{"id":5646,"date":"2019-01-13T15:47:29","date_gmt":"2019-01-13T14:47:29","guid":{"rendered":"https:\/\/marcodiversi.com\/blog\/?p=5646"},"modified":"2019-04-23T16:33:07","modified_gmt":"2019-04-23T15:33:07","slug":"checklist-seo-negozio-shopify","status":"publish","type":"post","link":"https:\/\/marcodiversi.com\/blog\/it\/checklist-seo-negozio-shopify\/","title":{"rendered":"La Checklist Del SEO Di Un Negozio Shopify Prima Di Lanciarlo"},"content":{"rendered":"<p style=\"text-align: justify;\">Cosa rende <span style=\"text-decoration: underline;\">cos\u00ec importante<\/span> che\u00a0 il tuo <span style=\"text-decoration: underline;\">negozio e-commerc<\/span>e sia sui<strong> motori di ricerca<\/strong>? Senza <span style=\"text-decoration: underline;\">dubbio,<\/span> questo \u00e8 il <span style=\"text-decoration: underline;\">modo<\/span> pi\u00f9 <span style=\"text-decoration: underline;\">efficace<\/span> per <span style=\"text-decoration: underline;\">vendere<\/span> cose.<\/p>\n<blockquote>\n<p style=\"text-align: justify;\">Le persone che <span style=\"text-decoration: underline;\">cercano un prodotto s<\/span>u <span style=\"text-decoration: underline;\">Google<\/span>, ad esempio, &#8220;<strong>Jordan shoes chukka red 2017 model<\/strong>&#8220;, sono in genere <span style=\"text-decoration: underline;\">molto<\/span> pi\u00f9 <span style=\"text-decoration: underline;\">propensi<\/span> ad <strong><span style=\"text-decoration: underline;\">acquistarlo<\/span><\/strong> rispetto ai <span style=\"text-decoration: underline;\">visitatori<\/span> che vengono da <span style=\"text-decoration: underline;\">Facebook<\/span> o da <strong>altre<\/strong><span style=\"text-decoration: underline;\"> fonti di traffico.<\/span><\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">Il <span style=\"text-decoration: underline;\">traffico<\/span> dei<span style=\"text-decoration: underline;\"> motori di ricerca<\/span> ha il <a href=\"https:\/\/www.inc.com\/jayson-demers\/which-online-marketing-strategy-has-the-best-roi.html\" target=\"_blank\" rel=\"noopener\">ROI pi\u00f9 alto<\/a>\u00a0tra tutte le <span style=\"text-decoration: underline;\">sorgenti<\/span> di traffico ed \u00e8 <strong>anche<\/strong> il miglior traffico: <strong><span style=\"text-decoration: underline;\">gratuito e ricorrente<\/span><\/strong>.<\/p>\n<blockquote>\n<p style=\"text-align: justify;\">Se <span style=\"text-decoration: underline;\">non<\/span> stai <span style=\"text-decoration: underline;\">ottimizzando<\/span> il tuo negozio e-<span style=\"text-decoration: underline;\">commerce<\/span>, stai <strong>lasciando<\/strong> dei soldi ai tuoi <strong>concorrenti<\/strong>.<\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">In questa <span style=\"text-decoration: underline;\">guida<\/span> ci concentreremo su t<span style=\"text-decoration: underline;\">utti gli aspetti<\/span> dell&#8217;e-<span style=\"text-decoration: underline;\">commerce<\/span> <strong>SEO<\/strong>: <span style=\"text-decoration: underline;\">preparando<\/span> il tuo <span style=\"text-decoration: underline;\">negozio<\/span> con le parole <span style=\"text-decoration: underline;\">chiave<\/span> <span style=\"text-decoration: underline;\">long-tail e<\/span> termini pi\u00f9 <span style=\"text-decoration: underline;\">generici<\/span> per le parole <span style=\"text-decoration: underline;\">chiave<\/span> sia per il <span style=\"text-decoration: underline;\">successo<\/span> a breve che a <strong>lungo<\/strong> <span style=\"text-decoration: underline;\">termine.<\/span><\/p>\n<p style=\"text-align: justify;\">Continua a <span style=\"text-decoration: underline;\">leggere<\/span> alcune delle <span style=\"text-decoration: underline;\">tecniche pi\u00f9 efficaci<\/span> per far <strong>crescere<\/strong> il tuo <span style=\"text-decoration: underline;\">Shopify<\/span> o qualsiasi altro negozio di e-<span style=\"text-decoration: underline;\">commerce<\/span>!<\/p>\n<p>&nbsp;<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-flat ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/marcodiversi.com\/blog\/it\/checklist-seo-negozio-shopify\/#Shopify_SEO_Checklist_E_Primi_Passi\" >Shopify SEO Checklist E Primi Passi<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/marcodiversi.com\/blog\/it\/checklist-seo-negozio-shopify\/#1_Scegli_Un_Tema_di_Shopify_Buono_Per_Il_SEO\" >1. Scegli Un Tema di Shopify Buono Per Il SEO<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/marcodiversi.com\/blog\/it\/checklist-seo-negozio-shopify\/#2_Assegna_Saggiamente_Nome_Prodotti_E_Categorie\" >2. Assegna Saggiamente Nome Prodotti E Categorie<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/marcodiversi.com\/blog\/it\/checklist-seo-negozio-shopify\/#3_Avvia_Un_Blog\" >3. Avvia Un Blog<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/marcodiversi.com\/blog\/it\/checklist-seo-negozio-shopify\/#4_Contatta_I_Blogger_E_I_Siti_Web_Correlati_Al_Tuo\" >4. Contatta I Blogger E I Siti Web Correlati Al Tuo<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/marcodiversi.com\/blog\/it\/checklist-seo-negozio-shopify\/#5_Monitora_I_Progressi_E_I_Tuoi_Concorrenti\" >5. Monitora I Progressi E I Tuoi Concorrenti<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/marcodiversi.com\/blog\/it\/checklist-seo-negozio-shopify\/#6_Applicare_Le_Modifiche_Piu_Importanti_Sul_Sito\" >6. Applicare Le Modifiche Pi\u00f9 Importanti Sul Sito<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/marcodiversi.com\/blog\/it\/checklist-seo-negozio-shopify\/#Pensieri_Finali\" >Pensieri Finali<\/a><\/li><\/ul><\/nav><\/div>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Shopify_SEO_Checklist_E_Primi_Passi\"><\/span>Shopify SEO Checklist E Primi Passi<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"1_Scegli_Un_Tema_di_Shopify_Buono_Per_Il_SEO\"><\/span>1. Scegli Un Tema di Shopify Buono Per Il SEO<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"text-decoration: underline;\">Shopify<\/span> viene fornito c<span style=\"text-decoration: underline;\">on centinaia<\/span> di temi <span style=\"text-decoration: underline;\">professionali<\/span> per una <span style=\"text-decoration: underline;\">ragione:<\/span> dovresti <span style=\"text-decoration: underline;\">investire<\/span> un p\u00f2 di tempo<span style=\"text-decoration: underline;\"> non solo scegliendon<\/span>e uno di <strong>bell&#8217;aspetto,<\/strong> ma <span style=\"text-decoration: underline;\">analizzandone<\/span> l&#8217;efficienza.<\/p>\n<blockquote>\n<p style=\"text-align: justify;\">I <span style=\"text-decoration: underline;\">proprietari<\/span> di un<span style=\"text-decoration: underline;\"> e-commerce principian<\/span>ti spesso <span style=\"text-decoration: underline;\">trascurano<\/span> questo <span style=\"text-decoration: underline;\">dettaglio<\/span> e scelgono un tema <span style=\"text-decoration: underline;\">principalmente<\/span> basato sul suo <strong>aspetto.<\/strong><\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">Il t<span style=\"text-decoration: underline;\">ema Shopify <strong>predefinito<\/strong><\/span> \u00e8 uno dei temi <span style=\"text-decoration: underline;\">pi\u00f9 ben ottimizzat<\/span>i su <span style=\"text-decoration: underline;\">Shopify<\/span>, quindi puoi <span style=\"text-decoration: underline;\">prendere<\/span> in considerazione l&#8217;idea di <span style=\"text-decoration: underline;\">usarlo<\/span> se sai come <strong><span style=\"text-decoration: underline;\">modificarlo<\/span><\/strong> (o se puoi pagare qualcuno).<\/p>\n<div id=\"attachment_5629\" style=\"width: 1610px\" class=\"wp-caption aligncenter\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-5629\" class=\"wp-image-5629 size-full\" src=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/12\/simple-shopify-theme.png?resize=640%2C354&#038;ssl=1\" alt=\"simple shopify theme\" width=\"640\" height=\"354\" srcset=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/12\/simple-shopify-theme.png?w=1600&amp;ssl=1 1600w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/12\/simple-shopify-theme.png?resize=300%2C166&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/12\/simple-shopify-theme.png?resize=768%2C425&amp;ssl=1 768w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/12\/simple-shopify-theme.png?resize=1024%2C567&amp;ssl=1 1024w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/12\/simple-shopify-theme.png?w=1280&amp;ssl=1 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><p id=\"caption-attachment-5629\" class=\"wp-caption-text\">Simple Shopify theme<\/p><\/div>\n<p style=\"text-align: justify;\">Puoi <span style=\"text-decoration: underline;\">testare<\/span> i temi <span style=\"text-decoration: underline;\">usando<\/span> uno <strong><span style=\"text-decoration: underline;\">strumento per l&#8217;audit<\/span><\/strong> del SEO per vedere qual \u00e8 il pi\u00f9 <span style=\"text-decoration: underline;\">vantaggioso<\/span> per te.<\/p>\n<p style=\"text-align: justify;\">Il processo \u00e8 <span style=\"text-decoration: underline;\">piuttosto<\/span> semplice e dovresti farlo prima di avviare <span style=\"text-decoration: underline;\">ufficialmente<\/span> il tuo negozio.<\/p>\n<p style=\"text-align: justify;\"><span style=\"text-decoration: underline;\"><em>Ci sono 2 modi per farlo:<\/em><\/span><\/p>\n<ol style=\"text-align: justify;\">\n<li><strong>Lancio del negozio soft<\/strong><\/li>\n<\/ol>\n<ol style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\">Lancia il negozio in modo <span style=\"text-decoration: underline;\">leggero,<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"text-decoration: underline;\">Installa<\/span> il tema che vuoi testare,<\/li>\n<li style=\"font-weight: 400;\">Esegui un <span style=\"text-decoration: underline;\">audit<\/span> del sito,<\/li>\n<li style=\"font-weight: 400;\"><span style=\"text-decoration: underline;\">Confronta<\/span> i risultati con diversi temi.<\/li>\n<\/ol>\n<ol style=\"text-align: justify;\" start=\"2\">\n<li><strong>Esecuzione di un controllo del sito direttamente dalla directory dei temi di Shopify<\/strong><\/li>\n<\/ol>\n<p style=\"text-align: justify;\">In questo <span style=\"text-decoration: underline;\">caso,<\/span> non \u00e8 <span style=\"text-decoration: underline;\">necessario<\/span> installare il tema. Puoi <span style=\"text-decoration: underline;\">semplicemente<\/span> navigare nella direc<strong>t<\/strong>ory dei temi di <span style=\"text-decoration: underline;\">Shopify,<\/span> scegliere un tema e fare clic su <strong>&#8220;Demo&#8221;.<\/strong><\/p>\n<p style=\"text-align: justify;\">Questo aprir\u00e0 <span style=\"text-decoration: underline;\">un&#8217;anteprima<\/span> del tema all&#8217;inter<span style=\"text-decoration: underline;\">n<\/span>o di un <strong>iframe,<\/strong> quindi dovrai fare clic sul pulsante &#8220;<strong>x<\/strong>&#8221; in alto a destra per <span style=\"text-decoration: underline;\">ottenere<\/span> l&#8217;URL diretto all&#8217;archivio di <span style=\"text-decoration: underline;\">anteprima<\/span>, ad esempio:<\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/brooklyn-theme.myshopify.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/brooklyn-theme.myshopify.com\/<\/span><\/a><\/p>\n<p style=\"text-align: justify;\">\u00c8 possibile <span style=\"text-decoration: underline;\">eseguire<\/span> il controllo del sito su questo <span style=\"text-decoration: underline;\">URL<\/span>.<\/p>\n<p style=\"text-align: justify;\">C&#8217;\u00e8 un <span style=\"text-decoration: underline;\">ottimo strume<\/span>nto <span style=\"text-decoration: underline;\">gratuito<\/span> di <a href=\"https:\/\/seositecheckup.com\" target=\"_blank\" rel=\"noopener\">verifica del sito da SEO<\/a>\u00a0che puoi usare:<\/p>\n<p style=\"text-align: justify;\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5628\" src=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/12\/seositecheckup-score.png?resize=640%2C281&#038;ssl=1\" alt=\"seositecheckup score\" width=\"640\" height=\"281\" srcset=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/12\/seositecheckup-score.png?w=1600&amp;ssl=1 1600w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/12\/seositecheckup-score.png?resize=300%2C132&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/12\/seositecheckup-score.png?resize=768%2C337&amp;ssl=1 768w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/12\/seositecheckup-score.png?resize=1024%2C449&amp;ssl=1 1024w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/12\/seositecheckup-score.png?w=1280&amp;ssl=1 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p style=\"text-align: justify;\">Dopo aver <span style=\"text-decoration: underline;\">completato<\/span> il <span style=\"text-decoration: underline;\">confronto,<\/span> dai uno sguardo ai fattori pi\u00f9 <span style=\"text-decoration: underline;\">critici<\/span> e decidi quale <strong>tema<\/strong> ha il rendimento <span style=\"text-decoration: underline;\">migliore.<\/span><\/p>\n<p style=\"text-align: justify;\">Dovresti <span style=\"text-decoration: underline;\">prestare<\/span> maggiore <span style=\"text-decoration: underline;\">attenzione<\/span> ai titoli, ai <strong><span style=\"text-decoration: underline;\">metatag<\/span><\/strong> e a qualsiasi altra cosa <span style=\"text-decoration: underline;\">menzionata<\/span> nelle correzioni ad alta <span style=\"text-decoration: underline;\">priorit\u00e0.<\/span> Investi un p\u00f2 di <span style=\"text-decoration: underline;\">tempo<\/span> qui e <strong><span style=\"text-decoration: underline;\">ripagher\u00e0<\/span><\/strong> in futuro!<\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"2_Assegna_Saggiamente_Nome_Prodotti_E_Categorie\"><\/span>2. Assegna Saggiamente Nome Prodotti E Categorie<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">Anche se <span style=\"text-decoration: underline;\">l&#8217;importanza<\/span> della <span style=\"text-decoration: underline;\">denominazione<\/span> dei <span style=\"text-decoration: underline;\">prodotti<\/span> tende a essere <strong>sottovalutata,<\/strong> abbiamo notato un&#8217;enorme <span style=\"text-decoration: underline;\">differenza<\/span> nei rankings con i <span style=\"text-decoration: underline;\">proprietari<\/span> di siti che seguono questo consiglio.<\/p>\n<blockquote>\n<p style=\"text-align: justify;\">La <span style=\"text-decoration: underline;\">denominazione<\/span> dei <span style=\"text-decoration: underline;\">prodotti \u00e8 una dell<\/span>e migliori <span style=\"text-decoration: underline;\">tecniche<\/span> segrete per i professionisti del marketing. L&#8217;uso di nomi <span style=\"text-decoration: underline;\">distintivi<\/span> e ben congegnati <span style=\"text-decoration: underline;\">ti aiuter\u00e0 a posizionart<\/span>i pi\u00f9 in <span style=\"text-decoration: underline;\">alto<\/span> e per le <span style=\"text-decoration: underline;\">giuste<\/span> parole <strong>chiave<\/strong> a coda lunga.<\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">Apportando alcune <span style=\"text-decoration: underline;\">modifiche efficaci<\/span> ai nomi di <span style=\"text-decoration: underline;\">prodotti<\/span> e <strong>categorie,<\/strong> <span style=\"text-decoration: underline;\">contribuirai<\/span> a indirizzare pi\u00f9 traffico verso il tuo <span style=\"text-decoration: underline;\">negozio<\/span> di e-commerce con il <strong>minimo<\/strong> sforzo.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><strong>Diamo un&#8217;occhiata ad un esempio:<\/strong><\/p>\n<p style=\"text-align: justify;\">Supponiamo di <span style=\"text-decoration: underline;\">vendere<\/span> un m<span style=\"text-decoration: underline;\">archio di abbigliamen<\/span>to JinJui non molto f<span style=\"text-decoration: underline;\">a<\/span>moso e di avere il seguente prodotto nel tuo <span style=\"text-decoration: underline;\">negozio:<\/span><\/p>\n<p style=\"text-align: justify;\"><strong>Pantaloni JinJui duck egg per uomo<\/strong><\/p>\n<p style=\"text-align: justify;\"><span style=\"text-decoration: underline;\">Poniti<\/span> la seguente domande:<\/p>\n<ul>\n<li style=\"text-align: justify;\"><strong>Chi sono gli utenti che cercano questo prodotto?<\/strong><\/li>\n<li style=\"text-align: justify;\"><strong>Come potrebbe essere il tuo cliente ideale che trova questo prodotto?<\/strong><\/li>\n<\/ul>\n<div id=\"attachment_5627\" style=\"width: 1610px\" class=\"wp-caption aligncenter\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-5627\" class=\"wp-image-5627 size-full\" src=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/12\/search-query-on-lyst.png?resize=640%2C270&#038;ssl=1\" alt=\"search query on lyst\" width=\"640\" height=\"270\" srcset=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/12\/search-query-on-lyst.png?w=1600&amp;ssl=1 1600w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/12\/search-query-on-lyst.png?resize=300%2C127&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/12\/search-query-on-lyst.png?resize=768%2C324&amp;ssl=1 768w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/12\/search-query-on-lyst.png?resize=1024%2C433&amp;ssl=1 1024w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/12\/search-query-on-lyst.png?w=1280&amp;ssl=1 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><p id=\"caption-attachment-5627\" class=\"wp-caption-text\">Duck egg pants search query on one of the fashion sites gives no search results<\/p><\/div>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">I pantaloni <span style=\"text-decoration: underline;\">duck<\/span> egg non sono <span style=\"text-decoration: underline;\">probabilmente<\/span> il <span style=\"text-decoration: underline;\">colore<\/span> che <strong>cercherebbero.<\/strong><\/p>\n<p style=\"text-align: justify;\">Puoi <span style=\"text-decoration: underline;\">utilizzare<\/span> il <a href=\"https:\/\/ads.google.com\/home\/tools\/keyword-planner\/\" target=\"_blank\" rel=\"noopener\">Google Keyword Planner<\/a> per <span style=\"text-decoration: underline;\">visualizzare<\/span> le <strong><span style=\"text-decoration: underline;\">stime di traffico<\/span><\/strong> per tali <span style=\"text-decoration: underline;\">parole chiav<\/span>e, ma non troppo <span style=\"text-decoration: underline;\">generiche;<\/span> il nome del tuo <span style=\"text-decoration: underline;\">prodotto<\/span> deve essere <strong>descrittivo.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<div id=\"attachment_5626\" style=\"width: 1610px\" class=\"wp-caption aligncenter\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-5626\" class=\"wp-image-5626 size-full\" src=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/12\/keyword-data-in-google-keyword-planner.png?resize=640%2C331&#038;ssl=1\" alt=\"keyword data in google keyword planner\" width=\"640\" height=\"331\" srcset=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/12\/keyword-data-in-google-keyword-planner.png?w=1600&amp;ssl=1 1600w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/12\/keyword-data-in-google-keyword-planner.png?resize=300%2C155&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/12\/keyword-data-in-google-keyword-planner.png?resize=768%2C397&amp;ssl=1 768w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/12\/keyword-data-in-google-keyword-planner.png?resize=1024%2C529&amp;ssl=1 1024w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/12\/keyword-data-in-google-keyword-planner.png?w=1280&amp;ssl=1 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><p id=\"caption-attachment-5626\" class=\"wp-caption-text\">Keyword data for the related keywords in Google Keyword Planner<\/p><\/div>\n<p style=\"text-align: justify;\">In questo <span style=\"text-decoration: underline;\">caso,<\/span> molto <span style=\"text-decoration: underline;\">probabilmente<\/span> il modo <strong>seguente<\/strong> potrebbe funzionare meglio:<\/p>\n<p style=\"text-align: justify;\"><strong>Pantaloni blu morbidi JinJui per uomo<\/strong><\/p>\n<p style=\"text-align: justify;\">Se vendi <span style=\"text-decoration: underline;\">marchi<\/span> noti, potresti voler <span style=\"text-decoration: underline;\">includere<\/span> i nomi dei marchi nei nomi dei prodotti <span style=\"text-decoration: underline;\">insieme<\/span> ad alcune informazioni pi\u00f9 <strong>dettagliate.<\/strong><\/p>\n<blockquote>\n<p style=\"text-align: justify;\">Pensa a <span style=\"text-decoration: underline;\">quale parol<\/span>a chiave avresti <span style=\"text-decoration: underline;\">cercato<\/span> se volessi <span style=\"text-decoration: underline;\">trovare<\/span> un prodotto sul tuo <strong>sito.<\/strong><\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">Il <span style=\"text-decoration: underline;\">punto<\/span> \u00e8 che non devi fare<span style=\"text-decoration: underline;\"> ci\u00f2 che fann<\/span>o tutti gli altri, <strong><span style=\"text-decoration: underline;\">devi fare meglio.<\/span><\/strong><\/p>\n<p style=\"text-align: justify;\">Se vendi prodotti di <span style=\"text-decoration: underline;\">marca,<\/span> osserva la <span style=\"text-decoration: underline;\">denominazione<\/span> utilizzata dai <strong>concorrenti,<\/strong> esegui <a href=\"https:\/\/marcodiversi.com\/blog\/it\/migliori-strumenti-di-ricerca-delle-parole-chiave\/\" target=\"_blank\" rel=\"noopener noreferrer\">ricerche sulle parole chiave<\/a> e trova un <span style=\"text-decoration: underline;\">modo<\/span> migliore per <strong><span style=\"text-decoration: underline;\">nominare<\/span><\/strong> i tuoi prodotti.<\/p>\n<p style=\"text-align: justify;\">Se <span style=\"text-decoration: underline;\">non stai vendend<\/span>o prodotti di <strong><span style=\"text-decoration: underline;\">marca<\/span><\/strong>, concentrati sulle <span style=\"text-decoration: underline;\">caratteristiche<\/span> del <span style=\"text-decoration: underline;\">prodotto<\/span> per rendere i nomi dei prodotti <span style=\"text-decoration: underline;\">descrittivi<\/span> e <strong>facilmente<\/strong> ricercabili.<\/p>\n<p style=\"text-align: justify;\">\u00c8 <span style=\"text-decoration: underline;\">possibile applicar<\/span>e una <span style=\"text-decoration: underline;\">strategia<\/span> simile con la <strong>denominazione<\/strong> delle categorie: <span style=\"text-decoration: underline;\">descrittiva<\/span> e semplice, ma non troppo <span style=\"text-decoration: underline;\">ampia<\/span>.<\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"3_Avvia_Un_Blog\"><\/span>3. Avvia Un Blog<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"text-decoration: underline;\">Probabilmente<\/span> l&#8217;hai s<span style=\"text-decoration: underline;\">entito milioni di volt<\/span>e, ma <span style=\"text-decoration: underline;\">lascia<\/span> che te lo dica di <strong>nuovo:<\/strong> offrire <span style=\"text-decoration: underline;\">contenuti<\/span> di qualit\u00e0 sul tuo <span style=\"text-decoration: underline;\">blog<\/span> pu\u00f2 essere<span style=\"text-decoration: underline;\"> uno dei maggiori<\/span> <strong><span style=\"text-decoration: underline;\">vantaggi<\/span><\/strong> della tua attivit\u00e0.<\/p>\n<p style=\"text-align: justify;\">Quando si <span style=\"text-decoration: underline;\">c<\/span>omincia un blog, ci sono tre <span style=\"text-decoration: underline;\">errori<\/span> da evitare:<\/p>\n<ol style=\"text-align: justify;\">\n<li><strong>Il contenuto fornito nel blog \u00e8 noioso<\/strong><\/li>\n<\/ol>\n<p style=\"text-align: justify;\">Pensa <span style=\"text-decoration: underline;\">pi\u00f9<\/span> a ci\u00f2 che <span style=\"text-decoration: underline;\">i tuoi lettor<\/span>i sono <span style=\"text-decoration: underline;\">interessati<\/span> e chi \u00e8 il tuo target di <strong>riferimento.<\/strong> Pensa a modi per presentare queste <span style=\"text-decoration: underline;\">informazioni<\/span> in un modo <strong>interessante.<\/strong><\/p>\n<p style=\"text-align: justify;\">Ad <span style=\"text-decoration: underline;\">esempio,<\/span> se vendi <span style=\"text-decoration: underline;\">scarpe,<\/span> potresti fornire alcune <strong>informazioni<\/strong> su quanto spesso <span style=\"text-decoration: underline;\">dovresti<\/span> cambiare le <span style=\"text-decoration: underline;\">scarpe.<\/span><\/p>\n<p style=\"text-align: justify;\">Fornisci <span style=\"text-decoration: underline;\">suggerimenti<\/span> e trucchi per<span style=\"text-decoration: underline;\"> la cura delle scarpe<\/span> che i tuoi acquirenti <span style=\"text-decoration: underline;\">possono<\/span> applicare per miglior<span style=\"text-decoration: underline;\">a<\/span>re la <strong>longevit\u00e0<\/strong> delle loro <span style=\"text-decoration: underline;\">scarpe,<\/span> nonch\u00e9 <span style=\"text-decoration: underline;\">informazioni<\/span> sulle attuali <span style=\"text-decoration: underline;\">tendenze<\/span> della moda e consigli di <span style=\"text-decoration: underline;\">stile.<\/span><\/p>\n<ol style=\"text-align: justify;\" start=\"2\">\n<li><strong>Il contenuto \u00e8 nascosto e non facile da condividere<\/strong><\/li>\n<\/ol>\n<p style=\"text-align: justify;\">\u00c8 <span style=\"text-decoration: underline;\">fondamentale<\/span> che i <span style=\"text-decoration: underline;\">pulsanti<\/span> di condivisione siano visibili e <span style=\"text-decoration: underline;\">accessibili<\/span> sul blog. <strong>Idealmente<\/strong>, dovrebbero <span style=\"text-decoration: underline;\">scorrere<\/span> con l&#8217;utente.<\/p>\n<p style=\"text-align: justify;\"><span style=\"text-decoration: underline;\">Assicurati<\/span> che, man <span style=\"text-decoration: underline;\">mano<\/span> che il post viene <span style=\"text-decoration: underline;\">condiviso<\/span>, venga allegata <strong>un&#8217;immagine<\/strong> <span style=\"text-decoration: underline;\">attraente.<\/span> Quando pubblichi un <span style=\"text-decoration: underline;\">nuovo<\/span> post sul blog, <span style=\"text-decoration: underline;\">condividilo<\/span> con la tua mailing list e sui tuoi <strong>canali<\/strong> social.<\/p>\n<p style=\"text-align: justify;\">Potresti <span style=\"text-decoration: underline;\">anche<\/span> chiedere ad alcuni <span style=\"text-decoration: underline;\">influenzatori<\/span> nella tua nicchia di <span style=\"text-decoration: underline;\">condividerli<\/span> sui loro social media o sulla tua <strong>mailing list.<\/strong><\/p>\n<ol style=\"text-align: justify;\" start=\"3\">\n<li><strong>Il blog non ha incentivi sufficienti per un invito all&#8217;azione<\/strong><\/li>\n<\/ol>\n<p style=\"text-align: justify;\">Alla <span style=\"text-decoration: underline;\">fine<\/span> di ogni post, <span style=\"text-decoration: underline;\">idealmente,<\/span> dovresti invitare i <span style=\"text-decoration: underline;\">lettori<\/span> a <strong>iscriversi<\/strong> alla tua<span style=\"text-decoration: underline;\"> mailing lis<\/span>t e condividere <span style=\"text-decoration: underline;\">l&#8217;articolo<\/span> sui social <strong><span style=\"text-decoration: underline;\">media.<\/span><\/strong><\/p>\n<p style=\"text-align: justify;\">Fai <span style=\"text-decoration: underline;\">sapere<\/span> loro che gli <span style=\"text-decoration: underline;\">abbonati<\/span> ricevono <span style=\"text-decoration: underline;\">notifiche su offerte speciali<\/span> e <strong>promozioni<\/strong> dal tuo negozio, insieme a <span style=\"text-decoration: underline;\">nuovi po<\/span>st sul blog. Puoi anche <span style=\"text-decoration: underline;\">impostare<\/span> il retargeting per <span style=\"text-decoration: underline;\">determinate<\/span> categorie di <span style=\"text-decoration: underline;\">post<\/span> del <span style=\"text-decoration: underline;\">blog.<\/span><\/p>\n<p style=\"text-align: justify;\">Ad <span style=\"text-decoration: underline;\">esempio,<\/span> un post sul blog &#8220;<strong>Come scegliere le scarpe?<\/strong>&#8221; Puoi usare il<span style=\"text-decoration: underline;\"> pixel di remarketing p<\/span>er <span style=\"text-decoration: underline;\">mostrare<\/span> agli utenti un <span style=\"text-decoration: underline;\">annuncio<\/span> per le scarpe da <span style=\"text-decoration: underline;\">corsa.<\/span><\/p>\n<div id=\"attachment_5631\" style=\"width: 1214px\" class=\"wp-caption aligncenter\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-5631\" class=\"wp-image-5631 size-full\" src=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/12\/start-a-blog.png?resize=640%2C306&#038;ssl=1\" alt=\"start a blog\" width=\"640\" height=\"306\" srcset=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/12\/start-a-blog.png?w=1204&amp;ssl=1 1204w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/12\/start-a-blog.png?resize=300%2C143&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/12\/start-a-blog.png?resize=768%2C367&amp;ssl=1 768w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/12\/start-a-blog.png?resize=1024%2C489&amp;ssl=1 1024w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><p id=\"caption-attachment-5631\" class=\"wp-caption-text\">Shopify blog itself covers pretty much everything about e-commerce, business, and trends &#8211; as well as offers free online business lessons<\/p><\/div>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"4_Contatta_I_Blogger_E_I_Siti_Web_Correlati_Al_Tuo\"><\/span>4. Contatta I Blogger E I Siti Web Correlati Al Tuo<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">Se ti stai <span style=\"text-decoration: underline;\">chiedendo<\/span> perch\u00e9 alcuni dei tuoi <span style=\"text-decoration: underline;\">concorrenti<\/span> si classificano cos\u00ec in<span style=\"text-decoration: underline;\"> alto su determinate<\/span> parole chiave, mentre te puoi <span style=\"text-decoration: underline;\">solo<\/span> sognati di andare sulla <span style=\"text-decoration: underline;\">prima<\/span> pagina di <strong>Google,<\/strong> contattare i <span style=\"text-decoration: underline;\">blogger<\/span> \u00e8 il segreto e ci\u00f2 che<span style=\"text-decoration: underline;\"> dovresti fare.<\/span><\/p>\n<blockquote>\n<p style=\"text-align: justify;\">Hai bisogno di una <span style=\"text-decoration: underline;\">strategia<\/span> continua per scrivere <span style=\"text-decoration: underline;\">contenuti<\/span> di alta <span style=\"text-decoration: underline;\">qualit\u00e0<\/span> per i <strong>blog<\/strong> relativi alla tua <span style=\"text-decoration: underline;\">nicchia di negozio.<\/span><\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">In questo modo puoi <span style=\"text-decoration: underline;\">promuovere<\/span> il tuo nome o il <strong>negozio<\/strong> e ottenere un <a href=\"https:\/\/marcodiversi.com\/blog\/it\/cosa-sono-i-backlink-seo\/\" target=\"_blank\" rel=\"noopener noreferrer\">backlink<\/a> sul tuo sito.<\/p>\n<p style=\"text-align: justify;\">Idealmente, <span style=\"text-decoration: underline;\">dovresti <strong>cercare blog c<\/strong><\/span>on un&#8217;autorit\u00e0 di <span style=\"text-decoration: underline;\">dominio<\/span> elevata su una <strong>scala<\/strong> da <span style=\"text-decoration: underline;\">1 a 100.<\/span> Ci sono molti blog <span style=\"text-decoration: underline;\">disposti<\/span> ad <span style=\"text-decoration: underline;\">accettare<\/span> e <strong><span style=\"text-decoration: underline;\">pubblicare<\/span><\/strong> il tuo articolo.<\/p>\n<p style=\"text-align: justify;\">Puoi trovarli <span style=\"text-decoration: underline;\">facilmente<\/span> usando questo <span style=\"text-decoration: underline;\">trucco<\/span> &#8220;<strong>scrivi un post guest &lt;inserisci la tua parola chiave di nicchia&gt;<\/strong>&#8221; su Google o <span style=\"text-decoration: underline;\">semplicemente<\/span> contattando alcuni siti e <span style=\"text-decoration: underline;\">dicendo<\/span> loro cosa puoi <span style=\"text-decoration: underline;\">scrivere<\/span> per loro.<\/p>\n<blockquote>\n<p style=\"text-align: justify;\">Assicurati che il <span style=\"text-decoration: underline;\">contenuto<\/span> che <span style=\"text-decoration: underline;\">scrivi<\/span> sia <strong>informativo<\/strong> e divertente. Fornisci la tua <span style=\"text-decoration: underline;\">esperienza<\/span> e guarda su <span style=\"text-decoration: underline;\">determinati<\/span> argomenti, problemi e <span style=\"text-decoration: underline;\">soluzioni<\/span> che ti faranno <strong>risaltare.<\/strong><\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">In questo <span style=\"text-decoration: underline;\">modo non dovre<\/span>bbe essere difficile <span style=\"text-decoration: underline;\">stabilire<\/span> relazioni con i <span style=\"text-decoration: underline;\">proprietari<\/span> di siti web che <span style=\"text-decoration: underline;\">contribuiranno<\/span> a spingere il tuo sito su<span style=\"text-decoration: underline;\"> parole chiave<\/span> pertinenti per la tua <strong>attivit\u00e0.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"5_Monitora_I_Progressi_E_I_Tuoi_Concorrenti\"><\/span>5. Monitora I Progressi E I Tuoi Concorrenti<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">Sapevi c<span style=\"text-decoration: underline;\">he ci so<\/span>no metriche che ti <span style=\"text-decoration: underline;\">diranno<\/span> <strong>esattamente<\/strong> in che modo la <span style=\"text-decoration: underline;\">visibilit\u00e0<\/span> e la crescita del tuo negozio <strong>stanno<\/strong> migliorando rispetto alla <span style=\"text-decoration: underline;\">concorrenza?<\/span><\/p>\n<blockquote>\n<p style=\"text-align: justify;\">Dovresti <strong><span style=\"text-decoration: underline;\">iniziare a monitorare il posizionamento<\/span><\/strong> di tutte le parole chiave <span style=\"text-decoration: underline;\">pertinenti<\/span> al tuo sito: quelle per le quali stai gi\u00e0 <strong><span style=\"text-decoration: underline;\">classificando<\/span><\/strong> e quelle per le quali <span style=\"text-decoration: underline;\">desideri<\/span> essere <span style=\"text-decoration: underline;\">classificato.<\/span><\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">Una volta <span style=\"text-decoration: underline;\">identificate<\/span> tutte queste <span style=\"text-decoration: underline;\">parole chiave<\/span>, dovresti esaminare il <span style=\"text-decoration: underline;\">rango<\/span> medio o, pi\u00f9 preci<strong>s<\/strong>amente, il rango medio <span style=\"text-decoration: underline;\">corretto<\/span> del rendimento di <span style=\"text-decoration: underline;\"><strong>ricerca<\/strong><\/span> del tuo sito.<\/p>\n<blockquote>\n<p style=\"text-align: justify;\"><span style=\"text-decoration: underline;\">Comprender\u00e0<\/span> solo le parole chiave non <strong><span style=\"text-decoration: underline;\">classificate<\/span><\/strong> nel calcolo.<\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">Questa \u00e8 <span style=\"text-decoration: underline;\">probabilmente<\/span> la metrica pi\u00f9 <span style=\"text-decoration: underline;\">importante<\/span> che dovresti osservare <strong>settimanalmente,<\/strong> se non quotidianamente, per <span style=\"text-decoration: underline;\">sapere<\/span> se la tua barca si sta <span style=\"text-decoration: underline;\">muovendo<\/span> nella giusta direzione.<\/p>\n<blockquote>\n<p style=\"text-align: justify;\">La s<span style=\"text-decoration: underline;\">econda metri<\/span>ca pi\u00f9 importante \u00e8 un <strong>confronto<\/strong> con i tuoi <span style=\"text-decoration: underline;\">concorrenti.<\/span><\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">Dovresti <span style=\"text-decoration: underline;\">esaminare<\/span> il rango <strong><span style=\"text-decoration: underline;\">medio<\/span><\/strong> in cui devi escludere le parole <span style=\"text-decoration: underline;\">chiave<\/span> del tuo <span style=\"text-decoration: underline;\">marchio<\/span> nel calcolo.<\/p>\n<p style=\"text-align: justify;\">\u00c8 <span style=\"text-decoration: underline;\">possibile<\/span> ottenere questo con un tracker motore di ricerca esperto, come <strong>Nightwatch.<\/strong><\/p>\n<div id=\"attachment_5624\" style=\"width: 1290px\" class=\"wp-caption aligncenter\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-5624\" class=\"wp-image-5624 size-full\" src=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/12\/average-ranking-comparison-with-nightwatch.png?resize=640%2C328&#038;ssl=1\" alt=\"average ranking comparison with nightwatch\" width=\"640\" height=\"328\" srcset=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/12\/average-ranking-comparison-with-nightwatch.png?w=1280&amp;ssl=1 1280w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/12\/average-ranking-comparison-with-nightwatch.png?resize=300%2C154&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/12\/average-ranking-comparison-with-nightwatch.png?resize=768%2C394&amp;ssl=1 768w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/12\/average-ranking-comparison-with-nightwatch.png?resize=1024%2C525&amp;ssl=1 1024w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><p id=\"caption-attachment-5624\" class=\"wp-caption-text\">Average ranking comparison of all competitors for an example e-commerce store<\/p><\/div>\n<p style=\"text-align: justify;\">Ci sono <span style=\"text-decoration: underline;\">anche<\/span> altre importanti <a href=\"http:\/\/blog.nightwatch.io\/seo-metrics\" target=\"_blank\" rel=\"noopener\">metriche di crescita SEO<\/a> che dovresti <span style=\"text-decoration: underline;\">misurare<\/span> per una migliore comprensione di <span style=\"text-decoration: underline;\">come<\/span> il tuo sito web sta <strong>funzionando<\/strong> sui motori di <span style=\"text-decoration: underline;\">ricerca<\/span>.<\/p>\n<blockquote>\n<p style=\"text-align: justify;\">Se <span style=\"text-decoration: underline;\">ancora<\/span> non sai chi sono i tuoi concorrenti, \u00e8 il <span style=\"text-decoration: underline;\">momento<\/span> di saperlo. Non pr<span style=\"text-decoration: underline;\">e<\/span>occ<span style=\"text-decoration: underline;\">u<\/span>parti, <span style=\"text-decoration: underline;\">eBay<\/span> e <span style=\"text-decoration: underline;\">Amazon<\/span> non sono i tuoi <strong>concorrenti.<\/strong><\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">Concentrati sulle <span style=\"text-decoration: underline;\">attivit\u00e0<\/span> di <strong>e-commerce<\/strong> che si trovano nella <span style=\"text-decoration: underline;\">stessa nicchia o<\/span> di <strong><span style=\"text-decoration: underline;\">dimensioni simili<\/span><\/strong> alle tue.<\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"6_Applicare_Le_Modifiche_Piu_Importanti_Sul_Sito\"><\/span>6. Applicare Le Modifiche Pi\u00f9 Importanti Sul Sito<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">Ci sono <span style=\"text-decoration: underline;\">molte modifiche S<\/span>EO e <strong>miglioramenti<\/strong> che puoi fare. Ma queste sono le pi\u00f9 <span style=\"text-decoration: underline;\">importanti:<\/span><\/p>\n<ol style=\"text-align: justify;\">\n<li><strong>Includi la parola chiave principale nel titolo del sito<\/strong><\/li>\n<\/ol>\n<p style=\"text-align: justify;\">Sai qual \u00e8 la frase chiave <span style=\"text-decoration: underline;\">principale<\/span> per cui vuoi essere <strong><span style=\"text-decoration: underline;\">classificato?<\/span><\/strong> In caso contrario, dovresti <span style=\"text-decoration: underline;\">trovarla.<\/span> A tale scopo, puoi anche utilizzare uno <span style=\"text-decoration: underline;\">strumento di ricerc<\/span>a per parole chiave che <span style=\"text-decoration: underline;\">abbiamo<\/span> gi\u00e0 <strong>menzionato.<\/strong><\/p>\n<blockquote>\n<p style=\"text-align: justify;\">Ma <span style=\"text-decoration: underline;\"><strong>non<\/strong> trovare<\/span> una parola chiave generica come <strong><span style=\"text-decoration: underline;\">&#8220;scarpe&#8221;<\/span><\/strong> &#8211; dovresti essere pi\u00f9 specifico.<\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\"><span style=\"text-decoration: underline;\">Successivamente,<\/span> assicurati di <span style=\"text-decoration: underline;\">includere<\/span> questa parola chiave n<span style=\"text-decoration: underline;\">el titolo d<\/span>el tuo sito web, in <span style=\"text-decoration: underline;\">particolare<\/span> nella pagina <strong>dell&#8217;indice<\/strong> e nelle <span style=\"text-decoration: underline;\">sottopagine<\/span> delle categorie <span style=\"text-decoration: underline;\">appropriate.<\/span><\/p>\n<p style=\"text-align: justify;\">Puoi configu<span style=\"text-decoration: underline;\">r<\/span>arlo nel titolo e nella <span style=\"text-decoration: underline;\">descrizione<\/span> della homepage sotto <strong>Negozio online&gt; Preferenze<\/strong> della sezione <span style=\"text-decoration: underline;\">admin<\/span> di Shopify.<\/p>\n<p style=\"text-align: justify;\">Avere la p<span style=\"text-decoration: underline;\">arola chiave giusta<\/span> nel titolo e nella <strong><span style=\"text-decoration: underline;\">meta-descrizion<\/span><\/strong>e fa una grande <span style=\"text-decoration: underline;\">differenza<\/span> nel ranking di questa parola <strong>chiave.<\/strong><\/p>\n<div id=\"attachment_5625\" style=\"width: 1610px\" class=\"wp-caption aligncenter\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-5625\" class=\"wp-image-5625 size-full\" src=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/12\/include-the-main-keyword-in-the-title-of-your-item.png?resize=640%2C228&#038;ssl=1\" alt=\"include the main keyword in the title of your item\" width=\"640\" height=\"228\" srcset=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/12\/include-the-main-keyword-in-the-title-of-your-item.png?w=1600&amp;ssl=1 1600w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/12\/include-the-main-keyword-in-the-title-of-your-item.png?resize=300%2C107&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/12\/include-the-main-keyword-in-the-title-of-your-item.png?resize=768%2C273&amp;ssl=1 768w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/12\/include-the-main-keyword-in-the-title-of-your-item.png?resize=1024%2C364&amp;ssl=1 1024w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/12\/include-the-main-keyword-in-the-title-of-your-item.png?w=1280&amp;ssl=1 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><p id=\"caption-attachment-5625\" class=\"wp-caption-text\">Including the main keyword \u201cbedding covers\u201d in the site title and meta description of our site<\/p><\/div>\n<ol style=\"text-align: justify;\" start=\"2\">\n<li><strong>Includere la parola chiave principale della sottopagina nel titolo<\/strong><\/li>\n<\/ol>\n<p style=\"text-align: justify;\">L&#8217;idea <span style=\"text-decoration: underline;\">qui<\/span> \u00e8 che ogni <span style=\"text-decoration: underline;\">pagina<\/span> del tuo negozio <span style=\"text-decoration: underline;\">dovrebbe<\/span> essere una pagina di <span style=\"text-decoration: underline;\">destinazione<\/span> per una <span style=\"text-decoration: underline;\">determinata<\/span> <span style=\"text-decoration: underline;\">parola<\/span> chiave per i <span style=\"text-decoration: underline;\">motori di ricerca.<\/span><\/p>\n<p style=\"text-align: justify;\">Ci\u00f2 significa che <span style=\"text-decoration: underline;\">dovresti<\/span> usare la parola<span style=\"text-decoration: underline;\"> chiave principale<\/span> (o qualche variazione) nella <strong>pagina<\/strong> che vuoi che gli <span style=\"text-decoration: underline;\">utenti<\/span> inseriscano dai motori di <span style=\"text-decoration: underline;\">ricerca<\/span>.<\/p>\n<ol style=\"text-align: justify;\" start=\"3\">\n<li><strong>Includere la parola chiave principale della sottopagina nell&#8217;URL<\/strong><\/li>\n<\/ol>\n<p style=\"text-align: justify;\">Questo <span style=\"text-decoration: underline;\">punto<\/span> segue la stessa log<span style=\"text-decoration: underline;\">ica del precedent<\/span>e, tranne che <span style=\"text-decoration: underline;\">includiamo<\/span> la parola chiave pri<span style=\"text-decoration: underline;\">n<\/span>cipale <strong>nell&#8217;URL<\/strong> (potrebbe essere una pagina prodotto, una pagina di categoria o un post di un blog).<\/p>\n<div id=\"attachment_5630\" style=\"width: 1438px\" class=\"wp-caption aligncenter\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-5630\" class=\"wp-image-5630 size-full\" src=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/12\/soft-pillow-target-keyword.png?resize=640%2C410&#038;ssl=1\" alt=\"soft pillow target keyword\" width=\"640\" height=\"410\" srcset=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/12\/soft-pillow-target-keyword.png?w=1428&amp;ssl=1 1428w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/12\/soft-pillow-target-keyword.png?resize=300%2C192&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/12\/soft-pillow-target-keyword.png?resize=768%2C492&amp;ssl=1 768w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/12\/soft-pillow-target-keyword.png?resize=1024%2C655&amp;ssl=1 1024w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/12\/soft-pillow-target-keyword.png?w=1280&amp;ssl=1 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><p id=\"caption-attachment-5630\" class=\"wp-caption-text\">Editing a product SEO URL in a Shopify store where \u201cSoft Pillow\u201d is our target keyword<\/p><\/div>\n<p style=\"text-align: justify;\">Shopify \u00e8 <span style=\"text-decoration: underline;\">flessibile<\/span> con la <span style=\"text-decoration: underline;\">modifica<\/span> di titoli e <strong>permalinks<\/strong>, quindi \u00e8 consigliabile <span style=\"text-decoration: underline;\">utilizzare<\/span> queste funzionalit\u00e0 a <span style=\"text-decoration: underline;\">proprio vantaggio.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Pensieri_Finali\"><\/span>Pensieri Finali<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">Ci sono <strong><span style=\"text-decoration: underline;\">molte cose da tenere<\/span> <\/strong>conto quando fai il tuo e-store su <span style=\"text-decoration: underline;\">Shopify<\/span>.<\/p>\n<p style=\"text-align: justify;\">Tuttavia, <span style=\"text-decoration: underline;\">questo<\/span> articolo ti ha <span style=\"text-decoration: underline;\">spiegato<\/span> gli aspetti <span style=\"text-decoration: underline;\">pi\u00f9 importanti<\/span> <strong>dell&#8217;ottimizzazione<\/strong> del tuo negozio <span style=\"text-decoration: underline;\">Shopify.<\/span><\/p>\n<blockquote>\n<p style=\"text-align: justify;\">Mentre <span style=\"text-decoration: underline;\">alcuni<\/span> suggerimenti <strong><span style=\"text-decoration: underline;\">richiedono<\/span><\/strong> una quantit\u00e0 <span style=\"text-decoration: underline;\">maggiore<\/span> di lavoro e <strong>attenzione,<\/strong> vale la pena <span style=\"text-decoration: underline;\">applicarli<\/span> se si <span style=\"text-decoration: underline;\">desidera<\/span> <strong>guadagnare<\/strong> pi\u00f9 <span style=\"text-decoration: underline;\">soldi.<\/span><\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">L&#8217;<span style=\"text-decoration: underline;\">implementazione persistente<\/span> <span style=\"text-decoration: underline;\">nell&#8217;eseguire<\/span> queste <span style=\"text-decoration: underline;\">strategie<\/span> ti fornir\u00e0 la <span style=\"text-decoration: underline;\">crescita<\/span> necessaria per <span style=\"text-decoration: underline;\">raggiungere<\/span> i migliori risultati di <span style=\"text-decoration: underline;\">Google<\/span> e di altri <strong>motori<\/strong> di <span style=\"text-decoration: underline;\">ricerca.<\/span><\/p>\n<blockquote>\n<p style=\"text-align: justify;\">Hai in <span style=\"text-decoration: underline;\">mente<\/span> altre strategie <span style=\"text-decoration: underline;\">SEO per Shopify? <strong>Condividile<\/strong><\/span> qui sotto nella sezione dei <span style=\"text-decoration: underline;\">commenti!<\/span><\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5462\" src=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/03\/marco-diversi-eagle.jpg?resize=640%2C426&#038;ssl=1\" alt=\"marco diversi eagle\" width=\"640\" height=\"426\" srcset=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/03\/marco-diversi-eagle.jpg?w=1280&amp;ssl=1 1280w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/03\/marco-diversi-eagle.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/03\/marco-diversi-eagle.jpg?resize=1024%2C682&amp;ssl=1 1024w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/03\/marco-diversi-eagle.jpg?resize=768%2C511&amp;ssl=1 768w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<h4 class=\"p1\" style=\"text-align: justify;\"><span class=\"s1\"><b>Cosa Imparerete Su Questo Blog!<\/b><\/span><\/h4>\n<p class=\"p1\" style=\"text-align: justify;\"><span class=\"s2\">Resta <\/span><span class=\"s1\">sintonizzato<\/span><span class=\"s2\"> e <a href=\"https:\/\/marcodiversi.com\/blog\/zx\/marco-diversi-newsletters\/\" rel=\"nofollow noopener sponsored\"><span class=\"s3\">iscriviti al mio blog<\/span><\/a> in modo da <\/span><span class=\"s1\">ricevere notifiche sui nuovi post.<\/span><span class=\"s2\"> Lentamente spiegher\u00f2 questi argomenti:<\/span><\/p>\n<ol class=\"ol1\" style=\"text-align: justify;\">\n<li class=\"li1\"><b><\/b><span class=\"s2\"><b>SEO (Search Engine Optimization).<\/b><\/span><\/li>\n<li class=\"li1\"><b><\/b><span class=\"s2\"><b>Affiliate Marketing<\/b><\/span><\/li>\n<li class=\"li1\"><b><\/b><span class=\"s2\"><b>Trucchi per traffico gratuito e a pagamento.<\/b><\/span><\/li>\n<li class=\"li1\"><b><\/b><span class=\"s2\"><b>Coding e WordPress<\/b><\/span><\/li>\n<li class=\"li1\"><b><\/b><span class=\"s2\"><b>Guadagnare con un computer e una connessione\u00a0 Internet anche mentre dormi.<\/b><\/span><\/li>\n<\/ol>\n<p class=\"p1\" style=\"text-align: justify;\"><span class=\"s2\">Seguimi sui <\/span><span class=\"s1\">social media<\/span><span class=\"s2\">, hai tutti i link nella parte in basso a destra di questo blog, inoltre <\/span><span class=\"s1\">commenta<\/span><span class=\"s2\"> e <\/span><span class=\"s1\">contattami<\/span><span class=\"s2\"> se hai <\/span><span class=\"s1\">bisogno di aiuto.<\/span><\/p>\n<p class=\"p1\" style=\"text-align: justify;\"><span class=\"s2\">Qua ci sono le migliori risorse che uso per essere un super affiliato, <a href=\"https:\/\/marcodiversi.com\/blog\/it\/risorse\"><span class=\"s3\">guardale qua<\/span><\/a>!<\/span><\/p>\n<p class=\"p1\" style=\"text-align: justify;\"><span class=\"s1\"><b>Vuoi essere un uomo o una donna libera? Salta nella squadra allora!<\/b><\/span><\/p>\n<p class=\"p1\" style=\"text-align: justify;\"><span class=\"s2\">Marco Diversi.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cosa rende cos\u00ec importante che\u00a0 il tuo negozio e-commerce sia sui motori di ricerca? Senza dubbio, questo \u00e8 il modo pi\u00f9 efficace per vendere cose. Le persone che cercano un prodotto su Google, ad esempio, &#8220;Jordan shoes chukka red 2017 model&#8220;, sono in genere molto pi\u00f9 propensi ad acquistarlo rispetto ai visitatori che vengono da [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5649,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[94],"tags":[988,990],"class_list":["post-5646","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-affiliate-marketing-italia","tag-checklist-del-seo-di-un-negozio-shopify","tag-seo-con-shopify"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/01\/checklist-seo-negozio-shopify.jpg?fit=1280%2C720&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/marcodiversi.com\/blog\/wp-json\/wp\/v2\/posts\/5646","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marcodiversi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marcodiversi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marcodiversi.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/marcodiversi.com\/blog\/wp-json\/wp\/v2\/comments?post=5646"}],"version-history":[{"count":0,"href":"https:\/\/marcodiversi.com\/blog\/wp-json\/wp\/v2\/posts\/5646\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marcodiversi.com\/blog\/wp-json\/wp\/v2\/media\/5649"}],"wp:attachment":[{"href":"https:\/\/marcodiversi.com\/blog\/wp-json\/wp\/v2\/media?parent=5646"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marcodiversi.com\/blog\/wp-json\/wp\/v2\/categories?post=5646"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marcodiversi.com\/blog\/wp-json\/wp\/v2\/tags?post=5646"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}