{"id":2890,"date":"2018-07-08T19:15:08","date_gmt":"2018-07-08T18:15:08","guid":{"rendered":"https:\/\/marcodiversi.com\/blog\/?p=2890"},"modified":"2019-04-23T16:49:33","modified_gmt":"2019-04-23T15:49:33","slug":"semrush-organic-research-tool","status":"publish","type":"post","link":"https:\/\/marcodiversi.com\/blog\/semrush-organic-research-tool\/","title":{"rendered":"SEMrush Tutorial Organic Research Tool &#038; Increase Traffic"},"content":{"rendered":"<p style=\"text-align: justify;\">In this <span style=\"text-decoration: underline;\">article<\/span>, I am<span style=\"text-decoration: underline;\"> going to talk abou<\/span>t the <strong>SEMrush organic research tool<\/strong> which is a very <span style=\"text-decoration: underline;\">powerful<\/span> <strong>SEO<\/strong> <strong>tool<\/strong>.<\/p>\n<p style=\"text-align: justify;\">Once <span style=\"text-decoration: underline;\">you type in a domain<\/span> on the <strong>menu bar<\/strong>, you will <span style=\"text-decoration: underline;\">be abl<\/span>e to have <strong>a clear overview<\/strong> of the organic search <span style=\"text-decoration: underline;\">results<\/span> of that domain.<\/p>\n<p><script>(function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = \"https:\/\/www.berush.com\/static\/berush\/js\/remote.js\"; fjs.parentNode.insertBefore(js, fjs); }(document, \"script\", \"berush-widget\"));<\/script><\/p>\n<div class=\"berush-root\" data-ref=\"8063879746\" data-ref_source=\"marcodiversi\" data-db=\"us\" data-color=\"orange\"><\/div>\n<p style=\"text-align: justify;\">And <span style=\"text-decoration: underline;\">more specifically<\/span> you will <strong>be able<\/strong> to have <a href=\"https:\/\/marcodiversi.com\/blog\/how-to-use-semrush-for-free-and-review\/\" target=\"_blank\" rel=\"noopener noreferrer\">a<strong>n overview<\/strong> of <span style=\"text-decoration: underline;\">the domain<\/span><\/a> and these awesome features:<\/p>\n<ol style=\"text-align: justify;\">\n<li><strong>Positions. (Beta)<\/strong><\/li>\n<li><strong>Positions Changes.\u00a0(Beta)<\/strong><\/li>\n<li><strong>Competitors.\u00a0(Beta)<\/strong><\/li>\n<li><strong>Pages.\u00a0(Beta)<\/strong><\/li>\n<li><strong>SubDomains.\u00a0(Beta)<\/strong><\/li>\n<li><strong>URL Report. (Only with the old version)<\/strong><\/li>\n<\/ol>\n<blockquote>\n<p style=\"text-align: justify;\">I am going to dive into<span style=\"text-decoration: underline;\"> each of these features<\/span> so you can <strong>unleash<\/strong>\u00a0the powers of <strong>SEMrush<\/strong> and of your website.<\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">You can claim your <span style=\"text-decoration: underline;\"><strong>free trial worth $99<\/strong><\/span> by clicking on the<span style=\"text-decoration: underline;\"> picture below!<\/span>\u00a0You will then get <strong><span style=\"text-decoration: underline;\">SEMrush<\/span><\/strong> as <strong>freemium<\/strong> for life.<\/p>\n<p><a href=\"https:\/\/marcodiversi.com\/blog\/zx\/semrush\/\" rel=\"nofollow noopener sponsored\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2802 size-full\" src=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/07\/semrush-free-trial-worth-99.jpg?resize=640%2C79&#038;ssl=1\" alt=\"semrush free trial worth $99\" width=\"640\" height=\"79\" srcset=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/07\/semrush-free-trial-worth-99.jpg?w=728&amp;ssl=1 728w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/07\/semrush-free-trial-worth-99.jpg?resize=300%2C37&amp;ssl=1 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-flat ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/marcodiversi.com\/blog\/semrush-organic-research-tool\/#What_Is_The_SEMrush_Organic_Research_Tool_SEMrush_Tutorial\" >What Is The SEMrush Organic Research Tool | SEMrush Tutorial<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/marcodiversi.com\/blog\/semrush-organic-research-tool\/#1_%E2%80%93_The_Position_Report\" >#1 &#8211; The Position Report<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/marcodiversi.com\/blog\/semrush-organic-research-tool\/#2_%E2%80%93_Positions_Changes_Reports\" >#2 &#8211; Positions Changes Reports<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/marcodiversi.com\/blog\/semrush-organic-research-tool\/#3_%E2%80%93_Competitors_Report\" >#3 &#8211; Competitors Report<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/marcodiversi.com\/blog\/semrush-organic-research-tool\/#4_%E2%80%93_Pages_Report\" >#4 &#8211; Pages Report<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/marcodiversi.com\/blog\/semrush-organic-research-tool\/#5_%E2%80%93_Subdomains_Report\" >#5 &#8211; Subdomains Report.<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/marcodiversi.com\/blog\/semrush-organic-research-tool\/#6_%E2%80%93_URL_report_Only_with_the_old_version\" >#6 &#8211; URL report\u00a0(Only with the old version)<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/marcodiversi.com\/blog\/semrush-organic-research-tool\/#How_To_Use_The_Live_Graphs\" >How To Use The Live Graphs<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/marcodiversi.com\/blog\/semrush-organic-research-tool\/#Example_Steps_You_Can_Take_To_Increase_Your_Traffic_With_SEMrush_Organic_Research_Tool\" >Example: Steps You Can Take To Increase Your Traffic With SEMrush Organic Research Tool<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/marcodiversi.com\/blog\/semrush-organic-research-tool\/#SEMrush_To_Find_Long_Tail_Keywords_And_Increase_your_SERP_Position\" >SEMrush To Find Long Tail Keywords And Increase your SERP Position<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/marcodiversi.com\/blog\/semrush-organic-research-tool\/#Conclusions\" >Conclusions<\/a><\/li><\/ul><\/nav><\/div>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"What_Is_The_SEMrush_Organic_Research_Tool_SEMrush_Tutorial\"><\/span>What Is The SEMrush Organic Research Tool | SEMrush Tutorial<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">The <span style=\"text-decoration: underline;\">SEMrush organic research tool<\/span> will <span style=\"text-decoration: underline;\">create very <strong>useful<\/strong> reports<\/span> that will help you to find what&#8217;s ranking for your <strong><span style=\"text-decoration: underline;\">competition.<\/span><\/strong><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/marcodiversi.com\/blog\/zx\/semrush\/\" class=\"su-button su-button-style-default\" style=\"color:#FFFFFF;background-color:#2D89EF;border-color:#246ec0;border-radius:5px\" target=\"__blank\"><span style=\"color:#FFFFFF;padding:0px 16px;font-size:13px;line-height:26px;border-color:#6cadf4;border-radius:5px;text-shadow:none\"> MAKE A FREE ACCOUNT <\/span><\/a>\n<p>&nbsp;<\/p>\n<blockquote>\n<p style=\"text-align: justify;\">You will<span style=\"text-decoration: underline;\"> be able to see<\/span> for<span style=\"text-decoration: underline;\">\u00a0any websi<\/span>te what is ranking on <strong>Google<\/strong> and even specific pages and queries.<\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">You can <span style=\"text-decoration: underline;\">see day after day<\/span> the <strong>position<\/strong> of any <span style=\"text-decoration: underline;\">website fo<\/span>r that specific <strong>keyword<\/strong>.<strong> Related keywords<\/strong> to a <strong>specific keyword<\/strong> that <span style=\"text-decoration: underline;\">ranks<\/span> for a website and the\u00a0<strong>SEMrush<\/strong> <a href=\"https:\/\/www.semrush.com\/sensor\/\" target=\"_blank\" rel=\"noopener\">sensor filter.<\/a><\/p>\n<p style=\"text-align: justify;\">Being able to <strong><span style=\"text-decoration: underline;\">deeply understand<\/span><\/strong> what you<span style=\"text-decoration: underline;\">r competitors are doing<\/span> to <strong>rank<\/strong> on Google will give you some <span style=\"text-decoration: underline;\">hints<\/span> on<strong><span style=\"text-decoration: underline;\"> how to compete wit<\/span><\/strong><span style=\"text-decoration: underline;\">h<\/span> them <strong><span style=\"text-decoration: underline;\">and<\/span><\/strong> if you have <span style=\"text-decoration: underline;\">any chance<\/span> and <strong>how you can<\/strong> have a chance.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/f-IiY0dlkrs\" width=\"800\" height=\"403\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"1_%E2%80%93_The_Position_Report\"><\/span>#1 &#8211; The Position Report<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">With the <span style=\"text-decoration: underline;\">position report<\/span>, you will be able to see <strong><span style=\"text-decoration: underline;\">all the keywords<\/span><\/strong> that rank for a <strong>specific<\/strong> <strong>domain<\/strong> on Google for the first <span style=\"text-decoration: underline;\">100 positions.<\/span><\/p>\n<p style=\"text-align: justify;\">If you <span style=\"text-decoration: underline;\">run a report toda<\/span>y and let&#8217;s <strong>assume<\/strong> that\u00a0<strong>website X<\/strong> ranks on<span style=\"text-decoration: underline;\"> position 5<\/span> for the <strong>keyword Y<\/strong>, you can keep track of where <span style=\"text-decoration: underline;\">it was ranking<\/span> the previous <strong>day<\/strong>, <strong>week<\/strong> or <strong>months<\/strong> or <strong>years<\/strong> thanks to <a href=\"https:\/\/www.semrush.com\/blog\/semrush-new-organic-research-report-live-graph\/\" target=\"_blank\" rel=\"noopener\">live graph feature<\/a>.<\/p>\n<blockquote>\n<p style=\"text-align: justify;\">The <span style=\"text-decoration: underline;\">SEMrush database<\/span> is <strong>updated<\/strong> very <span style=\"text-decoration: underline;\">often<\/span> and this <strong>value<\/strong> will be very accurate.<\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">From this <span style=\"text-decoration: underline;\">report,<\/span> you can see <strong>how many keywords rank<\/strong> on the<span style=\"text-decoration: underline;\"> first 100 spots<\/span> of Google\u00a0for that specific <strong>site<\/strong> and how <strong>much<\/strong> <span style=\"text-decoration: underline;\">traffic<\/span> these keywords<span style=\"text-decoration: underline;\">\u00a0can potentially bring<\/span> and<span style=\"text-decoration: underline;\"> how much it would hypotheticall<\/span>y cost to pay for this <span style=\"text-decoration: underline;\">amount<\/span> of <span style=\"text-decoration: underline;\">traffic<\/span> on Google AdWords.<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2917\" src=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/07\/semrush-estimated-traffic-and-overview.jpg?resize=640%2C156&#038;ssl=1\" alt=\"semrush estimated traffic and overview\" width=\"640\" height=\"156\" srcset=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/07\/semrush-estimated-traffic-and-overview.jpg?w=1280&amp;ssl=1 1280w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/07\/semrush-estimated-traffic-and-overview.jpg?resize=300%2C73&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/07\/semrush-estimated-traffic-and-overview.jpg?resize=768%2C187&amp;ssl=1 768w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/07\/semrush-estimated-traffic-and-overview.jpg?resize=1024%2C250&amp;ssl=1 1024w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">The <span style=\"text-decoration: underline;\">live graph next<\/span> to it is <strong><span style=\"text-decoration: underline;\">absolutely awesome.<\/span><\/strong>\u00a0You can <strong>switch<\/strong> the results <strong>between<\/strong>\u00a0<span style=\"text-decoration: underline;\">Estimated\u00a0traffic<\/span> and <span style=\"text-decoration: underline;\">Keywords<\/span> that rank or <span style=\"text-decoration: underline;\">ranked<\/span> from the <span style=\"text-decoration: underline;\">timeline.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2918\" src=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/07\/semrush-positions-toggle-traffic-or-keywords.jpg?resize=640%2C276&#038;ssl=1\" alt=\"semrush positions toggle traffic or keywords\" width=\"640\" height=\"276\" srcset=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/07\/semrush-positions-toggle-traffic-or-keywords.jpg?w=1280&amp;ssl=1 1280w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/07\/semrush-positions-toggle-traffic-or-keywords.jpg?resize=300%2C129&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/07\/semrush-positions-toggle-traffic-or-keywords.jpg?resize=768%2C331&amp;ssl=1 768w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/07\/semrush-positions-toggle-traffic-or-keywords.jpg?resize=1024%2C441&amp;ssl=1 1024w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">You can <span style=\"text-decoration: underline;\">also zoom in<\/span> and out in this<strong><span style=\"text-decoration: underline;\"> graph<\/span><\/strong> and see if a <span style=\"text-decoration: underline;\">Google<\/span> algorithm <strong>influenced<\/strong> your website <span style=\"text-decoration: underline;\">rankings.<\/span>\u00a0(This feature is not yet\u00a0available in the new version of organic research tool, but this feature can be found in the old version.)<\/p>\n<p>&nbsp;<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2920\" src=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/07\/semrush-keywords-positions.jpg?resize=640%2C185&#038;ssl=1\" alt=\"semrush keywords positions\" width=\"640\" height=\"185\" srcset=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/07\/semrush-keywords-positions.jpg?w=1025&amp;ssl=1 1025w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/07\/semrush-keywords-positions.jpg?resize=300%2C87&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/07\/semrush-keywords-positions.jpg?resize=768%2C223&amp;ssl=1 768w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/07\/semrush-keywords-positions.jpg?resize=1024%2C297&amp;ssl=1 1024w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p style=\"text-align: justify;\">You can do that by <span style=\"text-decoration: underline;\">choosing a smaller timefram<\/span>e and <strong>selecting<\/strong> the options in the &#8216;<strong>notes<\/strong>&#8216; tab. You can <span style=\"text-decoration: underline;\">check<\/span> or <strong>uncheck<\/strong>\u00a0these <strong>options<\/strong> and see if <a href=\"https:\/\/moz.com\/mozcast\/\" target=\"_blank\" rel=\"noopener\">Google <strong>algorithms<\/strong><\/a>\u00a0messed up with you or your competitors. (This feature is not yet\u00a0available in the new version of organic research tool, but this feature can be found in the old version.)<\/p>\n<p style=\"text-align: justify;\">The <span style=\"text-decoration: underline;\">SERP box on the right<\/span> will show you <span style=\"text-decoration: underline;\">what triggered a<\/span> specific <strong>keyword<\/strong> the most. If you click on it you <span style=\"text-decoration: underline;\">can see where<\/span> the main traffic <strong>comes<\/strong> from for that specific\u00a0<strong>keyword<\/strong>.<\/p>\n<p style=\"text-align: justify;\">The t<strong>able underneath<\/strong> is giving you <strong>interesting<\/strong> values, like <strong>position<\/strong>, <strong>search volume<\/strong>, <strong>traffic<\/strong>, <strong>keyword difficulty<\/strong>, and much more.<\/p>\n<p style=\"text-align: justify;\">You can also use <span style=\"text-decoration: underline;\">advanced\u00a0filters<\/span> to filter the <span style=\"text-decoration: underline;\">keywords that might<\/span> <strong>interest<\/strong> you the <strong>most<\/strong> and also export <strong>them<\/strong> into an <span style=\"text-decoration: underline;\">excel file<\/span>.<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2921\" src=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/07\/semrush-position-tracking.jpg?resize=640%2C430&#038;ssl=1\" alt=\"semrush position tracking\" width=\"640\" height=\"430\" srcset=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/07\/semrush-position-tracking.jpg?w=1048&amp;ssl=1 1048w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/07\/semrush-position-tracking.jpg?resize=300%2C202&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/07\/semrush-position-tracking.jpg?resize=768%2C516&amp;ssl=1 768w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/07\/semrush-position-tracking.jpg?resize=1024%2C688&amp;ssl=1 1024w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p style=\"text-align: justify;\">And last but not least you can toggle these results for<strong> mobile users.<\/strong>\u00a0In most of the <span style=\"text-decoration: underline;\">cases<\/span>, the results are completely <span style=\"text-decoration: underline;\">different<\/span> and you should <strong>optimize<\/strong> for mobile as well.<\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"2_%E2%80%93_Positions_Changes_Reports\"><\/span>#2 &#8211; Positions Changes Reports<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">The <span style=\"text-decoration: underline;\">position changes report<\/span> will give you <strong>insights<\/strong> of a specific <strong>keyword<\/strong> <span style=\"text-decoration: underline;\">position change.<\/span> You can get a report based <span style=\"text-decoration: underline;\">on<\/span>:<\/p>\n<ul style=\"text-align: justify;\">\n<li><strong>new.<\/strong><\/li>\n<li><strong>lost.<\/strong><\/li>\n<li><strong>improved.<\/strong><\/li>\n<li><strong>declined.<\/strong><\/li>\n<\/ul>\n<p style=\"text-align: justify;\">With <span style=\"text-decoration: underline;\"><strong>New<\/strong>,<\/span> you can <span style=\"text-decoration: underline;\">change the perio<\/span>d of time you want to <strong>look<\/strong> for from the timeline toggle. You can <strong>visualize<\/strong> where they <strong>started<\/strong> to <strong>rank<\/strong> for <span style=\"text-decoration: underline;\">instance<\/span> the last month.<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2923\" src=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/07\/semrush-position-changes-new.jpg?resize=640%2C546&#038;ssl=1\" alt=\"semrush position changes new\" width=\"640\" height=\"546\" srcset=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/07\/semrush-position-changes-new.jpg?w=1200&amp;ssl=1 1200w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/07\/semrush-position-changes-new.jpg?resize=300%2C256&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/07\/semrush-position-changes-new.jpg?resize=768%2C655&amp;ssl=1 768w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/07\/semrush-position-changes-new.jpg?resize=1024%2C873&amp;ssl=1 1024w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">The <strong>L<\/strong><span style=\"text-decoration: underline;\"><strong>ost<\/strong> tab<\/span> can <strong>visualize<\/strong> a<span style=\"text-decoration: underline;\"> live graph<\/span> of the <strong>lost keyword<\/strong>s for <span style=\"text-decoration: underline;\">instance<\/span> of your <span style=\"text-decoration: underline;\">competitors<\/span>. These will be<strong><span style=\"text-decoration: underline;\"> their weaknesses<\/span><\/strong> and you can <strong>think<\/strong> about targeting those <span style=\"text-decoration: underline;\">keywords<\/span> for your<strong> site since<\/strong> they lost it.<\/p>\n<p>&nbsp;<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2924\" src=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/07\/semrush-position-changes-lost.jpg?resize=640%2C561&#038;ssl=1\" alt=\"semrush position changes lost\" width=\"640\" height=\"561\" srcset=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/07\/semrush-position-changes-lost.jpg?w=1167&amp;ssl=1 1167w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/07\/semrush-position-changes-lost.jpg?resize=300%2C263&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/07\/semrush-position-changes-lost.jpg?resize=768%2C674&amp;ssl=1 768w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/07\/semrush-position-changes-lost.jpg?resize=1024%2C898&amp;ssl=1 1024w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p style=\"text-align: justify;\">With <strong>I<\/strong><span style=\"text-decoration: underline;\"><strong>mproved<\/strong>,<\/span> you can see the <span style=\"text-decoration: underline;\">keywords<\/span> that are already <span style=\"text-decoration: underline;\">ranking<\/span> for them that <span style=\"text-decoration: underline;\">improved<\/span> on the SERP.<\/p>\n<p style=\"text-align: justify;\">Meanwhile, the<span style=\"text-decoration: underline;\"><strong>\u00a0Declined<\/strong> tab<\/span> shows you <span style=\"text-decoration: underline;\">what keyword<\/span> started to <strong>decline<\/strong> on the SERP but still is <strong>ranking<\/strong> on the first 100 results.<\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"3_%E2%80%93_Competitors_Report\"><\/span>#3 &#8211; Competitors Report<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">This <span style=\"text-decoration: underline;\">report is like a smart too<\/span>l that will <span style=\"text-decoration: underline;\">compare<\/span> your<strong> site keywords<\/strong> with all the <span style=\"text-decoration: underline;\">other<\/span> websites keywords.<\/p>\n<blockquote>\n<p style=\"text-align: justify;\">The more <strong>keywords<\/strong> you have in <strong><span style=\"text-decoration: underline;\">common<\/span><\/strong> with other websites<span style=\"text-decoration: underline;\"> the more like<\/span>ly it will be that a website is your <span style=\"text-decoration: underline;\">competitors<\/span>.<\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">It will <span style=\"text-decoration: underline;\">pop up a graph<\/span> with some <strong>websites<\/strong> on it and with some <strong>circles<\/strong>,\u00a0 the <strong>biggest<\/strong>\u00a0are the <strong>circles<\/strong>\u00a0the biggest is the <span style=\"text-decoration: underline;\">competition.<\/span><\/p>\n<p style=\"text-align: justify;\">If you c<span style=\"text-decoration: underline;\">lick on the circle<\/span>s you will get the <strong><span style=\"text-decoration: underline;\">overview<\/span><\/strong> of that <strong>domain<\/strong> and you will be able to <span style=\"text-decoration: underline;\">explore<\/span> it as always. (This feature is not yet\u00a0available in the new version of organic research tool, but this feature can be found in the old version. You can <span style=\"text-decoration: underline;\">switch<\/span> between the <strong><span style=\"text-decoration: underline;\">versions,<\/span><\/strong> clicking on the <span style=\"text-decoration: underline;\">little<\/span> <strong>house<\/strong> symbol with &#8216;<strong>Old version<\/strong>&#8216; written on it on top.)<\/p>\n<p style=\"text-align: justify;\">Knowing<span style=\"text-decoration: underline;\"> what your competitor<\/span>s are and <strong>spying<\/strong> on them will <span style=\"text-decoration: underline;\">increase<\/span> the chances of the <strong>success<\/strong> of your website.<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2926\" src=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/07\/semrush-competitors-overview.jpg?resize=640%2C568&#038;ssl=1\" alt=\"semrush competitors overview\" width=\"640\" height=\"568\" srcset=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/07\/semrush-competitors-overview.jpg?w=1154&amp;ssl=1 1154w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/07\/semrush-competitors-overview.jpg?resize=300%2C266&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/07\/semrush-competitors-overview.jpg?resize=768%2C682&amp;ssl=1 768w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/07\/semrush-competitors-overview.jpg?resize=1024%2C909&amp;ssl=1 1024w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"4_%E2%80%93_Pages_Report\"><\/span>#4 &#8211; Pages Report<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">This is <span style=\"text-decoration: underline;\">probably the SEMrush organic<\/span> <strong>research<\/strong> tool that is easier to <strong>understand<\/strong> and that can be very <strong>powerful<\/strong>.<\/p>\n<p style=\"text-align: justify;\">With this <span style=\"text-decoration: underline;\">report,<\/span> you will<span style=\"text-decoration: underline;\"> be able to se<\/span>e the top <strong>pages<\/strong> that are <span style=\"text-decoration: underline;\">ranking<\/span> for any <strong>domain<\/strong> and for what <strong>keywords<\/strong>.<\/p>\n<p style=\"text-align: justify;\">You can then<span style=\"text-decoration: underline;\"> check the position changes<\/span> <strong>columns<\/strong> and try to <span style=\"text-decoration: underline;\">identify<\/span> <strong>vulnerabilities<\/strong> in your <strong>competitor&#8217;s<\/strong> sites.<\/p>\n<p style=\"text-align: justify;\">You will <span style=\"text-decoration: underline;\">be able to spo<\/span>t the <strong>percentage<\/strong> of <span style=\"text-decoration: underline;\">traffic<\/span> that specific <strong>page<\/strong> brings to this site. <span style=\"text-decoration: underline;\">Where<\/span> they have <span style=\"text-decoration: underline;\">backlinks<\/span> to that <strong>page<\/strong> and if there are <span style=\"text-decoration: underline;\">vulnerabilities<\/span> and what <strong>keywords<\/strong> trigger that page.<\/p>\n<p style=\"text-align: justify;\">If you are a <span style=\"text-decoration: underline;\">media buyer<\/span> you can also <strong>check<\/strong> if the <strong>website<\/strong> you are <span style=\"text-decoration: underline;\">looking<\/span> at is <span style=\"text-decoration: underline;\">paying<\/span> for traffic <strong>on<\/strong> that page and y<span style=\"text-decoration: underline;\">ou can see how<\/span> their ads <strong>look<\/strong> like.<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2927\" src=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/07\/semrush-pages-tab.jpg?resize=640%2C287&#038;ssl=1\" alt=\"semrush pages tab\" width=\"640\" height=\"287\" srcset=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/07\/semrush-pages-tab.jpg?w=1280&amp;ssl=1 1280w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/07\/semrush-pages-tab.jpg?resize=300%2C135&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/07\/semrush-pages-tab.jpg?resize=768%2C344&amp;ssl=1 768w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/07\/semrush-pages-tab.jpg?resize=1024%2C459&amp;ssl=1 1024w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"5_%E2%80%93_Subdomains_Report\"><\/span>#5 &#8211; Subdomains Report.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">Big <span style=\"text-decoration: underline;\">websites<\/span> usually have<span style=\"text-decoration: underline;\"> multiple subdomain<\/span>s that <strong>usually<\/strong> have a different <strong>functionality<\/strong>. Some websites can even decide to put specific stuff on a\u00a0<span style=\"text-decoration: underline;\">subdomain<\/span> for <strong>instance<\/strong> just for the <strong>sales<\/strong> another one for the\u00a0<strong>press<\/strong> etc&#8230;<\/p>\n<p style=\"text-align: justify;\">Knowing <span style=\"text-decoration: underline;\">which<\/span> of your <span style=\"text-decoration: underline;\">competitor&#8217;s subdomain performs<\/span> better and where the <strong>traffic<\/strong> comes from what keywords and in what <strong>percentage<\/strong> can be very important.<\/p>\n<blockquote>\n<p style=\"text-align: justify;\">If you click on the <span style=\"text-decoration: underline;\">traffic percentag<\/span>e for the <strong>subdomain<\/strong> you will land on the <span style=\"text-decoration: underline;\">keywords<\/span> that triggered that <strong>subdomain<\/strong> page.<\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">You can <span style=\"text-decoration: underline;\">then check in<\/span> which <strong>position<\/strong> are ranking on the <strong>SERP<\/strong> and repeat the <strong>steps<\/strong> we discussed on point 1 and 2.<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2928\" src=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/07\/semrush-subdomains-tab.jpg?resize=640%2C325&#038;ssl=1\" alt=\"semrush subdomains tab\" width=\"640\" height=\"325\" srcset=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/07\/semrush-subdomains-tab.jpg?w=1280&amp;ssl=1 1280w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/07\/semrush-subdomains-tab.jpg?resize=300%2C152&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/07\/semrush-subdomains-tab.jpg?resize=768%2C390&amp;ssl=1 768w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/07\/semrush-subdomains-tab.jpg?resize=1024%2C520&amp;ssl=1 1024w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"6_%E2%80%93_URL_report_Only_with_the_old_version\"><\/span>#6 &#8211; URL report\u00a0<strong>(Only with the old version)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">With the <span style=\"text-decoration: underline;\">URL report,<\/span> you can check a <span style=\"text-decoration: underline;\">specific<\/span> <strong>URL.<\/strong>\u00a0(This feature is not yet\u00a0available in the new version of organic research tool, but this feature can be found in the old version.).<\/p>\n<p style=\"text-align: justify;\">You will <span style=\"text-decoration: underline;\">get an awesome<\/span> <strong>live graph<\/strong> with the <span style=\"text-decoration: underline;\">distribution<\/span> of the traffic for that <span style=\"text-decoration: underline;\">URL<\/span> as so:<\/p>\n<ul style=\"text-align: justify;\">\n<li><strong>Organic Keywords.<\/strong><\/li>\n<li><strong>Organic Traffic.<\/strong><\/li>\n<li><strong>Organic Traffic cost.<\/strong><\/li>\n<\/ul>\n<p style=\"text-align: justify;\">The graph <span style=\"text-decoration: underline;\">is very clea<\/span>r and then from the <span style=\"text-decoration: underline;\">table<\/span> just <strong>underneath<\/strong> you will see the <span style=\"text-decoration: underline;\">important<\/span> metrics mentioned above such as <strong>position<\/strong>, <strong>volume<\/strong>, <strong>KD<\/strong> (keyword difficulty), <strong>CPC<\/strong>, <strong>competitivity<\/strong>, <strong>traffic<\/strong>, <strong>cost<\/strong>, <strong>trend<\/strong>, <strong>last update<\/strong> of the database.<\/p>\n<p style=\"text-align: justify;\">You can as <span style=\"text-decoration: underline;\">always export<\/span> these <strong>numbers<\/strong> into a <strong>CSV<\/strong> file and <strong>toggle<\/strong> from desktop to mobile <strong>results<\/strong> and apply filters to <strong>make<\/strong> your search easier.<\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"How_To_Use_The_Live_Graphs\"><\/span>How To Use The Live Graphs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">You should <span style=\"text-decoration: underline;\">use the awesome live graphs<\/span> that <strong>SEMrush<\/strong> will give you to<span style=\"text-decoration: underline;\"> get a serious<\/span> overview of the report you are <span style=\"text-decoration: underline;\">trying<\/span> to do.<\/p>\n<p style=\"text-align: justify;\">You <span style=\"text-decoration: underline;\">can study more how graphs<\/span> and <strong>trends<\/strong> work <a href=\"https:\/\/serc.carleton.edu\/quantskills\/methods\/quantlit\/trends.html\" target=\"_blank\" rel=\"noopener\"><strong>here<\/strong><\/a>. But if you want to keep it <span style=\"text-decoration: underline;\">simple<\/span> you should change the <span style=\"text-decoration: underline;\">timeframe<\/span> to different times.<\/p>\n<p style=\"text-align: justify;\">Then <span style=\"text-decoration: underline;\">try to write lines<\/span> on it and <span style=\"text-decoration: underline;\">see<\/span> if the trends are <strong>always<\/strong> going <strong>up<\/strong>, or <strong>down<\/strong> or are bumping and try to <span style=\"text-decoration: underline;\">compare<\/span> those <strong>graphs<\/strong> with other competitors <span style=\"text-decoration: underline;\">websites<\/span>.<\/p>\n<p style=\"text-align: justify;\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2931\" src=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/07\/semrush-organic-research-tools-trends.jpg?resize=640%2C213&#038;ssl=1\" alt=\"semrush organic research tools trends\" width=\"640\" height=\"213\" srcset=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/07\/semrush-organic-research-tools-trends.jpg?w=1036&amp;ssl=1 1036w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/07\/semrush-organic-research-tools-trends.jpg?resize=300%2C100&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/07\/semrush-organic-research-tools-trends.jpg?resize=768%2C256&amp;ssl=1 768w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/07\/semrush-organic-research-tools-trends.jpg?resize=1024%2C341&amp;ssl=1 1024w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p style=\"text-align: justify;\">For any website, you decide to <span style=\"text-decoration: underline;\">run a report<\/span> you can <strong>understand<\/strong> from where their <span style=\"text-decoration: underline;\">traffic<\/span> comes from. For <span style=\"text-decoration: underline;\">instance<\/span>, in the picture above you can see it for<strong> semrush.com<\/strong>.<\/p>\n<p style=\"text-align: justify;\"><strong>SEMrush organic research tool<\/strong> and the <span style=\"text-decoration: underline;\">live graph<\/span>s and the<strong> tables underneath<\/strong>\u00a0are really easy to <strong>use<\/strong> and if you have an <span style=\"text-decoration: underline;\">analytics<\/span> mind you will <strong><span style=\"text-decoration: underline;\">improve<\/span><\/strong> the quality of your <strong>website<\/strong> to the next level.<\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Example_Steps_You_Can_Take_To_Increase_Your_Traffic_With_SEMrush_Organic_Research_Tool\"><\/span>Example: Steps You Can Take To Increase Your Traffic With SEMrush Organic Research Tool<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">Now you<span style=\"text-decoration: underline;\"> should be able to understand<\/span> and functionality of the SEMrush organic research tool. The best way to <strong>increase<\/strong> your skills is by <strong>playing<\/strong> with it.<\/p>\n<p style=\"text-align: justify;\">You can <a href=\"https:\/\/marcodiversi.com\/blog\/zx\/semrush\/\" rel=\"nofollow noopener sponsored\"><strong>get a free trial<\/strong> <\/a>if you use the<span style=\"text-decoration: underline;\"> button below<\/span> so you will have <strong>full access<\/strong> for a <strong>limited<\/strong> <span style=\"text-decoration: underline;\">period<\/span> of time and you can use it as a f<strong><span style=\"text-decoration: underline;\">reemium with 5 searche<\/span><\/strong>s a day for life.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/marcodiversi.com\/blog\/zx\/semrush\/\" class=\"su-button su-button-style-default\" style=\"color:#FFFFFF;background-color:#2D89EF;border-color:#246ec0;border-radius:5px\" target=\"__blank\"><span style=\"color:#FFFFFF;padding:0px 16px;font-size:13px;line-height:26px;border-color:#6cadf4;border-radius:5px;text-shadow:none\"> MAKE A FREE ACCOUNT NOW<\/span><\/a>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">Here in this <strong>short paragraph<\/strong>, I am going to <span style=\"text-decoration: underline;\">give<\/span> you a list of <strong>simple<\/strong> <strong>steps<\/strong> you can take to increase your website traffic thanks to <strong>SEMrush<\/strong>.<\/p>\n<p style=\"text-align: justify;\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2933\" src=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/07\/semrush-organic-research-tool-infographic.jpg?resize=640%2C1600&#038;ssl=1\" alt=\"\" width=\"640\" height=\"1600\" srcset=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/07\/semrush-organic-research-tool-infographic.jpg?w=410&amp;ssl=1 410w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/07\/semrush-organic-research-tool-infographic.jpg?resize=120%2C300&amp;ssl=1 120w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/07\/semrush-organic-research-tool-infographic.jpg?resize=768%2C1920&amp;ssl=1 768w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<ol style=\"text-align: justify;\">\n<li><strong>analyze<\/strong> your website with the <strong>overview<\/strong> <strong>tab<\/strong> or with the script below of this list.<\/li>\n<li>go to the <strong>competitor&#8217;s<\/strong> tab and <strong>export<\/strong> it into an <strong>excel<\/strong> file.<\/li>\n<li><strong>paste<\/strong> one by one the URLs of your <strong>competitors<\/strong> into the<strong> SEMrush organic research tool<\/strong>.<\/li>\n<li>export into an <strong>excel<\/strong> file the <strong>position<\/strong> reports.<\/li>\n<li>look into <strong>live graphs<\/strong> of that domain and start <strong>writing<\/strong> <strong>trends<\/strong> on a different timeframe.<\/li>\n<li><strong>repeat<\/strong> the <strong>process<\/strong> above for all the <strong>competitors<\/strong> URLs created with the first report.<\/li>\n<li>try to find <strong>vulnerabilities<\/strong> in your competitor&#8217;s websites.<\/li>\n<li>create<strong> better content<\/strong> based on a <strong>keyword<\/strong> that your main competitors dropped.<\/li>\n<li>go look your <strong>competitor&#8217;s<\/strong> main pages get <strong>traffic<\/strong> and where they get <strong>backlinks<\/strong> from.<\/li>\n<li><strong>Research link building<\/strong> and <a class=\"thirstylink\" title=\"ninjaoutreach\" target=\"_blank\" href=\"https:\/\/marcodiversi.com\/blog\/zx\/ninjaoutreach\/\" rel=\"nofollow noopener sponsored\"><strong>outreach<\/strong><\/a> to other <strong>websites<\/strong> owner.<\/li>\n<\/ol>\n<p><script>(function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = \"https:\/\/www.berush.com\/static\/berush\/js\/remote.js\"; fjs.parentNode.insertBefore(js, fjs); }(document, \"script\", \"berush-widget\"));<\/script><\/p>\n<div class=\"berush-root\" data-ref=\"8063879746\" data-ref_source=\"marcodiversi\" data-db=\"us\" data-color=\"orange\"><\/div>\n<p style=\"text-align: justify;\">In the list <span style=\"text-decoration: underline;\">above<\/span> there are some steps you <span style=\"text-decoration: underline;\">could<\/span> take to improve the<strong> organic search results<\/strong> of a specific website.<\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"SEMrush_To_Find_Long_Tail_Keywords_And_Increase_your_SERP_Position\"><\/span>SEMrush To Find Long Tail Keywords And Increase your SERP Position<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<blockquote>\n<p style=\"text-align: justify;\">The best <span style=\"text-decoration: underline;\">way to increase your position<\/span> on the SERP is by <span style=\"text-decoration: underline;\">adding<\/span><strong> long tail keyword<\/strong>s to your <strong>content<\/strong> and write stuff <strong>around<\/strong> them.<\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">You can <span style=\"text-decoration: underline;\">use the organic research too<\/span>l to find <strong>keywords<\/strong> that are <span style=\"text-decoration: underline;\">dropping<\/span> for your competitors. Once you<strong> found something you are intereste<\/strong>d in and you <span style=\"text-decoration: underline;\">know<\/span> about it you can<span style=\"text-decoration: underline;\"> just click on it<\/span> and you will get <strong>more<\/strong> related <strong>keywords<\/strong>.<\/p>\n<p style=\"text-align: justify;\">I suggest you use the &#8216;<strong>Phrase Match Keywords<\/strong>&#8216;. Since you <span style=\"text-decoration: underline;\">want<\/span> to get a broad overview and idea to create the <span style=\"text-decoration: underline;\">long<\/span> tail <strong>keywords<\/strong>.<\/p>\n<p style=\"text-align: justify;\">Once you have <span style=\"text-decoration: underline;\">found something <strong>i<\/strong><\/span><strong>nteresting<\/strong> you can use the <strong>SEMrush<\/strong> keyword research tool to analyze <span style=\"text-decoration: underline;\">the long keyword created<\/span>.<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2934\" src=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/07\/semrush-top-kw.jpg?resize=640%2C307&#038;ssl=1\" alt=\"semrush top kw\" width=\"640\" height=\"307\" srcset=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/07\/semrush-top-kw.jpg?w=1000&amp;ssl=1 1000w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/07\/semrush-top-kw.jpg?resize=300%2C144&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/07\/semrush-top-kw.jpg?resize=768%2C368&amp;ssl=1 768w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p style=\"text-align: justify;\">If you see that<span style=\"text-decoration: underline;\"> your competitors lack in ranking<\/span> for that <span style=\"text-decoration: underline;\">keyword<\/span> just go <strong>forward<\/strong> and start <span style=\"text-decoration: underline;\">writing<\/span> stuff and o<span style=\"text-decoration: underline;\">ptimize your conten<\/span>t on that.<\/p>\n<blockquote>\n<p style=\"text-align: justify;\">You should also optimize you on page SEO, and <a href=\"https:\/\/www.semrush.com\/blog\/tf-idf-advanced-on-page-optimization\/\" target=\"_blank\" rel=\"noopener\">here is a great advanced tutorial<\/a>.<\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Conclusions\"><\/span>Conclusions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><strong>SEMrush organic research<\/strong> tool is <span style=\"text-decoration: underline;\">just one of the tools<\/span> offered by <strong>SEMrush<\/strong>. The <span style=\"text-decoration: underline;\">position tracking<\/span> and<strong> competitors analysis<\/strong> on <strong>pages<\/strong> are <span style=\"text-decoration: underline;\">definitely somethin<\/span>g you need to <strong>improve<\/strong> your content marketing <span style=\"text-decoration: underline;\">strategy<\/span> and rankings.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/marcodiversi.com\/blog\/zx\/semrush\/\" class=\"su-button su-button-style-default\" style=\"color:#FFFFFF;background-color:#2D89EF;border-color:#246ec0;border-radius:5px\" target=\"__blank\"><span style=\"color:#FFFFFF;padding:0px 16px;font-size:13px;line-height:26px;border-color:#6cadf4;border-radius:5px;text-shadow:none\"> MAKE A FREE ACCOUNT NOW <\/span><\/a>\n<p>&nbsp;<\/p>\n<blockquote>\n<p style=\"text-align: justify;\">Google<span style=\"text-decoration: underline;\"> loves to see new conten<\/span>t and it is <strong>proven<\/strong> that out of <strong>200 factors<\/strong> that are <strong>proven<\/strong> to help your sites to rank on Google <strong>more than 68 factors<\/strong> are <span style=\"text-decoration: underline;\">content<\/span> related.<\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">If you have <span style=\"text-decoration: underline;\">no content<\/span> the <span style=\"text-decoration: underline;\">chances<\/span> are that <span style=\"text-decoration: underline;\">your website<\/span> will be ignored <strong><span style=\"text-decoration: underline;\">sooner<\/span><\/strong> or <strong>later<\/strong>. I <span style=\"text-decoration: underline;\">hope<\/span> that this\u00a0<strong>SEMrush tutorial<\/strong> talking about<span style=\"text-decoration: underline;\"> this specific tool<\/span> was useful for <strong>you<\/strong>.<\/p>\n<p><a href=\"https:\/\/marcodiversi.com\/blog\/zx\/semrush\/\" rel=\"nofollow noopener sponsored\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2749\" src=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/06\/get-semrush-free-trial-now.png?resize=640%2C267&#038;ssl=1\" alt=\"get semrush free trial now\" width=\"640\" height=\"267\" srcset=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/06\/get-semrush-free-trial-now.png?w=720&amp;ssl=1 720w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/06\/get-semrush-free-trial-now.png?resize=300%2C125&amp;ssl=1 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">In this article<span style=\"text-decoration: underline;\"> I have talked<\/span> about the <strong>SEMrush<\/strong> organic research tool <span style=\"text-decoration: underline;\">mainly<\/span> because talking about all t<span style=\"text-decoration: underline;\">he SEMrush tools c<\/span>an be <strong>overwhelming<\/strong>.<\/p>\n<p style=\"text-align: justify;\">The best <span style=\"text-decoration: underline;\">way to understan<\/span>d how these <strong>tools<\/strong> work is to <span style=\"text-decoration: underline;\">play<\/span> around with <span style=\"text-decoration: underline;\">domains,<\/span> analyze the <strong>competitions<\/strong> and get better at it.<\/p>\n<p style=\"text-align: justify;\">What you<span style=\"text-decoration: underline;\"> absolutely need to do<\/span> is also to <strong>download<\/strong> and <strong>export<\/strong> the <span style=\"text-decoration: underline;\">results<\/span> of your sites <span style=\"text-decoration: underline;\">overview<\/span> and compare them along the <strong>process<\/strong> of optimizing your <strong>website<\/strong>.<\/p>\n<p style=\"text-align: justify;\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-244 size-full\" src=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/04\/Marco-Diversi-Eagle-Be-A-Free-Man-e1529420019774.jpg?resize=640%2C426&#038;ssl=1\" alt=\"Marco Diversi Eagle Be A Free Man\" width=\"640\" height=\"426\" srcset=\"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/04\/Marco-Diversi-Eagle-Be-A-Free-Man-e1529420019774.jpg?w=1280&amp;ssl=1 1280w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/04\/Marco-Diversi-Eagle-Be-A-Free-Man-e1529420019774.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/04\/Marco-Diversi-Eagle-Be-A-Free-Man-e1529420019774.jpg?resize=1024%2C682&amp;ssl=1 1024w, https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/04\/Marco-Diversi-Eagle-Be-A-Free-Man-e1529420019774.jpg?resize=768%2C511&amp;ssl=1 768w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<h4 class=\"p1\" style=\"text-align: justify;\"><span style=\"text-decoration: underline;\"><span class=\"s1\"><b>What You Will Learn On This Blog!\u00a0<\/b><\/span><\/span><\/h4>\n<p class=\"p3\" style=\"text-align: justify;\"><span class=\"s2\">Stay tuned and <a target=\"_blank\" href=\"https:\/\/marcodiversi.com\/blog\/zx\/marco-diversi-newsletters\/\" rel=\"nofollow noopener sponsored\"><span class=\"s3\">subscribe to my blog<\/span><\/a> so you will get <\/span><span class=\"s1\">notifications<\/span><span class=\"s2\"> on <\/span><span class=\"s1\">new <\/span><span class=\"s2\"><b>posts<\/b>. I will slowly break down these topics:<\/span><\/p>\n<ol class=\"ol1\" style=\"text-align: justify;\">\n<li class=\"li3\"><b><\/b><span class=\"s2\"><b>SEO(Search Engine Optimization).<\/b><\/span><\/li>\n<li class=\"li3\"><b><\/b><span class=\"s2\"><b>Affiliate Marketing.<\/b><\/span><\/li>\n<li class=\"li3\"><b><\/b><span class=\"s2\"><b>Free and Paid traffic hacks.<\/b><\/span><\/li>\n<li class=\"li3\"><b><\/b><span class=\"s2\"><b>Coding and WordPress<\/b><\/span><\/li>\n<li class=\"li3\"><b><\/b><span class=\"s2\"><b>Make money with a computer and an internet connection even while you sleep.<\/b><\/span><\/li>\n<\/ol>\n<p class=\"p3\" style=\"text-align: justify;\"><span class=\"s2\">Follow me on <\/span><span class=\"s1\">social media<\/span><span class=\"s2\">, you&#8217;ve got all the links on the right bottom side of this blog, also <\/span><span class=\"s1\">comment<\/span><span class=\"s2\"> and <\/span><span class=\"s1\"><b>contact me<\/b><\/span><span class=\"s2\"> if you need help.<\/span><span class=\"s2\">\u00a0<\/span><\/p>\n<p class=\"p1\" style=\"text-align: justify;\"><span class=\"s2\">Here are my <\/span><span class=\"s1\">top resources<\/span><span class=\"s2\"> I always use to become a great affiliate, <a href=\"https:\/\/marcodiversi.com\/blog\/resources\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"s4\">take a look here<\/span><\/a>!<\/span><span class=\"s2\">\u00a0<\/span><\/p>\n<p class=\"p1\" style=\"text-align: justify;\"><span class=\"s2\"><b>Do you want to be a free\u00a0man or woman? Jump in the crew then!<\/b><\/span><span class=\"s2\">\u00a0<\/span><\/p>\n<p class=\"p1\" style=\"text-align: justify;\"><span class=\"s2\">Much Love and Peace Out,<\/span><\/p>\n<p class=\"p1\" style=\"text-align: justify;\"><span class=\"s2\">Marco Diversi.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this article, I am going to talk about the SEMrush organic research tool which is a very powerful SEO tool. Once you type in a domain on the menu bar, you will be able to have a clear overview of the organic search results of that domain. And more specifically you will be able [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2937,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[100],"tags":[537,533,531,535],"class_list":["post-2890","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-category","tag-increase-traffic","tag-semrush","tag-semrush-organic-research-tool","tag-semrush-tutorial"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/marcodiversi.com\/blog\/wp-content\/uploads\/2018\/07\/semrush-organic-research-tool.jpg?fit=1280%2C720&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/marcodiversi.com\/blog\/wp-json\/wp\/v2\/posts\/2890","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marcodiversi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marcodiversi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marcodiversi.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/marcodiversi.com\/blog\/wp-json\/wp\/v2\/comments?post=2890"}],"version-history":[{"count":0,"href":"https:\/\/marcodiversi.com\/blog\/wp-json\/wp\/v2\/posts\/2890\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marcodiversi.com\/blog\/wp-json\/wp\/v2\/media\/2937"}],"wp:attachment":[{"href":"https:\/\/marcodiversi.com\/blog\/wp-json\/wp\/v2\/media?parent=2890"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marcodiversi.com\/blog\/wp-json\/wp\/v2\/categories?post=2890"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marcodiversi.com\/blog\/wp-json\/wp\/v2\/tags?post=2890"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}