Time SEO Effort Will Do The Job<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">A lot of <span style=\"text-decoration: underline;\">website owner<\/span>s take <strong><span style=\"text-decoration: underline;\">SEO<\/span><\/strong> quite <span style=\"text-decoration: underline;\">seriously.<\/span> But, they <span style=\"text-decoration: underline;\">think<\/span> of it as a<span style=\"text-decoration: underline;\"> one-time investment.<\/span><\/p>\n<blockquote>\n<p style=\"text-align: justify;\">For <strong>example<\/strong>, they think that paying <span style=\"text-decoration: underline;\">someone<\/span> to write <span style=\"text-decoration: underline;\">1000 article<\/span>s in one shot for $10.000 is a good <span style=\"text-decoration: underline;\">investment.<\/span><\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">But in fact&#8230;<\/p>\n<p style=\"text-align: justify;\">SEO <span style=\"text-decoration: underline;\">takes<\/span> a lot of time and <strong><span style=\"text-decoration: underline;\">many<\/span><\/strong> campaigns before it will <span style=\"text-decoration: underline;\">bring<\/span> any <strong>results.<\/strong><\/p>\n<p style=\"text-align: justify;\">If you just <span style=\"text-decoration: underline;\">leave<\/span> your site <strong>aside<\/strong>, all your <span style=\"text-decoration: underline;\">competitors<\/span> will take this <strong><span style=\"text-decoration: underline;\">opportunity<\/span><\/strong> to outrank you.<\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Myth_13_You_Can_Get_SEO_%E2%80%9CUp_And_Running%E2%80%9D_In_1_Month\"><\/span>Myth #13. You Can Get SEO \u201cUp And Running\u201d In 1 Month<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">This is another <span style=\"text-decoration: underline;\">misunderstanding<\/span> among <strong><span style=\"text-decoration: underline;\">bloggers<\/span><\/strong> when they create content! In a<span style=\"text-decoration: underline;\"> few weeks,<\/span> they expect <span style=\"text-decoration: underline;\">Google<\/span> to bring <strong>thousands<\/strong> of visitors to their sites.<\/p>\n<p style=\"text-align: justify;\"><strong>Here is the truth.<\/strong><\/p>\n<blockquote>\n<p style=\"text-align: justify;\">In recent <span style=\"text-decoration: underline;\">years<\/span>, S<span style=\"text-decoration: underline;\">EO has becom<\/span>e much more <strong>competitive<\/strong>, it takes much<span style=\"text-decoration: underline;\"> more time<\/span> and <span style=\"text-decoration: underline;\">effort<\/span> to start <strong>ranking<\/strong> on Google.<\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">You can <span style=\"text-decoration: underline;\">start seeing<\/span> the first <strong><span style=\"text-decoration: underline;\">results<\/span><\/strong> of your work, with great <span style=\"text-decoration: underline;\">content<\/span> and effective<strong> link building<\/strong> strategy, in at least 6-12 months.<\/p>\n<blockquote>\n<p style=\"text-align: justify;\"><span style=\"text-decoration: underline;\">SEO<\/span> is <strong><span style=\"text-decoration: underline;\">essentially<\/span><\/strong> a <strong>long-term<\/strong> game.<\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">The good part about <strong><span style=\"text-decoration: underline;\">SEO<\/span><\/strong> is when you <span style=\"text-decoration: underline;\">finally<\/span> start getting <strong><span style=\"text-decoration: underline;\">traction<\/span><\/strong> with Google!<\/p>\n<p style=\"text-align: justify;\">Your <span style=\"text-decoration: underline;\">organic keyword<\/span>s start to <strong><span style=\"text-decoration: underline;\">rank<\/span><\/strong> and you start <span style=\"text-decoration: underline;\">receiving<\/span> traffic even <strong>from<\/strong> older <span style=\"text-decoration: underline;\">blogs posts<\/span>. And then you will see that <span style=\"text-decoration: underline;\"><strong>shares<\/strong><\/span> and <span style=\"text-decoration: underline;\"><strong>traffic<\/strong><\/span> will grow massively.<\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Myth_14_I_Dont_Care_I_Will_Just_Share_My_Posts_On_Facebook\"><\/span>Myth #14. I Don\u2019t Care, I Will Just Share My Posts On Facebook<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">Every <span style=\"text-decoration: underline;\">medium<\/span> has its own <strong>advantages<\/strong> and <strong>disadvantages<\/strong>.<\/p>\n<p style=\"text-align: justify;\">Of course, <strong>Facebook<\/strong> can provide a <span style=\"text-decoration: underline;\">much more target<\/span>ed and <strong><span style=\"text-decoration: underline;\">younger<\/span><\/strong> audience.<\/p>\n<p>&nbsp;<\/p>\n<blockquote>\n<p style=\"text-align: justify;\"><span class='bctt-click-to-tweet'><span class='bctt-ctt-text'><a href=\"https:\/\/x.com\/intent\/tweet?url=https%3A%2F%2Fmarcodiversi.com%2Fblog%2F%3Fp%3D6185&#038;text=But%2C%20Google%20search%20has%20one%20big%20strength%2C%20evergreen%20traffic.%20%23google%20%23search%20%23traffic%20%23seo&#038;via=marcodiversi&#038;related=marcodiversi\" target=\"_blank\" rel=\"noopener noreferrer\">But, Google search has one big strength, evergreen traffic. #google #search #traffic #seo <\/a><\/span><a href=\"https:\/\/x.com\/intent\/tweet?url=https%3A%2F%2Fmarcodiversi.com%2Fblog%2F%3Fp%3D6185&#038;text=But%2C%20Google%20search%20has%20one%20big%20strength%2C%20evergreen%20traffic.%20%23google%20%23search%20%23traffic%20%23seo&#038;via=marcodiversi&#038;related=marcodiversi\" target=\"_blank\" class=\"bctt-ctt-btn\" rel=\"noopener noreferrer\">Share on X<\/a><\/span>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">See, every time you post <span style=\"text-decoration: underline;\">content<\/span> on <strong>Facebook<\/strong>, it can get viral for a <strong>few<\/strong> <span style=\"text-decoration: underline;\">hours<\/span> or maybe <span style=\"text-decoration: underline;\">days,<\/span> but then it <span style=\"text-decoration: underline;\">disappears<\/span> <strong>forever<\/strong>.<\/p>\n<p style=\"text-align: justify;\">While on <span style=\"text-decoration: underline;\">Google<\/span> (and other search engines), people will be able to find your <span style=\"text-decoration: underline;\">content<\/span> for a much <strong>longer<\/strong> <strong>time<\/strong>.<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6206 size-full\" src=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/03\/google-seo.png?resize=640%2C215&#038;ssl=1\" alt=\"google seo\" width=\"640\" height=\"215\" srcset=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/03\/google-seo.png?w=1280&amp;ssl=1 1280w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/03\/google-seo.png?resize=300%2C101&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/03\/google-seo.png?resize=768%2C257&amp;ssl=1 768w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/03\/google-seo.png?resize=1024%2C343&amp;ssl=1 1024w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p style=\"text-align: justify;\">It is a <span style=\"text-decoration: underline;\">concept<\/span> of <strong><span style=\"text-decoration: underline;\">evergreen<\/span><\/strong> <strong>content<\/strong>, <strong>old content<\/strong>, which still <span style=\"text-decoration: underline;\">brings<\/span> traffic to your site. <span style=\"text-decoration: underline;\">Evergreen<\/span> content is one of the <span style=\"text-decoration: underline;\">secret<\/span> <strong>ingredients<\/strong> for making <span style=\"text-decoration: underline;\">revenue<\/span> online by blogging.<\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Myth_15_The_More_Content_The_Better\"><\/span>Myth #15. The More Content The Better<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">There is a <span style=\"text-decoration: underline;\">view<\/span> that the<span style=\"text-decoration: underline;\"> more indexed page<\/span>s you have, the <strong><span style=\"text-decoration: underline;\">more<\/span><\/strong> traffic you will <strong>get<\/strong>.<\/p>\n<blockquote>\n<p style=\"text-align: justify;\">Therefore, a lot of <span style=\"text-decoration: underline;\">SEO guru<\/span>s create <strong>thousands<\/strong> of <span style=\"text-decoration: underline;\">fake indexed<\/span> pages, hoping for an \u201c<strong>organic search avalanche<\/strong>\u201d.<\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">I must <span style=\"text-decoration: underline;\">confess,<\/span> I <strong><span style=\"text-decoration: underline;\">tried<\/span><\/strong> that as well. And it didn\u2019t <span style=\"text-decoration: underline;\">work.<\/span><\/p>\n<p style=\"text-align: justify;\">In fact, sites with less but <span style=\"text-decoration: underline;\">high-quality<\/span> <strong>content<\/strong> tend to <span style=\"text-decoration: underline;\">rank better,<\/span> than ones with <span style=\"text-decoration: underline;\">thousands<\/span> of <strong><span style=\"text-decoration: underline;\">low quality<\/span><\/strong> or <span style=\"text-decoration: underline;\">duplicate<\/span> pages.<\/p>\n<p style=\"text-align: justify;\">Also, if you have <span style=\"text-decoration: underline;\">tons<\/span> of pages they <strong><span style=\"text-decoration: underline;\">might<\/span><\/strong> not be indexed at all.<\/p>\n<p style=\"text-align: justify;\">Or if they are <span style=\"text-decoration: underline;\">indexed<\/span>, but don\u2019t rank or have a <a href=\"https:\/\/marcodiversi.com\/blog\/pogo-sticking\/\" target=\"_blank\" rel=\"noopener noreferrer\">high bounce rate or pogo sticking<\/a>,\u00a0 it is a <span style=\"text-decoration: underline;\">bad sign<\/span> for Google, as it will <strong>rank<\/strong> lower all your <span style=\"text-decoration: underline;\">future<\/span> posts.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><span class='bctt-click-to-tweet'><span class='bctt-ctt-text'><a href=\"https:\/\/x.com\/intent\/tweet?url=https%3A%2F%2Fmarcodiversi.com%2Fblog%2F%3Fp%3D6185&#038;text=Always%20focus%20on%20quality.&#038;via=marcodiversi&#038;related=marcodiversi\" target=\"_blank\" rel=\"noopener noreferrer\">Always focus on quality. <\/a><\/span><a href=\"https:\/\/x.com\/intent\/tweet?url=https%3A%2F%2Fmarcodiversi.com%2Fblog%2F%3Fp%3D6185&#038;text=Always%20focus%20on%20quality.&#038;via=marcodiversi&#038;related=marcodiversi\" target=\"_blank\" class=\"bctt-ctt-btn\" rel=\"noopener noreferrer\">Share on X<\/a><\/span>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Conclusions\"><\/span>Conclusions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">Of <span style=\"text-decoration: underline;\">course<\/span>, there are <strong><span style=\"text-decoration: underline;\">many more SEO myths<\/span><\/strong>, I just <span style=\"text-decoration: underline;\">outlined<\/span> the most <strong>common<\/strong> ones.<\/p>\n<p style=\"text-align: justify;\">The <span style=\"text-decoration: underline;\">bottom<\/span> line is, you <span style=\"text-decoration: underline;\">should<\/span> always look at the <strong>data<\/strong>.<\/p>\n<p style=\"text-align: justify;\">If <strong>SEO helps<\/strong> your <strong><span style=\"text-decoration: underline;\">business<\/span><\/strong> and you have <span style=\"text-decoration: underline;\">great ROI<\/span>, fantastic! If it is <strong>not<\/strong> the case (<strong>SEO doesn\u2019t work in all areas, niches, etc.<\/strong>), recognize it <span style=\"text-decoration: underline;\">ASAP<\/span> and move on.<\/p>\n<p>&nbsp;<\/p>\n<blockquote>\n<p style=\"text-align: justify;\">Just don\u2019t go <span style=\"text-decoration: underline;\">after<\/span> <strong><span style=\"text-decoration: underline;\">instincts<\/span><\/strong> or<span style=\"text-decoration: underline;\"> startup h<\/span>ype, SEO myths can <span style=\"text-decoration: underline;\">easily<\/span> ruin your business or online <strong>career<\/strong>.<\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><strong>Written By Andrii Gorokh:<\/strong> SEO enthusiast, who also likes to code and travel, visit his SEO blog\u00a0<a href=\"https:\/\/www.onlinehikes.com\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.onlinehikes.com&amp;source=gmail&amp;ust=1551799730905000&amp;usg=AFQjCNEu8Avsxe-NTvVExW40F35wMXP2FQ\" data-mt-detrack-inspected=\"true\">Online Hikes<\/a> and a travel platform\u00a0<a href=\"https:\/\/www.museuly.com\/blog\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.museuly.com\/blog&amp;source=gmail&amp;ust=1551799730905000&amp;usg=AFQjCNEgiRLXNf8tsD9TVNpol1-mA2of5Q\" data-mt-detrack-inspected=\"true\">Museuly<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<blockquote><p>Wanna <a href=\"https:\/\/marcodiversi.com\/blog\/what-is-a-guest-post\/\" target=\"_blank\" rel=\"noopener noreferrer\">guest post<\/a> on this <span style=\"text-decoration: underline;\">blog as well<\/span>? Check out the <a href=\"https:\/\/marcodiversi.com\/blog\/guest-post\/\" target=\"_blank\" rel=\"noopener noreferrer\">guidelines here<\/a>!<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5462\" src=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/03\/marco-diversi-eagle.jpg?resize=640%2C426&#038;ssl=1\" alt=\"marco diversi eagle\" width=\"640\" height=\"426\" srcset=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/03\/marco-diversi-eagle.jpg?w=1280&amp;ssl=1 1280w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/03\/marco-diversi-eagle.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/03\/marco-diversi-eagle.jpg?resize=1024%2C682&amp;ssl=1 1024w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/03\/marco-diversi-eagle.jpg?resize=768%2C511&amp;ssl=1 768w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<h4 class=\"p1\" style=\"text-align: justify;\"><span class=\"s1\"><b>What You Will Learn On This Blog!\u00a0<\/b><\/span><span class=\"s2\">\u00a0<\/span><\/h4>\n<p class=\"p3\" style=\"text-align: justify;\"><span class=\"s2\">Stay tuned and <a href=\"https:\/\/marcodiversi.com\/blog\/zx\/marco-diversi-newsletters\/\" rel=\"nofollow noopener sponsored\"><span class=\"s3\">subscribe to my blog<\/span><\/a> so you will get <\/span><span class=\"s1\">notifications<\/span><span class=\"s2\"> on <\/span><span class=\"s1\">new <\/span><span class=\"s2\"><b>posts<\/b>. I will slowly break down these topics:<\/span><\/p>\n<ol class=\"ol1\" style=\"text-align: justify;\">\n<li class=\"li3\"><b><\/b><span class=\"s2\"><b>SEO(Search Engine Optimization).<\/b><\/span><\/li>\n<li class=\"li3\"><b><\/b><span class=\"s2\"><b>Affiliate Marketing.<\/b><\/span><\/li>\n<li class=\"li3\"><b><\/b><span class=\"s2\"><b>Free and Paid traffic hacks.<\/b><\/span><\/li>\n<li class=\"li3\"><b><\/b><span class=\"s2\"><b>Coding and WordPress<\/b><\/span><\/li>\n<li class=\"li3\"><b><\/b><span class=\"s2\"><b>Make money with a computer and an internet connection even while you sleep.<\/b><\/span><\/li>\n<\/ol>\n<p class=\"p3\" style=\"text-align: justify;\"><span class=\"s2\">Follow me on <\/span><span class=\"s1\">social media<\/span><span class=\"s2\">, you&#8217;ve got all the links on the right bottom side of this blog, also <\/span><span class=\"s1\">comment<\/span><span class=\"s2\"> and <\/span><span class=\"s1\"><b>contact me<\/b><\/span><span class=\"s2\"> if you need help.<\/span><\/p>\n<p class=\"p1\" style=\"text-align: justify;\"><span class=\"s1\">Here are my <\/span><span class=\"s2\">top resources<\/span><span class=\"s1\"> I always use to become a great affiliate, <a href=\"https:\/\/marcodiversi.com\/blog\/resources\/\"><span class=\"s3\">take a look here<\/span><\/a>!<\/span><\/p>\n<p class=\"p1\" style=\"text-align: justify;\"><span class=\"s2\"><b>Do you want to be a free\u00a0man or woman? Jump in the crew then!<\/b><\/span><\/p>\n<p class=\"p1\" style=\"text-align: justify;\"><span class=\"s2\">Much Love and Peace Out,<\/span><\/p>\n<p class=\"p1\" style=\"text-align: justify;\"><span class=\"s2\">Marco Diversi.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>There is a lot of people publishing stuff on the internet that would love to be on the first page of Google, unfortunately, people are too attached to SEO myths. On this article, I am going to talk about some myths you should be aware of in order to have Google traffic and hence make [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":6202,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[100],"tags":[1054,1052,1050],"class_list":["post-6185","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-category","tag-content-marketing","tag-seo-is-not-dead","tag-seo-myths"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/03\/seo-myths-1.jpg?fit=1280%2C720&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/marcodiversi.com\/blog\/wp-json\/wp\/v2\/posts\/6185","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marcodiversi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marcodiversi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marcodiversi.com\/blog\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/marcodiversi.com\/blog\/wp-json\/wp\/v2\/comments?post=6185"}],"version-history":[{"count":0,"href":"https:\/\/marcodiversi.com\/blog\/wp-json\/wp\/v2\/posts\/6185\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marcodiversi.com\/blog\/wp-json\/wp\/v2\/media\/6202"}],"wp:attachment":[{"href":"https:\/\/marcodiversi.com\/blog\/wp-json\/wp\/v2\/media?parent=6185"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marcodiversi.com\/blog\/wp-json\/wp\/v2\/categories?post=6185"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marcodiversi.com\/blog\/wp-json\/wp\/v2\/tags?post=6185"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}