{"id":5611,"date":"2019-01-13T13:53:17","date_gmt":"2019-01-13T12:53:17","guid":{"rendered":"https:\/\/marcodiversi.com\/blog\/?p=5611"},"modified":"2019-04-23T16:33:15","modified_gmt":"2019-04-23T15:33:15","slug":"shopify-seo-checklist","status":"publish","type":"post","link":"https:\/\/marcodiversi.com\/blog\/shopify-seo-checklist\/","title":{"rendered":"The Ultimate Shopify SEO Checklist Before Launching The Store"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Why ranking your <span style=\"text-decoration: underline;\">e-commerce store <strong>high<\/strong>\u00a0<\/span>on search <span style=\"text-decoration: underline;\">engines<\/span>\u00a0is so <span style=\"text-decoration: underline;\">important<\/span>? Because no <span style=\"text-decoration: underline;\">doubt,<\/span> this is the <span style=\"text-decoration: underline;\">most<\/span> effective <span style=\"text-decoration: underline;\">way<\/span> to <span style=\"text-decoration: underline;\">sell<\/span>.<\/span><\/p>\n<blockquote>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">People who <span style=\"text-decoration: underline;\">search<\/span> for a <span style=\"text-decoration: underline;\">product on Googl<\/span>e, for example, \u201c<span style=\"text-decoration: underline;\">Jordan shoes chukka red 2017 model<\/span>,\u201d are generally <span style=\"text-decoration: underline;\">much<\/span> more <strong><span style=\"text-decoration: underline;\">likely<\/span><\/strong> to buy it than <span style=\"text-decoration: underline;\">visitors<\/span> you will <span style=\"text-decoration: underline;\">bring<\/span> from <strong>Facebook<\/strong> and other traffic sources. <\/span><\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\"><span style=\"text-decoration: underline;\">Search engine<\/span> traffic has <\/span><a href=\"https:\/\/www.inc.com\/jayson-demers\/which-online-marketing-strategy-has-the-best-roi.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">the highest ROI<\/span><\/a> <span style=\"font-weight: 400;\">o<\/span><span style=\"font-weight: 400;\">f<\/span> <span style=\"font-weight: 400;\">a<\/span><span style=\"font-weight: 400;\">l<\/span><span style=\"font-weight: 400;\">l<\/span> <span style=\"font-weight: 400;\">t<\/span><span style=\"font-weight: 400;\">r<\/span><span style=\"font-weight: 400;\">a<\/span><span style=\"font-weight: 400;\">f<\/span><span style=\"font-weight: 400;\">f<\/span><span style=\"font-weight: 400;\">i<\/span><span style=\"font-weight: 400;\">c<\/span> <strong><span style=\"text-decoration: underline;\">source<\/span><\/strong><span style=\"font-weight: 400;\"><strong><span style=\"text-decoration: underline;\">s<\/span><\/strong> and is also the best <span style=\"text-decoration: underline;\">traffic:<\/span> <strong>free and recurring.<\/strong><\/span><\/p>\n<blockquote>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">If you\u2019re <span style=\"text-decoration: underline;\">not optimizin<\/span>g your <span style=\"text-decoration: underline;\">e-commerce store<\/span>, you\u2019re <span style=\"text-decoration: underline;\">leaving<\/span> money for your <strong>competitors<\/strong>.<\/span><\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">In this guide we <span style=\"text-decoration: underline;\">will focus<\/span> on all <strong><span style=\"text-decoration: underline;\">aspects<\/span><\/strong> of e<span style=\"text-decoration: underline;\">-commerce SEO<\/span>:<strong> preparing your store<\/strong> for <strong>long-tail keywords<\/strong> as well as <span style=\"text-decoration: underline;\">more generic keyword<\/span> terms for<span style=\"text-decoration: underline;\"> both short-<\/span> and<span style=\"text-decoration: underline;\"> long-term success<\/span>.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Read on for some of the <span style=\"text-decoration: underline;\">most<\/span> <strong>efficient techniques<\/strong> to get your <span style=\"text-decoration: underline;\">Shopify<\/span> or any other <span style=\"text-decoration: underline;\">e-commerce s<\/span>tore ranking <strong>higher<\/strong>!<\/span><\/p>\n<p>&nbsp;<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-flat ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/marcodiversi.com\/blog\/shopify-seo-checklist\/#Shopify_SEO_Checklist_Steps\" >Shopify SEO Checklist Steps<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/marcodiversi.com\/blog\/shopify-seo-checklist\/#1_Choose_A_Good_SEO_Ready_Shopify_Theme\" >1. Choose A Good SEO Ready Shopify Theme<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/marcodiversi.com\/blog\/shopify-seo-checklist\/#2_Name_Products_And_Categories_Wisely\" >2. Name Products And Categories Wisely<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/marcodiversi.com\/blog\/shopify-seo-checklist\/#3_Start_a_Blog\" >3. Start a Blog<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/marcodiversi.com\/blog\/shopify-seo-checklist\/#4_Reach_Out_To_Related_Bloggers_And_Websites\" >4. Reach Out To Related Bloggers And Websites<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/marcodiversi.com\/blog\/shopify-seo-checklist\/#5_Monitor_Progress_And_Your_Competitors\" >5. Monitor Progress And Your Competitors<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/marcodiversi.com\/blog\/shopify-seo-checklist\/#6_Apply_the_Most_Important_On-Site_Changes\" >6. Apply the Most Important On-Site Changes<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/marcodiversi.com\/blog\/shopify-seo-checklist\/#Final_Thoughts\" >Final Thoughts<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Shopify_SEO_Checklist_Steps\"><\/span>Shopify SEO Checklist Steps<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"1_Choose_A_Good_SEO_Ready_Shopify_Theme\"><\/span><strong>1. Choose A Good SEO Ready Shopify Theme<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\"><span style=\"text-decoration: underline;\">Shopify<\/span> comes with <span style=\"text-decoration: underline;\">hundreds<\/span> of <strong>professional theme<\/strong>s for a reason: you <span style=\"text-decoration: underline;\">should<\/span> invest some <span style=\"text-decoration: underline;\">time<\/span> in not only <span style=\"text-decoration: underline;\">picking<\/span> a <strong><span style=\"text-decoration: underline;\">nice looking<\/span> <\/strong>one but <span style=\"text-decoration: underline;\">analyzing<\/span> its efficiency. <\/span><\/p>\n<blockquote>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Newbie <span style=\"text-decoration: underline;\">e-commerc<\/span>e<span style=\"text-decoration: underline;\"> owners<\/span> often <strong>overlook<\/strong> this <span style=\"text-decoration: underline;\">detail<\/span> and choose a theme <span style=\"text-decoration: underline;\">mostly<\/span> just <span style=\"text-decoration: underline;\">based<\/span> on its <strong>appearance<\/strong>. <\/span><\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">The <span style=\"text-decoration: underline;\">default Shopify theme<\/span> is one of the <span style=\"text-decoration: underline;\">most<\/span> <strong>well-optimized<\/strong> themes on <span style=\"text-decoration: underline;\">Shopify<\/span>, so you <span style=\"text-decoration: underline;\">may wan<\/span>t to consider <span style=\"text-decoration: underline;\">using<\/span> it if you <span style=\"text-decoration: underline;\">know<\/span> how to <span style=\"text-decoration: underline;\">modify<\/span> it (or if you can pay someone to).<\/span><\/p>\n<div id=\"attachment_5629\" style=\"width: 1610px\" class=\"wp-caption aligncenter\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-5629\" class=\"wp-image-5629 size-full\" src=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/12\/simple-shopify-theme.png?resize=640%2C354&#038;ssl=1\" alt=\"simple shopify theme\" width=\"640\" height=\"354\" srcset=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/12\/simple-shopify-theme.png?w=1600&amp;ssl=1 1600w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/12\/simple-shopify-theme.png?resize=300%2C166&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/12\/simple-shopify-theme.png?resize=768%2C425&amp;ssl=1 768w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/12\/simple-shopify-theme.png?resize=1024%2C567&amp;ssl=1 1024w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/12\/simple-shopify-theme.png?w=1280&amp;ssl=1 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><p id=\"caption-attachment-5629\" class=\"wp-caption-text\">Simple Shopify theme<\/p><\/div>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">You can <span style=\"text-decoration: underline;\">test the themes<\/span> using an <strong><span style=\"text-decoration: underline;\">SEO site audi<\/span><\/strong>t to see <span style=\"text-decoration: underline;\">which<\/span> one is the most <span style=\"text-decoration: underline;\">beneficial<\/span> for you. <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">The <span style=\"text-decoration: underline;\">process<\/span> is pretty <strong>straightforward<\/strong>, and you <span style=\"text-decoration: underline;\">should do it <\/span><\/span><i><span style=\"font-weight: 400;\"><span style=\"text-decoration: underline;\">befor<\/span>e<\/span><\/i><span style=\"font-weight: 400;\"> you <span style=\"text-decoration: underline;\">officially<\/span> launch your store.<\/span><\/p>\n<p style=\"text-align: justify;\"><em><span style=\"font-weight: 400;\">There are 2 ways of doing this:<\/span><\/em><\/p>\n<ol style=\"text-align: justify;\">\n<li><b> Soft-launching the store<\/b><\/li>\n<\/ol>\n<ol style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"text-decoration: underline;\">Soft launch<\/span> the store,<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"text-decoration: underline;\">Install<\/span> the theme you want to test,<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Run a <span style=\"text-decoration: underline;\">site audit<\/span>,<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"text-decoration: underline;\">Compare<\/span> results with <span style=\"text-decoration: underline;\">different<\/span> <strong>themes.<\/strong><\/span><\/li>\n<\/ol>\n<ol style=\"text-align: justify;\" start=\"2\">\n<li><b> Running a site audit directly from Shopify\u2019s theme directory<\/b><\/li>\n<\/ol>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">In this <span style=\"text-decoration: underline;\">case,<\/span> it\u2019s <span style=\"text-decoration: underline;\">not necessar<\/span>y to install the <span style=\"text-decoration: underline;\">theme<\/span>. You can just <span style=\"text-decoration: underline;\">navigate<\/span> to <\/span><a href=\"https:\/\/themes.shopify.com\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Shopify\u2019s theme directory<\/span><\/a><span style=\"font-weight: 400;\">, choose a <span style=\"text-decoration: underline;\">theme<\/span>, and click \u201c<strong>Demo<\/strong>.\u201d<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">This will <span style=\"text-decoration: underline;\">open<\/span> a <span style=\"text-decoration: underline;\">preview<\/span> of the <span style=\"text-decoration: underline;\">theme<\/span> within an iframe, so we should click the \u2018<strong>x<\/strong>\u2019 button on the<span style=\"text-decoration: underline;\"> top-right<\/span> to get the direct <span style=\"text-decoration: underline;\">URL<\/span> to the preview store, for example:<\/span><\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/brooklyn-theme.myshopify.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/brooklyn-theme.myshopify.com\/<\/span><\/a><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">You can <span style=\"text-decoration: underline;\">run<\/span> the site <span style=\"text-decoration: underline;\">audit<\/span> on this URL.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">There\u2019s a <span style=\"text-decoration: underline;\">great<\/span> free <\/span><a href=\"https:\/\/seositecheckup.com\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">site-audit tool from SEO SiteCheckUp<\/span><\/a> <span style=\"font-weight: 400;\">y<\/span><span style=\"font-weight: 400;\">o<\/span><span style=\"font-weight: 400;\">u<\/span> <span style=\"font-weight: 400;\">c<\/span><span style=\"font-weight: 400;\">a<\/span><span style=\"font-weight: 400;\">n<\/span> <span style=\"font-weight: 400;\">u<\/span><span style=\"font-weight: 400;\">s<\/span><span style=\"font-weight: 400;\">e<\/span><span style=\"font-weight: 400;\">:<\/span><\/p>\n<p style=\"text-align: justify;\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5628\" src=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/12\/seositecheckup-score.png?resize=640%2C281&#038;ssl=1\" alt=\"seositecheckup score\" width=\"640\" height=\"281\" srcset=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/12\/seositecheckup-score.png?w=1600&amp;ssl=1 1600w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/12\/seositecheckup-score.png?resize=300%2C132&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/12\/seositecheckup-score.png?resize=768%2C337&amp;ssl=1 768w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/12\/seositecheckup-score.png?resize=1024%2C449&amp;ssl=1 1024w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/12\/seositecheckup-score.png?w=1280&amp;ssl=1 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">After you <span style=\"text-decoration: underline;\">complete<\/span> the <strong>com<span style=\"text-decoration: underline;\">p<\/span>arison<\/strong>, take a look at the <span style=\"text-decoration: underline;\">most critical factors<\/span> and <span style=\"text-decoration: underline;\">decide<\/span> which theme <strong>performs<\/strong> best. <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">You should <span style=\"text-decoration: underline;\">pay extra attention<\/span> to the <span style=\"text-decoration: underline;\">headlines<\/span>, <strong>meta tags,<\/strong> and <strong>everything<\/strong> else <span style=\"text-decoration: underline;\">mentioned<\/span> under the <strong>high<\/strong> <span style=\"text-decoration: underline;\">priority fixes<\/span>. Invest some time here and it will <span style=\"text-decoration: underline;\">pay<\/span> off in the <span style=\"text-decoration: underline;\">future<\/span>!<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"2_Name_Products_And_Categories_Wisely\"><\/span><strong>2. Name Products And Categories Wisely<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Although the <span style=\"text-decoration: underline;\">importance<\/span> of <span style=\"text-decoration: underline;\">product naming<\/span> <strong><span style=\"text-decoration: underline;\">tends<\/span><\/strong> to be <span style=\"text-decoration: underline;\">underestimated<\/span>, we have seen a <span style=\"text-decoration: underline;\">tremendous<\/span> difference in <span style=\"text-decoration: underline;\">rankings<\/span> with site <span style=\"text-decoration: underline;\">owners<\/span> who follow this <span style=\"text-decoration: underline;\">advice.<\/span><\/span><\/p>\n<blockquote>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\"><span style=\"text-decoration: underline;\">Wise product naming<\/span> is one <span style=\"text-decoration: underline;\">of the best secre<\/span>t techniques for <span style=\"text-decoration: underline;\">marketers<\/span>. Using <strong>distinctive<\/strong> and well-<span style=\"text-decoration: underline;\">thought<\/span>-out <span style=\"text-decoration: underline;\">names<\/span> will help you rank <span style=\"text-decoration: underline;\">higher<\/span> and for the righ<span style=\"text-decoration: underline;\">t long-tail keywords. <\/span><\/span><\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">By <span style=\"text-decoration: underline;\">making<\/span> some<strong><span style=\"text-decoration: underline;\"> efficient change<\/span><\/strong>s in product and c<span style=\"text-decoration: underline;\">ategory names<\/span>, you will help <span style=\"text-decoration: underline;\">drive more traffic<\/span> to your <span style=\"text-decoration: underline;\">e-commerce<\/span> store with <strong>minimal<\/strong> effort.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><b>Let\u2019s take a look at an example:<\/b><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Suppose you <span style=\"text-decoration: underline;\">are selling<\/span> a not-so-famous <span style=\"text-decoration: underline;\">JinJui clothing brand<\/span> and you have the <span style=\"text-decoration: underline;\">following<\/span> product on your store:<\/span><\/p>\n<p style=\"text-align: justify;\"><b>JinJui duck-egg pants for men<\/b><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\"><span style=\"text-decoration: underline;\">Ask yourself the following questions<\/span>: <\/span><\/p>\n<ul>\n<li style=\"text-align: justify;\"><strong>Who are the <span style=\"text-decoration: underline;\">users<\/span> searching for <span style=\"text-decoration: underline;\">when<\/span> they want to find the <span style=\"text-decoration: underline;\">product<\/span>?<\/strong><\/li>\n<li style=\"text-align: justify;\"><strong> How would your ideal customer find your shop on the internet?<\/strong><\/li>\n<\/ul>\n<div id=\"attachment_5627\" style=\"width: 1610px\" class=\"wp-caption aligncenter\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-5627\" class=\"wp-image-5627 size-full\" src=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/12\/search-query-on-lyst.png?resize=640%2C270&#038;ssl=1\" alt=\"search query on lyst\" width=\"640\" height=\"270\" srcset=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/12\/search-query-on-lyst.png?w=1600&amp;ssl=1 1600w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/12\/search-query-on-lyst.png?resize=300%2C127&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/12\/search-query-on-lyst.png?resize=768%2C324&amp;ssl=1 768w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/12\/search-query-on-lyst.png?resize=1024%2C433&amp;ssl=1 1024w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/12\/search-query-on-lyst.png?w=1280&amp;ssl=1 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><p id=\"caption-attachment-5627\" class=\"wp-caption-text\">Duck egg pants search query on one of the fashion sites gives no search results<\/p><\/div>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Duck-egg is <span style=\"text-decoration: underline;\">probably<\/span> <strong>not<\/strong> the <strong><span style=\"text-decoration: underline;\">color<\/span><\/strong> they would <span style=\"text-decoration: underline;\">search<\/span> for.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">You could use the <\/span><a href=\"https:\/\/ads.google.com\/home\/tools\/keyword-planner\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Keyword Planner tool<\/span><\/a><span style=\"font-weight: 400;\"> by <span style=\"text-decoration: underline;\">Google<\/span> to see <span style=\"text-decoration: underline;\">traffic<\/span> <strong>estimations<\/strong> for those <span style=\"text-decoration: underline;\">keywords<\/span>, but don\u2019t go too <span style=\"text-decoration: underline;\">general<\/span>; your <span style=\"text-decoration: underline;\">product<\/span> name has to be <strong>descriptive<\/strong>.<\/span><\/p>\n<p>&nbsp;<\/p>\n<div id=\"attachment_5626\" style=\"width: 1610px\" class=\"wp-caption aligncenter\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-5626\" class=\"wp-image-5626 size-full\" src=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/12\/keyword-data-in-google-keyword-planner.png?resize=640%2C331&#038;ssl=1\" alt=\"keyword data in google keyword planner\" width=\"640\" height=\"331\" srcset=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/12\/keyword-data-in-google-keyword-planner.png?w=1600&amp;ssl=1 1600w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/12\/keyword-data-in-google-keyword-planner.png?resize=300%2C155&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/12\/keyword-data-in-google-keyword-planner.png?resize=768%2C397&amp;ssl=1 768w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/12\/keyword-data-in-google-keyword-planner.png?resize=1024%2C529&amp;ssl=1 1024w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/12\/keyword-data-in-google-keyword-planner.png?w=1280&amp;ssl=1 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><p id=\"caption-attachment-5626\" class=\"wp-caption-text\">Keyword data for the related keywords in Google Keyword Planner<\/p><\/div>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">In this <span style=\"text-decoration: underline;\">case<\/span>, the <span style=\"text-decoration: underline;\">following<\/span> <strong>would<\/strong> most likely work better:<\/span><\/p>\n<p style=\"text-align: justify;\"><b>JinJui soft blue pants for men<\/b><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">If you\u2019re <span style=\"text-decoration: underline;\">selling<\/span> known <strong>brands<\/strong>, you might want <span style=\"text-decoration: underline;\">to include bran<\/span>d <strong>names<\/strong> into the<span style=\"text-decoration: underline;\"> product names<\/span> along with <span style=\"text-decoration: underline;\">some<\/span> more <span style=\"text-decoration: underline;\">detailed information<\/span>. <\/span><\/p>\n<blockquote>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Think of <span style=\"text-decoration: underline;\">what keyword you would<\/span> <strong>search<\/strong> for if you <span style=\"text-decoration: underline;\">wanted<\/span> to find a product on <span style=\"text-decoration: underline;\">your<\/span> site.<\/span><\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">The point<span style=\"text-decoration: underline;\"> here is<\/span>, you <span style=\"text-decoration: underline;\">don\u2019t<\/span> have to do <span style=\"text-decoration: underline;\">what everyone else is doin<\/span>g, you have to do <strong><span style=\"text-decoration: underline;\">better<\/span><\/strong>. <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">If you\u2019re<span style=\"text-decoration: underline;\"> selling branded<\/span> <strong>products<\/strong>, look at the <span style=\"text-decoration: underline;\">naming<\/span> your competitors are <span style=\"text-decoration: underline;\">using<\/span>, do <\/span><a href=\"https:\/\/marcodiversi.com\/blog\/free-keyword-tools\/\"><span style=\"font-weight: 400;\">keyword research<\/span><\/a><span style=\"font-weight: 400;\"> and <span style=\"text-decoration: underline;\">find<\/span> a better <span style=\"text-decoration: underline;\">way to nam<\/span>e <strong>yours.<\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">If you\u2019re <span style=\"text-decoration: underline;\">not selling<\/span> branded <strong><span style=\"text-decoration: underline;\">products<\/span><\/strong>, focus on product <span style=\"text-decoration: underline;\">characteristics<\/span> to make <span style=\"text-decoration: underline;\">product<\/span> names <span style=\"text-decoration: underline;\">descriptive<\/span> and easily <strong>searchable<\/strong>.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">You can <span style=\"text-decoration: underline;\">apply<\/span> a <span style=\"text-decoration: underline;\">similar strategy<\/span> with category <span style=\"text-decoration: underline;\">naming<\/span>: <strong>descriptive<\/strong> and <strong>straightforward<\/strong>, but not too <span style=\"text-decoration: underline;\">broad.<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"3_Start_a_Blog\"><\/span><strong>3. Start a Blog<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">You\u2019ve <span style=\"text-decoration: underline;\">probably<\/span> heard that <span style=\"text-decoration: underline;\">millions of time<\/span>s, but let me say that <span style=\"text-decoration: underline;\">again:<\/span> p<strong>roviding quality content<\/strong> on your <span style=\"text-decoration: underline;\">blog<\/span> can be one of the <span style=\"text-decoration: underline;\">greatest<\/span> advantages of your <span style=\"text-decoration: underline;\">business<\/span>.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">When it <strong><span style=\"text-decoration: underline;\">comes<\/span><\/strong> to a blog, there are three <span style=\"text-decoration: underline;\">mistakes<\/span> that you should <span style=\"text-decoration: underline;\">avoid<\/span>:<\/span><\/p>\n<ol style=\"text-align: justify;\">\n<li><b> The content provided in the blog is boring <\/b><\/li>\n<\/ol>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Think <span style=\"text-decoration: underline;\">more<\/span> of <span style=\"text-decoration: underline;\">what your readers<\/span> are <span style=\"text-decoration: underline;\">interested<\/span> in and who your <span style=\"text-decoration: underline;\">target audience is<\/span>. Think of <span style=\"text-decoration: underline;\">ways<\/span> to present this <strong>information<\/strong> in an <span style=\"text-decoration: underline;\">interesting<\/span> <strong>way.<\/strong> <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\"><span style=\"text-decoration: underline;\">For example<\/span>, if you\u2019re <span style=\"text-decoration: underline;\">selling shoes,<\/span> you could <span style=\"text-decoration: underline;\">provide<\/span> some information on <span style=\"text-decoration: underline;\">how often you\u2019re s<\/span>uppo<strong>s<\/strong>ed to <span style=\"text-decoration: underline;\">change<\/span> your <span style=\"text-decoration: underline;\">shoes<\/span>. <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Provide some<span style=\"text-decoration: underline;\"> shoe care tip<\/span>s and <strong><span style=\"text-decoration: underline;\">tricks<\/span><\/strong> that your bu<span style=\"text-decoration: underline;\">y<\/span>ers can <strong>apply<\/strong> to <span style=\"text-decoration: underline;\">improve<\/span> the <span style=\"text-decoration: underline;\">longevity<\/span> of their shoes, as well as <span style=\"text-decoration: underline;\">information<\/span> about current <span style=\"text-decoration: underline;\">fashion<\/span> trends and style tips.<\/span><\/p>\n<ol style=\"text-align: justify;\" start=\"2\">\n<li><b> The content is hidden and not easy to share<\/b><\/li>\n<\/ol>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">It\u2019s <span style=\"text-decoration: underline;\">crucial<\/span> that you have <span style=\"text-decoration: underline;\">sharing buttons<\/span> visible and <span style=\"text-decoration: underline;\">accessible<\/span> on the blog. <span style=\"text-decoration: underline;\">Ideally<\/span>, they should scroll with the <strong>user<\/strong>. <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Make <span style=\"text-decoration: underline;\">sure<\/span> that as <span style=\"text-decoration: underline;\">the post get<\/span>s <strong>shared<\/strong>, an attractive <span style=\"text-decoration: underline;\">image<\/span> is attached. When you <span style=\"text-decoration: underline;\">publish<\/span> a new blog post, <span style=\"text-decoration: underline;\">share<\/span> it with your <strong>mailing list<\/strong> and on your<span style=\"text-decoration: underline;\"> social media channels<\/span>. <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">You <span style=\"text-decoration: underline;\">could<\/span> also a<span style=\"text-decoration: underline;\">sk some influencers<\/span> in your <strong>niche<\/strong> to share it on their <span style=\"text-decoration: underline;\">social<\/span> media or <span style=\"text-decoration: underline;\">mailing<\/span> list.<\/span><\/p>\n<ol style=\"text-align: justify;\" start=\"3\">\n<li><b> The blog does not have enough incentive for a call to action<\/b><\/li>\n<\/ol>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">At the <span style=\"text-decoration: underline;\">end of each blog post,<\/span> ideally, you <span style=\"text-decoration: underline;\">should<\/span> invite the <strong>readers<\/strong> to subscribe to your <span style=\"text-decoration: underline;\">mailing list<\/span> &#8211; as well as <span style=\"text-decoration: underline;\">share<\/span> the a<span style=\"text-decoration: underline;\">rticle on social media.<\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\"> Let them <span style=\"text-decoration: underline;\">know<\/span> that <span style=\"text-decoration: underline;\">subscribers are notifie<\/span>d about <strong><span style=\"text-decoration: underline;\">special<\/span><\/strong> offers and <span style=\"text-decoration: underline;\">promotions<\/span> from your <span style=\"text-decoration: underline;\">store,<\/span> along with new blog <span style=\"text-decoration: underline;\">posts<\/span>. You could als<span style=\"text-decoration: underline;\">o set up retargetin<\/span>g for certain blog post <span style=\"text-decoration: underline;\">categories<\/span>. <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">For <span style=\"text-decoration: underline;\">example<\/span>, a blog post \u201c<\/span><b>How to choose the right running shoes?\u201d <\/b><span style=\"font-weight: 400;\">could have a <span style=\"text-decoration: underline;\">remarketing<\/span> pixel to show users an <span style=\"text-decoration: underline;\">advertisement<\/span> for running <strong>shoes.<\/strong><\/span><\/p>\n<div id=\"attachment_5631\" style=\"width: 1214px\" class=\"wp-caption aligncenter\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-5631\" class=\"wp-image-5631 size-full\" src=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/12\/start-a-blog.png?resize=640%2C306&#038;ssl=1\" alt=\"start a blog\" width=\"640\" height=\"306\" srcset=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/12\/start-a-blog.png?w=1204&amp;ssl=1 1204w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/12\/start-a-blog.png?resize=300%2C143&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/12\/start-a-blog.png?resize=768%2C367&amp;ssl=1 768w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/12\/start-a-blog.png?resize=1024%2C489&amp;ssl=1 1024w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><p id=\"caption-attachment-5631\" class=\"wp-caption-text\">Shopify blog itself covers pretty much everything about e-commerce, business, and trends &#8211; as well as offers free online business lessons<\/p><\/div>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"4_Reach_Out_To_Related_Bloggers_And_Websites\"><\/span><strong>4. Reach Out To Related Bloggers And Websites<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">If you\u2019re <span style=\"text-decoration: underline;\">wondering<\/span> why some of your <span style=\"text-decoration: underline;\">competitors<\/span> are <span style=\"text-decoration: underline;\">ranking so high<\/span> on certain <span style=\"text-decoration: underline;\">keywords<\/span>, whereas you can o<span style=\"text-decoration: underline;\">nly dream of showing<\/span> on the first page of <span style=\"text-decoration: underline;\">Google<\/span>, <span style=\"text-decoration: underline;\">blogger outreac<\/span>h is the <span style=\"text-decoration: underline;\">secret of what<\/span> you should be <strong>doing.<\/strong><\/span><\/p>\n<blockquote>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">You need <span style=\"text-decoration: underline;\">an ongoing strategy<\/span> for w<span style=\"text-decoration: underline;\">riting high-quality<\/span> <strong>content<\/strong> for blogs <span style=\"text-decoration: underline;\">related<\/span> to your store niche. <\/span><\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">This way you <span style=\"text-decoration: underline;\">can promote<\/span> your name or the <span style=\"text-decoration: underline;\">store<\/span> and get a <a href=\"https:\/\/marcodiversi.com\/blog\/what-are-backlinks-seo\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong><span style=\"text-decoration: underline;\">backlink<\/span><\/strong><\/a> to your site.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Ideally, you <span style=\"text-decoration: underline;\">should look for blog<\/span>s that have <span style=\"text-decoration: underline;\">high domain authority<\/span> on a scale f<span style=\"text-decoration: underline;\">rom 1 to 100<\/span>.<\/span><span style=\"font-weight: 400;\"> There are many <span style=\"text-decoration: underline;\">blogs<\/span> out there willing to <span style=\"text-decoration: underline;\">accept<\/span> and pu<strong>b<\/strong>lish your article. <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">You <span style=\"text-decoration: underline;\">can find the<\/span>m easily by <span style=\"text-decoration: underline;\">searching<\/span> for \u201c<strong>write a guest post &lt;insert your niche keyword&gt;<\/strong>\u201d on <span style=\"text-decoration: underline;\">Google<\/span> or just by <span style=\"text-decoration: underline;\">contacting some of the site<\/span>s and <strong><span style=\"text-decoration: underline;\">telling<\/span><\/strong> them what you can <span style=\"text-decoration: underline;\">write<\/span> for them.<\/span><\/p>\n<blockquote>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Make sure <span style=\"text-decoration: underline;\">the content you write<\/span> is <span style=\"text-decoration: underline;\">informative<\/span> and <strong>entertaining<\/strong>. Provide your<span style=\"text-decoration: underline;\"> own experience<\/span> and view on <span style=\"text-decoration: underline;\">certain topics,<\/span> problems, and <span style=\"text-decoration: underline;\">solutions<\/span> that will make you <strong>stand<\/strong> out. <\/span><\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">This way it <span style=\"text-decoration: underline;\">shouldn\u2019t<\/span> be <span style=\"text-decoration: underline;\">difficult<\/span> to <strong>establish<\/strong> relationships <span style=\"text-decoration: underline;\">with website owners<\/span> who will <span style=\"text-decoration: underline;\">help<\/span> to push your<span style=\"text-decoration: underline;\"> site on top<\/span> of <span style=\"text-decoration: underline;\">relevant keywords<\/span> for your <strong>business<\/strong>. \u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"5_Monitor_Progress_And_Your_Competitors\"><\/span><strong>5. Monitor Progress And Your Competitors<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Did you <span style=\"text-decoration: underline;\">know<\/span> there are <span style=\"text-decoration: underline;\">metrics<\/span> that<span style=\"text-decoration: underline;\"> will tell you<\/span> precisely <span style=\"text-decoration: underline;\">how your search visibility<\/span> and <span style=\"text-decoration: underline;\">growth<\/span> are <strong>improving<\/strong> in <span style=\"text-decoration: underline;\">comparison<\/span> with your competitors?<\/span><\/p>\n<blockquote>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">You s<span style=\"text-decoration: underline;\">hould start trackin<\/span>g <strong><span style=\"text-decoration: underline;\">rankings<\/span><\/strong> of all the <span style=\"text-decoration: underline;\">keywords<\/span> that are r<span style=\"text-decoration: underline;\">elevant to your site<\/span>: those that you\u2019re already <strong>ranking<\/strong> for and <span style=\"text-decoration: underline;\">those<\/span> that <span style=\"text-decoration: underline;\">you want to be ranking<\/span> for.<\/span><\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">When you <span style=\"text-decoration: underline;\">have<\/span> all <span style=\"text-decoration: underline;\">those keywords identified,<\/span> you <span style=\"text-decoration: underline;\">should<\/span> look at the <strong>average<\/strong> rank, or more <span style=\"text-decoration: underline;\">precisely<\/span>, the <span style=\"text-decoration: underline;\">adjusted average rank o<\/span>f your site\u2019s search <span style=\"text-decoration: underline;\">performance<\/span>. <\/span><\/p>\n<blockquote>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">It will just <span style=\"text-decoration: underline;\">include<\/span> your<span style=\"text-decoration: underline;\"> non-ranking keyword<\/span>s in the <strong>calculation<\/strong>.<\/span><\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">This is <span style=\"text-decoration: underline;\">probably<\/span> the most <span style=\"text-decoration: underline;\">important<\/span> metric that you should o<span style=\"text-decoration: underline;\">bserve weekly<\/span>, if not <span style=\"text-decoration: underline;\">daily<\/span>, to <span style=\"text-decoration: underline;\">know<\/span> if your boat is moving in the right direction.<\/span><\/p>\n<blockquote>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">The <span style=\"text-decoration: underline;\">second most importan<\/span>t <span style=\"text-decoration: underline;\">metric<\/span> is a <strong>comparison<\/strong> with your <span style=\"text-decoration: underline;\">competitors.<\/span> <\/span><\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">You <span style=\"text-decoration: underline;\">should<\/span> look at the <span style=\"text-decoration: underline;\">average rank<\/span> where you <span style=\"text-decoration: underline;\">must<\/span> <strong>exclude<\/strong> your<span style=\"text-decoration: underline;\"> branded keywords<\/span> in the <span style=\"text-decoration: underline;\">calculation<\/span>. <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">You can <span style=\"text-decoration: underline;\">achieve<\/span> this with a <span style=\"text-decoration: underline;\">proficient<\/span> search engine <span style=\"text-decoration: underline;\">tracker<\/span>, such as <strong>Nightwatch<\/strong>.<\/span><\/p>\n<div id=\"attachment_5624\" style=\"width: 1290px\" class=\"wp-caption aligncenter\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-5624\" class=\"wp-image-5624 size-full\" src=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/12\/average-ranking-comparison-with-nightwatch.png?resize=640%2C328&#038;ssl=1\" alt=\"average ranking comparison with nightwatch\" width=\"640\" height=\"328\" srcset=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/12\/average-ranking-comparison-with-nightwatch.png?w=1280&amp;ssl=1 1280w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/12\/average-ranking-comparison-with-nightwatch.png?resize=300%2C154&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/12\/average-ranking-comparison-with-nightwatch.png?resize=768%2C394&amp;ssl=1 768w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/12\/average-ranking-comparison-with-nightwatch.png?resize=1024%2C525&amp;ssl=1 1024w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><p id=\"caption-attachment-5624\" class=\"wp-caption-text\">Average ranking comparison of all competitors for an example e-commerce store<\/p><\/div>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">There <span style=\"text-decoration: underline;\">are<\/span> also other <\/span><a href=\"http:\/\/blog.nightwatch.io\/most-important-seo-metrics-every-business-owner-should-know\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">important SEO growth metrics<\/span><\/a><span style=\"font-weight: 400;\"> that you <span style=\"text-decoration: underline;\">should<\/span> be <strong>measuring<\/strong> for a better <span style=\"text-decoration: underline;\">understanding<\/span> of <span style=\"text-decoration: underline;\">how your website<\/span> is <strong>performing<\/strong> on <span style=\"text-decoration: underline;\">search engines<\/span>.<\/span><\/p>\n<blockquote>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">If you <span style=\"text-decoration: underline;\">still<\/span> don\u2019t know who you<span style=\"text-decoration: underline;\">r<\/span> business competitors are, it\u2019s time to write them down. Don\u2019t worry, <strong>eBay<\/strong> and <strong>Amazon<\/strong> aren\u2019t your competitors. <\/span><\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Focus on the <span style=\"text-decoration: underline;\">e-commerce businesses<\/span> that are in the <span style=\"text-decoration: underline;\">same niche<\/span> or of <strong>similar<\/strong> size to yours.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"6_Apply_the_Most_Important_On-Site_Changes\"><\/span><strong>6. Apply the Most Important On-Site Changes<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">There are <span style=\"text-decoration: underline;\">many<\/span> on-site S<span style=\"text-decoration: underline;\">EO changes<\/span> and <span style=\"text-decoration: underline;\">improvements<\/span> you can do. But <strong>these<\/strong> are the most <span style=\"text-decoration: underline;\">important<\/span>: <\/span><\/p>\n<ol style=\"text-align: justify;\">\n<li><b> Include the main keyword in the website\u2019s title<\/b><\/li>\n<\/ol>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Do <span style=\"text-decoration: underline;\">you know what<\/span> the <span style=\"text-decoration: underline;\">main keyword<\/span> phrase that you <span style=\"text-decoration: underline;\">want<\/span> to be ranking<span style=\"text-decoration: underline;\"> for is?<\/span> If not, you <span style=\"text-decoration: underline;\">should<\/span> find it. For that <span style=\"text-decoration: underline;\">purpose<\/span>, you can also use a <span style=\"text-decoration: underline;\">keyword<\/span> <strong>research<\/strong> tool we <span style=\"text-decoration: underline;\">already mentioned.<\/span><\/span><\/p>\n<blockquote>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">But<span style=\"text-decoration: underline;\"> don\u2019t come up<\/span> with a <span style=\"text-decoration: underline;\">general<\/span> keyword like \u201c<strong>shoes<\/strong>\u201d &#8211; you should <span style=\"text-decoration: underline;\">be more specific<\/span>.<\/span><\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">After that, make <span style=\"text-decoration: underline;\">sure<\/span> to include t<span style=\"text-decoration: underline;\">his keyword<\/span> in the <strong>title<\/strong> of your website, <span style=\"text-decoration: underline;\">especially<\/span> on the <span style=\"text-decoration: underline;\">index page<\/span> and appropriate <span style=\"text-decoration: underline;\">category<\/span> <strong>subpages<\/strong>. <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">You can <span style=\"text-decoration: underline;\">configure<\/span> this in the <span style=\"text-decoration: underline;\">homepage<\/span> title and description under <strong>Online Store \u203a Preferences<\/strong> of your <span style=\"text-decoration: underline;\">Shopify<\/span> admin section.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Having the r<span style=\"text-decoration: underline;\">ight keyword<\/span> in the title and<span style=\"text-decoration: underline;\"> meta-description<\/span> makes a big <strong><span style=\"text-decoration: underline;\">difference<\/span><\/strong> in rank<span style=\"text-decoration: underline;\">i<\/span>ng for this keyword.<\/span><\/p>\n<div id=\"attachment_5625\" style=\"width: 1610px\" class=\"wp-caption aligncenter\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-5625\" class=\"wp-image-5625 size-full\" src=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/12\/include-the-main-keyword-in-the-title-of-your-item.png?resize=640%2C228&#038;ssl=1\" alt=\"include the main keyword in the title of your item\" width=\"640\" height=\"228\" srcset=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/12\/include-the-main-keyword-in-the-title-of-your-item.png?w=1600&amp;ssl=1 1600w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/12\/include-the-main-keyword-in-the-title-of-your-item.png?resize=300%2C107&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/12\/include-the-main-keyword-in-the-title-of-your-item.png?resize=768%2C273&amp;ssl=1 768w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/12\/include-the-main-keyword-in-the-title-of-your-item.png?resize=1024%2C364&amp;ssl=1 1024w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/12\/include-the-main-keyword-in-the-title-of-your-item.png?w=1280&amp;ssl=1 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><p id=\"caption-attachment-5625\" class=\"wp-caption-text\">Including the main keyword \u201cbedding covers\u201d in the site title and meta description of our site<\/p><\/div>\n<ol style=\"text-align: justify;\" start=\"2\">\n<li><b> \u00a0Include the main keyword of the subpage in the headline<\/b><\/li>\n<\/ol>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">The i<span style=\"text-decoration: underline;\">dea here is<\/span> that every page on your <span style=\"text-decoration: underline;\">store<\/span> should be a landing <span style=\"text-decoration: underline;\">page<\/span> for a certain keyword for search <strong>engines.<\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">This means that you <span style=\"text-decoration: underline;\">should use the main keyword<\/span> (or some variation) on the page <span style=\"text-decoration: underline;\">which<\/span> you want users to enter from s<span style=\"text-decoration: underline;\">earch engines.<\/span><\/span><\/p>\n<ol style=\"text-align: justify;\" start=\"3\">\n<li><b> Include the main keyword of the subpage in the URL<\/b><\/li>\n<\/ol>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">This <span style=\"text-decoration: underline;\">point<\/span> follows the <span style=\"text-decoration: underline;\">same logic<\/span> as the previous one, <span style=\"text-decoration: underline;\">except<\/span> that we include the main <strong>keyword<\/strong> in the <strong>URL<\/strong> (<span style=\"text-decoration: underline;\">it could be a product page, category page or a blog post)<\/span>.<\/span><\/p>\n<div id=\"attachment_5630\" style=\"width: 1438px\" class=\"wp-caption aligncenter\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-5630\" class=\"wp-image-5630 size-full\" src=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/12\/soft-pillow-target-keyword.png?resize=640%2C410&#038;ssl=1\" alt=\"soft pillow target keyword\" width=\"640\" height=\"410\" srcset=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/12\/soft-pillow-target-keyword.png?w=1428&amp;ssl=1 1428w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/12\/soft-pillow-target-keyword.png?resize=300%2C192&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/12\/soft-pillow-target-keyword.png?resize=768%2C492&amp;ssl=1 768w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/12\/soft-pillow-target-keyword.png?resize=1024%2C655&amp;ssl=1 1024w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/12\/soft-pillow-target-keyword.png?w=1280&amp;ssl=1 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><p id=\"caption-attachment-5630\" class=\"wp-caption-text\">Editing a product SEO URL in a Shopify store where \u201cSoft Pillow\u201d is our target keyword<\/p><\/div>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\"><span style=\"text-decoration: underline;\">Shopify<\/span> is <span style=\"text-decoration: underline;\">flexible<\/span> with <span style=\"text-decoration: underline;\">editing SEO titles<\/span> and <strong>permalinks<\/strong>, so you should use these <span style=\"text-decoration: underline;\">features<\/span> to your advantage.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span><strong>Final Thoughts<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">There are <span style=\"text-decoration: underline;\">many<\/span> <span style=\"text-decoration: underline;\">caveats<\/span> when <span style=\"text-decoration: underline;\">making<\/span> your e-store<span style=\"text-decoration: underline;\"> bulletproof for SEO<\/span> on <strong>Shopify<\/strong>. <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">However, this article <span style=\"text-decoration: underline;\">has explained<\/span> to you the <span style=\"text-decoration: underline;\">most i<strong>mportant aspects<\/strong><\/span> of optimizing your <span style=\"text-decoration: underline;\">Shopify<\/span> store.<\/span><\/p>\n<blockquote>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">While <span style=\"text-decoration: underline;\">some<\/span> of the <span style=\"text-decoration: underline;\">tips require<\/span> a <span style=\"text-decoration: underline;\">higher amount of wor<\/span>k and <span style=\"text-decoration: underline;\">attention<\/span>, they are worth <span style=\"text-decoration: underline;\">applying<\/span> if you want to move your <strong>Shopify<\/strong> boat to the coasts with more <span style=\"text-decoration: underline;\">fruit<\/span> and sun.<\/span><\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\"><strong><span style=\"text-decoration: underline;\">Successful<\/span><\/strong> and <span style=\"text-decoration: underline;\"><strong>persistent<\/strong><\/span> implementation of these <span style=\"text-decoration: underline;\">strategies<\/span> will provide you with the growth needed to reach the top r<strong><span style=\"text-decoration: underline;\">esults of Google<\/span><\/strong> and other <span style=\"text-decoration: underline;\">search engines<\/span>. <\/span><\/p>\n<blockquote>\n<p style=\"text-align: justify;\"><strong>Do you have any other Shopify SEO strategies in mind? Share them below in the comments section!<\/strong><\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5462\" src=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/03\/marco-diversi-eagle.jpg?resize=640%2C426&#038;ssl=1\" alt=\"marco diversi eagle\" width=\"640\" height=\"426\" srcset=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/03\/marco-diversi-eagle.jpg?w=1280&amp;ssl=1 1280w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/03\/marco-diversi-eagle.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/03\/marco-diversi-eagle.jpg?resize=1024%2C682&amp;ssl=1 1024w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/03\/marco-diversi-eagle.jpg?resize=768%2C511&amp;ssl=1 768w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<h4 class=\"p1\" style=\"text-align: justify;\"><span class=\"s1\"><b>What You Will Learn On This Blog!\u00a0<\/b><\/span><\/h4>\n<p class=\"p3\" style=\"text-align: justify;\"><span class=\"s2\">Stay tuned and <a href=\"https:\/\/marcodiversi.com\/blog\/zx\/marco-diversi-newsletters\/\" rel=\"nofollow noopener sponsored\"><span class=\"s3\">subscribe to my blog<\/span><\/a> so you will get <\/span><span class=\"s1\">notifications<\/span><span class=\"s2\"> on <\/span><span class=\"s1\">new <\/span><span class=\"s2\"><b>posts<\/b>. I will slowly break down these topics:<\/span><span class=\"s2\">\u00a0<\/span><\/p>\n<ol class=\"ol1\" style=\"text-align: justify;\">\n<li class=\"li3\"><b><\/b><span class=\"s2\"><b>SEO(Search Engine Optimization).<\/b><\/span><\/li>\n<li class=\"li3\"><b><\/b><span class=\"s2\"><b>Affiliate Marketing.<\/b><\/span><\/li>\n<li class=\"li3\"><b><\/b><span class=\"s2\"><b>Free and Paid traffic hacks.<\/b><\/span><\/li>\n<li class=\"li3\"><b><\/b><span class=\"s2\"><b>Coding and WordPress<\/b><\/span><\/li>\n<li class=\"li3\"><b><\/b><span class=\"s2\"><b>Make money with a computer and an internet connection even while you sleep.<\/b><\/span><\/li>\n<\/ol>\n<p class=\"p3\" style=\"text-align: justify;\"><span class=\"s2\">Follow me on <\/span><span class=\"s1\">social media<\/span><span class=\"s2\">, you&#8217;ve got all the links on the right bottom side of this blog, also <\/span><span class=\"s1\">comment<\/span><span class=\"s2\"> and <\/span><span class=\"s1\"><b>contact me<\/b><\/span><span class=\"s2\"> if you need help.<\/span><\/p>\n<p class=\"p1\" style=\"text-align: justify;\"><span class=\"s2\">Here are my <\/span><span class=\"s1\">top resources<\/span><span class=\"s2\"> I always use to become a great affiliate, <a href=\"https:\/\/marcodiversi.com\/blog\/resources\/\"><span class=\"s4\">take a look here<\/span><\/a>!<\/span><\/p>\n<p class=\"p1\" style=\"text-align: justify;\"><span class=\"s2\"><b>Do you want to be a free\u00a0man or woman? Jump in the crew then!<\/b><\/span><\/p>\n<p class=\"p1\" style=\"text-align: justify;\"><span class=\"s2\">Much Love and Peace Out,<\/span><\/p>\n<p class=\"p1\" style=\"text-align: justify;\"><span class=\"s2\">Marco Diversi.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Why ranking your e-commerce store high\u00a0on search engines\u00a0is so important? Because no doubt, this is the most effective way to sell. People who search for a product on Google, for example, \u201cJordan shoes chukka red 2017 model,\u201d are generally much more likely to buy it than visitors you will bring from Facebook and other traffic [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":5640,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[39],"tags":[983,985,981],"class_list":["post-5611","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-affiliate-marketing","tag-shopify-and-seo","tag-shopify-search-engine-optimization","tag-shopify-seo-checklist"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2019\/01\/shopify-seo-checklist.jpg?fit=1280%2C720&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/marcodiversi.com\/blog\/wp-json\/wp\/v2\/posts\/5611","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marcodiversi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marcodiversi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marcodiversi.com\/blog\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/marcodiversi.com\/blog\/wp-json\/wp\/v2\/comments?post=5611"}],"version-history":[{"count":0,"href":"https:\/\/marcodiversi.com\/blog\/wp-json\/wp\/v2\/posts\/5611\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marcodiversi.com\/blog\/wp-json\/wp\/v2\/media\/5640"}],"wp:attachment":[{"href":"https:\/\/marcodiversi.com\/blog\/wp-json\/wp\/v2\/media?parent=5611"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marcodiversi.com\/blog\/wp-json\/wp\/v2\/categories?post=5611"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marcodiversi.com\/blog\/wp-json\/wp\/v2\/tags?post=5611"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}