{"id":4609,"date":"2018-10-13T15:54:04","date_gmt":"2018-10-13T14:54:04","guid":{"rendered":"https:\/\/marcodiversi.com\/blog\/?p=4609"},"modified":"2019-04-25T11:36:30","modified_gmt":"2019-04-25T11:36:30","slug":"semrush-site-audit","status":"publish","type":"post","link":"https:\/\/marcodiversi.com\/blog\/semrush-site-audit\/","title":{"rendered":"SEMrush Site Audit Tool Overview &#038; Tutorial"},"content":{"rendered":"<p style=\"text-align: justify;\">The <span style=\"text-decoration: underline;\"><strong>SEMrush site audit tool<\/strong> <\/span>is by far the<span style=\"text-decoration: underline;\"> best website audit tool<\/span> existing at the <span style=\"text-decoration: underline;\">moment<\/span> on the market.<\/p>\n<p style=\"text-align: justify;\">Here in this <span style=\"text-decoration: underline;\">article<\/span>, I am going to<strong><span style=\"text-decoration: underline;\"> tell you<\/span> <\/strong>how you <span style=\"text-decoration: underline;\">can improve<\/span> your <strong><span style=\"text-decoration: underline;\">SEO<\/span><\/strong> and <strong><span style=\"text-decoration: underline;\">local SEO<\/span><\/strong> strategy using the<strong> SEMrush site audit tool.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/marcodiversi.com\/blog\/zx\/semrush\/\" class=\"su-button su-button-style-default\" style=\"color:#FFFFFF;background-color:#2D89EF;border-color:#246ec0;border-radius:5px\" target=\"__blank\"><span style=\"color:#FFFFFF;padding:0px 16px;font-size:13px;line-height:26px;border-color:#6cadf4;border-radius:5px;text-shadow:none\"> MAKE A FREE SEMRUSH ACCOUNT<\/span><\/a>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><strong>Competition is fierce<\/strong> and the <span style=\"text-decoration: underline;\">only<\/span> very<span style=\"text-decoration: underline;\"> good source of traffic<\/span> you can <strong>get<\/strong>, <span style=\"text-decoration: underline;\">unfortunately<\/span>, it&#8217;s just <span style=\"text-decoration: underline;\">Google<\/span>!<\/p>\n<blockquote>\n<p style=\"text-align: justify;\"><span class='bctt-click-to-tweet'><span class='bctt-ctt-text'><a href='https:\/\/x.com\/intent\/tweet?url=https%3A%2F%2Fmarcodiversi.com%2Fblog%2F%3Fp%3D4609&#038;text=%20And%20more%20specifically%20%23organic%20%23traffic.&#038;via=marcodiversi&#038;related=marcodiversi' target='_blank'rel=\"noopener noreferrer\"> And more specifically #organic #traffic. <\/a><\/span><a href='https:\/\/x.com\/intent\/tweet?url=https%3A%2F%2Fmarcodiversi.com%2Fblog%2F%3Fp%3D4609&#038;text=%20And%20more%20specifically%20%23organic%20%23traffic.&#038;via=marcodiversi&#038;related=marcodiversi' target='_blank' class='bctt-ctt-btn'rel=\"noopener noreferrer\">Share on X<\/a><\/span>\n<\/blockquote>\n<p style=\"text-align: justify;\">To <span style=\"text-decoration: underline;\">stay competitive<\/span> in this<strong><span style=\"text-decoration: underline;\"> wild jungle<\/span> <\/strong>where everyone <span style=\"text-decoration: underline;\">wants<\/span> the <span style=\"text-decoration: underline;\">first spot of Google<\/span> you need to <strong>excel<\/strong> over the <span style=\"text-decoration: underline;\">others<\/span>.<\/p>\n<blockquote>\n<p style=\"text-align: justify;\">Something I <strong>like<\/strong> <span style=\"text-decoration: underline;\">about this system<\/span> is the <span style=\"text-decoration: underline;\">meritocracy<\/span> that Google <span style=\"text-decoration: underline;\">will give you<\/span> if you do <strong>things<\/strong> right.<\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">I am from Italy and <span style=\"text-decoration: underline;\">over there<\/span> this feeling is <strong><span style=\"text-decoration: underline;\">completed<\/span><\/strong> dissolved together\u00a0with the <strong><span style=\"text-decoration: underline;\">great<\/span><\/strong> <span style=\"text-decoration: underline;\">desire<\/span> Italians have to <span style=\"text-decoration: underline;\">always do worse<\/span>, <span style=\"text-decoration: underline;\"><strong>lately<\/strong><\/span>.<\/p>\n<p><a href=\"https:\/\/marcodiversi.com\/blog\/zx\/semrush\/\" rel=\"nofollow noopener sponsored\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4542 size-full\" src=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/09\/semrush-ton-of-data.jpg?resize=640%2C165&#038;ssl=1\" alt=\"semrush ton of data\" width=\"640\" height=\"165\" srcset=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/09\/semrush-ton-of-data.jpg?w=970&amp;ssl=1 970w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/09\/semrush-ton-of-data.jpg?resize=300%2C77&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/09\/semrush-ton-of-data.jpg?resize=768%2C198&amp;ssl=1 768w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">One of <strong><span style=\"text-decoration: underline;\">the most important aspects<\/span> <\/strong>and one of <strong><span style=\"text-decoration: underline;\">the few aspects<\/span><\/strong> you have <strong><span style=\"text-decoration: underline;\">total control<\/span> <\/strong>to get your sites on a <span style=\"text-decoration: underline;\">nice spot<\/span> on the <strong>SERP<\/strong> are the <strong><span style=\"text-decoration: underline;\">errors<\/span><\/strong> and <strong><span style=\"text-decoration: underline;\">warnings<\/span><\/strong> that will come out of the <strong>SEMrush site audit tool.<\/strong><\/p>\n<p style=\"text-align: justify;\">If you <span style=\"text-decoration: underline;\">want to learn <strong>how to start doing things right<\/strong><\/span> so that Google <span style=\"text-decoration: underline;\">will reward you<\/span> with <span style=\"text-decoration: underline;\"><strong>traffic<\/strong><\/span> and all <span style=\"text-decoration: underline;\">the good stuff<\/span> that <strong>comes<\/strong> with <span style=\"text-decoration: underline;\">traffic,<\/span> read this <span style=\"text-decoration: underline;\">tutorial<\/span> all about the<strong><span style=\"text-decoration: underline;\">\u00a0<\/span><\/strong><span class=\"s1\"><strong><span style=\"text-decoration: underline;\">best SEO audit tool<\/span><\/strong> from SEMrush.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-flat ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/marcodiversi.com\/blog\/semrush-site-audit\/#Whats_The_Difference_Between_SEO_And_Local_SEO\" >What&#8217;s The Difference Between SEO And Local SEO<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/marcodiversi.com\/blog\/semrush-site-audit\/#SEMrush_Site_Audit_Tool_Superpowers\" >SEMrush Site Audit Tool Superpowers<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/marcodiversi.com\/blog\/semrush-site-audit\/#SEMrush_Site_Audit_Tool_Main_Tutorial\" >SEMrush Site Audit Tool Main Tutorial<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/marcodiversi.com\/blog\/semrush-site-audit\/#Site_Audit_Settings\" >Site Audit Settings<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/marcodiversi.com\/blog\/semrush-site-audit\/#SEMrush_Site_Audit_Tool_Dashboard\" >SEMrush Site Audit Tool Dashboard<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/marcodiversi.com\/blog\/semrush-site-audit\/#Fixing_The_Errors\" >Fixing The Errors<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/marcodiversi.com\/blog\/semrush-site-audit\/#Fixing_The_Warnings\" >Fixing The Warnings<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/marcodiversi.com\/blog\/semrush-site-audit\/#Fixing_Notices\" >Fixing Notices<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/marcodiversi.com\/blog\/semrush-site-audit\/#SEMrush_Website_Audit_Menu_Bar\" >SEMrush Website Audit Menu Bar<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/marcodiversi.com\/blog\/semrush-site-audit\/#Conclusions\" >Conclusions<\/a><\/li><\/ul><\/nav><\/div>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Whats_The_Difference_Between_SEO_And_Local_SEO\"><\/span>What&#8217;s The Difference Between SEO And Local SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"text-decoration: underline;\"><strong>SEO<\/strong>,<\/span> in general, are all <strong><span style=\"text-decoration: underline;\">the best practices<\/span><\/strong> that will eventually <span style=\"text-decoration: underline;\">bring<\/span> your business on <span style=\"text-decoration: underline;\">top of Google\u00a0<\/span>on a <strong><span style=\"text-decoration: underline;\">worldwide\u00a0scale<\/span><\/strong>.<\/p>\n<p style=\"text-align: justify;\">You can <span style=\"text-decoration: underline;\">read more<\/span> about it here on my <a href=\"https:\/\/marcodiversi.com\/blog\/seo\/\" target=\"_blank\" rel=\"noopener noreferrer\">SEO article<\/a>.<\/p>\n<p style=\"text-align: justify;\"><strong><span style=\"text-decoration: underline;\">Local SEO<\/span><\/strong> instead, is<span style=\"text-decoration: underline;\"> less competitive<\/span> and <strong>focused<\/strong> on <span style=\"text-decoration: underline;\">getting<\/span> your <span style=\"text-decoration: underline;\">business<\/span> <strong>slapped<\/strong> in the face of people in a <span style=\"text-decoration: underline;\"><strong>certain<\/strong> <strong>region<\/strong>.<\/span><\/p>\n<p style=\"text-align: justify;\">Something that <span style=\"text-decoration: underline;\">you want to do<\/span> to start off with <strong><span style=\"text-decoration: underline;\">your<\/span><\/strong> local SEO business\u00a0is to <strong><span style=\"text-decoration: underline;\">submit<\/span><\/strong> your site to <a href=\"https:\/\/www.google.com\/business\/\" target=\"_blank\" rel=\"noopener\">Google my business<\/a>.<\/p>\n<blockquote>\n<p style=\"text-align: justify;\">You want to <span style=\"text-decoration: underline;\">fill in<\/span> it at least what&#8217;s called <span style=\"text-decoration: underline;\">NAP<\/span> (<strong>name, address, phone)<\/strong>.<\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">You <strong>don&#8217;t<\/strong> <span style=\"text-decoration: underline;\">have total control<\/span> over <span style=\"text-decoration: underline;\">how<\/span> the<strong><span style=\"text-decoration: underline;\"> Google algorithms<\/span><\/strong> are going to position you on the <span style=\"text-decoration: underline;\">SERP<\/span>.<\/p>\n<blockquote>\n<p style=\"text-align: justify;\">But, you can <span style=\"text-decoration: underline;\">make it easier<\/span> if you give <strong><span style=\"text-decoration: underline;\">Google<\/span><\/strong> good <span style=\"text-decoration: underline;\">signals<\/span> and your website is at least <strong><span style=\"text-decoration: underline;\">respecting<\/span><\/strong> the most important <span style=\"text-decoration: underline;\">practices<\/span>.<\/p>\n<\/blockquote>\n<p><a href=\"https:\/\/marcodiversi.com\/blog\/zx\/semrush\/\" rel=\"nofollow noopener sponsored\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4559 size-full\" src=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/09\/semrush-boost-your-seo-sem-ppc.png?resize=640%2C79&#038;ssl=1\" alt=\"semrush boost your seo sem ppc\" width=\"640\" height=\"79\" srcset=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/09\/semrush-boost-your-seo-sem-ppc.png?w=728&amp;ssl=1 728w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/09\/semrush-boost-your-seo-sem-ppc.png?resize=300%2C37&amp;ssl=1 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><strong><span style=\"text-decoration: underline;\">No one knows how the Google algorithms works,<\/span><\/strong> it&#8217;s like an area 51 thing. But some things like:<\/p>\n<ol style=\"text-align: justify;\">\n<li><strong>duplicate content.<\/strong><\/li>\n<li><strong>duplicate titles and meta.<\/strong><\/li>\n<li><strong>missing ALT tags.<\/strong><\/li>\n<li><strong>broken links.<\/strong><\/li>\n<li><strong>4xx\/5xx errors.<\/strong><\/li>\n<li><strong>slow speed.<\/strong><\/li>\n<li><strong>low text-HTML ratio.<\/strong><\/li>\n<li><strong>etc&#8230;<\/strong><\/li>\n<\/ol>\n<p style=\"text-align: justify;\">will d<span style=\"text-decoration: underline;\">efinitely\u00a0penalize your website<\/span> and <strong>rankings<\/strong>. So in order to find out all of these <span style=\"text-decoration: underline;\">issues<\/span>, you will <span style=\"text-decoration: underline;\">need SEMrush<\/span>, period.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/marcodiversi.com\/blog\/zx\/semrush\/\" class=\"su-button su-button-style-default\" style=\"color:#FFFFFF;background-color:#2D89EF;border-color:#246ec0;border-radius:5px\" target=\"__blank\"><span style=\"color:#FFFFFF;padding:0px 16px;font-size:13px;line-height:26px;border-color:#6cadf4;border-radius:5px;text-shadow:none\"> START USING SEMRUSH NOW<\/span><\/a>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"SEMrush_Site_Audit_Tool_Superpowers\"><\/span>SEMrush Site Audit Tool Superpowers<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\" wp-image-4653 alignleft\" src=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/10\/semrush-projects.jpg?resize=187%2C161&#038;ssl=1\" alt=\"semrush projects\" width=\"187\" height=\"161\" \/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\" wp-image-4650 alignright\" src=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/10\/add-new-project.jpg?resize=242%2C234&#038;ssl=1\" alt=\"add new project\" width=\"242\" height=\"234\" srcset=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/10\/add-new-project.jpg?w=397&amp;ssl=1 397w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/10\/add-new-project.jpg?resize=300%2C290&amp;ssl=1 300w\" sizes=\"auto, (max-width: 242px) 100vw, 242px\" \/>So let&#8217;s start <strong><span style=\"text-decoration: underline;\">taking control over\u00a0our websites<\/span><\/strong> and <strong><span style=\"text-decoration: underline;\">run an awesome<\/span> <\/strong>website <span style=\"text-decoration: underline;\">audit<\/span> so we will be able to <strong><span style=\"text-decoration: underline;\">fix<\/span><\/strong> all the <span style=\"text-decoration: underline;\">problems<\/span>.<\/p>\n<p style=\"text-align: justify;\">The<span style=\"text-decoration: underline;\"> easiest\u00a0way to access<\/span> the <strong>SEMrush<\/strong> site audit tool is via the<strong> project section<\/strong>.<\/p>\n<p style=\"text-align: justify;\">You will need to <strong><span style=\"text-decoration: underline;\">a<\/span><span style=\"text-decoration: underline;\"><strong>dd<\/strong> a new project<\/span><\/strong> there. Just put your <span style=\"text-decoration: underline;\">domain name<\/span> with <span style=\"text-decoration: underline;\"><strong>no<\/strong><\/span> HTTP or WWW for instance:<\/p>\n<p style=\"text-align: justify;\"><strong>marcodiversi.com\u00a0<\/strong><\/p>\n<p style=\"text-align: justify;\">and a name to identify the project:<\/p>\n<p style=\"text-align: justify;\"><strong>Marco Diversi<\/strong><\/p>\n<p style=\"text-align: justify;\">If you have the <span style=\"text-decoration: underline;\"><strong>SEMrush PRO plan<\/strong><\/span> you can put <span style=\"text-decoration: underline;\">5 projects<\/span>. If you have the <strong><span style=\"text-decoration: underline;\">SEMrush Guru plan<\/span><\/strong> you can put <span style=\"text-decoration: underline;\">50 projects<\/span>. If you have the<strong><span style=\"text-decoration: underline;\"> SEMrush Business plan<\/span><\/strong> you can put <span style=\"text-decoration: underline;\">unlimited<\/span> projects.<\/p>\n<blockquote>\n<p style=\"text-align: justify;\">Once the <strong><span style=\"text-decoration: underline;\">project is added<\/span><\/strong> you will be able to<span style=\"text-decoration: underline;\"> see many<\/span> different <strong>tiles<\/strong>. Each tile is <span style=\"text-decoration: underline;\">doing<\/span> something <strong><span style=\"text-decoration: underline;\">different<\/span><\/strong> and specific with your website.<\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">The<span style=\"text-decoration: underline;\"> tile that we are going<\/span> to talk about in this <span style=\"text-decoration: underline;\">article<\/span> will be only the\u00a0<strong><span style=\"text-decoration: underline;\">site audit tile<\/span><\/strong>. But it&#8217;s here <span style=\"text-decoration: underline;\">where<\/span> you can find nice things <span style=\"text-decoration: underline;\">like<\/span>:<\/p>\n<ol style=\"text-align: justify;\">\n<li><strong>Position tracking.<\/strong><\/li>\n<li><strong>On page SEO.<\/strong><\/li>\n<li><strong>Backlinks.<\/strong><\/li>\n<li><strong>Organic traffic insights.<\/strong><\/li>\n<li><strong>And so much more.<\/strong><\/li>\n<\/ol>\n<p style=\"text-align: justify;\">If you are on a <strong><span style=\"text-decoration: underline;\">business plan<\/span><\/strong>, you will be able to <strong><span style=\"text-decoration: underline;\">share any of your projects<\/span><\/strong> even with<strong> free SEMrush users.<\/strong><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4643\" src=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/10\/share-your-project-with-semrush-business.jpg?resize=640%2C302&#038;ssl=1\" alt=\"share your project with semrush business\" width=\"640\" height=\"302\" srcset=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/10\/share-your-project-with-semrush-business.jpg?w=1252&amp;ssl=1 1252w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/10\/share-your-project-with-semrush-business.jpg?resize=300%2C142&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/10\/share-your-project-with-semrush-business.jpg?resize=768%2C363&amp;ssl=1 768w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/10\/share-your-project-with-semrush-business.jpg?resize=1024%2C483&amp;ssl=1 1024w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p style=\"text-align: justify;\">To do so <strong><span style=\"text-decoration: underline;\">you just need<\/span><\/strong> to click on<span style=\"text-decoration: underline;\"> share on the top righ<\/span>t of the project and add the <strong><span style=\"text-decoration: underline;\">email<\/span><\/strong> of the person you want to <span style=\"text-decoration: underline;\">share<\/span> it with.<\/p>\n<p style=\"text-align: justify;\">You can <span style=\"text-decoration: underline;\">choose<\/span> if you want to <span style=\"text-decoration: underline;\">grant <strong>edit<\/strong> access<\/span> or <span style=\"text-decoration: underline;\">not<\/span> to the person you are <span style=\"text-decoration: underline;\">sharing<\/span> the project with.<\/p>\n<blockquote>\n<p style=\"text-align: justify;\"><strong> This can be helpful and someone else can fix the issues from the site audit for you.<\/strong><\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"SEMrush_Site_Audit_Tool_Main_Tutorial\"><\/span>SEMrush Site Audit Tool Main Tutorial<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">If you are using the <span style=\"text-decoration: underline;\">new version of SEMrush<\/span> and you have <strong><span style=\"text-decoration: underline;\">more than 1 projec<\/span><\/strong>t you will get a <span style=\"text-decoration: underline;\">list<\/span> of your <strong><span style=\"text-decoration: underline;\">domains<\/span><\/strong> and from there you can <span style=\"text-decoration: underline;\">check<\/span>:<\/p>\n<ol style=\"text-align: justify;\">\n<li><strong>limits (according to your plan).<\/strong><\/li>\n<li><strong>you can remove the columns you don&#8217;t find interesting. ( I don&#8217;t need &#8220;mentions&#8221; for instance).<\/strong><\/li>\n<li><strong>you can share your projects if you have a business plan.<\/strong><\/li>\n<\/ol>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4647\" src=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/10\/semrush-my-projects.jpg?resize=640%2C310&#038;ssl=1\" alt=\"semrush my projects\" width=\"640\" height=\"310\" srcset=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/10\/semrush-my-projects.jpg?w=1253&amp;ssl=1 1253w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/10\/semrush-my-projects.jpg?resize=300%2C145&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/10\/semrush-my-projects.jpg?resize=768%2C372&amp;ssl=1 768w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/10\/semrush-my-projects.jpg?resize=1024%2C496&amp;ssl=1 1024w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p style=\"text-align: justify;\">Then if you click on <span style=\"text-decoration: underline;\">your project<\/span> you will see the tiles <strong><span style=\"text-decoration: underline;\">mentioned<\/span><\/strong> above. If you go to the &#8220;<strong>site audit<\/strong>&#8221; tile.<\/p>\n<blockquote>\n<p style=\"text-align: justify;\">You will see a <strong><span style=\"text-decoration: underline;\">little settings cog<\/span><\/strong>. This is th<strong><span style=\"text-decoration: underline;\">e most important part<\/span><\/strong> of your site audit <span style=\"text-decoration: underline;\">process<\/span>.<\/p>\n<\/blockquote>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4642\" src=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/10\/site-audit-settings.jpg?resize=640%2C308&#038;ssl=1\" alt=\"site audit settings\" width=\"640\" height=\"308\" srcset=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/10\/site-audit-settings.jpg?w=1257&amp;ssl=1 1257w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/10\/site-audit-settings.jpg?resize=300%2C144&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/10\/site-audit-settings.jpg?resize=768%2C369&amp;ssl=1 768w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/10\/site-audit-settings.jpg?resize=1024%2C492&amp;ssl=1 1024w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p style=\"text-align: justify;\">You will <span style=\"text-decoration: underline;\">need to adjust<\/span> the <strong>settings<\/strong> of the <strong><span style=\"text-decoration: underline;\">SEMrush crawler<\/span><\/strong> according to your project <span style=\"text-decoration: underline;\">needs<\/span>.\u00a0 With <strong><span style=\"text-decoration: underline;\">SEMrush,<\/span><\/strong> you will <strong><span style=\"text-decoration: underline;\">be able to crawl<\/span> <\/strong>no more than <strong><span style=\"text-decoration: underline;\">20.000 pages<\/span><\/strong> for a project.<\/p>\n<p style=\"text-align: justify;\">If your website <strong><span style=\"text-decoration: underline;\">h<strong>as<\/strong> more than 20.000<\/span><\/strong> pages you will need to use the &#8220;<strong><span style=\"text-decoration: underline;\">masks<\/span><\/strong>&#8221; so that you can <span style=\"text-decoration: underline;\">split<\/span> your <span style=\"text-decoration: underline;\">project<\/span> into <strong>different<\/strong> parts.<\/p>\n<p style=\"text-align: justify;\">For <span style=\"text-decoration: underline;\">instance<\/span>, if your <strong><span style=\"text-decoration: underline;\">main websit<\/span>e<\/strong> has<span style=\"text-decoration: underline;\"> 15000 pages<\/span> and your blog have <span style=\"text-decoration: underline;\">18000<\/span>\u00a0pages the total number of pages is <strong>33.000 pages<\/strong>.<\/p>\n<p style=\"text-align: justify;\">In order to <strong><span style=\"text-decoration: underline;\">be able to crawl<\/span><\/strong> the whole <span style=\"text-decoration: underline;\">thing<\/span>, you <strong><span style=\"text-decoration: underline;\">will need to create two projects<\/span> <\/strong>with the same <span style=\"text-decoration: underline;\">domain<\/span> and <strong>disallow<\/strong> to crawl one part from the <span style=\"text-decoration: underline;\">other<\/span>.<\/p>\n<p style=\"text-align: justify;\"><strong>I will talk later about this.<\/strong><\/p>\n<p style=\"text-align: justify;\">Also, <span style=\"text-decoration: underline;\">depending<\/span> on what SEMrush plan you have you will <span style=\"text-decoration: underline;\">have crawl limits<\/span>. Using &#8220;<strong>masks<\/strong>&#8221; and &#8220;<strong>removed parameters<\/strong>&#8221;\u00a0 will help you <span style=\"text-decoration: underline;\">to stay in in the limits<\/span> which are:<\/p>\n<ol style=\"text-align: justify;\">\n<li><strong>100.000 pages a month with (PRO).<\/strong><\/li>\n<li><strong>300.000 pages a month with (GURU).<\/strong><\/li>\n<li><strong>1.000.000 pages a month with (BUSINESS).<\/strong><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4648\" src=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/10\/semrush-limits.jpg?resize=640%2C305&#038;ssl=1\" alt=\"semrush limits\" width=\"640\" height=\"305\" srcset=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/10\/semrush-limits.jpg?w=1256&amp;ssl=1 1256w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/10\/semrush-limits.jpg?resize=300%2C143&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/10\/semrush-limits.jpg?resize=768%2C366&amp;ssl=1 768w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/10\/semrush-limits.jpg?resize=1024%2C488&amp;ssl=1 1024w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<blockquote>\n<p style=\"text-align: justify;\">The SEMrush limits <strong><span style=\"text-decoration: underline;\">reset every month<\/span><\/strong> the<strong><span style=\"text-decoration: underline;\"> first day of the month<\/span><\/strong>. It does <span style=\"text-decoration: underline;\">not depend<\/span> on the date when you have <strong><span style=\"text-decoration: underline;\">started<\/span><\/strong> a <span style=\"text-decoration: underline;\">paid<\/span> plan.<\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">If you start <strong><span style=\"text-decoration: underline;\">your paid subscription<\/span><\/strong> the <span style=\"text-decoration: underline;\">25th of the month<\/span> you will have <strong><span style=\"text-decoration: underline;\">only a few days<\/span> <\/strong>to finish all the allowed <span style=\"text-decoration: underline;\">limits<\/span>.<\/p>\n<blockquote>\n<p style=\"text-align: justify;\">The same applies to &#8220;<strong>SEO ideas units<\/strong>&#8220;.<\/p>\n<\/blockquote>\n<p><a href=\"https:\/\/marcodiversi.com\/blog\/zx\/semrush\/\" rel=\"nofollow noopener sponsored\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4518 size-full\" src=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/09\/semrush-backlink.jpg?resize=640%2C79&#038;ssl=1\" alt=\"semrush backlink\" width=\"640\" height=\"79\" srcset=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/09\/semrush-backlink.jpg?w=728&amp;ssl=1 728w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/09\/semrush-backlink.jpg?resize=300%2C37&amp;ssl=1 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h4 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Site_Audit_Settings\"><\/span>Site Audit Settings<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ol style=\"text-align: justify;\">\n<li><strong>Domain:<\/strong> from here you <span style=\"text-decoration: underline;\">can decid<\/span>e how<span style=\"text-decoration: underline;\"> many pages<\/span> need to be <strong><span style=\"text-decoration: underline;\">crawled<\/span><\/strong> at <span style=\"text-decoration: underline;\">max<\/span>. Note that if you put <strong><span style=\"text-decoration: underline;\">20.000 as a limit<\/span><\/strong> and your website have <span style=\"text-decoration: underline;\">900 page<\/span>s, you will<strong><span style=\"text-decoration: underline;\"> use only 900 pages<\/span><\/strong>. Pretty honest!<\/li>\n<li><strong>Crawl subdomain:<\/strong> you can also choose if you <span style=\"text-decoration: underline;\">want to crawl<\/span> your <strong><span style=\"text-decoration: underline;\">subdomains<\/span><\/strong> or not. Some people<strong><span style=\"text-decoration: underline;\"> have huge subdomains<\/span><\/strong> like <span style=\"text-decoration: underline;\">online stores o<\/span>r <span style=\"text-decoration: underline;\">complex<\/span> stuff that does <span style=\"text-decoration: underline;\">not have much<\/span> SEO value.<\/li>\n<li><strong>Google Analytics:<\/strong> here you can <span style=\"text-decoration: underline;\">connect<\/span> your <a href=\"https:\/\/analytics.google.com\/analytics\/web\/\" target=\"_blank\" rel=\"noopener\">google analytics account<\/a> with just a few <span style=\"text-decoration: underline;\">clicks.<\/span> It is very <span style=\"text-decoration: underline;\">recommended to connect<\/span> it and to <strong><span style=\"text-decoration: underline;\">grant full access to SEMrush.<\/span><\/strong> You will <span style=\"text-decoration: underline;\">need<\/span> to go into your <a href=\"https:\/\/www.google.com\/webmasters\/\" target=\"_blank\" rel=\"noopener\">Google webmasters console<\/a> and add a <span style=\"text-decoration: underline;\">user<\/span>. The procedure will be g<span style=\"text-decoration: underline;\">i<\/span>ven from SEMrush.<\/li>\n<li><strong>Limit of check pages:<\/strong> This option is the <span style=\"text-decoration: underline;\">same<\/span> as the<span style=\"text-decoration: underline;\"> number 1<\/span> on this list.<\/li>\n<li><strong>User agent:<\/strong> something <span style=\"text-decoration: underline;\">interesting<\/span> is that<span style=\"text-decoration: underline;\"> you can choose<\/span> as a <strong><span style=\"text-decoration: underline;\">crawling<\/span><\/strong> agent <span style=\"text-decoration: underline;\">different<\/span> kind of <strong>bots<\/strong>. By default, you will <span style=\"text-decoration: underline;\">have the deskto<\/span>p <a href=\"https:\/\/www.semrush.com\/bot\/\" target=\"_blank\" rel=\"noopener\">semrush bot<\/a>\u00a0but you can<span style=\"text-decoration: underline;\"> also pick<\/span> the<strong><span style=\"text-decoration: underline;\"> Google bot<\/span><\/strong> or a <strong>mobile-only bot<\/strong>. It is <span style=\"text-decoration: underline;\">recommended<\/span> to run <strong><span style=\"text-decoration: underline;\">reports<\/span><\/strong> with every user agent and fix <span style=\"text-decoration: underline;\">problems<\/span> for each of <span style=\"text-decoration: underline;\">them<\/span>.<\/li>\n<li><strong>Crawl delay:<\/strong> it is <span style=\"text-decoration: underline;\">recommended<\/span> to use &#8220;<strong>minimum delay between pages<\/strong>&#8220;. Unless you have <span style=\"text-decoration: underline;\">something<\/span>\u00a0specific in your <a href=\"http:\/\/www.robotstxt.org\/\" target=\"_blank\" rel=\"noopener\">robots.txt<\/a> file.<\/li>\n<li><strong>Masks<\/strong>: this is <strong><span style=\"text-decoration: underline;\">one of the most important <\/span><span style=\"text-decoration: underline;\">settings<\/span><\/strong>. From here you can <strong><span style=\"text-decoration: underline;\">disallow<\/span><\/strong> the SEMrush bot to <span style=\"text-decoration: underline;\">crawls parts<\/span> of your site that<span style=\"text-decoration: underline;\"> don&#8217;t need to be crawled<\/span>. You can see my <strong><span style=\"text-decoration: underline;\">settings<\/span><\/strong> in the picture <span style=\"text-decoration: underline;\">below<\/span>.<img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4649\" src=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/10\/semrush-site-audit-masks.jpg?resize=640%2C310&#038;ssl=1\" alt=\"semrush site audit masks\" width=\"640\" height=\"310\" srcset=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/10\/semrush-site-audit-masks.jpg?w=1241&amp;ssl=1 1241w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/10\/semrush-site-audit-masks.jpg?resize=300%2C145&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/10\/semrush-site-audit-masks.jpg?resize=768%2C372&amp;ssl=1 768w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/10\/semrush-site-audit-masks.jpg?resize=1024%2C496&amp;ssl=1 1024w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/> I don&#8217;t want <span style=\"text-decoration: underline;\">that the crawling robot<\/span> is <strong><span style=\"text-decoration: underline;\">wasting<\/span><\/strong> my <span style=\"text-decoration: underline;\">limits<\/span> looking at my<span style=\"text-decoration: underline;\"> affiliate links folder<\/span>, or the <strong><span style=\"text-decoration: underline;\">RSS feed<\/span> <\/strong>of my <span style=\"text-decoration: underline;\">forum<\/span>. All of<span style=\"text-decoration: underline;\"> these parts of my<\/span> sites might <strong><span style=\"text-decoration: underline;\">have<\/span><\/strong> tons of <span style=\"text-decoration: underline;\">pages<\/span> that are <span style=\"text-decoration: underline;\">not going<\/span> to be <strong><span style=\"text-decoration: underline;\">crawled<\/span><\/strong> and shown from <span style=\"text-decoration: underline;\">Google<\/span>. You will need to<strong><span style=\"text-decoration: underline;\"> run a report with no masks<\/span><\/strong> and then <span style=\"text-decoration: underline;\">peel out<\/span> all the <strong><span style=\"text-decoration: underline;\">stuff<\/span><\/strong> that doesn&#8217;t need to be crawled from there. <span style=\"text-decoration: underline;\"><strong>i.e:<\/strong><\/span> if you want <span style=\"text-decoration: underline;\">to disallow<\/span> the &#8216;<strong>recent<\/strong>&#8216; folder and your domain is <strong>marcodiversi.com\/blog\/forum\/recent\/<\/strong> you will need to put all the<span style=\"text-decoration: underline;\"> stuff that comes<\/span> after your <strong><span style=\"text-decoration: underline;\">domain<\/span><\/strong> like so: <strong>\/blog\/forum\/recent\/<\/strong> and <span style=\"text-decoration: underline;\">not only<\/span> <strong>\/recent\/<\/strong><\/li>\n<li><strong>Removed parameters:<\/strong> the purpose of this is <span style=\"text-decoration: underline;\">very similar<\/span> to <strong>masks<\/strong> and very <span style=\"text-decoration: underline;\">important<\/span> as well. You <strong><span style=\"text-decoration: underline;\">don&#8217;t want SEMrush<\/span><\/strong> to crawl <span style=\"text-decoration: underline;\">pages<\/span> or URL <span style=\"text-decoration: underline;\">parameters<\/span> that <strong><span style=\"text-decoration: underline;\">Google<\/span><\/strong> will not <span style=\"text-decoration: underline;\">crawl<\/span> for instance: <strong>?page=1<\/strong> etc&#8230; You can <span style=\"text-decoration: underline;\">remove parameters<\/span> by <strong>adding<\/strong> the part <span style=\"text-decoration: underline;\">usually<\/span> after the<strong> question mark<\/strong> at the end of each <span style=\"text-decoration: underline;\">URL.<\/span><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4646\" src=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/10\/semrush-exclude-parameters-from-audit.jpg?resize=640%2C309&#038;ssl=1\" alt=\"semrush exclude parameters from audit\" width=\"640\" height=\"309\" srcset=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/10\/semrush-exclude-parameters-from-audit.jpg?w=1255&amp;ssl=1 1255w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/10\/semrush-exclude-parameters-from-audit.jpg?resize=300%2C145&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/10\/semrush-exclude-parameters-from-audit.jpg?resize=768%2C370&amp;ssl=1 768w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/10\/semrush-exclude-parameters-from-audit.jpg?resize=1024%2C494&amp;ssl=1 1024w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/li>\n<li><strong>Excluded checks:<\/strong> if some of the <span style=\"text-decoration: underline;\">SEMrush checks<\/span> are<span style=\"text-decoration: underline;\"> not useful for you,<\/span> you can<span style=\"text-decoration: underline;\"> turn them off<\/span> by clicking on the &#8220;<strong><span style=\"text-decoration: underline;\">view eye<\/span><\/strong>&#8221; here on <span style=\"text-decoration: underline;\">excluded<\/span> checks.<\/li>\n<li><strong>Schedule:<\/strong> you can <span style=\"text-decoration: underline;\">decide when<\/span> you want to <strong><span style=\"text-decoration: underline;\">run<\/span><\/strong> your site <span style=\"text-decoration: underline;\">audit<\/span>. If you have a <span style=\"text-decoration: underline;\">lot of projects<\/span> you might <span style=\"text-decoration: underline;\">want<\/span> to set it to &#8220;<strong>once<\/strong>&#8221; for the less important <span style=\"text-decoration: underline;\">projects<\/span>. What this <strong><span style=\"text-decoration: underline;\">means<\/span><\/strong> is that you will need to <span style=\"text-decoration: underline;\">manually run<\/span> a site audit by <span style=\"text-decoration: underline;\">clicking<\/span> on the run report icon. That <span style=\"text-decoration: underline;\">way<\/span> you <strong><span style=\"text-decoration: underline;\">will save your semrush crawling<\/span><\/strong> limits. Meanwhile, if a project <span style=\"text-decoration: underline;\">is very important<\/span> you <span style=\"text-decoration: underline;\">should<\/span> run a weekly <span style=\"text-decoration: underline;\">check<\/span>, and you can s<span style=\"text-decoration: underline;\">et up this from<\/span> this menu. If you <span style=\"text-decoration: underline;\">have 5 projects<\/span> for <strong>instance<\/strong> on a PRO version you <span style=\"text-decoration: underline;\">might want to run<\/span> a <strong>report<\/strong> on <strong>Monday<\/strong>, one on <strong>Tuesday<\/strong> and so on <span style=\"text-decoration: underline;\">until<\/span> <strong>Friday<\/strong> for each project.<\/li>\n<li><strong>Send me an e-mail:<\/strong> you can choose if you <span style=\"text-decoration: underline;\">want to be mailed<\/span> when the <strong><span style=\"text-decoration: underline;\">SEMrush<\/span><\/strong> site audit tool <span style=\"text-decoration: underline;\">finishes<\/span> his job.<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"SEMrush_Site_Audit_Tool_Dashboard\"><\/span>SEMrush Site Audit Tool Dashboard<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">Once all the <span style=\"text-decoration: underline;\">settings are good<\/span>, you will <strong><span style=\"text-decoration: underline;\">need to run your report<\/span><\/strong>. This will <span style=\"text-decoration: underline;\">start crawling your site<\/span> and start to <span style=\"text-decoration: underline;\">find<\/span>:<\/p>\n<ol style=\"text-align: justify;\">\n<li><strong>errors.<\/strong><\/li>\n<li><strong>warnings.<\/strong><\/li>\n<li><strong>notices.<\/strong><\/li>\n<\/ol>\n<p style=\"text-align: justify;\"><span style=\"text-decoration: underline;\"><strong>The errors<\/strong><\/span> are the <span style=\"text-decoration: underline;\">most dangerous<\/span> ones and they need to be <strong><span style=\"text-decoration: underline;\">fixed<\/span><\/strong> <span style=\"text-decoration: underline;\">ASAP<\/span>. Be aware that <span style=\"text-decoration: underline;\">sometimes<\/span> <span style=\"text-decoration: underline;\">SEMrush<\/span> is <span style=\"text-decoration: underline;\">not able to figure out<\/span> if it&#8217;s an <strong>error<\/strong> for <span style=\"text-decoration: underline;\">real<\/span>. You will need to use your <strong><span style=\"text-decoration: underline;\">SEO knowledge<\/span><\/strong> and <strong>hide<\/strong> or <strong>disallow<\/strong> the <span style=\"text-decoration: underline;\">errors<\/span> you will get.<\/p>\n<p style=\"text-align: justify;\">For instance here on <span style=\"text-decoration: underline;\">marcodiversi.com<\/span>, I am getting<strong><span style=\"text-decoration: underline;\"> 239 errors<\/span><\/strong>, but I can not <span style=\"text-decoration: underline;\">fix them all a<\/span>nd it&#8217;s <strong><span style=\"text-decoration: underline;\">not<\/span><\/strong> a big deal.<\/p>\n<p style=\"text-align: justify;\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4644\" src=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/10\/semrush-site-audit-errors.jpg?resize=640%2C309&#038;ssl=1\" alt=\"semrush site audit errors\" width=\"640\" height=\"309\" srcset=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/10\/semrush-site-audit-errors.jpg?w=1257&amp;ssl=1 1257w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/10\/semrush-site-audit-errors.jpg?resize=300%2C145&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/10\/semrush-site-audit-errors.jpg?resize=768%2C370&amp;ssl=1 768w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/10\/semrush-site-audit-errors.jpg?resize=1024%2C494&amp;ssl=1 1024w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p style=\"text-align: justify;\"><strong>95 + 95<\/strong>\u00a0 of these errors are due to the fact that I have <strong><span style=\"text-decoration: underline;\">AMP<\/span><\/strong> on a bilingual <span style=\"text-decoration: underline;\">site<\/span>. In order to <span style=\"text-decoration: underline;\">AMP<\/span> to work, I had to <strong><span style=\"text-decoration: underline;\">create<\/span><\/strong> a special <span style=\"text-decoration: underline;\">redirection<\/span> system that\u00a0<span style=\"text-decoration: underline;\">SEMrush<\/span> <span style=\"text-decoration: underline;\">does not understand<\/span>\u00a0and it&#8217;s <strong><span style=\"text-decoration: underline;\">giving<\/span><\/strong> me an error.<\/p>\n<p style=\"text-align: justify;\">If you know that <span style=\"text-decoration: underline;\">it&#8217;s not a problem<\/span> just <span style=\"text-decoration: underline;\">disallow<\/span> it from <strong><span style=\"text-decoration: underline;\">crawling<\/span><\/strong>. I was <span style=\"text-decoration: underline;\">also getting thousands<\/span> of errors <span style=\"text-decoration: underline;\">from<\/span> my <a href=\"https:\/\/marcodiversi.com\/blog\/forum\/\" target=\"_blank\" rel=\"noopener noreferrer\">brand new affiliate forum<\/a> <strong>RSS feed<\/strong>.<\/p>\n<blockquote>\n<p style=\"text-align: justify;\">The <span style=\"text-decoration: underline;\">plugin I have used<\/span> to create the <strong>forum<\/strong> is called <span style=\"text-decoration: underline;\">wpForo<\/span> you can read more on this <a href=\"https:\/\/marcodiversi.com\/blog\/wordpress-forum-plugin\/\" target=\"_blank\" rel=\"noopener noreferrer\">wpforo review<\/a>.<\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">But <span style=\"text-decoration: underline;\">wpForo is creating a ton<\/span> of <strong>links<\/strong> that are not <span style=\"text-decoration: underline;\">going<\/span> to be <strong>indexed<\/strong> from Google but that S<span style=\"text-decoration: underline;\">EMrush recognizes them like errors<\/span> since it&#8217;s <strong>crawling<\/strong> any link available on your <span style=\"text-decoration: underline;\">site<\/span>.<\/p>\n<p style=\"text-align: justify;\">So what I do is<strong><span style=\"text-decoration: underline;\"> to disallow certain folders<\/span> <\/strong>and<span style=\"text-decoration: underline;\"> remove certain URL parameters<\/span>. That way I <strong><span style=\"text-decoration: underline;\">save<\/span><\/strong> my <span style=\"text-decoration: underline;\">crawling limits<\/span> and I<strong><span style=\"text-decoration: underline;\"> get fewer errors because<\/span><\/strong> I know for a fact <span style=\"text-decoration: underline;\">that<\/span> these are <strong><span style=\"text-decoration: underline;\">not <\/span><span style=\"text-decoration: underline;\"><strong>erro<\/strong>rs<\/span><\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Fixing_The_Errors\"><\/span>Fixing The Errors<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">Now you want to<strong><span style=\"text-decoration: underline;\"> go over each line<\/span><\/strong> and start <span style=\"text-decoration: underline;\">fixing<\/span> the <strong><span style=\"text-decoration: underline;\">errors<\/span><\/strong> that are coming out in your <span style=\"text-decoration: underline;\">report<\/span>.<\/p>\n<p style=\"text-align: justify;\">The <strong><span style=\"text-decoration: underline;\">easiest ones to fix<\/span> <\/strong>are<strong> duplicate titles<\/strong>, <strong>duplicate descriptions<\/strong>, <strong>broken links<\/strong>, <strong>format errors,<\/strong> <strong>HTML errors<\/strong>\u00a0etc&#8230;<\/p>\n<p style=\"text-align: justify;\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\" wp-image-4651 alignleft\" src=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/10\/how-to-fix-an-error.jpg?resize=390%2C227&#038;ssl=1\" alt=\"how to fix an error\" width=\"390\" height=\"227\" srcset=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/10\/how-to-fix-an-error.jpg?w=994&amp;ssl=1 994w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/10\/how-to-fix-an-error.jpg?resize=300%2C175&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/10\/how-to-fix-an-error.jpg?resize=768%2C447&amp;ssl=1 768w\" sizes=\"auto, (max-width: 390px) 100vw, 390px\" \/>When you <span style=\"text-decoration: underline;\">identify<\/span> an error you can <span style=\"text-decoration: underline;\">simply<\/span> click on &#8220;<strong>why and how to fix it<\/strong>&#8221; and you will get <span style=\"text-decoration: underline;\">precious<\/span> <span style=\"text-decoration: underline;\">insights<\/span> on <strong><span style=\"text-decoration: underline;\">how<\/span><\/strong> to fix it.<\/p>\n<p style=\"text-align: justify;\">From the <span style=\"text-decoration: underline;\">crawled pages<\/span> tab on <strong>top<\/strong>, you will be able then to r<span style=\"text-decoration: underline;\">un your report<\/span> only on <strong><span style=\"text-decoration: underline;\">that specific page<\/span><\/strong> that you have <span style=\"text-decoration: underline;\">fixed<\/span> and see if you have <span style=\"text-decoration: underline;\">fixed<\/span> the error.<\/p>\n<p style=\"text-align: justify;\">To do that you <span style=\"text-decoration: underline;\">will need to go<\/span> to the &#8220;<strong><span style=\"text-decoration: underline;\">crawled pages<\/span><\/strong>&#8221; tab and <span style=\"text-decoration: underline;\">click<\/span> on the little <strong><span style=\"text-decoration: underline;\">circle<\/span><\/strong> arrow next to the link\u00a0&#8220;<strong>re-audit URL<\/strong>&#8220;.<\/p>\n<blockquote>\n<p style=\"text-align: justify;\">It is v<span style=\"text-decoration: underline;\">ery recommended<\/span> that you try to <strong><span style=\"text-decoration: underline;\">understand<\/span><\/strong> each <span style=\"text-decoration: underline;\">single error<\/span>\u00a0and if it&#8217;s <span style=\"text-decoration: underline;\">possible<\/span> you will need to fix them all.<\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">If you are on <span style=\"text-decoration: underline;\">WordPress<\/span> it might<strong><span style=\"text-decoration: underline;\"> be harder to fix<\/span><\/strong> all of the <span style=\"text-decoration: underline;\">errors<\/span> since <strong><span style=\"text-decoration: underline;\">sometimes<\/span><\/strong> the errors are coming from the <span style=\"text-decoration: underline;\">plugins<\/span> you have and the <span style=\"text-decoration: underline;\">theme<\/span>.<\/p>\n<p style=\"text-align: justify;\">But if you <span style=\"text-decoration: underline;\">have coded<\/span> the whole <strong><span style=\"text-decoration: underline;\">site<\/span><\/strong> sometimes it&#8217;s<span style=\"text-decoration: underline;\"> easier to fix any errors<\/span> and make <strong>Google<\/strong> happier.<\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Fixing_The_Warnings\"><\/span>Fixing The Warnings<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">While<span style=\"text-decoration: underline;\"> fixing the errors<\/span> is <strong><span style=\"text-decoration: underline;\">vital<\/span><\/strong> for the <span style=\"text-decoration: underline;\">health<\/span> of your site, <span style=\"text-decoration: underline;\">warnings<\/span> have<span style=\"text-decoration: underline;\"> less weight,<\/span> at least for <strong><span style=\"text-decoration: underline;\">what<\/span><\/strong> we currently <span style=\"text-decoration: underline;\">know<\/span> about the <span style=\"text-decoration: underline;\">Google<\/span> algorithms.<\/p>\n<blockquote>\n<p style=\"text-align: justify;\">Warnings <span style=\"text-decoration: underline;\">are usually<\/span> about <strong><span style=\"text-decoration: underline;\">wrong use of nofollow links,<\/span><\/strong> <strong>too much text<\/strong> in the <strong>title tags<\/strong>, <strong>duplicated headers,<\/strong> <strong>no HTTPS pages<\/strong>, etc&#8230;<\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">A warning\u00a0is <span style=\"text-decoration: underline;\">usually easier<\/span> to <strong><span style=\"text-decoration: underline;\">fix<\/span><\/strong> and sometimes <span style=\"text-decoration: underline;\">they can be ignored<\/span>. You will need to <span style=\"text-decoration: underline;\">deeply<\/span> understand SEO and<span style=\"text-decoration: underline;\"> start fixing every singl<\/span>e <strong>warning<\/strong> if you can as well.<\/p>\n<p style=\"text-align: justify;\">What <span style=\"text-decoration: underline;\">I usually do<\/span> is to <strong><span style=\"text-decoration: underline;\">start<\/span><\/strong> from the <span style=\"text-decoration: underline;\">top row<\/span> on &#8220;<strong><span style=\"text-decoration: underline;\">errors<\/span><\/strong>&#8221; fix them and<span style=\"text-decoration: underline;\"> go down to the next error<\/span>. The same applies to <strong><span style=\"text-decoration: underline;\">warnings<\/span><\/strong> and <span style=\"text-decoration: underline;\"><strong>notices<\/strong><\/span>.<\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Fixing_Notices\"><\/span>Fixing Notices<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">Notices are the l<strong><span style=\"text-decoration: underline;\">ess important<\/span><\/strong> kind of <span style=\"text-decoration: underline;\">error<\/span> that you will get from <strong><span style=\"text-decoration: underline;\">your<\/span><\/strong> <strong>website audit.<\/strong><\/p>\n<p style=\"text-align: justify;\">Those <span style=\"text-decoration: underline;\">include pages that are blocked<\/span> from <strong>crawling<\/strong> for instance. Here on marcodiversi, I block certain pages <span style=\"text-decoration: underline;\">because<\/span> I want them to be <strong><span style=\"text-decoration: underline;\">blocked<\/span><\/strong> but I still get a <span style=\"text-decoration: underline;\">notice<\/span> of course.<\/p>\n<blockquote>\n<p style=\"text-align: justify;\">You will also s<strong><span style=\"text-decoration: underline;\">ee how many <\/span>clicks<\/strong> are needed to reach a <span style=\"text-decoration: underline;\">page<\/span> on your site. It is <span style=\"text-decoration: underline;\">recommended<\/span> to keep this number <span style=\"text-decoration: underline;\">under 5.<\/span><\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">You will b<span style=\"text-decoration: underline;\">e able to see<\/span> the same <strong><span style=\"text-decoration: underline;\">results<\/span><\/strong> from the <strong><span style=\"text-decoration: underline;\">crawled<\/span><\/strong> pages tab. You must <span style=\"text-decoration: underline;\">create<\/span> a user experience where <strong><span style=\"text-decoration: underline;\">there<\/span><\/strong> are never more than<span style=\"text-decoration: underline;\"> 5 clicks needed<\/span> to reach a <strong><span style=\"text-decoration: underline;\">page<\/span><\/strong> on your website.<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4652\" src=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/10\/semrush-audit-crawled-pages.jpg?resize=640%2C308&#038;ssl=1\" alt=\"semrush audit crawled pages\" width=\"640\" height=\"308\" srcset=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/10\/semrush-audit-crawled-pages.jpg?w=1254&amp;ssl=1 1254w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/10\/semrush-audit-crawled-pages.jpg?resize=300%2C144&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/10\/semrush-audit-crawled-pages.jpg?resize=768%2C370&amp;ssl=1 768w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/10\/semrush-audit-crawled-pages.jpg?resize=1024%2C493&amp;ssl=1 1024w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p style=\"text-align: justify;\">Certain <span style=\"text-decoration: underline;\">pages<\/span> that have <strong><span style=\"text-decoration: underline;\">less importance they<\/span><\/strong> can have more than<strong><span style=\"text-decoration: underline;\"> 5 clicks to get reached<\/span> <\/strong>and they will be <strong><span style=\"text-decoration: underline;\">considered<\/span><\/strong> as a <span style=\"text-decoration: underline;\">notice<\/span> but if <span style=\"text-decoration: underline;\">you are able to understan<\/span>d <span style=\"text-decoration: underline;\">SEO<\/span> sometimes those <span style=\"text-decoration: underline;\">pages<\/span> are not having any <span style=\"text-decoration: underline;\">influence<\/span> in your <span style=\"text-decoration: underline;\">SEO strategy<\/span>.<\/p>\n<blockquote>\n<p style=\"text-align: justify;\"><strong><span style=\"text-decoration: underline;\">i.e:<\/span><\/strong> all the pages created from an SDK or an external service etc..<\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"SEMrush_Website_Audit_Menu_Bar\"><\/span>SEMrush Website Audit Menu Bar<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">On the <strong><span style=\"text-decoration: underline;\">SEMrush site audit tool menu bar<\/span><\/strong> you will have these options:<\/p>\n<ol style=\"text-align: justify;\">\n<li><strong>Overview.<\/strong><\/li>\n<li><strong>Issues.<\/strong><\/li>\n<li><strong>Crawled pages.<\/strong><\/li>\n<li><strong>Statistics.<\/strong><\/li>\n<li><strong>Compare crawls.<\/strong><\/li>\n<li><strong>Progress.<\/strong><\/li>\n<\/ol>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4645\" src=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/10\/semrush-site-audit-tool-overview-tab.jpg?resize=640%2C310&#038;ssl=1\" alt=\"\" width=\"640\" height=\"310\" srcset=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/10\/semrush-site-audit-tool-overview-tab.jpg?w=1260&amp;ssl=1 1260w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/10\/semrush-site-audit-tool-overview-tab.jpg?resize=300%2C145&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/10\/semrush-site-audit-tool-overview-tab.jpg?resize=768%2C372&amp;ssl=1 768w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/10\/semrush-site-audit-tool-overview-tab.jpg?resize=1024%2C497&amp;ssl=1 1024w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p style=\"text-align: justify;\">We have <span style=\"text-decoration: underline;\">already talked about<\/span> the first <strong><span style=\"text-decoration: underline;\">3 points which<\/span> <\/strong>are the most <span style=\"text-decoration: underline;\">important<\/span> ones. But you can also get <span style=\"text-decoration: underline;\">cool insights<\/span> from the <span style=\"text-decoration: underline;\">rema<strong>i<\/strong>ning<\/span> 3.<\/p>\n<blockquote>\n<p style=\"text-align: justify;\"><strong>From statistics<\/strong>,\u00a0you can look at some <span style=\"text-decoration: underline;\">numbers<\/span> in a very <span style=\"text-decoration: underline;\">clean<\/span> way like <strong><span style=\"text-decoration: underline;\">percentage<\/span> of markup code<\/strong>, <strong>crawl depts<\/strong> etc..<\/p>\n<p style=\"text-align: justify;\">Once you have <span style=\"text-decoration: underline;\">multiple crawls<\/span> and its <strong><span style=\"text-decoration: underline;\">already<\/span><\/strong> a few months that you are <span style=\"text-decoration: underline;\">analyzing<\/span> your websites you will be <span style=\"text-decoration: underline;\">able to compare<\/span> the <strong><span style=\"text-decoration: underline;\">results<\/span><\/strong> from the<span style=\"text-decoration: underline;\"> pasts crawl<\/span>s and <span style=\"text-decoration: underline;\">exactly<\/span> what is getting <span style=\"text-decoration: underline;\">better<\/span> and <span style=\"text-decoration: underline;\">worst<\/span>. You can<span style=\"text-decoration: underline;\"> pick up<\/span> the date and the <strong><span style=\"text-decoration: underline;\">range<\/span><\/strong> of dates if you want to <span style=\"text-decoration: underline;\">from<\/span> the<span style=\"text-decoration: underline;\"> drop-down menu.<\/span><\/p>\n<p style=\"text-align: justify;\">The<strong> progress tab<\/strong> will visualize with <span style=\"text-decoration: underline;\">graphs<\/span> all of your <strong><span style=\"text-decoration: underline;\">progress<\/span><\/strong>. You can turn <strong>ON<\/strong> or <strong>OFF<\/strong> certain <span style=\"text-decoration: underline;\">errors<\/span>, <span style=\"text-decoration: underline;\">warnings,<\/span> and <span style=\"text-decoration: underline;\">notices<\/span> and see them pl<span style=\"text-decoration: underline;\">o<\/span>tted on the screen. I really like this tab.<\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Conclusions\"><\/span>Conclusions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">In this <span style=\"text-decoration: underline;\">article<\/span>, we have talked about <strong><span style=\"text-decoration: underline;\">how you can improve your SEO<\/span><\/strong> and <span style=\"text-decoration: underline;\">Local SEO strategy<\/span> using the <strong>SEMrush site audit tool.<\/strong><\/p>\n<p><script>(function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = \"https:\/\/www.berush.com\/static\/berush\/js\/remote.js\"; fjs.parentNode.insertBefore(js, fjs); }(document, \"script\", \"berush-widget\"));<\/script><\/p>\n<div class=\"berush-root\" data-ref=\"8063879746\" data-ref_source=\"marcodiversi\" data-db=\"us\" data-color=\"orange\"><\/div>\n<p style=\"text-align: justify;\">This is <span style=\"text-decoration: underline;\">something<\/span> you have t<span style=\"text-decoration: underline;\">otal control<\/span> and that <span style=\"text-decoration: underline;\">you<\/span> can start to <span style=\"text-decoration: underline;\">put in action from today<\/span> just following this <strong><span style=\"text-decoration: underline;\">powerful<\/span><\/strong> tool advice.<\/p>\n<p style=\"text-align: justify;\">Something else you h<span style=\"text-decoration: underline;\">ave control<\/span> is planning<span style=\"text-decoration: underline;\"> your keyword strategy<\/span>.\u00a0 I wrote another article <strong><span style=\"text-decoration: underline;\">about<\/span><\/strong> the <a href=\"https:\/\/marcodiversi.com\/blog\/semrush-keyword-magic-tool\/\">SEMrush keyword magic tool<\/a>.<\/p>\n<blockquote>\n<p style=\"text-align: justify;\">You always<span style=\"text-decoration: underline;\"> need to plan before writing<\/span> an article <span style=\"text-decoration: underline;\">which<\/span> one is the <strong>keyword<\/strong> you want to rank for.<\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">Doing so <span style=\"text-decoration: underline;\">especially<\/span> if you are <strong><span style=\"text-decoration: underline;\">looking<\/span><\/strong> to improve <span style=\"text-decoration: underline;\">your local SEO<\/span> strategy will give you <strong><span style=\"text-decoration: underline;\">some<\/span><\/strong> <span style=\"text-decoration: underline;\">chances<\/span> to rank <span style=\"text-decoration: underline;\">first<\/span> at least in your <strong>city<\/strong> or <strong>region<\/strong>.<\/p>\n<p style=\"text-align: justify;\">If you<span style=\"text-decoration: underline;\"> didn&#8217;t already<\/span> you should<span style=\"text-decoration: underline;\"> make a free account<\/span> with <strong>SEMrush<\/strong> and get it as a <span style=\"text-decoration: underline;\">freemium<\/span> with<strong><span style=\"text-decoration: underline;\"> 5 searches a day<\/span><\/strong> free for a <span style=\"text-decoration: underline;\">lifetime<\/span>.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/marcodiversi.com\/blog\/zx\/semrush\/\" class=\"su-button su-button-style-default\" style=\"color:#FFFFFF;background-color:#2D89EF;border-color:#246ec0;border-radius:5px\" target=\"__blank\"><span style=\"color:#FFFFFF;padding:0px 16px;font-size:13px;line-height:26px;border-color:#6cadf4;border-radius:5px;text-shadow:none\"> MAKE A FREE SEMRUSH ACCOUNT NOW <\/span><\/a>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">This is the<strong><span style=\"text-decoration: underline;\"> only product<\/span><\/strong> I really <span style=\"text-decoration: underline;\">feel<\/span> to <strong><span style=\"text-decoration: underline;\">recommend<\/span><\/strong> because is <span style=\"text-decoration: underline;\">awesome<\/span>.<\/p>\n<p style=\"text-align: justify;\"><span class='bctt-click-to-tweet'><span class='bctt-ctt-text'><a href=\"https:\/\/x.com\/intent\/tweet?url=https%3A%2F%2Fmarcodiversi.com%2Fblog%2F%3Fp%3D4609&#038;text=%20If%20you%20liked%20this%20article%20please%20share%20it%20all%20over%20your%20social%20network%20or%20comment%20below.%20&#038;via=marcodiversi&#038;related=marcodiversi\" target=\"_blank\" rel=\"noopener noreferrer\"> If you liked this article please share it all over your social network or comment below.  <\/a><\/span><a href=\"https:\/\/x.com\/intent\/tweet?url=https%3A%2F%2Fmarcodiversi.com%2Fblog%2F%3Fp%3D4609&#038;text=%20If%20you%20liked%20this%20article%20please%20share%20it%20all%20over%20your%20social%20network%20or%20comment%20below.%20&#038;via=marcodiversi&#038;related=marcodiversi\" target=\"_blank\" class=\"bctt-ctt-btn\" rel=\"noopener noreferrer\">Share on X<\/a><\/span>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-244\" src=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/04\/Marco-Diversi-Eagle-Be-A-Free-Man-e1529420019774.jpg?resize=640%2C426&#038;ssl=1\" alt=\"Marco Diversi Eagle Be A Free Man\" width=\"640\" height=\"426\" srcset=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/04\/Marco-Diversi-Eagle-Be-A-Free-Man-e1529420019774.jpg?w=1280&amp;ssl=1 1280w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/04\/Marco-Diversi-Eagle-Be-A-Free-Man-e1529420019774.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/04\/Marco-Diversi-Eagle-Be-A-Free-Man-e1529420019774.jpg?resize=1024%2C682&amp;ssl=1 1024w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/04\/Marco-Diversi-Eagle-Be-A-Free-Man-e1529420019774.jpg?resize=768%2C511&amp;ssl=1 768w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<h4 class=\"p1\" style=\"text-align: justify;\"><span class=\"s1\"><b>What You Will Learn On This Blog!\u00a0<\/b><\/span><span class=\"s2\">\u00a0<\/span><\/h4>\n<p class=\"p3\" style=\"text-align: justify;\"><span class=\"s2\">Stay tuned and <a target=\"_blank\" href=\"https:\/\/marcodiversi.com\/blog\/zx\/marco-diversi-newsletters\/\" rel=\"nofollow noopener sponsored\"><span class=\"s3\">subscribe to my blog<\/span><\/a> so you will get <\/span><span class=\"s1\">notifications<\/span><span class=\"s2\"> on <\/span><span class=\"s1\">new <\/span><span class=\"s2\"><b>posts<\/b>. I will slowly break down these topics:<\/span><\/p>\n<ol class=\"ol1\" style=\"text-align: justify;\">\n<li class=\"li3\"><b><\/b><span class=\"s2\"><b>SEO(Search Engine Optimization).<\/b><\/span><\/li>\n<li class=\"li3\"><b><\/b><span class=\"s2\"><b>Affiliate Marketing.<\/b><\/span><\/li>\n<li class=\"li3\"><b><\/b><span class=\"s2\"><b>Free and Paid traffic hacks.<\/b><\/span><\/li>\n<li class=\"li3\"><b><\/b><span class=\"s2\"><b>Coding and WordPress<\/b><\/span><\/li>\n<li class=\"li3\"><b><\/b><span class=\"s2\"><b>Make money with a computer and an internet connection even while you sleep.<\/b><\/span><\/li>\n<\/ol>\n<p class=\"p3\" style=\"text-align: justify;\"><span class=\"s2\">Follow me on <\/span><span class=\"s1\">social media<\/span><span class=\"s2\">, you&#8217;ve got all the links on the right bottom side of this blog, also <\/span><span class=\"s1\">comment<\/span><span class=\"s2\"> and <\/span><span class=\"s1\"><b>contact me<\/b><\/span><span class=\"s2\"> if you need help.<\/span><\/p>\n<p class=\"p1\" style=\"text-align: justify;\"><span class=\"s2\">Here are my <\/span><span class=\"s1\">top resources<\/span><span class=\"s2\"> I always use to become a great affiliate, <a href=\"https:\/\/marcodiversi.com\/blog\/resources\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"s4\">take a look here<\/span><\/a>!<\/span><\/p>\n<p class=\"p1\" style=\"text-align: justify;\"><span class=\"s2\"><b>Do you want to be a free\u00a0man or woman? Jump in the crew then!<\/b><\/span><\/p>\n<p class=\"p1\" style=\"text-align: justify;\"><span class=\"s2\">Much Love and Peace Out,<\/span><\/p>\n<p class=\"p1\" style=\"text-align: justify;\"><span class=\"s2\">Marco Diversi.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The SEMrush site audit tool is by far the best website audit tool existing at the moment on the market. Here in this article, I am going to tell you how you can improve your SEO and local SEO strategy using the SEMrush site audit tool. &nbsp; &nbsp; Competition is fierce and the only very [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4612,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[100],"tags":[814,816,56,818],"class_list":["post-4609","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-category","tag-semrush-site-audit","tag-semrush-site-audit-tool","tag-seo","tag-website-audit"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/10\/semrush-site-audit-tool.jpg?fit=1280%2C720&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/marcodiversi.com\/blog\/wp-json\/wp\/v2\/posts\/4609","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marcodiversi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marcodiversi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marcodiversi.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/marcodiversi.com\/blog\/wp-json\/wp\/v2\/comments?post=4609"}],"version-history":[{"count":0,"href":"https:\/\/marcodiversi.com\/blog\/wp-json\/wp\/v2\/posts\/4609\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marcodiversi.com\/blog\/wp-json\/wp\/v2\/media\/4612"}],"wp:attachment":[{"href":"https:\/\/marcodiversi.com\/blog\/wp-json\/wp\/v2\/media?parent=4609"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marcodiversi.com\/blog\/wp-json\/wp\/v2\/categories?post=4609"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marcodiversi.com\/blog\/wp-json\/wp\/v2\/tags?post=4609"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}